UNIVERSITY OF MUMBAI
A STUDY ON THE CONSUMER BEHAVIORS TOWARDS SHAMPOOMasters of
Commerce(Accountancy)Semester VISubmittedIn partial Fulfillment of
the requirementsFor the Award of Degree of Masters of Commerce
(Accountancy)ByHARIJAN DEEPIKA KALIMUTHUROLL NO: 14 VIVEK COLLEGE
OF COMMERCEVIVEK COLLEGE ROAD, SIDDHARTH NAGAR GOREGAON (W),
MUMBAI-400 062.
CERTIFICATEThis is to certify that HARIJAN DEEPIKA KALIMUTHUof
M.com.Accountancy Semester III (2013-2014) havesuccessfully
completed the project onCONSUMER BEHAVIORS TOWARDS SHAMPOOunder the
Guidance of Prof:
(Dr. Bharat. Pithadia) Internal Guide External Guide
(Prof. PradeepHathi) (Smt. Nandita Roy) Co-ordinator
Principal
DECLARATION
I HARIJAN DEEPIKA KALIMUTHU the student of M.Com.Accountancy
Semester-VI (2013-2014) herebydeclare that I have completed the
projects on
CONSUMER BEHAVIORS TOWARDS SHAMPOO
The information submitted is true and original to the best of my
Knowledge
________________(DEEPIKA HARIJAN)
Date:-
ACKNOWLEDGEMENTTo list who all have helped me in difficult
because they are so numerous and the department is so enormous.I
would like to acknowledge the following as being idealistic
channels and fresh dimension in completion of this project.I take
this opportunity to thank the UNIVERSITY OF MUMBAI for giving me a
chance to do this project.I would like to thank my principal Smt.
Nandita Roy M.A., Ph.D.,for providing the necessary facilities for
the completion of this project.I take this opportunity to thank our
coordinator Prof. Pradeep. Hathi B. Com., F.C.A., Grad. C.W.A.,
L.L.B. (Gen), A.C.A., P.G. DFM., for their moral support and
guidance.I express my sincere thanks to our guide Dr. Bharat.
Pithadia for her valuable and patient guidance, inspiring
discussions, insightful criticism and kind encouragement for the
improvement of this project.I would like to thank my college
library for having provided various reference books and magazines
related to my project.Lastly I would like to thank each and every
person who directly or indirectly helped me with the completion of
the project especially my parents and peers who supported me
throughout the project.
DeepikaHarijan.
l. No.CONTENTSPage No.
ICertificateI
DeclarationII
AcknowledgementIII
INDEX
1CHAPTER: 1 INTRODUCTION1
2.CHAPTER: 2 ANALYSIS I15
3.CHAPTER: 3 ANALYSIS II21
4.CHAPTER: 4RECOMMENDATIONS & CONCLUSION31
BIBLIOGRAPHY40
