INTRODUCTION

No matter what product or

service you’re selling, it’s

important to promote your

brand in a way that gives

you the biggest possible

audience. To achieve this,

you should exploit every

promotional avenue

available, which can

include effective yet

unconventional methods

that many companies

overlook. Let’s explore

some off-the-beaten-track

techniques for promoting

your brand.

VIDEOS

Who doesn’t watch videos on the Internet? These days, it’s a simple

matter to create a video and post it on the web. A humorous

and/or attention-grabbing video can literally make your brand famous

overnight.

YouTube is a popular site for posting videos, but don’t overlook Vine,

a relative newcomer among video sharing services. Vine specializes

in snappy six-second video clips designed for quick consumption.

INFOGRAPHICS

Infographics present

information in a visually

compelling way, using

graphs, illustrations, and

other design elements to

communicate relevant

facts. It’s a great way to

grab the attention of

consumers who don’t

like to read large blocks

of text.

Research has shown that

people remember visually

presented data more

vividly than text-based

data.

CAPTION

CONTESTS

It’s a simple concept:

Post a photo on your

website (or social

media account) and

invite the public to

send a witty caption

that fits the image.

These contests often

provide a small prize,

usually cash or

merchandise, to the

winner. To maximize

the publicity value of

the contest, try to tie

the photo to your

products or services in

some way.

INTERNET POLLS

Most people love having an

opportunity to voice their

option. Inviting customers

to participate in an opinion

poll is a good way to

attract attention to your

brand.

There are many free-of-

charge poll generator tools

available on the Internet,

like

websitepollcreator.com.

These tools allow you to

create your own poll to

embed on your site.

EBOOKS

From web pages to mystery

novels, reading materials tend

to be consumed on handheld

devices nowadays, and this

trend is likely to increase as

technology makes this option

even more convenient. One

way to capitalize on this trend

is to create an authoritative

eBook on a subject that

relates to your products or

services.

If you don’t want to write an

eBook from scratch, you may

be able to repurpose old blog

posts or articles.

COMIC

STRIPS

Like so many types of media,

comic strips have successfully

made the transition to the

Internet. Comic strips provide

a simple way to

communicate with your

audience, and a really funny

strip may even “go viral.”

Don’t worry—creating your own

comic strip is a snap. There are

several widely used comic-

creation tools out there on the

Internet, such as

stripgenerator.com.

WEBINARS

Otherwise known as a web-based

seminar, this is a presentation

that is broadcast over the

Internet via video conferencing

software. Many webinars take the

form of a lecture on a particular

topic. It’s another good way to

position yourself as an authority on

a specific subject.

Some webinars allow real-time

communication between the

presenters and the audience, often

via voice chat or text box.

Founded in 2002, Artex Group creates

custom embroidered patches and emblems

for a wide range of organizations. To date,

the company has sold more than 25 million

patches to clients around the world. Artex

Group is based in Fairview, North Carolina.

http://www.artexgroup.net/

866.845.1042

Sources

• http://www.socialmediatoday.com/content/i

nternet-marketing-trends-and-tactics-

2014-infographic

• http://www.wordstream.com/blog/ws/2014/

06/12/marketing-ideas

• http://websitepollcreator.com/

• http://stripgenerator.com/

Summary

• To market your brand effectively, you

should consider looking beyond

conventional marketing strategies. Videos,

webinars, comic strips, and interactive

polls are just a few effective yet commonly

overlooked branding options available

today.