Upgrading Business Education in China

Zhongming Wang

Global Entrepreneurship Research Centre Zhejiang Univercity

The Silk-Road Entrepreneurship Education Network

Quito, Ecuador 3 Sept 2019

New Initiatives in China

in Upgrading High-Quality Business Education

1. Developing (collaboration, platforms, joint programs)

2. Emerging (engineering, health, agriculture, humanity)

3. Upgrading (Golden courses/programs, empowerment)

Upgrading Business Education in Practice

1. Prof Yu: Belt & Road Program at Hunan University,

Changsha

2. Prof Yuan: Internationalization Program at Guangdong

Foreign Studies, Guangzhou

3. Prof Wang: Fintech Program at Central University of

Finance & Economics, Beijing

4. Prof Hao: High-Speed Train at South-West Jiao Tong

University, Chengdu

1

Business Education - Upgrading

No.111, Second Ring Road, Chengdu, 610031, ChinaTel: +86 -28-87600822

Speaker: Prof. Liaogang Hao3 September | Quito, Ecuador

Business Education Upgrading – Overall Picture

Internet + Online/Offline blended programme

Belt and Road Initiative Internationalization following B&R Initiative

Changing Profile of prospective students Innovation of Assurance of Learning System

(Five new development concepts: innovation, coordination, green development, opening up, and sharing)

I. Business Education Upgrading – Internet +

Undergraduate Programme

Platform: Chinese University MOOC

Launch of SEM business courses: 2018

Students: Public +SEM students

Forms of learning: Video + Coursework + Online Interaction

MOOCs in SEM

I. Business Education Upgrading- Internet +

Curriculum

Curriculum

General Course

Professional Basic Course

Specialized Course

Principle of Management Micro-economics

Production Management

Basic Accounting Financial Management

Intermediate Financial Accounting Cost Accounting

Management Accounting Auditing

I. Business Education Upgrading- Internet +

Development in SEM2014-2016: Exploration

2017: Trial on MBA course

2018: Launch of MBA blended programme

Platform: XuetangX+ ZOOM

XuetangX: Video+ Teaching materials+ Coursework+ Interaction

ZOOM: Live teaching

Teaching mode: Blended

Moocs in SEM - MBA Programme

I. Business Education Upgrading- Internet +

Moocs in SEM – MBA Programme

Online Platform:XuetangX

Blended

Synchronous teaching platform: ZOOM Offline teaching

Live lecture

Case Study

Interaction

Class

Discussion

Case Study

Presentation

Q&A

Final Exam

Video

Course

material

Reference m

aterial

Discussion Forum

Hom

ework

and Test

I. Business Education Upgrading- Internet +

AdvantagesFlexible time for working professionals

Multiple learning mode

Abundant learning resources

…

Disadvantages

Limited Interaction

Student Motivation

Ineffective Supervision

…

Continuous improvement

MOOCs in SEM

II. Business Education Upgrading- Belt and Road Initiative Internationalization Strategy

Undergraduate ProgrammeLearning Objectives(Upon graduation, students will) Learning Outcomes

Awareness of Internalization

Recognize cultural diversity in business activities. Preliminarily understand the challenges and opportunities brought by global differences to business organizations.Understand how global diversity affect operational management.

MBA ProgrammeLearning Objectives(Upon graduation, students will) Learning Outcomes

Global perspective

Identify cross-cultural issues.Use relevant concepts to evaluate whether the firm’s current approaches to unresolved cross-culturalaffairs under international environment are appropriate or not.Choose and justify an appropriate strategy for addressing the international and cross-cultural situationfaced by the firm.

Research Master ProgrammeLearning Objectives(Upon graduation, students will) Learning Outcomes

Global perspective

Comprehend the research foreland of the discipline;Reasonably make an assessment of the influence put by social environmental differences on theproblems in economic management;Correctly provide discussion on international economic, political, social and cultural factors in thedecision-making of economic management.

Attracting International Students from B&R countries - B&R country Student Ratio : about 80%

III. Business Education Upgrading- Assurance of Learning System

Strong personality & more practical

MBA Student: Younger Student + Lower Management Level

Figure 1: MBA Age Distribution Figure 2: MBA Student Position

Changes on Student

46%50%

4%

20—29 30—39 40—49

20%

28%26%

26%

Lower Management Level Junior managerMiddle-level manager Senior manager

Chart1

Lower Management Level

Junior manager

Middle-level manager

Senior manager

销售额

20%

28%

26%

26%

0.1963

0.2831

0.2648

0.2557

Sheet1

销售额

Lower Management Level19.63%

Junior manager28.31%

Middle-level manager26.48%

Senior manager25.57%

III. Business Education Upgrading- Assurance of Learning System

Global perspective;

Information acquisition and processing;

Management and Decision-making based on AI;

The ability on international business management;

Leadership;

Strategic management;

...

Changes on Employer’s Demand

III. Business Education Upgrading- Assurance of Learning System

AOL System

Learning Goals

Content

Practice

Curriculum

Business Education Upgrading

Thank you!

Continuous Development of MBA Education

SEPT, 2019

AMBA Latin America Conference

Business School of Hunan University

CONTENTS

01

02

03

Introduction

Development of MBA Programs

Innovation on Curriculum

04 Change of Education Methodology

05 Summary

1 2 3 4

01 Introduction: Hunan UniversityHunan University is located central southern part of China, the capital city Changsha of Hunan Province which is famous with its modern revolutionary history, of this history one key person is Mao Zedong.

The education history can back to more than one thousand years ago, while its business education started from 1911

1 2 3 4

01 Introduction: MissionsTo cultivate innovative(I) leadership who can seize opportunity(O), drive change(C) and take social responsibility(R);To create management knowledge(K) with wide(W)impact;To contribute the sustainable(S) development of human society.

Brief: SCI WORK

HNUBS has a complete Bachelor-Master-Doctor cultivation system:6 undergraduate programmes2 academic postgraduate programmes4 professional postgraduate programmes(MBA EMBA MPACC MAV)2 Ph.D programmesNon degree Executive programs

This year there 417 new MBA students joined in our school

01 Introduction: Programs

1 2 3 4

02

• How our MBA education can seize the opportunity and drive change of

the world?

• B&R MBA (from 2015, 124 students are enrolled in this

program)

• International Finance MBA (2017, 59)

• Fintech MBA upgraded from international Finance (2019, 24

students out of 52 qualified MBA candidates are enrolled )

Development of MBA Programs

03 Innovation on Curriculum

• What wide knowledge do our innovative business leadership need for taking socialresponsibility contribute to the sustainable development of human society in a changingworld?

• Systematic Inventive Thinking (2 credits)• Business Model and its Innovation (2 credits)• Simulation od Business Competition (2 Credits)• Cross Cultural Communication Skills and Practice (2 Credits)

• International marketing · Data Mining and Business Intelligence• International Finance · Business law and Monitoring Fintech• International HR Management · Financial Risk Management based on big Data• International Supply Chain Management · Quantitative and Intelligent Finance• ……

1 3 42

04 Change of Education Methodology

• Self organized team study• More than 10 interest groups are organized including alumni: innovation

group, Entrepreneurship group, marketing group, finance group etc.• Eg. In the Entrepreneurship Group there are about 80 MBA students and

more than 1000 alumni members. More than 200 members are active in thegroup. Every two week they will have a salon(in general 30-50 people willattend) to exchange opinions, share readings and experience, discuss casesand new business models, and so on. They are very active. Every quarterthere will be a whole meeting, one or two members will report or give seminar,members can also join in networking in the conference period.

• Other groups run in the similar ways

1 3 42

04 Change of Education Methodology

• Guided open and wide Extracurricular reading• Every class, teachers are required to prepare a book list for students to read to

open their minds. These books should include one third of non professionalworks. Students are required to write reading report as a part of assignment.

• In this way, the students will understanding of the potential of technology, newphilosophy of science, new applications of industries.

• This is actually an exchange of reading and opinions among students andteachers. Everyone can benefit from the readings and reporting

1 3 42

04 Change of Education Methodology

• Academic training into MBA classes to empower our students with innovative ability• Actively study: Monthly case study / entreneuership Competions continuously among

classes

05

• MBA education is a networking education, including networking of

students and teaching resources

• MBA education is a teacher guided self taught study process

• MBA education should welcome the change of the world and

follow the stream of technology evolution, not only in the way of

teaching, but more important, in the way of offerings

Summary

1 3 42

Thank You

Business Education Updated Version

Yuan Denghua2019-09

GDUFS

01 02 03About Us Entrepreneurship

EducationLatin America

Studies

CONTENTS

01 About Us

Guangdong University of Foreign Studies

Guangdong University of Foreign Studies (GDUFS, also

known as Guangwai), founded in 1965, is one of the

prestigious universities in SouthChina which

specializes in international studies and educates

professionals for international business and

management. It now has over 23,000 full-time

students, among whom 3,000 are MA or PhD students.

And the number of foreign students is over 2,000.

02 Entrepreneurship Education

Entrepreneurial Students

What qualities willthey need to have?

What do we need to do?

What qualities should they have?

ExecutionRealize One’s Dream

What did we do ?

CCCEntrepreneurship Education Mode

What do we need to do?

EEEEntrepreneurship Education Mode

03Latin America Studies

Latin America Studies

Conducting Latin America Business Research and

Publishing Blue Book on Latin America Studies;

Cooperate with Latin America Universities;

Student Business Competition to Latin America ;

- THANK YOU -

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 1Slide Number 2Slide Number 3Guangdong University of Foreign Studies Slide Number 5Entrepreneurial Students What qualities should they have?What did we do ?What do we need to do?Slide Number 10Latin America StudiesSlide Number 12