UNIVERSUM STUDENT SURVEY 2012 · Universum is an international organisation, with its head-quarters in Stockholm, Sweden and operates in the field of employer branding and talent

UNIVERSUM STUDENT SURVEY 2012 University Report • Swedish Edition

Lund University

WWW.UNIVERSUMGLOBAL.COM

Business

© Universum Communications 2

UNIVERSUM IN THE WORLD

ANNUAL RESEARCH

CONSULTING PROJECTS

3

Universum is an international organisation, with its head-quarters

in Stockholm, Sweden and operates in the field

of employer branding and talent research. Our purpose is

to improve the communications between students, career services

and employers.

We believe that career choice is one of the most important

decisions in a student’s life. We therefore want to provide students

with information and support career services in

their role. We also believe that companies need to under-

stand student expectations, to adjust their offering and

working environment to attract potential candidates and

meet their resourcing needs.

ABOUT US

Our role is threefold: 1) we provide students with information on companies, 2) support

career services in their role and 3) help companies to develop their employer value.

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

METHODOLOGY & KEY FINDINGS 1.

© Universum Communications

METHODOLOGY & TARGET GROUPS

5

METHODOLOGY & KEY FINDINGS

Base of the

group

Number of

respondents

Group 1

Group 2

Lund University

Total

424

4 540

THE QUESTIONNAIRE

Created with 24 years of experience,

extensive research within HR, focus groups and

communication with both our clients and students.

Global perspective - local insight.

Comprised of closed-ended questions with an

extensive list of alternatives and an ‘Other’ option.

DATA COLLECTION

Conducted via an on-line survey. The online link

was distributed primarily via university contacts (career

centers and the educational institutions).

WEIGHTING:

In our data collection we set targets by main

field of study and educational institution. In order

to provide our clients with reliable data in each market

and to get the questions distributions as close as

possible to the actual population distribution, we use

weighting based on population frequencies of the target

groups.

FIELD PERIOD: October 2011 to February 2012

NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:

33

University Report

Swedish Edition 2012

Business

Lund University


KEY FINDINGS • LUND UNIVERSITY


64% women and 36% men Average age:

24,3 years

Average perceived academic performance:

7,0 (of 10)

Average expected monthly salary:

27 821 SEK

Top career goals:

• To have work/life balance

• To be secure or stable in my job

• To have an international career

Top actual communication channels:

• Employer websites

• Career fairs

• Career Magazines for students

Most preferred industries:

• Management consulting

• Banks

• Financial Services

Top university experience:

• The reputation of the university

• The possibility to study abroad

• Choice of courses/modules

University Report


Business

Lund University


KEY FINDINGS • TOTAL


57% women and 43% men Average age:

25,2 years

Average perceived academic performance:

6,9 (of 10)

Average expected monthly salary:

28 135 SEK

Most preferred industries:

• Banks

• Management consulting

• Financial Services

Top career goals:

• To have work/life balance

• To be secure or stable in my job

• To have an international career

Top actual communication channels:

• Employer websites

• Job boards

• Career fairs

Top university experience:

• Access to and quality of service facilities (e.g. libraries,

computers)

• The possibility to study abroad

• The reputation of the university

University Report


Business

Lund University

? ? SURVEY QUESTIONS


AGE & GENDER


AVERAGE AGE GENDER

• What is your year of birth?

• What is your gender

University Report


Business

Lund University

24,3 years

25,2 years

Lund University

Total

64%

57%

36%

43%

Lund University

Total

Female Male

? ? SURVEY QUESTION


NATIONALITY


What is your nationality?

University Report


Business

Lund University

87%

83%

13%

17%

Lund University

Total

Swedish Other

? ? SURVEY QUESTION


DEGREE


What is the highest academic degree you are currently pursuing?

University Report


Business

Lund University

42%

31%

13%

13%

1%

0%

46%

27%

10%

12%

4%

1%

Bachelors

Master of Science in Business and Economics

Master (Bologna)

Master (Pre-Bologna)

PhD

Other Lund University

Total

? ? SURVEY QUESTION


ACADEMIC PERFORMANCE


Please grade your academic results on a scale from 1 to 10,

where 10 represents "excellent results", 5 stands for "Average".

University Report


Business

Lund University

7,0

6,9

Total

Lund University

AVERAGE 0%

1%

2%

19%

13%

23%

25%

11%

6%

0%

1%

1%

3%

18%

14%

25%

22%

10%

5%

1

2

3

4

5

6

7

8

9

10Lund University

Total

? ? SURVEY QUESTION


University Report


Business

Lund University

12

AREA OF STUDY

BUSINESS (1/1)


What is your major(s)/main area(s) of study?

Area of study Lund University Total

Economics 24% 17%

Management 23% 22%

Marketing 21% 25%

Finance 17% 16%

Accounting/Auditing/Taxation 17% 22%

Business Management 11% 14%

International Economic Studies 9% 11%

Statistics 6% 5%

Economic History 6% 4%

Entrepreneurship 6% 9%

Business Development 5% 10%

Project Management 5% 6%

IT Economics 4% 5%

Health Economics 2% 1%

Logistics 1% 4%

Tourism Economy 1% 3%

Other Business 1% 1%

? ? SURVEY QUESTION


University Report


Business

Lund University EDUCATIONAL INSTITUTIONS

TOTAL (1/1)

13


Which educational institution do you attend? PLEASE NOTE: This is the distribution

after the results have been weighted,

reflecting the true population at these

educational institutions

!

University Total University Total

Lund University 11,29% Mid Sweden University 2,96%

Stockholm University 9,74% University of Dalarna 2,80%

Linnaeus University 7,70% Södertörn University 2,78%

School of Business, Economics and Law, University of Gothenburg 6,26% Kristianstad University 2,72%

Uppsala University 5,97% Karlstad University 2,55%

Linköping University 4,73% Blekinge Institute of Technology 2,45%

Stockholm School of Economics 4,60% University of Skövde 1,80%

Umeå School of Business 4,39% University West 1,66%

Jönköping International Business School 4,24% Luleå University of Technology 1,22%

University of Gävle 3,86% Malmö University 1,21%

Örebro University 3,65% Gotland University 0,60%

University of Borås 3,47% Swedish University of Agricultural Sciences 0,37%

University of Halmstad 3,14% Other 0,87%

Mälardalen University 2,98%




1. METHODOLOGY & KEY FINDINGS

UNIVERSITY EXPERIENCE 2.

? ? SURVEY QUESTION


SATISFACTION

UNIVERSITY EXPERIENCE

CHOICE OF COURSES/MODULES

How satisfied or dissatisfied are you with your study environment

regarding the following factors? (Very satisfied, Satisfied, Neutral,

Dissatisfied and Very dissatisfied)

University Report


Business

Lund University

LECTURERS/TUTORS

1%

9%

33%

43%

14%

1%

9%

24%

54%

12%

2%

10%

31%

42%

14%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfiedLund University 2012

Lund University 2011

Total

2%

6%

21%

47%

24%

1%

3%

21%

50%

25%

3%

9%

25%

46%

18%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

? ? SURVEY QUESTION


SATISFACTION





University Report


Business

Lund University

UNIVERSITY’S CONTACTS

WITH THE BUSINESS COMMUNITY REPUTATION OF THE UNIVERSITY

2%

12%

37%

50%

0%

1%

7%

43%

49%

2%

9%

27%

38%

25%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

3%

9%

26%

38%

23%

3%

11%

22%

40%

24%

5%

12%

31%

33%

19%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

? ? SURVEY QUESTION


SATISFACTION





University Report


Business

Lund University

POSSIBILITY TO STUDY ABROAD QUALITY OF THE EDUCATION

2%

4%

26%

47%

22%

1%

8%

16%

55%

20%

3%

8%

24%

47%

19%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

1%

5%

19%

39%

35%

1%

4%

21%

41%

33%

2%

7%

28%

35%

28%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

? ? SURVEY QUESTION


SATISFACTION





University Report


Business

Lund University

LIVING COSTS AND

BOARDING/ACCOMODATION

ACCESS TO AND QUALITY

OF SERVICE FACILITIES

5%

13%

24%

37%

20%

4%

10%

24%

41%

21%

3%

7%

22%

40%

29%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

12%

25%

33%

20%

10%

9%

30%

37%

18%

6%

9%

18%

36%

24%

13%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

? ? SURVEY QUESTION


SATISFACTION





University Report


Business

Lund University

PRACTICAL ELEMENTS OF MY COURSE RATIO OF STUDENTS PER

LECTURER/TUTOR

10%

17%

39%

25%

9%

12%

23%

38%

21%

7%

9%

17%

36%

26%

12%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

4%

20%

34%

32%

9%

6%

21%

30%

34%

9%

3%

13%

35%

36%

13%

Very dissatisfied

Dissatisfied

Neutral

Satisfied



Total

? ? SURVEY QUESTION


SATISFACTION

LUND UNIVERSITY VS. TOTAL





Lund University

2012

Lund University

2011Total

The reputation of the university 4,3 4,4 3,7

The possibility to study abroad 4,0 4,0 3,8

Choice of courses/modules 3,9 3,9 3,7

The quality of the education 3,8 3,9 3,7

The university's contacts with the business community 3,7 3,7 3,5

Lecturers/tutors 3,6 3,7 3,5

Access to and quality of service facilities (e.g. libraries, computers) 3,5 3,6 3,8

Ratio of students per lecturer/tutor 3,2 3,2 3,4

Practical elements of my course 3,1 2,9 3,1

Living costs and boarding/accommodation 2,9 2,8 3,1

University Report


Business

Lund University

? ? SURVEY QUESTION


IMPORTANT ASPECTS



Which of these aspects do you regard as the most important?

University Report


Business

Lund University

71%

41%

38%

33%

26%

23%

22%

11%

10%

5%

0%

68%

41%

36%

25%

24%

23%

20%

14%

8%

9%

1%

The quality of the education

Lecturers/tutors

The university's contacts with the business community

The reputation of the university

Choice of courses/modules

The possibility to study abroad

Practical elements of my course

Access to and quality of service facilities (e.g. libraries,computers)

Ratio of students per lecturer/tutor

Living costs and boarding/accommodation

OtherLund University

Total

? ? SURVEY QUESTION


OVERALL SATISFACTION



regarding the following factors? (5 = Very satisfied, 4 = Satisfied,

3 = Neutral, 2 = Dissatisfied and 1 = Very dissatisfied)

Lund University

2012

Lund University

2011Total

How satisfied are you overall with your university? 4,1 4,0 4,0

University Report


Business

Lund University

1%

2%

14%

53%

29%

0%

3%

15%

56%

25%

1%

4%

17%

53%

25%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied



Total

? ? SURVEY QUESTION


CAREER RELATED SERVICES OFFERED BY UNIVERSITY

LUND UNIVERSITY


Are you aware of/ do you use the following career related services

offered by your university?

University Report


Business

Lund University

31%

28%

23%

61%

35%

38%

41%

21%

43%

49%

32%

29%

45%

29%

33%

43%

23%

19%

37%

8%

17%

26%

21%

32%

3%

4%

8%

1%

3%

7%

5%

5%

Services offered by the departmental/faculty career service

Services offered by the university's central career service

Career advice by professors and lecturers

Career fairs at university

Company workshops/presentations organised by the university

Online vacancy search/job board with external offers

Career guidance material (e.g. brochures, guidance website, newsletter)

Job application preparation/training

I am aware of this service and use it I am aware of this service, but don't use it

I am unaware of this service, but would use it I am unaware of this service and wouldn't use it

? ? SURVEY QUESTION


CAREER RELATED SERVICES OFFERED BY UNIVERSITY

TOTAL


Are you aware of/ do you use the following career related services

offered by your university?

University Report


Business

Lund University

17%

23%

20%

53%

34%

31%

36%

19%

35%

39%

28%

27%

35%

27%

32%

35%

36%

28%

41%

14%

24%

32%

24%

35%

12%

10%

10%

6%

7%

9%

9%

10%

Services offered by the departmental/faculty career service

Services offered by the university's central career service

Career advice by professors and lecturers

Career fairs at university

Company workshops/presentations organised by the university

Online vacancy search/job board with external offers

Career guidance material (e.g. brochures, guidance website, newsletter)

Job application preparation/training

I am aware of this service and use it I am aware of this service, but don't use it

I am unaware of this service, but would use it I am unaware of this service and wouldn't use it

? ? SURVEY QUESTION


ASPECTS OF UNIVERSITY CHOICE


Which of the following aspects had an influence on the choice of

your university?

Lund University Total

Parents/friends 48% 33%

University rankings 38% 21%

Students of the university 33% 26%

University directories/guides 33% 34%

The university's website 25% 29%

Career fairs 11% 8%

Information event at university (e.g. university open day) 11% 10%

Information event at (secondary/high) school 9% 7%

Teachers or career guidance at (secondary/high) school 7% 7%

Promotional material 7% 7%

Online social networks/communities (e.g. Facebook) 6% 8%

Media coverage/articles in newspapers or magazines 5% 6%

Advertising in print media 5% 6%

Online advertising 4% 7%

Videos produced by the university 2% 3%

Other 7% 11%

University Report


Business

Lund University





STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.

? ? SURVEY QUESTION


MOST PREFERRED INDUSTRIES

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

In which industry would you ideally want to work when choosing

your first employment after graduation? Please select a maximum

of three alternatives

University Report


Business

Lund University

28%

25%

23%

23%

14%

14%

13%

13%

12%

11%

22%

27%

21%

19%

14%

9%

10%

9%

18%

12%

Management consulting

Banks

Financial Services

Media and advertisement

Business Services and Operational Consulting

Strategy Consulting

Public sector and Governmental Agencies

Travel and leisure

Auditing and Accounting

Fashion and AccessoriesLund University

Total

? ? SURVEY QUESTION


PREFERRED SIZE OF EMPLOYER


What size of employer would you prefer working for when

choosing your first employment? Please select only one

alternative

University Report


Business

Lund University

2%

21%

36%

20%

21%

3%

23%

37%

19%

18%

Micro employer (Less than 10 employees)

Small employer (10-100 employees)

Medium-sized employer (100-500employees)

Big employer (500-1000 employees)

Macro employer (More than 1000employees) Lund University

Total

? ? SURVEY QUESTION


CAREER GOALS



Below is a list of nine possible career goals. Which are most

important to you? Please select a maximum of three alternatives

University Report


Business

Lund University

47%

41%

41%

36%

28%

26%

25%

20%

7%

46%

39%

34%

34%

25%

20%

26%

25%

8%

To have work/life balance

To be secure or stable in my job

To have an international career

To be competitively or intellectually challenged

To be a leader or manager of people

To be dedicated to a cause or to feel that I am serving agreater good

To be entrepreneurial or creative/innovative

To be autonomous or independent

To be a technical or functional expert Lund University

Total

? ? SURVEY QUESTION


CAREER GOALS • THIS YEAR VS. LAST YEAR

LUND UNIVERSITY




University Report


Business

Lund University

47%

41%

41%

36%

28%

26%

25%

20%

7%

47%

41%

39%

43%

25%

21%

26%

24%

9%









To be a technical or functional expert Lund University 2012


? ? SURVEY QUESTION


CAREER GOALS • THIS YEAR VS. LAST YEAR

TOTAL




University Report


Business

Lund University

46%

39%

34%

34%

26%

25%

25%

20%

8%

47%

44%

28%

38%

27%

34%

25%

20%

7%









To be a technical or functional expert Total 2012

Total 2011

? ? SURVEY QUESTION


EXPECTED MONTHLY SALARY


What is your expected salary before taxes (excluding commission

and bonus) at your first employment after graduation?

University Report


Business

Lund University

27 821

SEK 28 135 Total

Lund University

SEK

? ? SURVEY QUESTION


ACTUAL COMMUNICATION CHANNELS • TOP 10


Through which channels have you learnt about these employers?

Please select as many alternatives as applicable

University Report


Business

Lund University

40%

30%

29%

26%

21%

21%

20%

20%

19%

18%

44%

25%

24%

26%

25%

24%

16%

18%

23%

16%

Employer websites

Career fairs

Career Magazines for students

Job boards

Social networks/communities

TV advertisements

University press & student organisation publications

Career guidance websites

News print media advertisements

Lectures/case studies as part of curriculumLund University

Total





EMPLOYER RANKINGS 4.

? ? SURVEY QUESTION


CONSIDERED EMPLOYER RANKING

LUND UNIVERSITY • TOP 30

EMPLOYER RANKINGS

Below is a list of employers. Which of these employers would you

consider working for?

University Report


Business

Lund University

EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

IKEA 1 39,31% 0 Spotify 15 22,85% NEW -

Google 2 34,64% 1 Unilever 17 22,60% 17

Hennes & Mauritz 3 34,40% -1 Coca-Cola Drycker Sverige 18 22,11% 10

L'Oréal 4 30,22% 5 adidas 19 21,87% 11

SEB 5 29,73% -1 TV4 19 21,87% -8

Swedbank 6 29,24% -1 Danske Bank 21 21,62% -3

Ernst & Young 7 28,01% -1 Åhléns 21 21,62% 1

Handelsbanken 8 27,27% -1 Exportrådet 23 21,38% 16

Nordea 9 27,03% 4 ICA 23 21,38% -6

Sveriges Riksbank 9 27,03% 9 KPMG 25 20,88% -9

PwC 11 25,55% -2 SAS 25 20,88% -11

Sony Ericsson 12 24,32% -4 McKinsey & Company 27 20,39% -5

Utrikesdepartementet 13 23,83% 14 Microsoft 28 19,66% -8

Tetra Pak 14 23,34% -3 Ericsson 29 19,16% -8

Deloitte 15 22,85% 0 Goldman Sachs 30 18,43% 16

Trend Trend

? ? SURVEY QUESTION


IDEAL EMPLOYER RANKING


EMPLOYER RANKINGS

Please select five employers from the list below for which you

would most like to work - your five Ideal Employers

University Report


Business

Lund University

EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

IKEA 1 15,67% 0 Sida 10 7,71% 17

Hennes & Mauritz 2 13,43% 0 Unilever 10 7,71% 17

Google 3 13,18% -1 SEB 13 7,46% -5

Sveriges Riksbank 4 11,19% 7 Ernst & Young 14 6,97% -9

Utrikesdepartementet 5 10,95% -1 Handelsbanken 14 6,97% 4

Exportrådet 6 10,70% 10 Swedbank 14 6,97% -1

L'Oréal 7 10,20% -2 Goldman Sachs 17 6,22% -7

McKinsey & Company 8 9,20% -1 KPMG 17 6,22% 14

J.P. Morgan 9 7,96% 5 Regeringskansliet/alla departement 19 5,97% 4

PwC 10 7,71% -1 The Boston Consulting Group 20 5,47% 3

Trend Trend

? ? SURVEY QUESTIONS


POTENTIAL APPLICANTS’ RANKING


EMPLOYER RANKINGS

• Please select five employers from the list below for which you

would most like to work - your five Ideal Employers.

• Have you or will you apply to these employers?

University Report


Business

Lund University

EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

IKEA 1 4,30% 1 L'Oréal 5 2,48% 4

Exportrådet 2 3,65% 9 McKinsey & Company 5 2,48% 2

Hennes & Mauritz 3 3,26% -2 Swedbank 5 2,48% 10

PwC 4 2,74% 0 Sveriges Riksbank 5 2,48% 10

Handelsbanken 5 2,48% 10 Utrikesdepartementet 5 2,48% 0

Trend Trend

? ? SURVEY QUESTION



TOTAL • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you

would most like to work - your five Ideal Employers

University Report


Business

Lund University

EmployerRank

2012

Percent

2012Employer

Rank

2012

Percent

2012

IKEA 1 14,64% 0 McKinsey & Company 11 6,46% 5

Google 2 14,20% 0 Sveriges Riksbank 12 6,22% 1

Hennes & Mauritz 3 12,90% 0 Utrikesdepartementet 13 6,06% -2

Ernst & Young 4 10,15% 0 Nordea 14 5,97% -5

PwC 5 9,76% 2 Spotify 15 5,82% NEW -

Swedbank 6 8,34% -1 Exportrådet 16 5,62% -1

SEB 7 7,75% 1 The Boston Consulting Group 17 5,11% 2

Handelsbanken 8 7,49% -2 Microsoft 18 5,05% 0

L'Oréal 9 6,98% 3 Goldman Sachs 19 5,04% -5

KPMG 10 6,80% 0 J.P. Morgan 20 4,90% 0

Trend Trend


TOP FINDINGS • EMPLOYER RANKINGS

TOTAL

EMPLOYER RANKINGS

University Report


Business

Lund University

POTENTIAL

APPLICANTS’ RANKING

1. IKEA

2. Hennes & Mauritz

3. PwC

4. Ernst & Young

5. Handelsbanken

HIGH ACHIEVERS' RANKING

1. IKEA

2. Google

3. Hennes & Mauritz

4. Ernst & Young

5. McKinsey & Company

CONSIDERED

EMPLOYER RANKING

1. IKEA

2. Google

3. Hennes & Mauritz

4. Swedbank

5. Ernst & Young


1. IKEA

2. Google

3. Hennes & Mauritz

4. Ernst & Young

5. PwC 5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

5

4

3

2

1





STUDENTS’ EMPLOYER PREFERENCES 5.


EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation

• Attractive/exciting products and services

• Corporate Social Responsibility

• Environmental sustainability

• Ethical standards

• Fast-growing/entrepreneurial

• Financial strength

• Innovation

• Inspiring management

• Market success

• Prestige

REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in

the future

• Clear path for advancement

• Competitive base salary

• Competitive benefits

• Good reference for future career

• High future earnings

• Leadership opportunities

• Overtime pay/compensation

• Performance-related bonus

• Rapid promotion

• Sponsorship of future education

JOB CHARACTERISTICS The contents and demands of the job, including the learning

opportunities provided by the job

• Challenging work

• Client interaction

• Control over my number of working hours

• Flexible working conditions

• High level of responsibility

• Opportunities for international travel/relocation

• Professional training and development

• Secure employment

• Team oriented work

• Variety of assignments

PEOPLE & CULTURE The social environment and attributes of the work place

• A creative and dynamic work environment

• A friendly work environment

• Acceptance towards minorities

• Enabling me to integrate personal interests in my schedule

• Interaction with international clients and colleagues

• Leaders who will support my development

• Recognizing performance (meritocracy)

• Recruiting only the best talent

• Respect for its people

• Support for gender equality

41

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES

The framework is developed together with professor Paula

Caligiuri, Director of the Center for HR Strategy at Rutgers

University. Based on specific research within HR, as well

as focus groups and general communication with both our

clients and students.

!


THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES 5

EMPLOYER

REPUTATION

& IMAGE

REMUNERATION &

ADVANCEMENT

OPPORTUNITIES

JOB

CHARACTERISTICS

PEOPLE

& CULTURE

42

? ? SURVEY QUESTION


RELATIVE IMPORTANCE OF EACH DRIVER


How would you rate the relative importance of these aspects

when choosing your Ideal Employer?

Please divide 100 points between the alternatives in accordance

with importance

5

43

Lund University Total

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

University Report


Business

Lund University

22%

26%

27%

25%21%

26%

27%

26%

? ? SURVEY QUESTION


EMPLOYER REPUTATION & IMAGE


Which attributes do you perceive as the most attractive?

Please select a maximum of three alternatives

5

EMPLOYER

REPUTATION

& IMAGE

44

University Report


Business

Lund University

45%

37%

36%

34%

27%

23%

19%

19%

18%

17%

44%

40%

39%

28%

23%

22%

23%

18%

18%

17%

Attractive/exciting products and services

Market success

Inspiring management

Innovation

Corporate Social Responsibility

Prestige

Financial strength

Ethical standards

Fast-growing/entrepreneurial

Environmental sustainabilityLund University

Total

? ? SURVEY QUESTION


JOB CHARACTERISTICS




JOB

CHARACTERISTICS

45

University Report


Business

Lund University

47%

42%

40%

34%

30%

24%

19%

15%

15%

14%

39%

42%

39%

33%

32%

22%

18%

17%

13%

15%

Opportunities for international travel/relocation

Professional training and development

Challenging work

Variety of assignments

Secure employment

High level of responsibility

Flexible working conditions

Client interaction

Control over my number of working hours

Team oriented workLund University

Total

? ? SURVEY QUESTION


PEOPLE & CULTURE




5

PEOPLE

& CULTURE

46

University Report


Business

Lund University

54%

46%

42%

32%

30%

28%

26%

10%

10%

7%

49%

51%

36%

34%

33%

23%

27%

12%

11%

6%

A creative and dynamic work environment

Leaders who will support my development

Interaction with international clients and colleagues

Respect for its people

A friendly work environment

Enabling me to integrate personal interests in myschedule

Recognizing performance (meritocracy)

Recruiting only the best talent

Support for gender equality

Acceptance towards minoritiesLund University

Total

? ? SURVEY QUESTION


REMUNERATION & ADVANCEMENT OPPORTUNITIES




REMUNERATION &

ADVANCEMENT

OPPORTUNITIES

47

University Report


Business

Lund University

51%

46%

36%

34%

31%

20%

16%

15%

12%

11%

51%

43%

34%

28%

30%

22%

17%

17%

13%

12%

Good reference for future career

High future earnings

Leadership opportunities

Competitive base salary

Clear path for advancement

Sponsorship of future education

Competitive benefits

Rapid promotion

Overtime pay/compensation

Performance-related bonusLund University

Total


TOP FINDINGS

OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5


PLEASE NOTE: These tables show the attractiveness of

each of the 40 attributes in relation to how important the

students think its driver is. This analysis gives a

summarised 360 degree view of what influences employer

attractiveness.

!

48

LUND UNIVERSITY TOTAL

1. Leaders who will support my development

(People & Culture)

2. A creative and dynamic work environment

(People & Culture)

3. Good reference for future career

(Remuneration & Advancement

Opportunities)

4. High future earnings (Remuneration &

Advancement Opportunities)

5. Professional training and development (Job

Characteristics)

1. A creative and dynamic work environment

(People & Culture)

2. High future earnings (Remuneration &

Advancement Opportunities)

3. Good reference for future career

(Remuneration & Advancement

Opportunities)

4. Leaders who will support my development

(People & Culture)

5. Opportunities for international

travel/relocation (Job Characteristics)

University Report


Business

Lund University

WWW.UNIVERSUMGLOBAL.COM

Jaroslav Veresjtjaka

[email protected] • 070 - 403 58 78

THANK YOU!

Documents

UNIVERSUM STUDENT SURVEY 2012 · Universum is an international organisation, with its head-quarters in Stockholm, Sweden and operates in the field of employer branding and talent