TIPS ON SOCIAL MEDIA OPTIMIZATION: ENHANCE YOUR CUSTOMER BASE INTRODUCTION

Social media optimization (SMO) is the use of a number of social media outlets and

communities to generate publicity to increase the awareness of a product, brand or event. Social

media is a very viable forum nowadays for promoting a brand or selling a product. With the help

of social media people from all around the world will gather knowledge about the products and

services and is the best marketing forum at this moment. Social media optimization is becoming

an increasingly important factor in search engine optimization, as search engines are increasingly

utilizing the recommendations of users of social networks such as Facebook, Twitter,

YouTube and Google+ to rank pages in the search engine result pages.

Tips for better social media optimization

1. Reaching out to the audience: Attracting the audience is the key factor to social network

optimization. A social media having a two way communication facility, one can reach out to the

potential customers even in one-to-one conversations for a better understanding of the product.

2. Visual updates: Social media helps you not only put up the details of the products and

services one wishes to market. Social media helps you put up detailed images of such objects for

a better understanding of the general public. As a result of this people ordering products online

will be able to actually see what they are buying.

3. Consistent branding across channels: Both established and upcoming brands can get

value out of promoting them on social media. These brands are popularized with their various

logos and also with video advertisements on the social network. Brands like Nike, Adidas etc.

uploads videos of their latest advertisements on social networking sites like YouTube to attract

sports-related targets.

4. Hyperlink from profile pages: Hyperlink at times leads the interested customers to the

official sites of a few brands. Profile pages should always contain a few hyperlinks in order to

redirect the customers to the websites one wishes the potential customers to visit.

5. Reciprocate: At times only putting up a detailed advertisement is not enough. One needs to

follow that up with consistent reciprocation. For example, if a person follows your page on

Twitter, follow him/her back, retain new followers on twitter. Promote your page on Facebook

by liking brand pages that follows you.

6. Tag other users: Tagging other users to a photo or an article increases your chance of

attracting more customers. By tagging other users you are directly inviting them to have a look at

your page as when you tag them they will be notified by the social media itself.

7. Learn the tricks and trade of each network: Each and every social media is unique. The

tricks of effective communication in each and every social media should be learnt in order to

deal with all types of customers.

8. Prompt response: Response to any grievances of any customers should be taken care of as

soon as possible for an effective marketing. After sales services should be quick and effective.

Reference: http://www.pr4-articles.com/PR4-Article-Directory/tips-social-media-optimization-enhance-

your-customer-base-introduction