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WHAT CAN A BANK DO TO MAKE BANKING A PERSONAL EXPERIENCE? IT BEGINS WITH BANKS UNDERSTANDING THEIR CUSTOMER’S BEHAVIOUR AND THEIR ACTIVITIES.
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GIVING BANKS A SINGLE VIEW OF THEIR CUSTOMERS
WWW.WIPRO . COM NY SE :W I T|OVER 140 , 000 EMPLOYEE S|57 COUNTR I E S| CONSUL T ING| SY S TEM IN TEGRAT ION|OUT SOURC ING
DO BUSINESS BETTER
UP CLOSE & PERSONAL
First, all this Data (Big Data) is culled through a data management system that provides banks with valuable information
of banks have a real-time single customer view
of banks use microsegmentation & predictive analysis
• Segment customers based on lifetime value analysis• Microsegmentation �ne-tuned to customer's activities• Predictive analytics for real-time and dynamic
personalization
• One-to-one personalization of offers• Real-time event marketing• New product development
DATA MANAGEMENT ANALYTICS RESPONSE STRATEGY
IT BEGINS WITH BANKS UNDERSTANDING THEIR CUSTOMER’S BEHAVIOUR AND THEIR ACTIVITIES.
SUCH AS...
WHAT CAN A BANK DO TO MAKE BANKING A PERSONAL EXPERIENCE?
Which supermarketthey shop at regularly
Or their favorite restaurants Or their special interestssuch as movies or bowling
And even understandingtheir favorite vacation spots
SINGLE CUSTOMER VIEW CAPABILITY: RESPONSE STRATEGY:
35% 70%of banks offer real-time marketing of banks offer one-to-one
personalized services
36% 47%SO HOW CLOSE ARE YOU TO YOUR CUSTOMER?
THE RESPONSE STRATEGY THUS FORMULATED HELPS BANKS GET CLOSER TO THEIR CUSTOMERS.
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Detailed Findings available on the EFMA-Wipro report on Retail Banking.