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Updates for Geo Unit Officers
Cecelia JankowskiIEEE Region 10 Meeting3 March 2012Kolkata, India
Updates
IBP launch at end of March Membership Strategy & Planning.2012 Member Segmentation results
IEEE BUSINESS PLATFORM (IBP)
The Core IBP Promises
4
Key IBP Membership EnhancementsSignificantly improved member experience– One page join and renew processes
– Improved search and browse of membership, societies and subscriptions
– Easy to change media options for membership subscriptions
– More relevant recommendations
Society-specific join– Shows the URL and logo of the referring society
– Highlights society-specific publications
Better experience for life members– Annual confirmation of services
– Customized donation request
5
IBP Will Provide A Unified And Cohesive Online User Experience
IEEE Membership Application: allows users to configure and manage their various IEEE and IEEE society memberships
IEEE Membership and Subscriptions Catalog: houses renewable products such as society memberships and digital library subscriptions
Profile Management: allows members, customers to maintain preference, profile information
IEEE Xplore®: serves as primary destination for all non subscription information products
Enterprise Shopping Cart: serves as primary commerce settlement vehicle
6
IEEE MEMBERSHIP STRATEGY AND PLANNING
Views of the Member Experience
Career PhasesUndergraduate StudentGraduate StudentYoung ProfessionalAcademic/ResearcherPractitionerBusiness/LeadershipUnemployedRetired/Life Members
Technical Diversity38 SocietiesSociety/Section/Chapter relationshipEmerging Technical Communities: Smart GridCloud ComputingLife Sciences
Product LineTechnically CurrentNetworkingCareer ResourcesEducationDiscountsHumanitarian
GeographyGlobal ExpansionPriority countries; China, USA, India, JapanRegion, Section, Chapter, BranchRegion revitalization, R1-6 strategy
Geographic Planning Global Improvement PlansMarket Development: - eMembership- Industry based marketing materialsMember Development:-Roadmap improvement plans-First Year ExperienceVolunteer Development: -CLE & Geo Unit VitalityPartner Development: -Corporate Workgroup Product-Student Program Sponsorships
Additional US PlansMarket Development: -Targeting CS, Software, and Communications
Member Development:-Metro Events-Regional events
Volunteer Development: - CLE
Partner Development: -Employment programs, Boeing
Additional China PlansMarket Development: -Translated marketing materials-Defining high priority markets-Exhibit presence strategy & plan
Member Development:-Member Surveys
Volunteer Development: - Localized training, webcasts-Survey to baseline satisfaction
Partner Development: -Microsoft Research, other
India & Japan planning In development
Items already occurring: - Rupee
payments-India student retention improvements-IBM discussions
Career: Current Life Cycle Grid
04/19/2310
Undergra
duate
Studen
ts
Graduat
e
Studen
tsYoung
Profe
ssio
nal
Academ
ic/
Resea
rcher
Pract
itioner
Busines
s/
Leader
ship
Retire
d/
Life M
ember
s
Unemplo
yed
Mem
bers
Make the key reasons members come to IEEE relevant by career stage.
Make it easy for a member to find the areas most important and relevant
www.ieee.org/benefits
Make the key reasons members come to IEEE relevant by career stage.
Make it easy for a member to find the areas most important and relevant
www.ieee.org/benefits
Technology Navigator
US Patent tab: Utilizing the IEEE Xplore search terms
Improved access to topics and resources- IEEE Thesaurus merged with TechNav tags enhances results- TechNav tags grouped in topical areas for easier viewing- Populated with IEEE OU resources and Xplore content- Resources expanded to include Education (eLearning modules so far)
“Widget” capability for customized content to each OU
User improvements- Welcome window on “how to navigate” TechNav- Easier to read text and color palette- Improved performance
Traffic increased through Search Engine Optimization (SEO)
- Steady usage, 700% increase year over year (2011-2012)
www.technav.ieee.org11
IEEE.tv launchesChannelsCustomized & Branded playlists for:•Societies•Technical Communities•Affinity Groups •and more
Creates new focused programming and sponsorship opportunities
Branded video player extends organizational unit’s graphic identity
Launched: PELS, EMBS, ISSC, Smart Grid & Honors. More coming soon!
If interested in a channel for your unit, contact Mark David ([email protected])12
What is the Value of IEEE Membership? The current value message is working:
90,000+ New Members in 2010, and growing every year …but we lose over 85,000 members each year
Our challenge is satisfaction with the value message we are presenting: Improved Navigation of the 90+ products and services
(E.G. Web, Informed local volunteers, etc.) Improved Execution of the quality of the Services most
important to the members Improved Delivery of the services important to members Improved Relevance of the products/services to key
geographies, life cycle stages, and industries Improved Connections between the members
2012 Member Segmentation with Select Region 10 Data
Satisfaction by Importance – Higher Grade Members Without Graduate Students (2012) - Total
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BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.
Less critical strength More critical strength
Top improvement opportunityLower priority improvements
Top 2/3 Box
Arrows: statistically significant change in satisfaction
Importance vs Satisfaction ( Total vs R10)Top 2/3 Box %
Products and Services Total R10 Total R10Online access to transactions, journals and magazines 84% 90% 65% 68%Online access to conference proceedings 76% 85% 60% 64%Conferences 69% 80% 62% 63%Online access to standards 77% 76% 54% 49%Promoting the appreciation of technology and our profession to the general public 70% 72% 40% 43%Opportunities for professional networking 68% 70% 42% 41%Discounts on professional products and services 62% 68% 46% 46%Local meetings with other professionals 56% 66% 41% 42%Interaction with other members 59% 63% 39% 38%Continuing education opportunities 65% 63% 38% 38%Contributing to the people of the world through humanitarian efforts 48% 60% 30% 35%Printed books 54% 60% 51% 47%Printed copies of transactions,journal and magazines 53% 60% 60% 56%Internet video programming of conference highlights,author interviews 47% 59% 44% 41%Representation on public policy issues related to the profession 62% 59% 35% 35%Forums, newsgroups, and other online collaboration tools 48% 57% 33% 35%Awards and scholarships 44% 56% 38% 37%Online meeting 53% 56% 45% 42%Ability to participate in standards 47% 54% 41% 37%IEEE Online Communities 42% 54% 32% 36%Printed copies of conference proceedings 39% 50% 49% 46%Having access to and obtaining responsive answers from the IEEE Contact Center 39% 49% 40% 40%Online career resources 52% 49% 33% 34%Opportunities for leadership roles 37% 46% 32% 30%Printed copies of standards 43% 45% 47% 41%Providing email alias with virus protection 33% 42% 56% 49%Social networking (such as Faceb ook, LinkedIn and Google+) 30% 39% 28% 30%Printed career resources 30% 33% 26% 27%Insurance and other financial products and services 35% 22% 44% 25%
Satisfaction Importance
Higher Grade*
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BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.
Significantly higher (red)/lower (blue)
Keeping the Long Term Goal Simple…65% Top Box Satisfaction* or higher in the areas most important to IEEE members.
– Professional Networking– Career Resources and Recognition– Access to Publications– Continuing Education– Discounts on Products and Services
* = 8, 9, or 10 on scale of 1-10
The Future of IEEE Membership
IEEE Members will experience best in class products, services, and engagement with IEEE on their own terms.
Relevant to their careers, geographic location, and technical interest.
University of Auckland IEEEXtreme 4.0 participants