2016

2media kit 2016

CaNadiaN aRt HaS a NEW VISION:tO Be tHe VOiCe FOR ViSUaL aRtS iN CaNada

• Formorethan30years,Canadian Arthasbeenrecognizedasthemostwidelyreadandwell-respectedvisual-artsmagazineinthecountry. • Wearethemosttrusted,authoritativesourceforknowledge,appreciation andsupportofvisualartsinallofitsforms.

• TwomillionpeopleturntoCanadian Artannuallytoenhancetheirappreciation andknowledgeofCanada’sartistsandtheirworks.

•Fromemergingtalenttolegendaryicons,wediscoverandcovertheartworldhere inCanadaaswellascelebratethousandsofCanadianartistspracticingabroad.

OUR MISSION iS tO deLiGHt, iNFORm aNd CONNeCt tHe ViSUaL aRtS WitH aLL CaNadiaNS

• Throughthought-provokingcoverageandlivelyprogramming,Canadian Artbroadly exploreshowvisualartsaffectscontemporaryculture.

• Ouraward-winningcontentandprogrammingdrivesengagementbyexploring theintersectionsofvisualartwithdesign,fashion,music,performance,writingandmore.

• WeserveoneofCanada’smostcovetedaudiences:artcollectorsandartenthusiasts.

3media kit 2016

Canadian art iS CaNada’S MOSt WIdEly REad NatiONaL ViSUaL-aRtS maGaziNe, pUBLiSHed QUaRteRLy.

Canadian art iS dediCated tO NatIONal aNd INtERNatIONal cOVERagE OF tHe aRt SCeNe aNd itS iNteRSeCtiONS WitH FiLm, LiteRatURe, FaSHiON, peRFORmaNCe, mUSiC aNd mORe.

Canadian art pRiViLeGeS WRitiNG tHat iS clEaR, ShaRp aNd IRREVERENt.

Canadian art CeLeBRateS cONtEMpORaRy VISUal aRtS aNd cUltURE, aNd StRiVeS tO dO SO pURpOSeFULLy, WitH aN aCCeSSiBLe VOiCe GeaRed tO a bROad, dIVERSE aUdIENcE.

4media kit 2016

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caNadIaN aRt REadERSCanadian Artreadersarepeopleforwhomartisessential.Theyarecollectors,educators,artists,galleryowners,artconsultantsandcreativeprofessionals—allwithaninsatiablepassionforart.Theyareaffluent,highly-educated,creativeleadersintheirfields—peoplewhoinfluenceopinion,starttrendsandactivelyparticipateinart-worldevents.Additionally,Canadian ArtisdeliveredtomajorcollectorsandVIPsatCanada’smajorartfairsacrossthecountry.

5media kit 2016

• 78% haveapersonalartcollection

• 76%willpurchaseartorartservicesinthecomingyear

• 42% planmajorhomerenovationsinthenext12months

CaNadiaN aRt ReadeRS HaVe art ColleCtions WitH aN aVeRaGe VaLUe OF $53,397

CaNadiaN aRt ReadeRS aRe passionate aBOUt tRaVEl aNd cUltURal dEStINatIONS• 77%visitmuseumsorgalleries10+timesayear

• 75%liketraveltoincludeartfairsandexhibitions

• 67%willgoonvacationinthenext12months

6media kit 2016

Source: InhouSe Survey 2015

caNadIaN aRt ReaCHeS OVER 2,000,000 peOpLe eVeRy yeaR

prInt readerShIp

ToTal—

103,490

subscription—

16,692

newsstand—

2,428

art Fair and event

distribution—

1,200

total—

39,629

twitter—

25,000

Facebook—

14,629

SocIal medIa followerS

canadianart.caMarch 2016

—382,000

page views

dIgItal reach

e-Weekly newsletter

—15,800

canadianart.caMarch 2015

—258,000

page views 48% inCreaseover 2015

faSt factS

average age: 43 male/female: 37%/63%

post-secondary education: 80% post-graduate education: 43%

average household income: $92,500 average value of art collections: $53,397

Seeking financial management and investment advice: 32%

7media kit 2016

Canadianart.ca is Canada’s visual-arts website.Ourfully-optimizedwebsiteoffersanimage-richonlineexperiencethatkeepsreadersinformedandinspired.Inadditiontooriginalcontent,in-depthfeatures,reviewsandbreakingnewsfromtheCanadianartworld,canadianart.caalsohostsacomprehensive,up-to-dateguidetomust-seeexhibitionsandevents.

banner adVertising

premiere positioning. high visibility. relevant environment.

•Morethan382,000pageviewspermonth•Morethan93,000uniquevisitorspermonth•Th eCanadian Art Weeklye-newsletterisdeliveredto

morethan15,800recipientseachTh ursday,drivingtraffictothesiteforplanningarts-filledweekends

•canadianart.caistop-rankedbyGoogleforcontemporaryartinCanada

Canadian art WeeKly

Canadian Art Weeklyisanaward-winninge-newsletterthateditshundredsofexhibitions,talksandscreeningsintoaconcise,informativeandtimelyguidetothemostvitalarthappeningsinCanada.

sponsored ContentCanadianArtSponsoredContentistheidealstrategytobuildengagementandbrandconnectionwithasophisticated,arts-focusedaudience.

SponsoredContentisdevelopedtoberelevanttoyouraudienceanddeliveredasaseamlessexperiencewiththelookandfeelofourrespectededitorialenvironment.

program details•SponsoredContentcontentpagesareembeddedwithin

theeditorialfabricofthewebsite•Exclusivesurroundingdisplayadsandin-pagelinks

drivereaderstorelatedcontent•Th ereaderexperienceisseamlessacrossoureditorialspaces•SponsoredContentisactivelypromotedinkeysection

pages,suchasFeatures:relevantstoriesthatnaturallyattractandbuildreaderengagement

Readersvalueitscleandesign,accessibleapproachandfrequency—itarrivesininboxeseachTh ursdayafternoon.

rate: $100CPMdiMensions: 600x120px(72dpi)GIForJPEGsubsCribers: 15,800

300x600px(72dpi)

300x250px(72dpi)

unit diMensions File type CpM*

half-PageBanner

MediumRectangle*costperthousandimpressions

GIForJPEG

GIForJPEG

$40.00

$25.00

caNadIaNaRt.ca

8media kit 2016

TheCanadianArtFoundation, alongwithtitlesponsor RBC,willbepresentingthe21st-annualCanadianArtGalaandAuctionon September22,2016.

Morethan500influentialart,cultural,philanthropicandbusinessleadersattend thishighlyanticipatedeventandtheyrepresentoneofCanada’smostimportantaffluentaudiences:artcollectorsandenthusiasts.   

The Galaoffersoneofthelargest liveandsilentauctionsof contemporaryartinCanadaand istheessentialsourceoffundingfortheCanadianArtFoundation.  

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9media kit 2016

caNadIaN aRt pROgRaMS

Canadian art enCounters: international artists seriesThisspeakerseriesbringsvisionaryandinfluentialartists,curators,re-searchersandthinkersfromaroundtheworldtoaudiencesacrossCanada.Amongthemostaccomplishedprofessionalsintheirfields,thesespeakersdelight,inform,anddeepenawarenessofartandcultureinshapingandunderstandingoursociety.

PastspeakersincludeGermanoCelant,SarahThornton,SimonDenny,Thomashirschhorn,ShirinNeshat,YaelBartana,ElAnatsui,JeanDeLoisyandMichaelFried.In2015,Canadian ArtbroughthitoSteyerl,JaniceKerbelandTarynSimontofourcitiesacrossCanada.

PRESENTINGSPONSOR:

TarynSimonattheCanadianArtEncounters:InternationalArtistsSeries,Toronto,December2015.

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10media kit 2016

caNadIaN aRt pROgRaMS

FromthehasselbladAwardsannouncement:

Wolfgang Tillmans has established himself among the most original and innovative artists of his generation, consistently pushing the photographic medium in new directions. His practice has covered subjects of pressing political and social importance since the 1990s, reflecting both directly and indirectly on the power of the photographic image to engage critically with the world around us. Furthermore, Tillmans has transformed the understanding of photographic exhibition making through his daring installations, playing with scale, formats, framing and presentation to produce immersive experiences that have inspired subsequent generations of artists.

Workbytheartistisheldinmuseumcollectionsworldwide,includingtheArtInstituteofChicago;CentreGeorgesPompidou,Paris;hirshhornMuseumandSculptureGarden,Washington,DC;LosAngelesCountyMuseumofArt;theMetropolitanMuseumofArt,NewYork;ModernaMuseet,Stockholm;MuseumofContemporaryArtChicago;MuseumLudwig,Cologne;theMuseumofModernArt,NewYork;theNationalMuseumofArt,Osaka;SolomonR.GuggenheimMuseum,NewYork;StedelijkMuseum,Amsterdam;Tate,London;andtheWalkerArtCenter,Minneapolis,Minnesota.

PRESENTINGSPONSOR:

Wolfgang Tillmans

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Canadian ArtispleasedtopresentgloballyrenownedartistWolFgang tillMansaspartoftheCanadian art Encounters: international artists series.ThisishisfirstpublicappearanceinCanada.

oCtober 25, VanCouVernoVeMber 11, toronto(venuesTBD)

Bornin1968inRemscheid,Germany,TillmansstudiedatBournemouthandPooleCollegeofArtandDesigninBournemouth,England,from1990to1992.In2000,Tillmanswasthefirstphotographer—andalsothefirstnon-Englishartist—tobeawardedtheTate’sannualTurnerPrize.hewasrecentlyawardedthehasselbladAwardandisamemberoftheRoyalAcademyofArts.TillmanslivesinBerlinandLondon.

11media kit 2016

caNadIaN aRt pROgRaMS

Th eCanadianArtsChool hopisanimportantyouthinitiativeaimedatprovidingeducationandoutreachtosecondary-schoolstudents.Inthefaceofreducedfundingforextracurricularactivitiesanddiminishedfocusonarteducationinpublicschools,thisfreehalf-dayprogramoffersauniqueopportunityforayoungergenerationtoparticipateinthevisualartsculturallandscape.

sUPPoRTing sPonsoR SChOOLhOPTORONTO

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12media kit 2016

caNadIaN aRt EVENtS fOR hIgh NEt WORth clIENtS

CanadianArtwouldbepleasedtodevelopandhostart appreCiation eVentscustomizedtobenefitandentertainyourcompany’shighnetworthclients.

• Editor-in-ChiefDavidBalzercouldmoderateapanelontopicsincluding trendsinartcollecting,orarangeoftimelysubjectsincontemporary artandculture.

• Thepanellistscouldincludeacollector,artconsultant,author,curator andartist.

• Eventscouldbehostedinanyofthefollowingmarkets:Montreal,Toronto, Vancouver,halifax,Winnipeg,EdmontonandCalgary.

• Theinvestmentrequiredwouldbedeterminedbasedonvenueselection andnumberofguests.

DavidBalzerisawriterandcriticbasedinToronto,Canada.heistheauthorofCurationism: How Curating Took Over the Art World and Everything Else,winnerofLondonICA’s2015bookoftheyear,aswellastheshort-fictioncollectionContrivances.hehaswrittenaboutart,filmandculturefortheGuardian,Modern Painters,ARTnews,Artforum,the Believer,the Globe and Mailandothers.heistherecipientofthe2015InternationalAwardforArtCriticism.

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13media kit 2016

gallery listing

Advertiseayearofexhibitionsandeventsonlineforjust$600.Communicateyourexhibitions,openingsandeventstodedicatedgallerygoerswhotraveltoseeandbuyart.

• Gallerylisting• 12expandedexhibitionlistingsperyear

art sChools listing

Connecttoprospectiveartschoolstudentsbyadvertisingforjust$600peryear!TheArtSchoolsNavigatoroncanadianart.cabringstogetherCanada’sbestartschoolsinoneplace.Aschoollistinghighlightsprograms,facultyandalumniwithimages,textandlinks.

• Listingsinclude:• Customizableprograminformation• Upto5imagestohelpyoucommunicateyourschool’s uniqueidentity• Linktoyourschoolorfacultywebsite•Mapandcontactdetails

$600 $600

annual digital ad prograM

Advertiseayearofexhibitionsandeventsforjust$100/month.Thesepremiumadvertisingpackagesincludeallthebenefitsofgallerydirectorylistings,withtheadditionof4half-Pagebannercampaignsayearatareducedrate.

• 4half-PageBannercampaigns(20,000impressionsper)• Gallerydescription(500words)withscrolling5-imagegallery• AbrandadonthehomepageExhibitionFinder• Alinktoyourgallery’swebsite• 12expandedexhibitionoreventlistingsonourExhibitionFinder• AnexpandableDropboxwithtextinouruser-friendly listingscalendar• Imagestogoalongwitheachlisting• Mapandcontactinfo

$1,200

dIREctORy lIStINgS

banner

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14media kit 2016

CanadianArtspecial-interestpublications,inprintanddigitalformats,deliverspecializedthematiccontent.

art sChool sMart guideWrittentoprospectiveart-schoolstudents(andtheirparents)theannualArtSchoolSmartGuideisdesignedtoopenuppotentialstudentstotherangeofvisualartseducationattheundergraduatelevelandbeyond.

Nowinits6thyear,theArtSchoolSmartGuideisaninspirationalresource,up-to-dateandcuttingedge.

ProvidedasaspecialinterestpublicationwiththeWinterissue.

ColleCting guideTh eCanadianArtCollectingGuideandExperienceisamultimediainitiative.DrawingonCanadian Art’seditorialexpertise,andintheformofanin-magazinesupplementandawebsitespecialsection,theCollectingGuideinstructsreadersonthestepstostartingandbuildingapersonalartcollection.Th eGuidethencomestolifeintheformofanexclusiveCollectingExperience,hostedbytheCollectingGuideSponsor.

Providedasaspecial-interestpublicationwiththeSummerissue.

site-speCiFiC City guidesSite-Specificsupplementsareafresh,smartapproachtoseeingcities,townsandneighbourhoodsacrossCanadathroughavisual-artslens.

Providedasaspecial-interestpublicationwiththeSpringissue.

SpEcIal INtEREStpUblIcatIONS

15media kit 2016

RateS & dateS

email:ads@canadianart.caFtp:IfyouwishuploadyouradfilesviaFTP,itisimperativethatyouemailads@canadianart.catoletusknowyourfilehasbeenuploadedUsername:CanadianArtPassword:q89qezbhHostname:ftp.lmgroup.comFile Format: WeareanAdobeCSenvironment.Weacceptthefollowingfiles:PDFx-1a,PhotoshopTIFF.ItiscrucialwhensavinginPDFformatthatallimagesinthedocumentareNOTdownsampled.PDFmustbeflattened.NOlayers.NOtransparency.Colour:AbsolutelyNORGB.YoumustconverttoCMYKbeforesubmittingyourfiles.Blackorprocesscolour(CMYK)toguaranteereproduction.NOspotcolours.Asolidblackbackgroundshouldbesupportedwith30%Cyaninfourcolourads.File image resolution:300DPIandusedat100%orZIPrepro: Webpresson60lbsglossstockExpected dot-gain:Cyan23%,Magenta23%,Yellow21%,Black27%Fractionaladsdonothavebleedproof:Ifyouareconcernedaboutcolourreproduction,anaccuratehard-copycolourproofMUSTaccompanythead.Tofacilitateaccuratereproductionofacolourad,aFUJIorpictoproof,matchingSWOPstandardsmustbesuppliedtous.

File deliVery

publishing sChedule

summer 2017Close: April12ad material Due:April19in market:June16toSeptember14

Winter 2017Close: October12ad material Due:October19in market:December16toMarch15

spring 2017Close: January11ad material Due:January18in market:March16toJune15

Fall 2016Close:July13ad material Due:July20in market: September15toDecember15

print adVertising speCiFiCations

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DPs:17.75"x10.875"(trim)Forabove,pleaseallow0.25"oftypesafetyinsidetrim

1 full Page w/bleed:8.875"x10.875"(trim)9.125"x11.125"(bleed)Forabove,pleaseallow0.25”oftypesafetyinsidetrim

1 full Page with border:7.625"x9.625"

1/2 Page - Vertical:3.6875"x9.625"

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net rates

Four Colour 1 time 2 times 4 timesoutside back cover $7,700 $6,930 $6,540inside front cover $7,400 $6,700 $6,300Double-page spread $9,690 $8,720 $8,235full page $5,700 $5,130 $4,845

non-proFit rates

Four Colour 1 time 2 times 4 timesDouble-page spread $9,350 $8,415 $7,950full page $5,500 $4,950 $3,900Half page $3,300 $2,970 $2,350Quarter page $1,800 $1,620 $1,365

black and White 1 time 2 times 4 timesDouble-page spread $7,310 $6,580 $6,215full page $4,300 $3,870 $3,100Half page $2,475 $2,230 $1,550Quarter page $1,400 $1,260 $920

16media kit 2016

Acceptanceofanyadvertisementin Canadian Artisatthesolediscretionofthepublisher.Allcopyandgraphicsaresubjecttothepublisher’sapproval.

ContraCts:Thepublisherisnotboundbyanyconditions,printedorotherwise,oncontractorcopyinstructionswhensuchconditionsconflictwiththeratecardorthepublisher’spolicies.Contractsmustbecompletedwithinoneyear(fourissues).InthecaseofalawsuitbyanypartyagainstorenjoiningCanadian Art,relatingtoagivenadvertisement(including,butnotlimitedto,libel,copyrightinfringement,defamationofcharacterorplagiarism),thegivenadvertiserand/oritsadvertisingagencyshallfullyindemnifyandsaveharmlessCanadian ArtandtheCanadianArtFoundationfromallcosts,damagesanddemands.

terMs:Advertisersandtheiragencieshavedualliabilitytothepublisherintheeventofnon-paymentforadvertising.Theagencyisresponsiblefortheclient,andviceversa,notwithstandinganystatementstothecontraryonagencyoradvertiserinsertionordersorcontracts.

CanCellation:CancellationsmustbereceivedbyCanadian Artinwriting.Anadvertisermustcancelthecontractinwriting14dayspriortothenextissue’sclosingdate.Canadian Artreservestherighttoissueaninvoiceforadvertisingspaceifcancellationismadeaftertherequireddate.Ratesthatarebasedonafrequencyschedulearesubjecttoshortratesifthefullscheduleisnotcomplete.

pOLiCieS & teRmS

aMy Cornersales Directoracorner@canadianart.ca(416) 906-0224

CONtaCt

ConFidentiality: Canadian Artshallensurethatanyconfidentialmaterialwhichisobtainedduringthescopeofthisadvertisingagreementorinnegotiationthereofiskeptconfidential.

aCCount payMent: Dependingoncredittermsextended,Canadian Art’s invoicesarepayablewithin30daysfromthedateoftheinvoice.Overdueaccountswillbesubjecttoaservicechargeof2%permonthcommencing30daysfromthedateoftheinvoiceuntilpaid.Whenachequeorapre-authorizeddebitisreturnedunpaidduetonon-suffi-cientfunds(NSF),anNSFfeeof$45ischarged.

Credit:Acontractwillnotbeconsideredvaliduntilaclient’screditisapprovedandthecontractissignedbyanauthorizedCanadian Artrepresentative.

errors:IntheeventofamaterialerrorintheadvertisementthatisthefaultofCanadian Art,themaximumliabilityofthemagazineislimitedtothespacechargeforthatissue.Inthisevent,thecontractwillbeextendedforoneissueandthetotalcontractpricewillremainthesame.

note: ItisagainstthepolicyofCanadian Arttopermitthepurchaseofadvertisingtohaveanyeffectoneditorialcontent.Salesrepresentativeshavenoauthoritytomakeanyrepresentationsabouteditorialcontent.

debra rotherVP, Business Developmentdrother@canadianart.ca(416) 368-8854, ext. 109