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University ofPoppleton
Development Office
Presentation to :
Professor Peter Slee Vice-Chancellor
Dr Joanna MotionChairman of Council
Ms Liesl ElderDirector of Finance
14th April 2005
University ofPoppleton
Development Office
Background• Strong Foundations• Long history of Philanthropy• Strong Local Connections• Not Currently Using Loyal Alumni• Untapped Opportunities• Need to Build Bridges• Attractive Core Departments
University ofPoppleton
Development Office
Strategic Objective
Responding to the vision of the University by developing sustainable fundraising and building supportive partnerships, we will engage with our stakeholders to help enable the University to fulfill its potential.
University ofPoppleton
Development Office
Poppleton Promise Campaign
An umbrella campaign under which we will conduct all our fundraising activity, culminating in our 75th Anniversary celebration in 2009 including:
– Major Gifts • to support our academic strengths
– Diamond Scholarship Fundsupported by the annual fund providing scholarships for 75 students from 2006, first graduating in our Diamond Jubilee
University ofPoppleton
Development Office
Lead Gift
Major Gifts
Committed Gifts
Annual Fund
Alumni Relations
University ofPoppleton
Development Office
Annual Fund
“A large number of small and medium sized gifts given regularly
to form a living endowment”
University ofPoppleton
Development Office
Elements of Annual Fund
• A Case for Giving• Target constituencies• Gift Processing• Building over time• Vehicles of Solicitation
University ofPoppleton
Development Office
Annual Fund Programme
The solicitation vehicles will include– Face to face– Direct Mailing– Telephone Fundraising
University ofPoppleton
Development Office
Annual Fund Timetable
Spring 2005
Your ApprovalBegin
Database
Spring 2006
Thank you Event
Diamond Scholarship
Summer 2009
Diamond
Jubilee
Celebrations
Autumn 2005
Raiser’s Edge In place
Summer 2006
New Alumni Contact Drive
Rebranded Alumni
Magazine
Autumn 2006
5000 Contacts cleaned,
Direct Mail & Telethon
Spring 2007
5000 Contacts cleaned, Direct Mail & Telethon
Spring 2008
5000 Contacts cleaned, Direct Mail & Telethon
Autumn 2007
5000 Contacts cleaned, Direct Mail & Telethon
Autumn 2008 and Spring 2009
5000 Contacts cleaned, Direct Mail & Telethon
University ofPoppleton
Development Office
£2 Million
2 x £1 Million
10 x £100,000
200 x £5,000
4000 x £250 (average)
4 x £250K
Total Fund
£8 Million
