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Unlocking global market opportunities
Vienna, Austria, 31 January 2008
Mr. Tony ClarkCommercial Counsellor, Embassy of Sweden, Beijing
Head of the Swedish Embassy Center for Environmental Technology (CENTEC)
China - an economic super-power!
• Worlds 4th largest economy
• Worlds 3rd largest tradingpartner
• Worlds 2nd largest receiver of FDI
• Worlds largest currency reserves
Strong GDP growth?
Markets developed as a result of the economic growth
Markets and Opportunities
Challenges behind the GDP growth
• An improving poverty situation
• Uses 15 % of the world energy supply to produce 5.5 % of global GDP
• Estimated cost to clean up the deteriorating environment is somewhere 7-20% of the annual GDP.
Environmental problems…
Energy consumption PollutionEconomic growth
Pattern of growth "has to change"
Goals by the Chinese Government in the 11th five year plan /2006-2010
• Environment protection as highest priority and called for a "resource saving society".• Reduce energy consumption with 20% per unit GDP, with annual cuts of 4 percent. • Reducing major pollutants/emissions by 10%, with annual cuts of 2 percent.• USD 3.2 billion Investment on energy efficiency in 2007• Confirmed at the 17th CPC congress meeting and added changes to the appointment policies.
Markets for environmental technology as a result of the industrial growth
Environmental technology market in China
1998-2007:
€ 9.4 billion in water and wastewater treatment, waste and pollution reduction
2006-2010:
€ 140 billion for restructuring of polluting industries
China needs advanced technology + products + experiences…
experiences
…in areas such as:
• High energy intensive & polluting industries• Construction and construction materials• Transportation • Renewable energy• Policies and regulation system • Standards, codes and incentives• Innovation, R & d• Intensify cooperation, education and training• Organization, management and leadership
CENTEC activities
• Arrange high-level delegation visits in both directions • Organize seminars and workshops on relevant themes by inviting governors, officers, professionals and VIPs• Participate in exhibitions, conferences and meetings• Identify relevant demonstration projects and stitch together financial solutions• Mapping key areas and markets potential• Relation set up with Chinese government offices, institutions, NGOs, academies • Assist Swedish agencies, organizations and business getting involved with co operations in China in the field of environment, energy, urban planning and other related with sustainable development.
CENTEC’s role
Dialogues
Where CENTEC is in the relation network
Local government
Central government
Local enterprises
media
Market Access Obstacles for European Companies
30.30%
21.20%
21.20%
12.10%
9.10%
6.10%
other
government relation
infringement/IPR
inadequate legal framework
local favouritism
local price
Source: Emerging Markets Group, DEVELOPMENT Solutions (2006)
PARTICIPATE WITH COMPANIES IN
NATIONAL EXHIBITIONS
Present opportunities in China for Swedish Environmental
Technology Companies
...some concrete results• Develop national standard with relevant authorities for 2 environmental technology produts. • Commercial demonstration project with Ministry of Construction• Introducing ethanolbuses in a major Chinese City• Feasabilitystudy on building a biogasplant in a major Chinese City • Up-grading an air pollution monitoring lab in a major Chinese City • Finding financial package solutions for pulp and paper factory• Fiding right partner in a big Sino-Swedish Joint venture. • Prime time coverage about Sweden and Swedish environmental technology for 3 hours on national television (CCTV3)• Several articles about Swden and Swedsih Environmental Technology• Request about signing MoU’s with several government bodies
...and some conclusions.
• What we have done is nothing unique – any EU country can do it.• EU countries are highly regarded in China for their environemtnal performance.• Environment is top issue in China and opens doors!• The market is huge, money available and we can all join in. • It is easy to interact with Chinese on these issues since there is a crying demand from there side. • China is ready for different cooperation modes.
