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UTTAR PRADESH (East)

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Page 1: UP Profile Final

UTTAR PRADESH

(East)

Page 2: UP Profile Final

Uttar Pradesh East

Page 3: UP Profile Final

Uttar Pradesh East

Page 4: UP Profile Final

TABLE OF CONTENTSSECTION - I Demographic & Business InformationUP East in PicturesUPE Zone Demarcation MapUP East DemographicsUPE Household DataUP - An IntroductionService Providers / Subscriber BaseTownship / Tourist spots / Major BusinessMDU SummaryCommercial Areas & Residential AreasGas AgenciesAutomobile Showrooms Cinema TheatresEducational InstitutionsSummary of TV & HS OutletsSummary of Retailer OutletsProminent personalities - Govt Officers / Politicians / BusinessmenSECTION - IISales and Service Service Providers & ConnectionsSales ProjectionsRetailer PlanExperience ZonesOperator Retailer SummarySECTION - IIIMarketing Outdoor medium / Available Agencies / HoardingsTown Visit Docket - SampleSECTION - IVCompetition Reliance OrganogramVodafone OrganogramTata Organogram Reliance Logistic DetailsTariff RelianceTariff VodafoneTariff TataService Centre DetailsSubscriber BaseCompetition Activations

Page 5: UP Profile Final

Zone 1

Zone 6

Zone 2

Zone 3Zone 5

Zone 4

Zone 7Zone 8

Zone 1- Lucknow • Lucknow• Barabanki• Rae Bareli• Sultanpur• Hardoi

Zone 2- Kanpur • Kanpur• Unnao• Fatehpur• Kanpur Dehat• Kannauj• Auraiya• Jalaun• Farrukhabad

Zone 3- Varanasi • Varanasi• Bhadoi• Mirzapur• Sonbhadra• Chandauli• Gazipur• Mau• Balia• Jaunpur• AzamgarhZone 5 - Allahabad

• Allahabad• Kaushambhi• Pratapgarh• Sahuji Maharaj Nagar (Chitrakoot)

Zone 4 - Gorakhpur• Gorakhpur• Basti• Sant Kabir Nagar• Siddharth Nagar• Deoria• Mahrajganj• Kushi Nagar

Zone 6 -Jhansi • Jhansi• Lalitpur• Hamirpur• Mahoba• Banda

Zone 7-Faizabad• Faizabad• Gonda• Bahraich• Balrampur• Shrawasti• AmbedkarNagar

Zone 8 - Sitapur• Sitapur• Lakhimpur Kheri• Shahjahanpur

UP East : Area segmentation, Zone wise

Page 6: UP Profile Final

Zone 4 - Gorakhpur• Gorakhpur• Basti• Sant Kabir Nagar• Siddharth Nagar• Deoria• Mahrajganj• Kushi Nagar

Page 7: UP Profile Final

UP East : DemographicsArea (Sq KM) 175923 175923Population (in millions) 122.69 122.69Urban Population (in millions) 23.39 23.39Subscriber Base(in millions) Reliance 3.92

Tata 1.27

Vodafone 6.34

Airtel 5.90

Idea 1.71

BSNL 5.50

Total Subsciber Base 24.64 24.64BTS Site Reliance 4664

Airtel 5151

Total 9815 9815Classification of houses by type (in millions) Permanent 8.47

Semi 4.49

Temporary 4.26

Unclassifiable 0.00105

Households Owning (in millions) Electricity 5.12

TV 4.24

Telephone 1.08

2 Wheeler 2.47

4 Wheeler 0.41

Page 8: UP Profile Final

Clusters Districts Cluster Total

Allahabad 4.16

9.51Kaushambi 1.45

Chitrakoot 0.87

Pratapgarh 3.03

Gorakhpur 4.19

18.15

Basti 1.84

Sant Kabir Nagar 2.88

Siddharth Nagar 0.46

Deoria 3.03

Maharajganj 2.48

Kushinagar 3.27

Lucknow 4.23

17.76Barabanki 3

Hardoi 3.77

Rae Bareli 3.19

Sultanpur 3.57

Sitapur 3.69

10.32Shahjahanpur 4.08

Lakhimpur 2.55

Faizabad 2.32

12.24

Ambedkar Nagar 2.26

Gonda 3.09

Balrampur 1.49

Shrawasti 0.37

Bahraich 2.71

Population (in millions)

Alla

ha

ba

dG

ora

khp

ur

Lu

ckn

ow

Sita

pu

rF

aiz

ab

ad

Page 9: UP Profile Final

Clusters Districts Cluster Total Population (in

millions)

Kanpur 4.71

18.09

Kanpur Dehat 1.72

Unnao 3

Fatehpur 2.54

Farrukhabad 1.74

Orai/Jalaun 1.59

Kannauj 1.52

Aurraiya 1.27

Jhansi 1.93

6.64Lalitpur 1.11

Hamirpur 1.13

Mahoba 0.78

Banda 1.69

Varanasi 3.52

29.98

Bhadoi 1.52

Jaunpur 4.31

Azamgarh 4.43

Mau 2.1

Balia 3.05

Gazipur 3.41

Chandauli 3.53

Mirzapur 2.39

Sonbhadra 1.72

Ka

np

ur

Jha

nsi

Va

ran

asi

Page 10: UP Profile Final

Uttar PradeshU.P. is a state located in the northern part of India. With a population of over 190 million people,[5] it is India's most populous state, as well as the world's most populous sub-national entity, and only 5 nations including India itself have more people than U.P.

With an area of 93,933 sq mi (243,286 km²), Uttar Pradesh covers a large part of the highly fertile and densely populated upper Gangetic plain. It shares an international border with Nepal and is bounded by the states of Uttarakhand, Himachal Pradesh, Haryana, Delhi, Rajasthan, Madhya Pradesh, Chhattisgarh, Jharkhand and Bihar. The administrative and legislative capital of Uttar Pradesh is Lucknow and the financial and industrial capital is Kanpur. The state's high court is based at Allahabad. It is home to many historical cities like Agra and Varanasi.

Throughout its history, it was sometimes divided between petty kingdoms and at other times formed an important part of larger empires that arose on its east or west, including the Magadha, Nanda, Mauryan, Kushan, Gupta, Sunga, Pala and Mughal empires. Uttar Pradesh has an important place in the culture of India; as it is considered to be the birthplace of Hinduism and has many important sites of Hindu pilgrimage. It also holds much of the heritage of the Mughal Empire, including both the famous Taj Mahal and the tomb of the great Mughal Emperor Akbar in Agra and Akbar's capital-palace in Fatehpur Sikri.

The Indo-Gangetic plain, that spans most of the state, has been the ancient seat of Hindu religion, learning and culture, the birth place of the Indo-Islamic syncretic culture of the medieval period, a center of nationalism during the colonial period and has continued to play a prominent role in Indian political and cultural movements. The state has a rich heritage of traditional crafts and cottage industries of various types that employ highly skilled craftsmen and artisans.

Uttar Pradesh is the most populous state in the Indian Union and the most populous first-level administrative country subdivision in the world.[6] Kanpur is the biggest city in the state. Other big cities are Lucknow - the political capital of the state, Meerut, Agra, Varanasi, Bareilly, Allahabad, Ghaziabad and Noida. The Brahmins, Kshatriyas and Vaishyas, the three upper castes people of the state who have dominated the political and economic scene over the centuries are in a minority. A major group comprises of the backward classes, scheduled castes and tribes. The tribal population is largely concentrated in the hill, terai-bhabhar and Vindhya regions. The central government has recognised five of the tribal communities, viz. Tharus, Bhoksas, Bhotias, Jaunswaris and Rajis as scheduled tribes. Besides the upper class, there are also other Hindu and Muslim communities. The scheduled castes and scheduled tribes live in rural areas and are mostly dependent on agriculture, forming the landless labour class.

Page 11: UP Profile Final

7 Tata/Virgin 1275791Subscriber Base 24689007 Reliance 3930036

Vodafone 6349432 1 - Total 7 operators in the circle

SERVICE PROVIDERS + SUBSCIRBER BASE 2 - Total subscriber base of 24.68 million

S No Clusters

1 7 27702562 7 44248123 7 42057234 7 31040185 7 5196656 7 37691667 7 19044868 7 3990881

Clusters OperatorAirtel Idea Vodafone Reliance Tata/Virgin BSNL

768742 152615 670748 462678 149115 5663581024990 228922 1397392 694018 135559 943931970069 278015 1003965 707865 254882 990927717493 213661 782539 539791 189783 660751136665 45784 86949 138804 40668 70795866908 263842 942291 678450 226150 791525409996 162789 331234 271438 162671 566358

1008443 369763 1134314 436992 116963 924406

Service Operators

Subscriber Base

No of Service Operators

OPERATORS AND SUBSCRIBER BASE

No. of Operators

Subscriber Base

Allahabad 3 - Vodafone is the mkt leader with 6.3 million sub base, BSNL and Airtel following closely.

Gorakhpur

Luknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Allahabad

Gorakhpur

Luknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Page 12: UP Profile Final

CLUSTER NAME TOURIST PLACES MAJOR BUSINESSES

Tourism & AgricultureALLAHABAD

Sangam,Fort,Hanuman Mandir,Alope Devi Mandir,Nag Vasuki Mandir,Patal Puri Mandir,Shankar Viman

Mandapam, Anand Bhawan,Swaraj Bhawan,Jawahar Planitorium, All Saint Cathedral & High Court,Sheetla

Temple of Kara,Prabhasgiri(Prabhosa),Shri Ram Temple Bajha & Durga Devi Temple of

ManjhanpurKamadgiri,Ram Ghat,Mattagajendreshwar Swami,Raghav-Prayag Ghat ,Yagya-Vedi,Janki-

Kund,Sphatik Shila,Atri-Anasuya Ashram,Mayuradhwaj Ashram,Gupt-Godawari,Ram-Shaiya,Lakshman

Chowki,Hanuman Dhara,Valmiki Ashram,Sabrang Ashram,Bharat Koop,Mandvi-Mandir,Lakshman-

Pahadi,Sutikshna Ashram,Markandeya Ashram,Pramod Van,Bharat Milap,Saryu Dhara,Shabri Fall,Viradh

Kund,Kali-Barah Fall

SITAPUR

Neelgaon Picnic spot,Vaidehi Vatika ,Sarojini Vatika ,Mahaveer Udyan (Tikunia park), Ilasiya Bal ,Vanodyan (Ilasia Park), Shiv Temple,Frog

Temple,Dudhwa National Park,Asfaq Ulla's house ,Shahid Udhyam Park ,Mumuksh Ashram

Agriculture,Carpet Industry,Sugar Factories,Tourism

FAIZABAD

Paska (Sukar Khet),Swami Narain Chhapia,Tirrey Manorama,Prithvi Nathan Mahadeo & Varahi

DevShivbaba,Govind Saheb & Kichhauchha SharifDargah Sharief,Katarnia ghat,Chittaura Jheel & Kailashpuri

BarrageBuddhist TemplesGuptar Ghat, Ayodhya,Dogra Mandir & Bharat Kund

Agriculture,Cloth Industry,Tourism

KANPUR

Knp Memorial Church,Allen Forest Zoo,Jajmau,JK Temple,Jain Glass Temple,PhoolbaghBird SactuaryBhitora

Ghats,Mirabai Temple,Baba Jhamdas TempleKampil,Sankisa,Neev karoriShahi

Masjid,Archeology Museum,Bird Sanctuary,Annapurna Temple,Gauri Shankar TempleGuraiya Temple,Dev Kali

Temple,Badi Devi Temple

Leather Tanneries,Transport Industry,Agriculture,Gun Carriage Factory,Arms

Factory,Perfume Industry,Livestock Breeding

Page 13: UP Profile Final

CLUSTER NAME TOURIST PLACES MAJOR BUSINESSES

Agriculture JHANSI

Jhansi Fort,U.P.Govt. Museum,Maharaja Gangadhar Rao ki Chathri & Kaliji TempleDevgarh, Sironji, Thubonji,

Pali, Muchkund Ki Gufaaye,Rajghat Dam, Matateela Dam & Govind Sagar DamSingh Maheshweri Temple ,Chaura Devi Temple & Meher TempleKakramath Temple,Vijay Sagar Pakshi Vihar,Sun Temple at Rahila Sagar,Manaiya

Devi Temple,Kirat Sagar,Gokhar Hill & Alha Udal ChowkKalinjar Fort,Bhuragarh Fort,Rangarh Fort,Khatri Pahar,Nawab Tank,Bamdeo Temple,Maheshwari Devi

Temple & Four Stone Pillar At Kairada Village

LUCKNOW

Bara Imambara, Chhota Imambara, Residency,Shahnajaf Imambara,Roomi Gate, Picture Gallery,Zoological

Gardens & State MuseumSultanpur Wildlife SanctuaryDewa Mela (Fair)

Agriculture, Chikan & Zardozi Embroidery,Mango Orchards

VARANASI

The Kashi Vishwanath Temple ,Banaras Hindu University ,Maharaja Banaras Vidya Mandir

Museum,Ramnager,Kashi Vidya Peeth ,Musuems & Arts Galleries ,River Front (Ghats),Durga

Temple ,Sankatmochan Temple & Jain Temple Sita Maddhi TempleShahi Qila,Atala Masjid & Shahi

PulChandraprabha SanctuaryVindhyachalVijaygarh Fort,Aghorigarh Fort,Sodharigarh Durg ,Mukha Water

Fall , Sarnath ,Dhanraul Dam & Vindham Fall

SilkWork , Tourism, Agriculture, Carpet Industry , Diesel

Locomotive Factory, Perfume & Oil Industry , Cotton Industry , Black Pottery, Handloom(Saree

Work) , Opium and Alkaloid Works,Power , Coal , Aluminium

Industry

GORAKHPUR

Gorakhnath Temple,Vishnu Temple,Gita Vatika Ramgarh Tall & Geeta PressKapilvastuLehara Durga

Mandir,Ramjanki MandirMoti Jheel(Bakhira),Maghar Thai Temple,Museam,Ramabhar Stupa,Ruins & Brick

Structures ,Matha Kuar Shrine

Agriculture , Sugar Industries , Tourism

Page 14: UP Profile Final

Summary of MDUs in UPE

Clusters No. of MDUs

600

17400

530

14

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Page 15: UP Profile Final

S.No COMMERCIAL AREASCLUSTER

1234567

8

LUCKNOW

KANPUR

ALLAHABAD

VARANASI

GORAKHPUR

FAIZABAD

SITAPUR

JHANSI

Page 16: UP Profile Final

S.No HIGH TRAFFIC LOCATIONS CLUSTER

1234567

8

LUCKNOW

KANPUR

ALLAHABAD

VARANASI

GORAKHPUR

FAIZABAD

SITAPUR

JHANSI

Page 17: UP Profile Final

S.No RESIDENTIAL AREAS CLUSTER

1234567

8

LUCKNOW

KANPUR

ALLAHABAD

VARANASI

GORAKHPUR

FAIZABAD

SITAPUR

JHANSI

Page 18: UP Profile Final

Summary of Gas Agencies in UPE

Clusters No. of Gas Agencies

5052

1262323642676

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Page 19: UP Profile Final

Summary of Auto Showroom in UPE

ClustersNo. of Auto Showroom

Two Wheeler Four Wheeler9 618 241 1613 19 235 159 234 10

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Page 20: UP Profile Final

Summary of Cinema Theatre in UPE

Clusters No. of Cinema Theatres

43696437368827

147

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Page 21: UP Profile Final

Summary of Colleges in UPE

Clusters No. of Colleges

2362641241201661188192

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Page 22: UP Profile Final

TV SALES OUTLET HANDSETS SALES OUTLETClusters No. Of Outlet Clusters No. Of Outlet

119 344225 426150 44346 34380 295

292 88189 373

188 1052

Note : The complete listing of the above mentioned outlets is available in soft.

Allahabad Allahabad

Gorakhpur Gorakhpur

Lucknow Lucknow

Sitapur Sitapur

Faizabad Faizabad

Kanpur Kanpur

Jhansi Jhansi

Varanasi Varanasi

Page 23: UP Profile Final

RETAIL OUTLET DATALocation No. Of Outlet

30174384717030582059642414886237

Total UPE 33837

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Note : The complete listing of the above mentioned outlets is available in Soft.

Page 24: UP Profile Final

S.No PROMINENT PERSONALITIESCLUSTER

1234567

8

LUCKNOW

KANPUR

ALLAHABAD

VARANASI

GORAKHPUR

FAIZABAD

SITAPUR

JHANSI

Page 25: UP Profile Final

TOTAL NO OF OPERATORS AND CONNECTIONS

CLUSTER DISTRICT NO OF OPERATORS NO OF CONNECTIONS

Allahabad 7 1816561

2770255Kaushambi 7 272484

Chitrakoot 7 227070

Pratapgarh 7 454140

Gorakhpur 7 2654887

4424811

Basti 7 530977

Sant Kabir Nagar 7 221241

Siddharth Nagar 7 132744

Deoria 7 442481

Maharajganj 7 176992

Kushinagar 7 265489

Lucknow 7 2818782

4206712

Barabanki 7 319743

Hardoi 7 298588

Rae Bareli 7 630819

Sultanpur 7 138780

Sitapur 7 838085

3104018Shahjahanpur 7 1024326

Lakhimpur 7 1241607

Faizabad 7 228653

519665

Ambedkar Nagar 7 114326

Gonda 7 88343

Balrampur 7 20787

Shrawasti 7 10393

Alla

haba

dG

ora

khpu

rLu

ckn

owS

itapu

rF

aiz

abad

Page 26: UP Profile Final

TOTAL NO OF OPERATORS AND CONNECTIONS

CLUSTER DISTRICT NO OF OPERATORS NO OF CONNECTIONS

Bahraich 7 57163

519665

Fa

izab

ad

Page 27: UP Profile Final

TOTAL NO OF OPERATORS AND CONNECTIONS

CLUSTER DISTRICT NO OF OPERATORS NO OF CONNECTIONS

Kanpur 7 2067593

3769165

Kanpur Dehat 7 237467

Unnao 7 392822

Fatehpur 7 336309

Farrukhabad 7 245316

Orai/Jalaun 7 179857

Kannauj 7 190594

Aurraiya 7 119207

Jhansi 7 809407

1904486

Lalitpur 7 276150

Hamirpur 7 285673

Mahoba 7 190449

Banda 7 342807

Varanasi 7 1504645

3990880

Bhadoi 7 204788

Jaunpur 7 345910

Azamgarh 7 304849

Mau 7 281901

Balia 7 374142

Gazipur 7 307974

Chandauli 7 254268

Mirzapur 7 265738

Sonbhadra 7 146665

Townwise subscriber base can act as an indicator and form the basis of our townwise sales plan.

Kan

pur

Jha

nsi

Var

ana

si

Page 28: UP Profile Final

SALES PROJECTION

Clusters Distributor DST Total25578 6395 3197316881 4220 2110149485 2474 519596659 1665 83247898 1974 9872

52865 2643 5550810341 2586 1292736038 9012 45050

TOTAL 205745 30969 236714

Town Distributor7

111747

19 Retailer plan and subsequent sales projection based on the population and it's density in districts of UPE

617

Category wise Retailer Breakup Retailer Category wise sales breakup

Cluster A Cat B Cat C Cat D Cat TOTAL A Cat B Cat C Cat D Cat TOTAL277 555 692 1247 2771 9260 11065 4006 1247 25578221 438 547 987 2194 6100 7048 2746 987 16881466 885 1165 2097 4660 14720 16935 6460 2097 49485117 237 295 532 1181 2340 2607 1180 532 6659111 222 277 499 1109 2830 3256 1313 499 7898610 1220 1525 2745 6100 19100 22620 8400 2745 52865136 271 338 609 1354 3725 4321 1686 609 10341469 937 1171 2109 4686 12130 13987 7813 2108 36038

TOTAL 2407 4765 6010 10825 24055 70205 81839 33604 10824 205745

Basic Assumptions

1 Total no of retailers have been calculated on the total urban population and density of population

2 In Lucknow a retailer is assumed to cater to 750 persons

3 Whereas in Barabanki,Hardoi,Sultanpur & Rae Bareilly a retailer will cater 1200 persons

4 Of the total retailers planned - 10 % will be A category , 20% will be B category , 25% will be C category and remaining 45% will be D category.

5

Lucknow Barabanki,Sultanpur,Hardoi,Rae BareillyA = 35+ 20+B = 21 - 35 11 to 20C = 6 - 20 4 to 10D = 1 - 5 1 to 3

6 The productivity is calculated at the highest level when all retailers will perform.Hence for any given month 60% of the total can be expected.

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Page 29: UP Profile Final

RETAILER PLAN

Cluster A category B category C category D category TOTAL277 555 692 1247 2771221 438 547 987 2194466 885 1165 2097 4660117 237 295 532 1181111 222 277 499 1109610 1220 1525 2745 6100136 271 338 609 1354469 937 1171 2109 4686

TOTAL 2407 4765 6010 10825 24055

Cluster2209845 797

2131098 971

3923733 842

1417081 1200

1146619 1034

5131738 841

1624309 1200

4795341 1023

Basic Assumptions

Total no of retailers have been calculated on the total urban population and density of populationIn Lucknow a retailer is assumed to cater to 750 personsWhereas in Barabanki,Hardoi,Sultanpur & Rae Bareilly a retailer will cater 1200 persons

Lucknow Barabanki,Sultanpur,Hardoi,Rae BareillyA = 35+ 20+B = 21 - 35 11 to 20C = 6 - 20 4 to 10D = 1 - 5 1 to 3

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Urban Population

Persons / Retailer

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Of the total retailers planned - 10 % will be A category , 20% will be B category , 25% will be C category and remaining 45% will be D category.

Page 30: UP Profile Final

Retailer plan based on the population and it's density in districts of Lucknow Zone

Page 31: UP Profile Final

CLUSTERS

COCO Outlets 10 12 7 13 8 3 6 5Franchisee Outlets 33 32 18 40 24 24 17 17Consumer Durable 10 12 12 19 14 19 22 13A Class Outlet 540 320 128 469 268 575 400 101Malls 4 3 1 2 1 0 0 0

Clubs 5 3 1 2 2 0 0 0

Lucknow Kanpur Allahabad Varanasi Gorakhpur Sitapur Faizabad Jhansi

Page 32: UP Profile Final

RETAIL OUTLET DATA

Service OperatorNo. Of Outlet

UPEReliance 1740 1910 6402 3017 3123 3130 2059 1485 22866Tata 850 1343 804 700 1214 655 746 716 7028Vodafone 1610 2098 2526 900 1112 645 783 837 10511

Note : The complete listing of the above mentioned outlets is available in soft

Lucknow Kanpur Varanasi Allahabad Gorakhpur Sitapur Faizabad Jhansi

Page 33: UP Profile Final

Clusters Outdoor MediumsVendor of Events / Advertising / promotions CompetitionNo of Locations

Hoardings Gantry290 93 10000 3000 50 150170 30 5500 1500 45 12080 12 350 100 0 20

130 15 100 50 15 55187 52 60000 3000 30 10050 0 200 0 0 075 10 100 0 10 7580 15 100 40 12 45

UP Total 1062 227 76350 7690 162 565

Festivals in UPE

Lolypop Signage Locations

Bus Shelters

Pole Kiosks

Flower Pots

Traffic Police Booth

Saket Advertising, Selvel, Prayag Communication, Shanti Advertising, RD Advertising,

Shapers,Origin,Synergy,Megatrends, Sigma Trade Wings,Selvel,Devansh,A1 A Wings,M K Advertisers,National

Advertisers,AJ Enterprises,Beau Monde International,Origin,Synergy,Megatrends, Sigma Trade

Wings,Selvel,Digital Media Tecnology, Dewansh Associates, Urmila Adv, KK Adv, Tiranga Adv., Surya Adv, Shapers

InfotechIndu Advertiser,Shapers Infotech,Tiranga Advertising

Diwali,Eid ul Fitr,Eid ul

Zuha, Durga Pooja,Christ

mas

Airtel,Vodafone,Reliance, Tata,Idea,BSNL,Virgin

Malls,Theatres,Rly Stn,Bus Stops

LucknowKanpurAllahabadVaranasiGorakhpurFaizabadSitapurJhansi

Page 34: UP Profile Final

Sample Sheet

TOWN VISIT DOCKET

Executive Name Cell No. Date

12/15/2008

Town Demographics

Town Name Population No of HH Mobile Penetration No. of HH with Telephone

Name of Town

Population No of HH Mobile Penetration No. of HH with Telephone

Total Population Total No of HH Mobile Penetration

Market Scenario

TELECOM

Competition Subscriber Base

MOST POPULAR PACKAGES

First Recharge Minimum Recharge per monthKEY FEATURES Subsription Charges/Rentals

Reliance

Tata

Vodafone

Competition Channel Network

Company S.No Distributor Name Contact No Area/Towns Handled Monthly Sale Dealing Since

Reliance

Tata

Vodafione

No Of Villages/Other smaller towns mapped to Town

Entry Cost ( SIM & SD)

Page 35: UP Profile Final

Company S.No Name of the Service Centre Contact No Area/Towns Handled Avg Monthly Units Dealing Since

LG

1234

ZTE

1234

Prospective Distributors Profile

S.No Name Address Contact No Area/Towns Handled Products Handled Turnover

1

2

3

4

5

6

INDUSTRY INFORMATION

Handset Base Monthly Handset SalesApprox. No. of Handset Selling Outlets

B&W Colour B&W Colour

HANDSET SALES OUTLET DATA

S.No NAME OF THE OUTLET ADDRESS CONTACT NOAverage Monthly Sales

MonochromeColour

Basic Camera Camera + FM

1

2

3

4

5

6

Page 36: UP Profile Final

HANDSET SALES OUTLET DATA

Average Monthly Sales

ColourMultimedia

Page 37: UP Profile Final

RCOM CIRCLE SALES TEAM

Organisation structure of competiton which can give insight into proposed setup to optimise resources.

Sales Head1

Prepaid Head1

Postpaid Head1

Cluster Head9

Cluster Prepaid Head2

Cluster Postpaid Head1

Cluster CSD Head1

Cluster Marketing Executive1

Prepaid Managers20

Channel Managers5

Channel Head1

DST Head1

Channel Managers

Business Commercial Executive1

Commercial Head1

Page 38: UP Profile Final

VODAFONE ZONAL SALES & MARKETING STRUCTURE

Organisation structure of competiton which can give insight into proposed setup to optimise resources.

Zonal Operations Head

1

Zonal Head Prepaid

1

Zonal Head Postpaid

1

Manager Distribution

1

Zonal Marketing Executive

1

A.S.M. Prepaid1

A.S.M. Prepaid1

Relationship manager

1

Relationship manager

1

Relationship manager

1

Relationship manager

1

Relationship manager

1

Field marketingexecutive

1

Field marketingexecutive

1

Sales Coordinator

1

Page 39: UP Profile Final

TATA CIRCLE TEAM

Organisation structure of competiton which can give insight into proposed setup to optimise resources.

COO1

CMBU (Pre Paid)1

HNI(Post Paid)

1

Express Business Unit (PCO/Rural

Tel)1

Branded Retail Business Unit

1

Marketing 1

Customer Care1

Network1

Town Head CMBU1

Town Head HNI1

Town Head EBU1

Town Head BRBU1

Manager MKTG1

Manager NetworK1

Channel Manager CMBU

1

Channel Manager HNI

1

Channel Manager EBU

1

Channel Manager BRBU

1

Customer care Manager

1

Deputy COO(Varanasi)

1

Page 40: UP Profile Final

TATA CIRCLE TEAM

Network1

Manager NetworK1

Page 41: UP Profile Final

LOGISTICS FLOWCHART

Indicates the basic flow of material / goods from the main warehouse to the retailer, in an existing setup of a competitor

Central Warehouse Ghaziabad

Regional Warehouse Lucknow

CDCentre, Kanpur

Cluster Distributor

Retailer Retailer RetailerRetailerRetailerRetailerRetailer

CDCentre, Sitapur

CDCentre, Gorakhpur

CDCentre, Varanasi

CDCentre, Allahabad

CDCentre, Faizabad

CDCentre, Jhansi

CDCentre, Lucknow

Cluster Distributor

Cluster Distributor

Cluster Distributor

Cluster Distributor

Cluster Distributor

Cluster Distributor

Cluster Distributor

Retailer

Page 42: UP Profile Final

TARIFFS- Reliance

Base Plan TariffAll Local Calls Rs.1.00

All STD Calls Rs.1.50

Roaming All Incoming & Local Outgoing calls Rs.1.00

All STD Outgoing calls Rs.1.50

Recharge Vouchers - Base Plans

MRP Talktime Validity (Days)

Rs.151 Rs.59.39 30

Rs.175 Rs.79.83 14

Rs.205 Rs.107.45 30

Rs.250 Rs.147.50 30

Rs.350 Rs.161.67 30

Recharge Vouchers - Unlimited On-Net PlanMRP Rs.215 Rs.430 Rs.495

Talktime Rs.104.80 Rs.209.59 Rs.264.53

Validity (Days) 14 30 30

TariffsLocal Reliance Mobile Rs.0.40 Rs.0.40 Rs.0.15

Reliance Fixed Rs.0.40 Rs.0.40 Rs.0.40

Other Mobiles Rs.0.80 Rs.0.80 Rs.0.80

Other Fixed Rs.0.99 Rs.0.99 Rs.0.99

Night calling * Free

STD All Calls Rs.1.50 Rs.1.50 Rs.1.50

*From 10PM - 8 AM to local Reliance Mobile phones only

Recharge Vouchers - Unlimited On-Net PlanMRP Rs.399 Rs.1,099 Rs.3,990

Talktime Rs.175.00 Rs.475.00 Rs.1750.00

Validity (Days) 30 90 365

TariffLocal Reliance Mobile Free

Reliance Fixed Rs.0.49

Other Mobiles Rs.0.49

Other Fixed Rs.0.49

STD All Calls Rs.1.50

Page 43: UP Profile Final

Recharge Vouchers - Special Tariff Plan

MRP Rs.333 Rs.433 Rs.533 Rs.633

Talktime Rs.221.37 Rs.310.37 Rs.399.37 Rs.488.37

Validity (Days) 30 30 30 30

Tariff

Local Reliance Mobile Rs.0.49 Rs.0.33

Reliance Fixed Rs.0.49 Rs.0.33

Other Mobiles Rs.0.49 Rs.0.33

Other Fixed Rs.0.49 Rs.0.33

Night Calling* - Free

STD All Calls Rs.1.50

* From 10PM - 8 AM to local Reliance Mobile phones only

Jaadu Pack

MRP Rs. 496 Rs. 195 Rs. 98 Rs. 49 Rs. 79 Rs. 35

30 30 30 30 30 30

Local Reliance Mobile Free Free Rs. 0.33 Rs. 0.33 Rs.0.50 Rs.1.00

Reliance Fixed Rs. 0.99 Rs. 0.99 Rs. 0.33 Rs. 0.33 Rs.0.50 Rs.1.00

Other Mobile Rs. 0.99 Rs. 0.99 Rs. 0.49 Rs. 0.49 Rs.0.50 Rs.1.00

Other Fixed Rs. 0.99 Rs. 0.99 Rs. 0.49 Rs. 0.49 Rs.0.50 Rs.1.00

STD Reliance Mobile Free Rs. 1.50 Rs.0.99 Rs. 1.50 Rs.1.00 Rs.1.00

Reliance Fixed Rs. 1.50 Rs. 1.50 Rs.0.99 Rs. 1.50 Rs.1.00 Rs.1.00

Other Mobile Rs. 1.50 Rs. 1.50 Rs.0.99 Rs. 1.50 Rs.1.00 Rs.1.00

Other Fixed Rs. 1.50 Rs. 1.50 Rs.0.99 Rs. 1.50 Rs.1.00 Rs.1.00

Roaming Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00

Rs. 1.50 Rs. 1.50 Rs.1.00 Rs. 1.50 Rs.1.00 Rs. 1.50

SMS TOPUP PACKS

Call Type UTTAR PRADESH (EAST)

MRP Rs.30 Rs.49

Validity (Days) 30 30

Free Local SMS 100 500

Benefit available for (days)

All Incoming & Local Outgoing calls 

All STD Outgoing calls 

Page 44: UP Profile Final

TARIFFS-Vodafone

Filmy Recharge

Recharge with the following denomination and get a Don or Krrish VCD free

MRP Service tax Access Fee Talk value

Rs 301 0 0 Rs 301

Note:

This is valid only on purchase of physical recharge cards.

Filmy Connection

Buy a new Vodafone Filmi Connection pack and get a Don or Krrish VCD free

Starter Kit Rs 199 Rs 399

Talktime: Rs 0 Rs 10

Validity: 0 days lifelong

Other Content Rs 100 Chota Recharge, Rs 70 Half Rate Bonus Card Rs 10 Chota Recharge, Rs 70 Half Rate Bonus Card

Note:

For new customers only

Get the Vodafone Campus pack that gives you special tariff benefits Campus Pack @ 65

Now call 9 local Vodafone numbers @ only 10p / min

Local SMS @ 15p/ SMS and National SMS @ 25p /SMS

Make STD calls to all Vodafone mobile numbers @ Re1 / min

Night calling (10:00 PM – 8:00 AM) to all local Vodafone numbers @ 10p

Other local and STD calls @ base tariff i.e. Re 1 / min for local and Rs 1.5 / min for STD (for non STV subscribers)

All Bonus Cards apply

Half Rate Bonus Card will not discount the above rates i.e. 10p to 9 numbers

Applicable to all Vodafone UP(E) Prepaid customers

To activate the service send an sms ACT CAMPUS to 56565 (toll free) . Campus pack will get activated within 24 hours of sending the message.

Rs 65 Campus Pack will have a 30 days validity period.

To activate, scratch the card to reveal the 14–digit recharge code. Call 140 (toll–free) and follow the voice instructions OR

In order to add numbers for Friends & Family for calling @ 10p / min under Campus pack - Dial 140 (toll free) and press 4 to go to the prepaid

feature menu option. Select 2 to go to Friends & Family menu & follow instructions

Dial *140*14 digit recharge code# and press OK

Page 45: UP Profile Final

Adding / modifying a number is free for first 10 times. There after, there will be a charge of Rs 25 per addition / modification.

Bonus card @ 69Now you can stay connected across UP and Uttarakhand with the Rs 69 Bonus Card. Recharge to enjoy:

Outgoing calls Rate/min

To Vodafone mobile phones 25p

To other mobiles 60p

To landlines Re 1

STD 1.5

SMS Rates

Local 99p

National Rs 2

International Rs 5

RS 69 Bonus Card will have a 30 days validity period

To activate, scratch the card to reveal the 14–digit recharge code. Call 140 (toll–free) and follow the voice instructions.

You'll receive a confirmation SMS as soon as your card gets activated

SMS Bonus Card

SMS Bonus Card 30

MRP Rs 30

Free SMS (local + national) 200

Validity 30 days

Applicable for all mobile numbers in UP

STD Bonus Card @ 31Make STD calls all over India in just Re1 for 30 days. Applicable for lifetime customers as well.

Outgoing calls Rate/min

To Vodafone numbers Re 1

To other mobiles Re 1

To landlines Re 1

STD Re 1

Want more? You can combine Bonus Card 69 and Bonus 31.

Bonus Card 89Now you can make local calls @ 70p and also get free 120 apne minutes.

Outgoing calls Rate/min

Page 46: UP Profile Final

To Vodafone numbers 25p

To other mobiles 60p

To landlines Re 1

STD Re.1.5

The validity is 30 days.

Apne 120 free minutes

Bonus Card 100Now you can make local calls @ 70p / min and STD calls @ Re1 / min

Outgoing calls Rate/min

To Vodafone numbers 25p

To other mobiles 60p

To landlines Re 1

STD Re 1

The validity is 30 days.

Great deals on recharge

Recharge pack You get

Rs 199* Talk value – Rs 10

Validity – Lifetime

Rs 121 Talk value – Rs 110

50 sms free

Validity – 0 days

Rs 251 Talk value – Rs 251

Validity – 0 days

Available on E top up .Usage of Rs.Rs 200 cumulative in 180 days to avoid disconnection. Prevailing processing fees applicable on future

recharges. Lifelong validity as per circle license period, till 27th February , 2015 for UP(E) circle

Page 47: UP Profile Final

Validity

0 days

Rs 10 Chota Recharge, Rs 70 Half Rate Bonus Card

Campus Pack @ 65

Page 48: UP Profile Final

TATA Prepaid Plans Tata

Tariffs Go Easy Go Special Go Speak Go Life Go GoldBundle MRP - - - - - 1899Starter Pack (Rs.) 99 199 199 299 299 -Talktime (Rs) 1 1 2 1 1 2Validity (Days) 6 mo 1 yr 1yr Life Life LifeBundled Offer

Free Calls to Local Tata Phones* NIL NIL NIL NIL 100 T2T Mins every month for next 3 Months1800 Mins(150 Mins for 12 Months each)

Free Local SMS - - - - -1200 SMS(100 SMS for 2 Months each)

Validity (Days) NIL - - -Pulse Rs. per minuteLocal - to Tata phones 1 0.8 0.25 0.1 0.25 0.25Local - to Tata phones (Night) 1 0.39 0.25 0.1 0.25 0.25Local - to all other mobile 1 0.8 0.75 0.5 0.75 0.75Local - to all other mobile (Night) 1 0.39 0.75 0.5 0.75 0.75Local - to all other LL 1 1 1 1 1 0.75STD calls 1.5 1.5 1.5 1.5 1.5 1.5ILD 1* 14.2 6.4 6.4 6.4 6.4 6.4ILD 2** 14.2 9.2 9.2 9.2 9.2 9.2ILD 3*** 14.2 40 40 40 40 40Roaming Rs. per minuteIncoming call 1 1 1 1 1 1Outgoing Local call 1 1 1 1 1 1Outgoing NLD call 1.5 1.5 1.5 1.5 1.5 1.5SMS Rs. per minuteLocal 1 1 1 1 1 1National 2 2 2 2 2 2Inter- national 5 5 5 5 5 5Daily Rental 0 1 1 -Voice Station Tariffs Rs. 6 per minute*ILD 1 United States, Canada, Australia, New Zealand , South East Asia**ILD 2 United Kingdom , Europe, SARC, Gulf, Rest of World***ILD 3 Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu

Recharge Vouchers

Recharge Card TypeMRP TalkTime Admin Fee ValidityRs. Rs. Rs. Days

Standard Cards

200 178.19 0 15210 75 112.1 30330 294.1 0 30

Top-Up

10 6.9 2 025 20.25 2 050 42.5 2 0100 87 2 0150 133.5 0 0283 251 0 0563 501 0 0

Go Active Regular

Page 49: UP Profile Final

Dhamaka Festive Offer

Product Name Badhai 21* Badhai 51* STD 65* High Value 350* High Value 450* RCV 200**MRP Of the RCV Rs 21 Rs 51 Rs 65 Rs 350 Rs 450 Rs 200Talk Time (Rs.) 0 0 0 0 0 Rs 178.00Validity 3 Days 7 Days 7 Days 30 Days 30 Days 15 Days

Special Benefit N/APulse Rs. Per minute

Local - To Tata Phones Re 0.10 Re 0.10 Re 0.10 Re 0.50 Re 0.50

Local - To All Other Mobiles Re 0.50 Re 0.50 Re 0.50 Re 0.50 Re 0.50

Local - To All Other Fixed Re 1 Re 1 Re 1.00 Re 0.50 Re 0.50STD Calls Rs 1.50 Rs 1.50 Re 0.50 Rs 1.50 Rs 1.50

ISD Call Rates

ILD 1 Rs 6.40 Rs 6.40 Rs 6.40 Rs 6.40 Rs 6.40ILD 2 Rs 9.20 Rs 9.20 Rs 9.20 Rs 9.20 Rs 9.20ILD 3 Rs 40.00 Rs 40.00 Rs 40.00 Rs 40.00 Rs 40.00

SMS Rates

Local Re 1 Re 1 Re 1 Re 1 Re 1National Rs 2 Rs 2 Rs 2 Rs 2 Rs 2

Rs 5 Rs 5 Rs 5 Rs 5 Rs 5* Offer Valid till 31st Dec'08.** Offer Valid till 7th Nov'08.

Sachet RCVs

Product Name ILD SachetMRP of RCV Rs 4.00 Rs 6.00 Rs 7.00Admin Fee Rs 3.56 Rs 5.34 Rs 6.23Talk time Rs 0.00 Rs 0.00 Rs 0.00Service Tax Rs 0.44 Rs 0.66 Rs 0.77Validity 1 Day 1 Day 1 DayCall Type Rs per Min

Local Calls

Tata Phones Re 0.10 Re 0.50 Re 1.00Other Mobiles Re 0.50 Re 0.50 Re 1.00Local Fixed Re 1.00 Re 0.50 Re 1.00

STD Calls

Tata Phones Rs 1.50 Re 0.50 Rs 1.50Other Mobiles Rs 1.50 Re 1.00 Rs 1.50Local Fixed Rs 1.50 Re 1.00 Rs 1.50

International Calls

ILD 1 Rs 6.40 Rs 6.40 Rs 3.95ILD 2 Rs 9.20 Rs 9.20 Rs 8.95ILD 3 Rs 40.00 Rs 40.00 Rs 40.00

Roaming Calls

Incomming Call Re 1.00 Re 1.00 Re 1.00Out Going Call Re 1.00 Re 1.00 Re 1.00Out Going NLD Call Rs 1.50 Rs 1.50 Rs 1.50

SMS

Local Re 1.00 Re 1.00 Re 1.00National Rs 2.00 Rs 2.00 Rs 2.00International Rs 5.00 Rs 5.00 Rs 5.00

Local Talktime worth Rs 18.70 valid for 3 Days

Local Talktime worth Rs 45.40 valid for 7 Days

First 700 min to any local phone and 350 SMS free for 30 days

First 1000 min to any local phone and 450 SMS free for 60 days

200 T2T Minutes, valid for 30 Days.

Continue Rate Plan

International

Power Sachet

STD Plus Sachet

Page 50: UP Profile Final

STV

Power Plus Turbo Special Night STD PlusUnlimited

STV NSMLocal On-NetMRP of the RCV Rs.69 Rs.49 Rs.30 Rs.75 Rs.99 Rs.195 Rs.165 Rs.51Admin fee Rs.61.41 Rs.43.61 Rs.26.70 Rs.66.75 Rs.88.11 Rs.173.55 Rs.146.85 NATalk time Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 NATalktime T2T Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 NAService Tax Rs.7.59 Rs.5.39 Rs.3.30 Rs.8.25 Rs.10.89 Rs.21.45 Rs.18.15 NAValidity 30 30 30 30 30 30 30 30

Sp. Benefit

Local/

Rs.0.10

Rs.0.50 Rs. 0.39/Free

Rs.0.10

Rs.0.00 Rs.0.00 Rs.0.09

Intra- Rs.0.50 Rs. 0.39/Free Rs.0.00 Rs.0.00 Rs.0.09

circle Rs.0.50 Rs.1.00 Rs.0.49 Rs.0.49 Rs.0.50 Rs.0.50 Rs.0.50 Rs.0.49

Rs.1.00 Rs.1.00 Rs.0.99 Rs.0.99 Rs.1.00 Rs.1.00 Rs.1.00 Rs.0.99

Inter-circle

Rs.1.00 Rs.3.00

Rs.1.50

Rs.0.49

Rs.1.50 Rs.1.50

Rs.2.49

Rs.1.00 Rs.3.00 Rs.0.49 Rs.2.49

Rs.1.00 Rs.3.00 Rs.0.99 Rs.2.49

Rs.1.00 Rs.3.00 Rs.0.99 Rs.2.49

Intnl. calls

ILD 1 Rs.6.40

Rs.17.20

Rs.6.40

Rs.17.20ILD 2 Rs.9.20 Rs.9.20ILD 3 Rs.40.00 Rs.40.00

Roaming

Rs.1.00 Rs.1.75 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.75

Rs.1.00 Rs.1.40 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.40

Rs.1.50 Rs.2.40 Rs.1.50 Rs.1.50 Rs.1.50 Rs.1.50 Rs.1.50 Rs.2.40

SMS

Local Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00 Rs.1.00National Rs.2.00 Rs.2.00 Rs.2.00 Rs.2.00 Rs.2.00 Rs.2.00 Rs.2.00 Rs.2.00Intnl. Rs.5.00 Rs.5.00 Rs.5.00 Rs.5.00 Rs.5.00 Rs.5.00 Rs.5.00 Rs.5.00

Voice Station Tariffs Rs.6.00 Rs.6.00 Rs.6.00 Rs.6.00 Rs.6.00 Rs.6.00 Rs.6.00 Rs.6.00

(Valid till 15th Jan '09)

For subs on non daily rental plans

For subs on daily rental plans

SMS Keyword "STVNSM"

On-net Mobile

Rs. 0.39/ 0.09

On-net Fixed

Rs. 0.39/ 0.09

Off-net Mobile

Off-net Fixed

On-net Mobile

On-net Fixed

Off-net Mobile

Off-net Fixed

Incoming call

Outgoing Local call

Outgoing NLD call

Special recharge promotion for the month

Welcome 2009, Recharge with RCV 2009 & get Full Talktime worth Rs 2009, 2009 Local Tata to Tata Minutes and Validity of 2009 days.

Page 51: UP Profile Final

SMS Card (Only for Local SMS)* RCV 325

Add On Cards MRP Rs. Value Mins Freedom CallMini pack 15 150 - 30 MRP of the RCV Rs.325Regular pack 30 500 30 Admin fee Rs.189.25Mega pack 55 1000 30 Talk time Rs.100Tata to Tata Card 60 - 150 30 Service Tax Rs.35.75

Validity 30

Sp. Benefit

*No free / discounted SMS on the following festive days

Local/ Intra-circle

On-net Mobile FreeBlack Out Day Date On-net Fixed FreeChristmas (2008) 25-Dec Off-net Mobile Rs.0.50New Year's Eve (2008) 31-Dec Off-net Fixed Rs.1.00New Year 1-Jan

Inter-circle

On-net Mobile

Rs.1.50

Holi 11-Mar On-net FixedIndependence Day 15-Aug Off-net MobileDiwali 17-Oct Off-net FixedChristmas 25-Dec International calls 6.4/9.2/40

Roaming

Incoming call Rs.1.00Outgoing Local call Rs.1.00

Go Special/ Go Life Voucher Outgoing NLD call Rs.1.50Recharge Card

SMS

Local Rs.1.00

MRP (Rs.) Rs.251.00 National Rs.2.00Talktime (Rs.) Rs.2.00 Rs.1.00 International Rs.5.00Validity (Days) 1 Year Life Voice Station Tariffs Rs.6.00

Admin Fee (Rs.) Rs.222.39

Free Calls to Local Tata Phones* NILValidity (Days) 0 90

Call TypeLocal to Tata Phones Rs.0.25 Rs.0.25Local to all Other Mobiles Rs.0.75 Rs.0.75Local to all Other Fixed Rs.1.00 Rs.1.00STD Calls Rs.1.50 Rs.1.50

International Calls Rs.14.20 Rs.14.20

RoamingIncomming Rs.1.00 Rs.1.00Outgoing Rs.1.50 Rs.1.50

SMSLocal 1 1National 2 2International 5 5

Numbers of SMS

Validity Days

Unlimited Local T2T

Rs.149.00

Rs.131.61

Rs 75 Talktime for Local T2T

Rs. Per Minute

Rs. Per Minute

Rs. Per Minute

Rs. Per Minute

Rs. Per Message

Rs. Per Message

Page 52: UP Profile Final

RCV - STV 155 & 255 RCV- 110 & 165RCV- STV aMRP of the RCV Rs.155 Rs.255 Full value RCVAdmin fee Rs.137.95 Rs.226.95 MRP of the RCV Rs.110 Rs.165Talk time Rs.0.00 Rs.0.00 Admin fee Rs.7.90 Rs.6.85Service Tax Rs.17.05 Rs.28.05 Talk time Rs.90.00 Rs.140.00Validity 30 days 30 days Service Tax Rs.12.10 Rs.18.15

Sp. Benefit Validity 1 Day 1 Day

Local/ Intra-circle

Rs.0.50 Rs.0.00 Sp. Benefit 30 Local T2T Mins valid for 15 days

Rs.0.50 Rs.0.00 On-net Mobile

Continue RP

Rs.0.50 Rs.0.50 On-net Fixed

Rs.1.00 Rs.1.00 Off-net Mobile

Inter-circle

Rs.1.50 Rs.1.50 Off-net Fixed

Rs.1.50 Rs.1.50

Inter-circle

On-net Mobile

Rs.1.50 Rs.1.50 On-net Fixed

Rs.1.50 Rs.1.50 Off-net MobileInternational calls 6.4/9.2/40 6.4/9.2/40 Off-net Fixed

Roaming

Rs.1.00 Rs.1.00 International calls

Rs.1.00 Rs.1.00

Roaming

Incoming call

Rs.1.50 Rs.1.50 Outgoing Local call

SMS

Local Rs.1.00 Rs.1.00 Outgoing NLD callNational Rs.2.00 Rs.2.00

SMS

Local

Rs.5.00 Rs.5.00 NationalVoice Station Tariffs Rs.6.00 Rs.6.00 International

Voice Station Tariffs

600 T2T mins valid for 30 days

On-net Mobile

40 Local T2T Mins valid for 15 days

On-net Fixed

Local/ Intra-circle

Off-net Mobile

Off-net Fixed

On-net Mobile

On-net Fixed

Off-net Mobile

Off-net Fixed

Incoming call

Outgoing Local call

Outgoing NLD call

International

Page 53: UP Profile Final

Local & STD Pack - 699 & 399

Local & STD packMRP of the RCV Rs.699.00 Rs.399.00Admin fee Rs.622.11 Rs.355.11Talk time Rs.0.00 Rs.0.00Service Tax Rs.76.89 Rs.43.89Validity 30 days 30 days

Sp. Benefit

Local/ Intra-circle

Rs.0.00 Rs.0.50

Rs.0.00 Rs.0.50

Rs.0.50 Rs.0.50

Rs.1.00 Rs.1.00

Inter-circle

Rs.0.00 Rs.1.00

Rs.0.00 Rs.1.00

Rs.1.00 Rs.1.00

Rs.1.00 Rs.1.00International calls 6.4/9.2/40 6.4/9.2/40

Roaming

Rs.1.00 Rs.1.00

Rs.1.00 Rs.1.00

Rs.1.50 Rs.1.50

SMS

Local Rs.1.00 Rs.1.00National Rs.2.00 Rs.2.00

Rs.5.00 Rs.5.00Voice Station Tariffs Rs.6.00 Rs.6.00

Unlimited T2T Local

& STD STV

New T2T Local +STD

pack

1000 local +STD

T2Tmins valid for 30

days

On-net Mobile

On-net Fixed

Off-net Mobile

Off-net Fixed

On-net Mobile

On-net Fixed

Off-net Mobile

Off-net Fixed

Incoming call

Outgoing Local call

Outgoing NLD call

International

Page 54: UP Profile Final

SERVICE CENTRE DETAILSCluster Location Company Name Address Contact No

All

ahab

ad Allahabad

LG Micronet Solution 9415237394

Motorola Mdr Services Pvt. Ltd. 9335137320

Nokia Mobile Hut Meena Bazar, 10, S.P Marg, Civil lines, Allahabad 93361122334Nokia Narain Automobiles 9935085523

PratapgarhLG Chandra Pratap Veer & Co Kutchehry Road,Chowk Bazaar, Pratapgarh - 230001 9335530383Nokia Computech 35, Bhadri House, Belhadevi Road, Pratapgarh 9336019587

Lu

ckn

ow

Barabanki LG Yash Enterprises Rashid Enclave, Mugal Darbar, First Floor,Nagar Palika RoadNokia Care Electronics 1st Floor,Rashid Enclave,Mughal Darbar 9839386836

HardoiLG Shipra Electricals & Appliances 553 Station Rd.,RailwayganjNokia Hi-Grade Computers Shop No-5 & 6,Manglibagh,Ghantaghar Rd 9335709118

Lucknow

LG

Alfa Electronics Shop No.GF 20 ABC Complex, Kanpur RoadHitech Communication SS 205, Road Cross Plaza, Badshah Nagar Crossing 9335088061/9305504004Net Com 3 Way Road, City Point, Opp Krishi Bhawan

RR Enterprises Shop No.3,First Floor, Deewan Chand Complex, 292/11 Chowk

Nokia

Aryans Communications GF,Saran Chambers-1,5 Park Road 9839014540BK & Co 6-A,Nawal Kishore Rd.,1st Floor,Leela Mansion,Hazratganj 2200103Fonez Unlimited Dr.B.N.Verma Rd,Opp.Attalika Complex,Aminabad 4002138Infocare Services UGF 1,2,3,Shanti Complex,Faizabad Rd.,Near IDC 4049183REAM Electronics Tedhi Pulia Chowk,Alambagh 2325501

Samsung Factory Service Centre B-130,Niralanagar 2206715/16Classic Prabhakaran A-21,Sector B , Aliganj 2323306 / 2323044Huawei Redington India Ltd 18 MMM Marg 2206715/2206716Sony Sonic Care 39 Balmiki Marg,Near Gangotri Complex,Hazratganj 4041777

Rae BareillyLG Karuna Enterprises Shop No.3, Bajpai Market, Beliganj,Mailk Main RoadNokia Goel & Co Beliganj,Main Rd 0535-2205219

SultanpurLG S S Infocom Shop No. 14&15 Nandini Complex Near Super Market 9335055217 / 9336087575Nokia Computer World H.No-1213,1st Floor,Opp Eye Hosp.,Allahabad Rd 05362-241399

B 38/1 ,Shop No. FF3 Vashishtha Vinayak Towers, Tashkent Marg,Civil Lines, Allahabad

F 108 & 109, 1st Floor, NPA Arcade,23 MG Road Beside Kanahashyam, Civil Lines, Allahabad - 211001.

sanjay tower, in front of HP Petrol Pump , Patrika Chairaha , Stanly Road Civil Lines , Allahabad , Pin Code -211001

9336323714    

9335348407    

9335030333    

9335231207    

9335020153    

9336005741    

Page 55: UP Profile Final

SERVICE CENTRE DETAILSCluster Location Company Name Address Contact No

Fai

zab

ad

FaizabadLG Microworld Computer Hardware Lab 1st floor,Baldev Plaza,Rekhabganj,Faizabad 9335917009

Motorola Aditya Enterprises 1st Floor, Baldev Plaza, Reqabganj, Faizabad 9336693000

Nokia Sagar Communications College Road, Fatehganj, Faizabad 9838072380

GondaLG Digitech Services 9336695719

Bahraich LG Balaji Electronics Hospital Road,Kanoongopura,Shanti Market-271801 9335554089

Jhan

si

Jhansi

LG Krishna Enterprises 372/A Civil Lines,Gwaliar Road,Jhansi-284001 9335090997

Motorola MDR Services Pvt. Ltd. 0510-6453440

Nokia Smart Associates 47/1, Jeewan Shah, Civil Lines, Jhansi 9935030099Samsung Care Center Near Allhabad Bank Crossing,Civil Lines,Jhansi 0510-2470477

Var

anas

i

Varanasi

LG Jaiswal Electronics S6/107 Kachahri Crossing,Near Court, Varansi 9336910210,0542-3200375

LG Shivam Mobile Distributers 9335418998, 9919900000

Motorola Redington India P Ltd 0542-3206907 , 9415930516

Nokia Elite Communication 9839486577

Nokia Mehul Mobile Net 9839909938

Nokia Elite Communication 0542-3298036

Nokia Baba Service Point Bhelupur Chowk, Varanasi

Bhadohi(SRN) LG Kislay Communication Vinda Market Near Tehsil,Bhadoi 9235506029

Jaunpur LG Shubham Pustakalya Mandi Naseeb Khan, Near Siya College,Jaunpur 9336510130, 9336510900

Azamgarh LG Rajasthali Asif Ganj, Chowk, Azamgarh-276001 9335873944 , 05462-325644

Nokia Electronics Services Purani Kotwali, Dalal Ghat Road, Azamgarh 9839058896

Ballia LG Sankatha Communications 05458-9336635533, 9335409413

Nokia Sri Shyam Care Behind Co-Operative Bank, Town Hall Road, Ballia 9839076033

Chanduali LG Sky Mobile World Super Market,Mugalsarai 9335251754

Mirzapur LG Mobile Zone Ram Market, Pasarhatta Bazar, Mirzapur-231001. 9335785979

Sonbhadra Nokia J S Enterprises Anpara

Suraj Complex Malviya Nagar ,Ground Floor,In front of Distt. Mahila Hospital,Gonda

F Floor, 4 & 5 Modi Tower, Jeevan Shah Tiraha, Civillines, Jhansi

Shop No.5,B37/115-B-1 Baradari Complex,Rathyatra Crossing,Varansi Pin 221010

D-58/12 , A-82 , 1St Floor , Gandhi Nagar Colony , Sigra (Above Gati Courier) , Varanasi , Pincode - 221010

D64/127 B Nagar Nigam Raod , Sigara ,Opp Icici Bank Pin 221010

C26/10 A, Siddharth Complex ,Ram Katora ,Near Lohrabear, Varanasi - 221001

D 59/103, D-1(First Floor) , Opp. Shopper'S Mart, Sigra-Mahmoorganj Road, Varanasi-221010.

Mall Godam Road Dr.S. N.Pandey Clinic Chowk Balia-277001. Up

Page 56: UP Profile Final

SERVICE CENTRE DETAILSCluster Location Company Name Address Contact No

Gor

akh

pu

r

S.K.Nagar None

Maharajganj None

Gorakhpur

LG Eternal Electronics 9336410222

LG MM Communication 9336422769

Motorola MDR Services Pvt. Ltd. 9336416542

Nokia Creative Communications Park Road, Opp - Sitapur Eye Hospital, Gorakhpur 9936300991Samsung Ansh Enterprises Pt. Harihar Pd. Dubey Marg,Opp. Sahara Residential Complex 0551-3290296/2204515

DeoriaLG Atharav Communication Shop No 5,Shanti Complex,Hanuman Mandir Road 9335226799Nokia Sahaj Telecom Malviya Road, Deoria 9935157516

BastiLG Royal Enterprises Shop No.12 Nagar Palika Market,Company Bagh,Basti 9336784054Nokia Royal Enterprises Company Bagh Chowk, Nagarpalika market, Basti, Pin code:272 9839484022

Siddharthnagar None

KushinagarNokia Prakash Communication 9415176748

Kan

pu

r

FatehpurLG Trimurti Telecom Services 60, Civil Lines, Fatehpur. 9336223093

Nokia Jagan Nath & Sons Tiwari Bhavan,Verma Crossing,Fatehpur 05180-311599/699/455

Kanpur

LG Lb Infotech 111A/409, First Floor, Ashok Nagar, 80-Ft. Road, Kanpur 208012. 9335360302

Aakarsh Electronics 63/2 C(9)Balaji Complex,The Mall, Kanpur 9335360303

Nokia Mm Electronics Mm Electronics 85 Cantt Opp. Kanpur Lodge Kanpur 0512-3093537

Samsung Sri Nath Refrigiration 112/08(16),Benajhabar Road,Swaroop Nagar,Kanpur 0512-2556818/9919102191

Motorola Redington India P Ltd 0512-2546482

Classic Redington India P Ltd 0512-2546482 9336256461

Sony-Erricson

Dkg Software And Service Solutions Ffd 15 Iiird Floor Somdutt Plaza,The Mall Kanpur -01 05122304240, 09839483508

Shri Sidh Sons 63/3 The Mall Kanpur 05122361236/3098766

UnnaoLG Avijit Infocom 251 Opp Collector Ganj, Unnao-209801 9335353222

Nokia Maharaja Electronics Opp, Bus Stand Unnao 0515280599

Farukhabad Nokia Wave Technologies 9335921175

Kannauj LG Dixit Mobile Lab Shop No. A1 Warsi Complex, Lakhan Tiraha, Kannoj 9335042373, 9335992283

Orai Nokia Bundelkhand Electonics Machher Chouraha,Orai 0162-252997/0162-252728

Shop No.11, Pandey Complex, 33, Kasya Road, Opp DIG Bunglow, Gorakhpur -273001

Udai Trade Centre, Opp Dr H.N.Singh Medical College, Basharatpur, Gorakhpur

Shop No. 3 & 4, 33 Kasya Road, Kalepur, Pandey Complex, Opp.DIG Bunglow, Gorakhpur, UP - 273001

Subhash Chowk, Near Govt. Bust Stand, Padrauna Dist-Kushinagar

204, 2Nd Floor,Raj Ratan Building (Ratan Palace),Plot 113/120,Swaroop Nagar,Kanpur 208 002

204, 2Nd Floor,Raj Ratan Building (Ratan Palace),Plot 113/120,Swaroop Nagar,Kanpur 208 002

2 B /122 Avas Vikas,Lohia Puram, Farrukhabad

Page 57: UP Profile Final

SUBSCRIBER BASESl No. Cluster Tata Reliance Vodafone

1 149115 462678 6707482 135559 694018 13973923 254882 707865 10039654 189783 539791 7825395 40668 138804 869496 226150 678450 9422917 162671 271438 3312348 116963 436992 1134314

Total 1275791 3930036 6349432

Allahabad

Gorakhpur

Lucknow

Sitapur

Faizabad

Kanpur

Jhansi

Varanasi

Townwise subscriber base as on Dec '08 for 3 major operators.These figures will give an insight into the utilisation of market ppotenrial and

further may help in sales planning.

Page 58: UP Profile Final

COMPETITION ACTIVATION

Circle Cluster TATA RELIANCE VODAFONE

UPE

6680 24820 619706500 18000 1250009134 25227 604645000 11500 190001521 4497 7989

11518 23020 498971850 4000 132006123 26001 11019

48326 137065 348539

AllahabadGorakhpurLucknowSitapurFaizabadKanpurJhansiVaranasi

Activations achieved by competition in the month of Dec '08.Gives an insight of the current business and potential of all districts and helps in forming the basis of our sales plan.