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Update National Rural Transit Assistance Program Robin Phillips Executive Director

Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

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Page 1: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Update – National Rural Transit

Assistance Program

Robin Phillips

Executive Director

Page 2: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Summer MTAP Update

Detroit, Michigan

June 2017

U.S. Department of Transportation

Federal Transit Administration

Page 3: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Mission

• Address the training and technical assistance needs

of rural and tribal transit operators and support the

state RTAP programs.

• Provide technical support to tribal and rural programs

in order to:

– maintain existing transit capacity,

– develop services in response to community needs, and

– manage compliance and safety programs.

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Page 4: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP 2017

• Products

– Outreach and Activity Report

– Update Financial Management Training with RLS/ Rich Garrity

– Update Problem Passengers, with ZipLine, new videos and some additional content

– New 2 the Point and Spanish Translation

– Procurement Pro update

– LMS Usage

Teams

Users

• Activities

– Outreach Activities

– 2017 Technical Assistance Program

– 2017 National RTAP Technical Assistance Conference

– Webinars and Peer Calls

– Participation in TCRP Research Panels; J-01; J-11, G-16, H-55

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Page 5: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Product Status Updates

• Resource Share

• Update Financial Management Training with RLS/ Rich Garrity

• Update Problem Passengers, with ZipLine, new videos and some additional content

• New 2 the Point and Spanish Translation

• Procurement Pro update

• LMS Usage

– Teams

– Users

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Page 6: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Resource Center Use and Analytics

• Info request numbers counts only those that involve some work to fulfill, not

routine questions or forwarded questions (e.g., ProcurementPRO or LMS).

• Info requests vary from relatively mundane (looking for a form or template) to

higher-impact questions about service planning, procurement, or other issues.

Month Orders Website Sessions Info Requests

November 6 2,045 1

December 7 1,752 3

January 5 2,235 2

February 5 1,151 4

March 19 1,715 3

Average 8.4 1,779 2.6

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Page 7: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Financial Management Training Update

• Update to Financial Management

Training (2006)

• RLS, Rich Garrity selected kicked-off

in May

• Review Board workgroup

• Update with new regulations and

circulars, change branding, make

format more useful / user-friendly

• Recommend content to be included

in a future eLearning version

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Page 8: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Problem Passengers Training Update

• ZipLine S

• Project workgroup will be needed

• Goals/Outcomes:

– Review existing material for errors or

changes in best practices

– Address current concerns regarding driver

assault and domestic security

– Update outdated video

– Improve aesthetics and ensure compliance

with National RTAP Branding Guidelines

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Page 9: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Technology Update

Nationalrtap.org

Due to some technical issues this year, the National RTAP website

infrastructure was upgraded from DNN 7 to DNN 9. At the same time,

we upgraded the server hardware.

• Outcomes:

– Better Website Stability

– Faster Load Times

– Better Website Security

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Page 10: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Technology Update

Website Builder

After upgrading Nationalrtap.org, we are working to assist our Website

Builder clients with updating their own sites.

• Website Builder currently has 62 live sites and 94 sites ‘under

development.’

• Upgrading websites may require changing some of the templates used and

additional formatting.

• This work is being handled by DevObal’s webmasters at no additional

charge.

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Page 11: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

ProcurementPRO Update

ProcurementPRO update will be the next major project

after current commitments

• Goals:

– Improve stability and address issues in the existing code

– Re-examine the design and functionality prior to updating the application

• Feedback

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Page 12: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Transit Manager’s Toolkit Updates

• KFH updated the Procurement section in October 2016:

– Day 1 and Day 2 pages – basics of what you really need to know with links to references and resources

– Includes changes from Super Circular, Best Practices Procurement Manual, FAST Act, etc.

• Updates to other sections ongoing, due to changes in circulars

and regulations

• New planning-related content is still being developed from TA

Projects and Planning Workgroup

• DBE content may be updated

• Tribal Transit Section is being enhanced

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Page 13: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

2 the Point Training Updates

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People First Language Updates

Cards were reviewed for consistency with people first

language by subject matter professionals/experts

Updates were made based on the recommendations

Spanish Translation

Requested quotes for translation services

Review/Launch – Summer 2017

Page 14: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP eLearning Update

• eLearning portal was launched on Sept 3, 2015

• License renews on April 30th

– Increased license to 1,500 Active Learners (currently at 764)

– 90 Day Active Learner Window added

• 394 Learning Teams

• 3,778 Registered Users as of April 4, 2017 (47 States and PR)

• 12 Learning Folders, 103 Learning Elements

– SCORM modules (Substance Abuse Awareness, START, 2 the Point, Top Shops, etc.)

– Videos

– PowerPoint Presentations

– PDFs (Certificates, Circulars, Workbooks, Templates, etc.)

– Links to other resources 14

Page 15: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Learner Activity - Spring 2017

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Page 16: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

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eLearning Team Locations

Page 17: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

eLearning Teams by State

State Teams Learners State Teams Learners State Teams Learners State Teams Learners

5311c 15 109 Illinois 7 17 Montana 4 12 Puerto Rico 1 1

Alabama 2 3 Indiana 25 210 Nebraska 6 8Rhode Island 1 1

Alaska 1 22 Iowa 9 33 Nevada 3 8South Carolina 5 9

Arizona 21 114 Kansas 10 20New Hampshire 3 13

South Dakota 7 47

Arkansas 2 3 Kentucky 3 16 New Jersey 1 0 Tennessee 3 4

California 16 61 Louisiana 9 25 New Mexico 3 3 Texas 6 119

Colorado 4 5 Maine 3 5 New York 9 48 Utah 4 4

Connecticut 2 23 Maryland 9 10North Carolina 18 560 Vermont 1 0

Delaware 1 0 Massachusetts 7 21North Dakota 9 47 Virginia 11 143

Florida 15 67 Michigan 10 50 Ohio 13 236 Washington 15 57

Georgia 6 43 Minnesota 12 83 Oklahoma 23 506West Virginia 11 52

Hawaii 3 89 Mississippi 4 61 Oregon 16 99 Wisconsin 8 70

Idaho 1 1 Missouri 3 3 Pennsylvania 8 92 Wyoming 6 9

Grand Total 395 3,242

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Page 18: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

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Course Catalog

Page 19: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

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Learning Element Activity (All Time)

Page 20: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Substance Abuse Awareness eLearning Course

• Officially launched on Aug 31, 2016 based on RLS course

• 60 minutes of training for Safety Sensitive Employees

• More than 1,082 Certificates awarded, 398 in progress

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Page 21: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

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Page 22: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Substance Abuse Awareness eLearning Course

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Page 23: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

eLearning – more to come…

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Substance Abuse Awareness Course

• Tech Brief approved and launched – April/May 2017

• Supervisors Module RFP/RFI – Summer 2017

Wheelchair Securement Training Materials and Videos

• From equipment manufacturers

• RFI launched – April 2017

Page 24: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Product Status Updates

Technical Briefs

• Charter Rule and Charter Case Matrix

• Interstate: Replicating Process in WA

Writing a Good Federal Grant – FTA Request

• Define your goals

• Explain how your actions support your goals

• Describe costs

• Plain language

• Examples

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Page 25: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP 2017

• Activities

– Outreach Activities

– 2016 Technical Assistance Program

– 2017 Technical Assistance Program

– 2017 National RTAP Technical Assistance Conference

– Webinars and Peer Calls

– Dialysis Research Discussion

– Participation in TCRP Research Panels; J-01; J-11, G-16, H-55

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Page 26: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Recent RTAP Conference Outreach

Louisiana Public Transit Association

South West Transit Association (Baton Rouge, LA)

Texas Transit Association

New Mexico Transit Association

North East Passenger Transportation Association (Providence, RI)

Illinois Rural Transit Assistance Center

Connecticut RTAP

AzTA & ADOT Annual Conference (Marcy Jaffe)

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Page 27: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

State RTAP Manager Outreach

State RTAP Manager Calls

Staff divided up states by FTA Region and are in the process of having a

call with each RTAP Manager.

• Questions:

– What are you working on now and what challenges are you facing?

– What is your state’s approach to Safety and Asset Management?

– How are you using technology with your program?

– What training and technical assistance needs are you seeing?

– Are your subrecipients using the National RTAP LMS – why or why not?

– How are your tribal transit grantees? Do they have special training

needs?

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Page 28: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

2017 – Photo Contest or Marketing Contest?

Themes: Review Board Vote

• Marketing competition - Brochures (physical or PDFs of brochures)

• Transportation at the Center

• Youth and Transit

• Generations on Transit

• Transit in Transition

• Other?

• Prize - iPad Mini 4?

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Page 29: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Facebook and eNews

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Facebook Page

• 206 ‘likes’ - an increase of 32 since October 2016

• Increase in post ‘likes’ / shares

• Post 2-5 times per week

eNews and Contacts

• Open rate usually around

26-27%

• Sent to 3,152 contacts

Page 30: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Activity Report

• Partnerships

– Partners: NADTC, NCMM, TRB, MTAP, LTAP/TTAP, EPA, AARP

– Tribal Desk Book with NADTC, first Session in June, Overview

– 3rd Biennial National RTAP Technical Assistance Conference in Omaha

• Research Participation – TCRP and NORC

– NEMT H-55, NORC Increasing access to healthcare in rural areas

– TNC and Transit J-11

– Demand Response Discovery and Transaction Data Set G-16

• Rural and Intercity Bus Conference

– Participation in planning the 2018 Conference in Breckenridge, CO

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Page 31: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Peer Calls

Recent:

• NEMT Performance Measures, 10/2016

– Guests: Frank Thomas & Nick Ducote

• Engaging Community Stakeholders, 2/2017

– Guests: Deb Dauenhauer & Ernie Palmer

• TCRP Research, 3/2017

– Guests: Sharon Edg r MTAP, MI DOT, Stephan Parker and Mariela Garcia-Colberg TCRP, Richard Price MTAP

• Fostering a Safety Culture, 5/2017

– Guests: John Filippone & Walt Diangson

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Page 32: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Peer Calls - Highlights

• Most attendees receive an email announcement, or are forwarded

an announcement by a colleague

• Overall survey responses are very positive, with any “disagree” or

low ratings usually coming from a single participant per call

• Participant activity on Peer Calls is growing (slowly)

• Despite being ‘calls’, we receive pushback when there aren’t

“enough” slides as people expect

• Follow-up survey response rates remain relatively low

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Page 33: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Recent Webinars

Estimating Ridership of Rural Demand-Response Transit

– Jeremy Matson, Small Urban and Rural Transportation Center (SURTC)

– November 16, 55 attendees

Introduction to TCRP Research

– Stephan Parker / Mariela Garcia-Colberg, TRB; Sharon Edgar, SCOPT

– February 16, 7 attendees

Kids on Transit

– Three panelists in CO, MA, and WA shared about their youth programs

– March 7, 46 attendees

Fire and Flood: Disaster Planning and Response

– Panelists from WA, LA, and CA to discuss recent disasters and advice

– April 26, 2:30-4:00pm ET, 63 currently registered

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Page 34: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Technical Assistance Projects

FY16 Project - Products:

• Tools

– Vehicle Decision-Making Tool - based on Ohio DOT Specialized

Transportation Program Catalog and Selection Guide. Modified for any

state.

– Performance Report Tools – quick snap shoot of how the overall transit

system is performing based on service hours, miles, trips, etc. Tool

specific to fixed route.

– Online Surveys – using Google Forms – Employer Survey and

Community Survey

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Page 35: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Technical Assistance Projects

2017 Program – Assistance with Marketing

• Use Marketing Toolkit and National RTAP Web Tools to assist 2+

agencies with marketing and communications

• Assessment of agency’s marketing and communications, develop or

update marketing plan, assist with selected marketing strategies

• Hired Selena Barlow to assist staff with the projects

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Page 36: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Technical Assistance Projects

2017 Program – Selected Projects

• Fulton County Transit Authority (FCTA), Fulton, KY

– Marketing plan and strategies to address regional branding challenges

– Updates to marketing materials and help with new website

• Rural Economic Assistance League (REAL), Inc., Alice, TX

– Bilingual / bicultural marketing plan

• Hualapai Transit, Hualapai Tribe, Peach Springs, AZ

– Marketing plan and strategies to build community support

• Western Piedmont Regional Transit Authority, Conover, NC

– GTFS Builder and updates to their website

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Page 37: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Technical Assistance Projects

2017 Program – Other Potential Projects

• National Parks

– Identifying National Parks to work with as partners

– Agree on a project to showcase GTFS functionality

– Collect pre- and post-data

• Environmental Protection Agency (EPA) Collaboration

– Assist with their Building Blocks for Sustainable Communities Projects

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Page 38: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Technical Assistance Conference

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• Hilton Hotel, Omaha, Nebraska, October 29-November 1, 2017

• CASTA selected as conference admin in January

• Night out location selected – Joslyn Art Museum

• Vendor prospectus and registration launched

• Attendee registration is open

• CASTA working on www.nationalrtap.org/conference2017

conference website and other marketing efforts

Page 39: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

National RTAP Technical Assistance Conference

• Routes

– Administration and Planning

– Operations

– Compliance

– Coordination

– Technology

• Itineraries / Audiences

– Transit Manager

– State Program Manager

– Tribal Transit

– Training / Tools

– Hot Topics

Review current program and potential keynote speakers

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Page 40: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

FY17 Outreach Plan – Q4 Ideas

Webinars

– Procurement

– Cost Allocation

– DBE

Peer Calls

– Wheelchair Securement

Tech Briefs and Best Practices Articles

– Interstate Regulations Tech Brief

– DBE Tech Brief Update

– Deviated Fixed Route Implementation Tech Brief

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Page 41: Update National Rural Transit Assistance Program · 2017 Program –Assistance with Marketing • Use Marketing Toolkit and National RTAP Web Tools to assist 2+ agencies with marketing

Contact Information

Robin Phillips, Executive DirectorNeil Rodriguez, Senior Project Manger

888-589-6821 Phone781-895-1122 Fax

[email protected]@nationalrtap.org

nationalrtap.org

Register today for National RTAP’s Technical Assistance Conference!October 29- November 1, 2017 Omaha Nebraskanationalrtap.org/conference2017

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