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RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
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A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
Unwgtd 48881 2138 25154 907 23727 1231
Weighted (000) 235421 9416 113640 3963 121781 5453
Horz % 100.00 4.00 48.27 1.68 51.73 2.32
Vert % 100.00 100.00 100.00 100.00 100.00 100.00
Index 100 100 100 100 100 100
* *
Unwgtd 25154 907 25154 907 0 0
Weighted (000) 113640 3963 113640 3963 0 0
Horz % 100.00 3.49 100.00 3.49 0.00 0.00
Vert % 48.27 42.09 100.00 100.00 0.00 0.00
Index 100 87 207 207 0 0
* *
Unwgtd 23727 1231 0 0 23727 1231
Weighted (000) 121781 5453 0 0 121781 5453
Horz % 100.00 4.48 0.00 0.00 100.00 4.48
Vert % 51.73 57.91 0.00 0.00 100.00 100.00
Index 100 112 0 0 193 193
Unwgtd 3911 160 2245 79 1666 81
Weighted (000) 30106 1066 15172 488 14934 578
Horz % 100.00 3.54 50.40 1.62 49.60 1.92
Vert % 12.79 11.32 13.35 12.32 12.26 10.60
Index 100 89 104 96 96 83
Unwgtd 7783 390 4072 131 3711 259
Weighted (000) 41635 1821 20739 661 20897 1160
Horz % 100.00 4.37 49.81 1.59 50.19 2.79
Vert % 17.69 19.34 18.25 16.68 17.16 21.28
Index 100 109 103 94 97 120
Unwgtd 8714 475 4639 206 4075 269
Weighted (000) 40085 1953 19737 840 20348 1113
Horz % 100.00 4.87 49.24 2.10 50.76 2.78
Vert % 17.03 20.74 17.37 21.21 16.71 20.41
Index 100 122 102 125 98 120
Unwgtd 9463 545 4784 227 4679 318
Weighted (000) 44040 2348 21500 1050 22539 1298
Horz % 100.00 5.33 48.82 2.39 51.18 2.95
Vert % 18.71 24.94 18.92 26.51 18.51 23.80
Index 100 133 101 142 99 127
Unwgtd 8299 375 4335 160 3964 215
Weighted (000) 37990 1560 18179 595 19810 965
Horz % 100.00 4.11 47.85 1.57 52.15 2.54
Vert % 16.14 16.57 16.00 15.01 16.27 17.69
Index 100 103 99 93 101 110
Unwgtd 10711 193 5079 104 5632 89
Weighted (000) 41565 667 18313 328 23253 339
Horz % 100.00 1.61 44.06 0.79 55.94 0.82
Vert % 17.66 7.09 16.11 8.28 19.09 6.22
Index 100 40 91 47 108 35
U.S. Adults 18+
Male
Female
Age 18-24
Age 25-34
Age 35-44
Age 45-54
Age 55-64
Age 65+
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
Unwgtd 47340 2074 24241 870 23099 1204
Weighted (000) 222366 8935 107160 3713 115206 5221
Horz % 100.00 4.02 48.19 1.67 51.81 2.35
Vert % 94.45 94.89 94.30 93.70 94.60 95.74
Index 100 100 100 99 100 101
Unwgtd 11694 550 6317 210 5377 340
Weighted (000) 71742 2887 35911 1149 35831 1738
Horz % 100.00 4.02 50.06 1.60 49.94 2.42
Vert % 30.47 30.66 31.60 29.00 29.42 31.87
Index 100 101 104 95 97 105
Unwgtd 25040 1281 13332 525 11708 756
Weighted (000) 133488 6018 66254 2490 67235 3528
Horz % 100.00 4.51 49.63 1.87 50.37 2.64
Vert % 56.70 63.91 58.30 62.82 55.21 64.69
Index 100 113 103 111 97 114
Unwgtd 25960 1410 13495 564 12465 846
Weighted (000) 125760 6123 61976 2552 63784 3571
Horz % 100.00 4.87 49.28 2.03 50.72 2.84
Vert % 53.42 65.03 54.54 64.39 52.38 65.49
Index 100 122 102 121 98 123
Unwgtd 26476 1395 13758 593 12718 802
Weighted (000) 122114 5862 59416 2486 62698 3376
Horz % 100.00 4.80 48.66 2.04 51.34 2.76
Vert % 51.87 62.25 52.28 62.73 51.48 61.90
Index 100 120 101 121 99 119
Unwgtd 23841 857 11822 382 12019 475
Weighted (000) 101933 3399 47387 1473 54546 1925
Horz % 100.00 3.33 46.49 1.45 53.51 1.89
Vert % 43.30 36.09 41.70 37.18 44.79 35.31
Index 100 83 96 86 103 82
Unwgtd
Weighted (000) 46.40 44.30 45.60 44.90 47.10 43.80
Horz %
Vert %
Index
Unwgtd 36267 261 18785 99 17482 162
Weighted (000) 174938 1190 84177 479 90761 711
Horz % 100.00 0.68 48.12 0.27 51.88 0.41
Vert % 74.31 12.64 74.07 12.08 74.53 13.05
Index 100 17 100 16 100 18
Unwgtd 5688 1679 2664 715 3024 964
Weighted (000) 27555 7627 12523 3153 15032 4474
Horz % 100.00 27.68 45.45 11.44 54.55 16.24
Vert % 11.70 81.00 11.02 79.57 12.34 82.05
Index 100 692 94 680 105 701
Age 21+
Age 18-34
Age 18-49
Age 25-54
Age 35-64
Age 50+
Median Age
Race: White Only
Race: Black/African American
Only
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
Unwgtd 6926 198 3705 93 3221 105
Weighted (000) 32928 599 16940 331 15988 268
Horz % 100.00 1.82 51.44 1.00 48.56 0.81
Vert % 13.99 6.36 14.91 8.35 13.13 4.91
Index 100 45 107 60 94 35
Unwgtd 5323 117 2772 52 2551 65
Weighted (000) 34547 440 17410 267 17137 173
Horz % 100.00 1.27 50.40 0.77 49.60 0.50
Vert % 14.67 4.67 15.32 6.73 14.07 3.17
Index 100 32 104 46 96 22
* *
Unwgtd 1517 59 804 21 713 38
Weighted (000) 5205 166 2644 79 2561 87
Horz % 100.00 3.18 50.80 1.52 49.20 1.66
Vert % 2.21 1.76 2.33 2.00 2.10 1.59
Index 100 80 105 90 95 72
* * *
Unwgtd 1599 42 811 20 788 22
Weighted (000) 8341 144 4147 75 4194 69
Horz % 100.00 1.73 49.71 0.90 50.29 0.83
Vert % 3.54 1.53 3.65 1.90 3.44 1.26
Index 100 43 103 53 97 36
* * *
Unwgtd 808 6 410 5 398 1
Weighted (000) 10064 70 4996 66 5068 4
Horz % 100.00 0.69 49.64 0.66 50.36 0.04
Vert % 4.27 0.74 4.40 1.66 4.16 0.07
Index 100 17 103 39 97 2
* * *
Unwgtd 1285 10 687 6 598 4
Weighted (000) 8912 60 4610 46 4302 14
Horz % 100.00 0.68 51.73 0.52 48.27 0.16
Vert % 3.79 0.64 4.06 1.17 3.53 0.26
Index 100 17 107 31 93 7
* * * * *
Unwgtd 86 0 43 0 43 0
Weighted (000) 1499 0 765 0 734 0
Horz % 100.00 0.00 51.01 0.00 48.99 0.00
Vert % 0.64 0.00 0.67 0.00 0.60 0.00
Index 100 0 106 0 95 0
Unwgtd 6810 197 3585 55 3225 142
Weighted (000) 23615 620 11495 165 12120 456
Horz % 100.00 2.63 48.68 0.70 51.32 1.93
Vert % 10.03 6.59 10.12 4.16 9.95 8.36
Index 100 66 101 41 99 83
Unwgtd 10942 346 5703 130 5239 216
Weighted (000) 42958 1305 20647 447 22311 858
Horz % 100.00 3.04 48.06 1.04 51.94 2.00
Vert % 18.25 13.86 18.17 11.27 18.32 15.74
Index 100 76 100 62 100 86
Race: Other Race/Multi-Racial
Hispanic, Latino, Spanish
Origin or Descent
Hispanic, Personally Speak
Only English at Home
Hispanic, Personally Speak
Mostly English, but Some
Spanish at Home
Hispanic, Personally Speak
Only Spanish at Home
Hispanic, Personally Speak
Mostly Spanish, but Some
English, at Home
Hispanic, Personally Speak
Both English and Spanish
Equally at Home
Highest Level Education
Completed/Highest Degree
Received: Master's,
Professional School, or
Doctorate Degree
Highest Level Education
Completed/Highest Degree
Received: Bachelor's Degree
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
*
Unwgtd 2482 112 1070 31 1412 81
Weighted (000) 10405 347 4116 78 6290 269
Horz % 100.00 3.33 39.55 0.75 60.45 2.59
Vert % 4.42 3.68 3.62 1.96 5.16 4.94
Index 100 83 82 44 117 112
*
Unwgtd 3035 142 1485 43 1550 99
Weighted (000) 12333 539 5597 141 6735 398
Horz % 100.00 4.37 45.39 1.14 54.61 3.23
Vert % 5.24 5.72 4.93 3.55 5.53 7.30
Index 100 109 94 68 106 139
Unwgtd 10415 561 5265 255 5150 306
Weighted (000) 44736 2082 21268 938 23468 1145
Horz % 100.00 4.65 47.54 2.10 52.46 2.56
Vert % 19.00 22.11 18.72 23.66 19.27 20.99
Index 100 116 98 125 101 110
Unwgtd 10913 559 5705 278 5208 281
Weighted (000) 70568 3249 34909 1582 35659 1666
Horz % 100.00 4.60 49.47 2.24 50.53 2.36
Vert % 29.98 34.50 30.72 39.93 29.28 30.56
Index 100 115 102 133 98 102
Unwgtd 4284 221 2341 115 1943 106
Weighted (000) 30806 1274 15608 613 15198 661
Horz % 100.00 4.14 50.67 1.99 49.33 2.15
Vert % 13.09 13.53 13.73 15.47 12.48 12.12
Index 100 103 105 118 95 93
Unwgtd 3635 204 1764 64 1871 140
Weighted (000) 19595 863 8780 289 10815 575
Horz % 100.00 4.40 44.81 1.47 55.19 2.93
Vert % 8.32 9.17 7.73 7.28 8.88 10.54
Index 100 110 93 87 107 127
Unwgtd 25016 1172 15205 552 9811 620
Weighted (000) 113432 4650 65020 2156 48411 2494
Horz % 100.00 4.10 57.32 1.90 42.68 2.20
Vert % 48.18 49.38 57.22 54.40 39.75 45.73
Index 100 102 119 113 83 95
Unwgtd 5676 256 2210 78 3466 178
Weighted (000) 27887 1130 10142 392 17745 737
Horz % 100.00 4.05 36.37 1.41 63.63 2.64
Vert % 11.85 12.00 8.92 9.90 14.57 13.52
Index 100 101 75 84 123 114
Unwgtd 18189 710 7739 277 10450 433
Weighted (000) 94102 3636 38478 1415 55625 2222
Horz % 100.00 3.86 40.89 1.50 59.11 2.36
Vert % 39.97 38.62 33.86 35.70 45.68 40.74
Index 100 97 85 89 114 102
Highest Level Education
Completed/Highest Degree
Received: Associate Degree,
Academic
Highest Level Education
Completed/Highest Degree
Received: Associate Degree,
Occupational/Vocational
Highest Level Education
Completed/Highest Degree
Received: Some College, but
No Degree
Highest Level Education
Completed/Highest Degree
Received: High-School
Graduate (High-School
Diploma or Equivalent, such
as GED)
Respondent - Highest Level
Completed/Highest Degree
Received: 11th Grade or Less
or 12th Grade, No Diploma
Currently Attending College or
University
Employed Full Time
Employed Part Time
Not Employed
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
Unwgtd 2343 184 1178 75 1165 109
Weighted (000) 15519 1145 8079 499 7440 646
Horz % 100.00 7.38 52.06 3.21 47.94 4.16
Vert % 6.59 12.16 7.11 12.59 6.11 11.85
Index 100 184 108 191 93 180
Unwgtd 10451 238 5010 117 5441 121
Weighted (000) 43540 920 20142 456 23398 464
Horz % 100.00 2.11 46.26 1.05 53.74 1.07
Vert % 18.49 9.77 17.72 11.51 19.21 8.51
Index 100 53 96 62 104 46
*
Unwgtd 2414 66 54 2 2360 64
Weighted (000) 15698 376 357 15 15342 361
Horz % 100.00 2.39 2.27 0.10 97.73 2.30
Vert % 6.67 3.99 0.31 0.38 12.60 6.61
Index 100 60 5 6 189 99
Unwgtd 7486 270 3527 81 3959 189
Weighted (000) 31662 1026 13587 249 18076 776
Horz % 100.00 3.24 42.91 0.79 57.09 2.45
Vert % 13.45 10.89 11.96 6.29 14.84 14.24
Index 100 81 89 47 110 106
Unwgtd 6300 227 3995 97 2305 130
Weighted (000) 22676 699 12809 277 9866 421
Horz % 100.00 3.08 56.49 1.22 43.51 1.86
Vert % 9.63 7.42 11.27 7.00 8.10 7.73
Index 100 77 117 73 84 80
Unwgtd 6129 310 2391 96 3738 214
Weighted (000) 32347 1407 12382 517 19966 889
Horz % 100.00 4.35 38.28 1.60 61.72 2.75
Vert % 13.74 14.94 10.90 13.05 16.39 16.31
Index 100 109 79 95 119 119
*
Unwgtd 2646 96 2561 91 85 5
Weighted (000) 12893 345 12315 317 578 29
Horz % 100.00 2.68 95.52 2.46 4.48 0.22
Vert % 5.48 3.67 10.84 7.99 0.47 0.53
Index 100 67 198 146 9 10
Unwgtd 8131 525 4941 265 3190 260
Weighted (000) 41741 2304 24070 1188 17671 1116
Horz % 100.00 5.52 57.66 2.85 42.34 2.67
Vert % 17.73 24.46 21.18 29.98 14.51 20.46
Index 100 138 119 169 82 115
* * *
Unwgtd 1639 26 986 13 653 13
Weighted (000) 5879 73 2984 29 2895 43
Horz % 100.00 1.23 50.75 0.50 49.25 0.73
Vert % 2.50 0.77 2.63 0.74 2.38 0.79
Index 100 31 105 30 95 32
Temporarily Unemployed
Retired from Employment
Not Employed, Principal
Shopper for Household
Occupation: Professional and
Related Occupations
Occupation: Management,
Business and Financial
Operations
Occupation: Sales and Office
Occupations
Occupation: Natural
Resources, Construction and
Maintenance Occupations
Occupation: Other Employed
Household Income:
$250,000+
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
* * *
Unwgtd 1437 30 855 15 582 15
Weighted (000) 5532 126 2903 44 2629 82
Horz % 100.00 2.28 52.48 0.79 47.52 1.49
Vert % 2.35 1.34 2.55 1.11 2.16 1.51
Index 100 57 109 47 92 64
*
Unwgtd 3355 102 2009 47 1346 55
Weighted (000) 14405 311 7606 119 6799 192
Horz % 100.00 2.16 52.80 0.83 47.20 1.33
Vert % 6.12 3.31 6.69 3.00 5.58 3.53
Index 100 54 109 49 91 58
Unwgtd 7148 219 4152 105 2996 114
Weighted (000) 35516 978 18025 407 17491 571
Horz % 100.00 2.75 50.75 1.15 49.25 1.61
Vert % 15.09 10.39 15.86 10.27 14.36 10.47
Index 100 69 105 68 95 69
Unwgtd 6479 211 3644 106 2835 105
Weighted (000) 31267 991 15852 515 15416 476
Horz % 100.00 3.17 50.70 1.65 49.30 1.52
Vert % 13.28 10.53 13.95 13.00 12.66 8.73
Index 100 79 105 98 95 66
Unwgtd 5165 228 2764 104 2401 124
Weighted (000) 25071 970 12582 366 12490 604
Horz % 100.00 3.87 50.18 1.46 49.82 2.41
Vert % 10.65 10.30 11.07 9.23 10.26 11.07
Index 100 97 104 87 96 104
Unwgtd 3890 179 2054 85 1836 94
Weighted (000) 18862 816 9327 402 9536 414
Horz % 100.00 4.33 49.45 2.13 50.55 2.20
Vert % 8.01 8.67 8.21 10.14 7.83 7.60
Index 100 108 102 127 98 95
Unwgtd 4765 199 2398 90 2367 109
Weighted (000) 20555 731 10014 324 10542 407
Horz % 100.00 3.55 48.72 1.57 51.28 1.98
Vert % 8.73 7.76 8.81 8.17 8.66 7.46
Index 100 89 101 94 99 85
Unwgtd 4647 242 2128 102 2519 140
Weighted (000) 22585 999 10759 462 11827 537
Horz % 100.00 4.42 47.64 2.05 52.36 2.38
Vert % 9.59 10.61 9.47 11.66 9.71 9.85
Index 100 111 99 122 101 103
Unwgtd 4535 260 1973 90 2562 170
Weighted (000) 23030 1253 10488 477 12542 777
Horz % 100.00 5.44 45.54 2.07 54.46 3.37
Vert % 9.78 13.31 9.23 12.03 10.30 14.24
Index 100 136 94 123 105 146
Household Income: $200,000-
$249,999
Household Income: $150,000-
$199,999
Household Income: $100,000-
$149,999
Household Income: $75,000-
$99,999
Household Income: $60,000-
$74,999
Household Income: $50,000-
$59,999
Household Income: $40,000-
$49,999
Household Income: $30,000-
$39,999
Household Income: $20,000-
$29,999
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
Unwgtd 5821 442 2191 150 3630 292
Weighted (000) 32717 2167 13102 818 19616 1350
Horz % 100.00 6.62 40.04 2.50 59.96 4.13
Vert % 13.90 23.02 11.53 20.63 16.11 24.75
Index 100 166 83 148 116 178
Unwgtd
Weighted (000) 60.00 44.20 63.70 47.10 56.70 41.60
Horz %
Vert %
Index
Unwgtd 11498 839 6232 307 5266 532
Weighted (000) 64784 4066 34702 1633 30081 2433
Horz % 100.00 6.28 53.57 2.52 46.43 3.76
Vert % 27.52 43.18 30.54 41.20 24.70 44.61
Index 100 157 111 150 90 162
Unwgtd 25353 734 14698 408 10655 326
Weighted (000) 125805 3302 62799 1605 63006 1697
Horz % 100.00 2.62 49.92 1.28 50.08 1.35
Vert % 53.44 35.07 55.26 40.49 51.74 31.13
Index 100 66 103 76 97 58
Unwgtd 7973 449 3273 158 4700 291
Weighted (000) 30380 1596 12926 596 17454 1001
Horz % 100.00 5.25 42.55 1.96 57.45 3.29
Vert % 12.90 16.95 11.37 15.03 14.33 18.35
Index 100 131 88 117 111 142
*
Unwgtd 4057 116 951 34 3106 82
Weighted (000) 14453 452 3213 130 11240 322
Horz % 100.00 3.13 22.23 0.90 77.77 2.23
Vert % 6.14 4.80 2.83 3.28 9.23 5.91
Index 100 78 46 53 150 96
Unwgtd 2107 153 1129 62 978 91
Weighted (000) 12010 746 6079 297 5932 449
Horz % 100.00 6.21 50.61 2.47 49.39 3.74
Vert % 5.10 7.92 5.35 7.49 4.87 8.23
Index 100 155 105 147 95 161
*
Unwgtd 3423 366 701 36 2722 330
Weighted (000) 12378 1249 2423 114 9954 1134
Horz % 100.00 10.09 19.58 0.92 80.42 9.16
Vert % 5.26 13.26 2.13 2.89 8.17 20.80
Index 100 252 41 55 155 396
Unwgtd 17888 941 8920 331 8968 610
Weighted (000) 93858 4231 42279 1554 51580 2677
Horz % 100.00 4.51 45.04 1.66 54.96 2.85
Vert % 39.87 44.93 37.20 39.22 42.35 49.09
Index 100 113 93 98 106 123
Household Income: Under
$20,000
Median Household Income
Marital Status: Single, Never
Married
Marital Status: Currently
Married
Marital Status: Divorced or
Legally Separated
Marital Status:
Widow/Widower
Marital Status: Engaged to Be
Married
Marital Status: Single Parent
(Sole Parent)
Any Child(ren) Under Age 18
Living at Home
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
Unwgtd 7217 393 3575 130 3642 263
Weighted (000) 38493 1614 17639 593 20854 1021
Horz % 100.00 4.19 45.82 1.54 54.18 2.65
Vert % 16.35 17.14 15.52 14.95 17.12 18.72
Index 100 105 95 91 105 114
Unwgtd 6678 309 3399 117 3279 192
Weighted (000) 33014 1435 14891 559 18124 876
Horz % 100.00 4.35 45.10 1.69 54.90 2.65
Vert % 14.02 15.24 13.10 14.10 14.88 16.07
Index 100 109 93 101 106 115
Unwgtd 2767 161 1352 58 1415 103
Weighted (000) 14933 789 6571 277 8362 512
Horz % 100.00 5.28 44.00 1.85 56.00 3.43
Vert % 6.34 8.38 5.78 6.98 6.87 9.39
Index 100 132 91 110 108 148
* *
Unwgtd 864 58 424 19 440 39
Weighted (000) 5122 301 2168 88 2954 213
Horz % 100.00 5.88 42.33 1.72 57.67 4.16
Vert % 2.18 3.20 1.91 2.23 2.43 3.91
Index 100 147 88 102 111 180
* * *
Unwgtd 362 20 170 7 192 13
Weighted (000) 2296 92 1011 38 1285 55
Horz % 100.00 4.02 44.01 1.65 55.99 2.37
Vert % 0.98 0.98 0.89 0.95 1.06 1.00
Index 100 101 91 98 108 102
Unwgtd 30993 1197 16234 576 14759 621
Weighted (000) 141563 5185 71362 2409 70201 2777
Horz % 100.00 3.66 50.41 1.70 49.59 1.96
Vert % 60.13 55.07 62.80 60.78 57.65 50.91
Index 100 92 104 101 96 85
Unwgtd 34330 1093 18078 501 16252 592
Weighted (000) 157588 4611 75884 1967 81704 2644
Horz % 100.00 2.93 48.15 1.25 51.85 1.68
Vert % 66.94 48.97 66.78 49.63 67.09 48.49
Index 100 73 100 74 100 72
Unwgtd 14018 1022 6809 396 7209 626
Weighted (000) 75090 4667 36379 1942 38710 2725
Horz % 100.00 6.21 48.45 2.59 51.55 3.63
Vert % 31.90 49.56 32.01 49.00 31.79 49.97
Index 100 155 100 154 100 157
* * *
Unwgtd 533 23 267 10 266 13
Weighted (000) 2743 139 1376 54 1367 84
Horz % 100.00 5.05 50.17 1.98 49.83 3.08
Vert % 1.17 1.47 1.21 1.37 1.12 1.55
Index 100 126 104 118 96 133
1 Child Under Age 18
Currently Living at Home
2 Children Under Age 18
Currently Living at Home
3 Children Under Age 18
Currently Living at Home
4 Children Under Age 18
Currently Living at Home
5 or More Children Under Age
18 Currently Living at Home
No Children Under Age 18
Currently Living at Home
Own Home/Residence
Rent Residence
Live Rent-Free in Residence
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
Unwgtd 11225 394 5629 158 5596 236
Weighted (000) 42903 1431 20488 613 22415 819
Horz % 100.00 3.34 47.75 1.43 52.25 1.91
Vert % 18.22 15.20 18.03 15.46 18.41 15.01
Index 100 83 99 85 101 82
Unwgtd 16223 1165 8352 503 7871 662
Weighted (000) 88018 5574 42188 2280 45830 3294
Horz % 100.00 6.33 47.93 2.59 52.07 3.74
Vert % 37.39 59.20 37.12 57.54 37.63 60.41
Index 100 158 99 154 101 162
Unwgtd 11211 448 5778 180 5433 268
Weighted (000) 51029 1852 24706 807 26323 1045
Horz % 100.00 3.63 48.42 1.58 51.58 2.05
Vert % 21.68 19.66 21.74 20.36 21.61 19.16
Index 100 91 100 94 100 88
Unwgtd 10222 131 5395 66 4827 65
Weighted (000) 53471 559 26257 263 27213 296
Horz % 100.00 1.05 49.11 0.49 50.89 0.55
Vert % 22.71 5.94 23.11 6.65 22.35 5.42
Index 100 26 102 29 98 24
* * *
Unwgtd 2802 7 1431 2 1371 5
Weighted (000) 11230 21 5386 4 5844 17
Horz % 100.00 0.19 47.96 0.04 52.04 0.15
Vert % 4.77 0.23 4.74 0.10 4.80 0.32
Index 100 5 99 2 101 7
Unwgtd 8423 387 4198 156 4225 231
Weighted (000) 31673 1410 15102 608 16571 801
Horz % 100.00 4.45 47.68 1.92 52.32 2.53
Vert % 13.45 14.97 13.29 15.35 13.61 14.69
Index 100 111 99 114 101 109
Unwgtd 9164 776 4642 325 4522 451
Weighted (000) 45173 3152 21695 1251 23478 1901
Horz % 100.00 6.98 48.03 2.77 51.97 4.21
Vert % 19.19 33.47 19.09 31.58 19.28 34.85
Index 100 174 99 165 100 182
Unwgtd 2247 157 1150 77 1097 80
Weighted (000) 15097 995 7029 453 8068 542
Horz % 100.00 6.59 46.56 3.00 53.44 3.59
Vert % 6.41 10.56 6.19 11.42 6.63 9.94
Index 100 165 96 178 103 155
Unwgtd 4812 232 2560 101 2252 131
Weighted (000) 27748 1428 13465 576 14283 851
Horz % 100.00 5.15 48.52 2.08 51.48 3.07
Vert % 11.79 15.16 11.85 14.54 11.73 15.61
Index 100 129 101 123 100 132
Census Region: North East
Census Region: South
Census Region: Midwest
Census Region: West
Census Sub-Region: New
England
Census Sub-Region: Mid
Atlantic
Census Sub-Region: South
Atlantic
Census Sub-Region: East
South Central
Census Sub-Region: West
South Central
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
Unwgtd 8660 421 4445 166 4215 255
Weighted (000) 35766 1679 17180 718 18586 961
Horz % 100.00 4.69 48.03 2.01 51.97 2.69
Vert % 15.19 17.83 15.12 18.13 15.26 17.61
Index 100 117 100 119 100 116
* * *
Unwgtd 2551 27 1333 14 1218 13
Weighted (000) 15263 173 7527 88 7736 84
Horz % 100.00 1.13 49.31 0.58 50.69 0.55
Vert % 6.48 1.83 6.62 2.23 6.35 1.54
Index 100 28 102 34 98 24
* * *
Unwgtd 2493 16 1319 9 1174 7
Weighted (000) 17253 76 8517 45 8736 31
Horz % 100.00 0.44 49.37 0.26 50.63 0.18
Vert % 7.33 0.81 7.50 1.14 7.17 0.57
Index 100 11 102 16 98 8
Unwgtd 7729 115 4076 57 3653 58
Weighted (000) 36217 483 17740 218 18477 265
Horz % 100.00 1.33 48.98 0.60 51.02 0.73
Vert % 15.38 5.13 15.61 5.50 15.17 4.85
Index 100 33 101 36 99 32
Unwgtd 27295 1480 13982 616 13313 864
Weighted (000) 96944 5269 46801 2169 50142 3100
Horz % 100.00 5.44 48.28 2.24 51.72 3.20
Vert % 41.18 55.96 41.18 54.73 41.17 56.85
Index 100 136 100 133 100 138
Unwgtd 11946 522 6127 224 5819 298
Weighted (000) 71423 3242 34386 1368 37037 1874
Horz % 100.00 4.54 48.14 1.92 51.86 2.62
Vert % 30.34 34.43 30.26 34.52 30.41 34.37
Index 100 113 100 114 100 113
*
Unwgtd 5441 87 2884 37 2557 50
Weighted (000) 34500 465 16617 181 17884 284
Horz % 100.00 1.35 48.16 0.52 51.84 0.82
Vert % 14.65 4.93 14.62 4.57 14.69 5.20
Index 100 34 100 31 100 35
* * *
Unwgtd 4199 49 2161 30 2038 19
Weighted (000) 32554 440 15836 245 16718 195
Horz % 100.00 1.35 48.65 0.75 51.35 0.60
Vert % 13.83 4.68 13.94 6.18 13.73 3.58
Index 100 34 101 45 99 26
* * *
Unwgtd 1313 22 720 9 593 13
Weighted (000) 4980 75 2533 37 2447 38
Horz % 100.00 1.51 50.86 0.75 49.14 0.76
Vert % 2.12 0.80 2.23 0.95 2.01 0.69
Index 100 38 105 45 95 33
Census Sub-Region: East
North Central
Census Sub-Region: West
North Central
Census Sub-Region: Mountain
Census Sub-Region: Pacific
County Size: A
County Size: B
County Size: C
County Size: D
Radio Formats: AAA (Subset
of Alternative) (Monday-
Sunday 24-Hour Cume)
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
Unwgtd 8562 229 3786 86 4776 143
Weighted (000) 40008 951 16339 337 23669 613
Horz % 100.00 2.38 40.84 0.84 59.16 1.53
Vert % 16.99 10.09 14.38 8.51 19.44 11.25
Index 100 59 85 50 114 66
* * *
Unwgtd 1438 31 833 18 605 13
Weighted (000) 7122 134 3779 77 3343 57
Horz % 100.00 1.88 53.06 1.08 46.94 0.80
Vert % 3.03 1.42 3.33 1.94 2.75 1.05
Index 100 47 110 64 91 35
* * *
Unwgtd 453 7 220 7 233 0
Weighted (000) 2152 22 921 22 1231 0
Horz % 100.00 1.01 42.80 1.01 57.20 0.00
Vert % 0.91 0.23 0.81 0.55 1.01 0.00
Index 100 25 89 60 111 0
Unwgtd 3356 153 1973 74 1383 79
Weighted (000) 9158 465 5158 198 4000 267
Horz % 100.00 5.08 56.33 2.16 43.67 2.92
Vert % 3.89 4.94 4.54 5.00 3.28 4.90
Index 100 127 117 128 84 126
*
Unwgtd 3638 134 3005 107 633 27
Weighted (000) 12962 413 10274 338 2688 75
Horz % 100.00 3.19 79.26 2.61 20.74 0.58
Vert % 5.51 4.39 9.04 8.53 2.21 1.38
Index 100 80 164 155 40 25
* * *
Unwgtd 1155 31 753 15 402 16
Weighted (000) 4697 159 2967 77 1731 82
Horz % 100.00 3.38 63.16 1.64 36.84 1.74
Vert % 2.00 1.69 2.61 1.94 1.42 1.50
Index 100 85 131 97 71 75
* *
Unwgtd 3385 55 1956 26 1429 29
Weighted (000) 15183 210 8138 117 7045 93
Horz % 100.00 1.39 53.60 0.77 46.40 0.61
Vert % 6.45 2.23 7.16 2.96 5.78 1.70
Index 100 35 111 46 90 26
Unwgtd 8943 549 3988 197 4955 352
Weighted (000) 46381 2248 18999 813 27381 1436
Horz % 100.00 4.85 40.96 1.75 59.04 3.10
Vert % 19.70 23.88 16.72 20.51 22.48 26.33
Index 100 121 85 104 114 134
* *
Unwgtd 2880 54 1622 27 1258 27
Weighted (000) 13260 189 7381 108 5879 82
Horz % 100.00 1.43 55.66 0.81 44.34 0.61
Vert % 5.63 2.01 6.49 2.71 4.83 1.49
Index 100 36 115 48 86 27
Radio Formats: Adult
Contemporary (Monday-
Sunday 24-Hour Cume)
Radio Formats: Adult Hits
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Adult
Standards/Easy Listening
(Monday-Sunday 24-Hour
Cume)
Radio Formats: All News
(Monday-Sunday 24-Hour
Cume)
Radio Formats: All Sports
(Monday-Sunday 24-Hour
Cume)
Radio Formats: All Talk
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Alternative
(Monday-Sunday 24-Hour
Cume)
Radio Formats: CHR/Top 40
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Classic Hits
(Monday-Sunday 24-Hour
Cume)
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
643
644
645
646
647
648
649
650
* *
Unwgtd 3972 66 2678 37 1294 29
Weighted (000) 18598 266 12180 169 6418 97
Horz % 100.00 1.43 65.49 0.91 34.51 0.52
Vert % 7.90 2.83 10.72 4.27 5.27 1.77
Index 100 36 136 54 67 22
* * *
Unwgtd 1567 39 821 12 746 27
Weighted (000) 5769 147 2928 71 2841 77
Horz % 100.00 2.55 50.75 1.23 49.25 1.33
Vert % 2.45 1.56 2.58 1.78 2.33 1.40
Index 100 64 105 73 95 57
Unwgtd 8428 123 4211 53 4217 70
Weighted (000) 46792 517 21499 249 25292 268
Horz % 100.00 1.10 45.95 0.53 54.05 0.57
Vert % 19.88 5.49 18.92 6.27 20.77 4.92
Index 100 28 95 32 104 25
* * *
Unwgtd 270 6 130 3 140 3
Weighted (000) 951 31 435 18 517 13
Horz % 100.00 3.29 45.68 1.88 54.32 1.41
Vert % 0.40 0.33 0.38 0.45 0.42 0.25
Index 100 82 95 112 105 61
Unwgtd 796 211 303 68 493 143
Weighted (000) 3911 873 1352 275 2559 598
Horz % 100.00 22.32 34.58 7.03 65.42 15.29
Vert % 1.66 9.27 1.19 6.93 2.10 10.97
Index 100 558 72 417 126 660
* *
Unwgtd 2179 57 1162 29 1017 28
Weighted (000) 15698 294 8062 198 7636 96
Horz % 100.00 1.87 51.36 1.26 48.64 0.61
Vert % 6.67 3.12 7.09 5.00 6.27 1.76
Index 100 47 106 75 94 26
*
Unwgtd 3687 74 1494 23 2193 51
Weighted (000) 17144 308 6292 97 10852 211
Horz % 100.00 1.79 36.70 0.57 63.30 1.23
Vert % 7.28 3.27 5.54 2.44 8.91 3.86
Index 100 45 76 34 122 53
* *
Unwgtd 871 60 499 39 372 21
Weighted (000) 3192 230 1694 128 1498 102
Horz % 100.00 7.21 53.08 4.01 46.92 3.19
Vert % 1.36 2.44 1.49 3.23 1.23 1.87
Index 100 180 110 238 91 138
* * *
Unwgtd 945 18 551 13 394 5
Weighted (000) 7074 102 3823 87 3251 15
Horz % 100.00 1.44 54.05 1.22 45.95 0.22
Vert % 3.00 1.08 3.36 2.18 2.67 0.28
Index 100 36 112 73 89 9
Radio Formats: Classic Rock
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Classical
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Country
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Ethnic
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Gospel
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Hispanic (All
Genres) (Monday-Sunday 24-
Hour Cume)
Radio Formats: Hot AC
(Subset of Adult
Contemporary) (Monday-
Sunday 24-Hour Cume)
Radio Formats: Jazz (Monday-
Sunday 24-Hour Cume)
Radio Formats:
Mexican/Tejano/Ranchera
(Subset of Hispanic)
(Monday-Sunday 24-Hour
Cume)
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
*
Unwgtd 6704 106 4219 57 2485 49
Weighted (000) 24570 358 15101 188 9469 170
Horz % 100.00 1.46 61.46 0.77 38.54 0.69
Vert % 10.44 3.80 13.29 4.74 7.78 3.12
Index 100 36 127 45 75 30
*
Unwgtd 2083 99 1052 42 1031 57
Weighted (000) 10333 487 4796 217 5536 271
Horz % 100.00 4.71 46.42 2.10 53.58 2.62
Vert % 4.39 5.17 4.22 5.47 4.55 4.96
Index 100 118 96 125 104 113
* * *
Unwgtd 2541 29 1383 10 1158 19
Weighted (000) 9762 103 4864 56 4899 47
Horz % 100.00 1.05 49.82 0.57 50.18 0.48
Vert % 4.15 1.09 4.28 1.41 4.02 0.86
Index 100 26 103 34 97 21
Unwgtd 4045 250 1722 80 2323 170
Weighted (000) 20124 1057 7965 298 12158 759
Horz % 100.00 5.25 39.58 1.48 60.42 3.77
Vert % 8.55 11.23 7.01 7.52 9.98 13.92
Index 100 131 82 88 117 163
Unwgtd 2807 317 1328 115 1479 202
Weighted (000) 14721 1331 6813 473 7908 858
Horz % 100.00 9.04 46.28 3.21 53.72 5.83
Vert % 6.25 14.14 6.00 11.94 6.49 15.74
Index 100 226 96 191 104 252
* *
Unwgtd 4525 80 2892 38 1633 42
Weighted (000) 21094 378 12951 188 8143 190
Horz % 100.00 1.79 61.40 0.89 38.60 0.90
Vert % 8.96 4.01 11.40 4.74 6.69 3.48
Index 100 45 127 53 75 39
* *
Unwgtd 1435 56 559 18 876 38
Weighted (000) 6482 212 2395 95 4087 117
Horz % 100.00 3.28 36.95 1.47 63.05 1.81
Vert % 2.75 2.26 2.11 2.41 3.36 2.15
Index 100 82 77 87 122 78
* * *
Unwgtd 647 15 307 7 340 8
Weighted (000) 4521 54 2069 28 2453 26
Horz % 100.00 1.19 45.75 0.62 54.25 0.56
Vert % 1.92 0.57 1.82 0.71 2.01 0.47
Index 100 30 95 37 105 24
* * *
Unwgtd 256 13 119 4 137 9
Weighted (000) 1865 77 999 49 866 28
Horz % 100.00 4.14 53.57 2.65 46.43 1.49
Vert % 0.79 0.82 0.88 1.25 0.71 0.51
Index 100 104 111 158 90 64
Radio Formats: News/Talk
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Oldies
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Public Radio
(Monday-Sunday 24-Hour
Cume)
Radio Formats:
Religion/Christian (Monday-
Sunday 24-Hour Cume)
Radio Formats: Rhythmic
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Rock
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Soft Adult
Contemporary/Lite AC
(Monday-Sunday 24-Hour
Cume)
Radio Formats: Spanish AC
(Subset of Hispanic) (Monday-
Sunday 24-Hour Cume)
Radio Formats: Tropical
(subset of Hispanic) (Monday-
Sunday 24-Hour Cume)
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
705
706
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
Unwgtd 5239 2138 2504 907 2735 1231
Weighted (000) 26969 9416 12465 3963 14504 5453
Horz % 100.00 34.91 46.22 14.69 53.78 20.22
Vert % 11.46 100.00 10.97 100.00 11.91 100.00
Index 100 873 96 873 104 873
Unwgtd 2138 2138 907 907 1231 1231
Weighted (000) 9416 9416 3963 3963 5453 5453
Horz % 100.00 100.00 42.09 42.09 57.91 57.91
Vert % 4.00 100.00 3.49 100.00 4.48 100.00
Index 100 2500 87 2500 112 2500
Unwgtd 2057 483 1061 206 996 277
Weighted (000) 12213 2268 6090 1010 6123 1258
Horz % 100.00 18.57 49.87 8.27 50.13 10.30
Vert % 5.19 24.08 5.36 25.48 5.03 23.07
Index 100 464 103 491 97 445
* *
Unwgtd 1326 57 775 27 551 30
Weighted (000) 6333 304 3430 163 2904 141
Horz % 100.00 4.79 54.16 2.57 45.84 2.23
Vert % 2.69 3.22 3.02 4.10 2.38 2.59
Index 100 120 112 152 89 96
Unwgtd 40670 2064 21393 875 19277 1189
Weighted (000) 193881 9010 95554 3798 98327 5213
Horz % 100.00 4.65 49.29 1.96 50.71 2.69
Vert % 82.36 95.69 84.09 95.83 80.74 95.59
Index 100 116 102 116 98 116
Unwgtd 25324 1322 13740 582 11584 740
Weighted (000) 116206 5498 59288 2397 56918 3102
Horz % 100.00 4.73 51.02 2.06 48.98 2.67
Vert % 49.36 58.39 52.17 60.48 46.74 56.87
Index 100 118 106 123 95 115
Unwgtd 18328 951 9844 439 8484 512
Weighted (000) 88155 4069 44718 1942 43437 2127
Horz % 100.00 4.62 50.73 2.20 49.27 2.41
Vert % 37.45 43.21 39.35 48.99 35.67 39.01
Index 100 115 105 131 95 104
Unwgtd 21907 1147 11950 491 9957 656
Weighted (000) 102923 4826 52330 2044 50593 2782
Horz % 100.00 4.69 50.84 1.99 49.16 2.70
Vert % 43.72 51.25 46.05 51.59 41.54 51.01
Index 100 117 105 118 95 117
Unwgtd 7577 532 4124 233 3453 299
Weighted (000) 37242 2413 19284 1036 17958 1377
Horz % 100.00 6.48 51.78 2.78 48.22 3.70
Vert % 15.82 25.62 16.97 26.15 14.75 25.24
Index 100 162 107 165 93 160
Radio Formats: Urban (All
Genres) (Monday-Sunday 24-
Hour Cume)
Radio Formats: Urban AC
(Subset of Urban) (Monday-
Sunday 24-Hour Cume)
Radio Formats: Urban
Contemporary (subset of
Urban) (Monday-Sunday 24-
Hour Cume)
Radio Formats: Variety/Other
(Monday-Sunday 24-Hour
Cume)
Radio Daypart Cumes - Total
Week Monday-Sunday 24-
Hours
Radio Daypart Cumes:
Weekday 6:00 am - 10:00 am
Radio Daypart Cumes:
Weekday 10:00 am - 3:00 pm
Radio Daypart Cumes:
Weekday 3:00 pm - 7:00 pm
Radio Daypart Cumes:
Weekday 7:00 pm - Midnight
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
759
760
761
762
763
764
765
766
767
768
769
770
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
Unwgtd 2398 187 1495 101 903 86
Weighted (000) 12027 745 7390 427 4638 318
Horz % 100.00 6.19 61.44 3.55 38.56 2.65
Vert % 5.11 7.91 6.50 10.76 3.81 5.84
Index 100 155 127 211 75 114
Unwgtd 15677 979 8335 439 7342 540
Weighted (000) 73417 4113 37011 1782 36406 2331
Horz % 100.00 5.60 50.41 2.43 49.59 3.18
Vert % 31.19 43.68 32.57 44.97 29.89 42.75
Index 100 140 104 144 96 137
Unwgtd 21347 1262 10793 517 10554 745
Weighted (000) 101409 5539 47588 2184 53821 3354
Horz % 100.00 5.46 46.93 2.15 53.07 3.31
Vert % 43.08 58.82 41.88 55.12 44.19 61.51
Index 100 137 97 128 103 143
Unwgtd 16023 1026 8309 430 7714 596
Weighted (000) 78299 4506 37813 1853 40485 2652
Horz % 100.00 5.75 48.29 2.37 51.71 3.39
Vert % 33.26 47.85 33.27 46.77 33.24 48.64
Index 100 144 100 141 100 146
Unwgtd 7965 618 4193 264 3772 354
Weighted (000) 40391 3011 20085 1264 20307 1746
Horz % 100.00 7.45 49.73 3.13 50.27 4.32
Vert % 17.16 31.97 17.67 31.90 16.67 32.03
Index 100 186 103 186 97 187
Unwgtd 1942 152 1122 76 820 76
Weighted (000) 9729 649 5419 350 4310 299
Horz % 100.00 6.67 55.70 3.60 44.30 3.07
Vert % 4.13 6.89 4.77 8.84 3.54 5.48
Index 100 167 115 214 86 133
Unwgtd 8267 461 3701 155 4566 306
Weighted (000) 40715 2142 17448 703 23267 1439
Horz % 100.00 5.26 42.85 1.73 57.15 3.53
Vert % 17.29 22.74 15.35 17.73 19.11 26.39
Index 100 132 89 103 110 153
Unwgtd 30190 1347 15843 583 14347 764
Weighted (000) 141773 5824 68971 2509 72802 3315
Horz % 100.00 4.11 48.65 1.77 51.35 2.34
Vert % 60.22 61.85 60.69 63.32 59.78 60.79
Index 100 103 101 105 99 101
Unwgtd 4528 266 2848 138 1680 128
Weighted (000) 23641 1152 14226 598 9416 554
Horz % 100.00 4.87 60.17 2.53 39.83 2.34
Vert % 10.04 12.24 12.52 15.10 7.73 10.16
Index 100 122 125 150 77 101
Radio Daypart Cumes:
Weekday Midnight - 6:00 am
Radio Daypart Cumes:
Weekend 6:00 am - 10:00 am
Radio Daypart Cumes:
Weekend 10:00 am - 3:00 pm
Radio Daypart Cumes:
Weekend 3:00 pm - 7:00 pm
Radio Daypart Cumes:
Weekend 7:00 pm - Midnight
Radio Daypart Cumes:
Weekend Midnight - 6:00 am
Most Often Listen to Radio at
Home - Typical Weekday
Most Often Listen to Radio in
Vehicle - Typical Weekday
Most Often Listen to Radio at
Work - Typical Weekday
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
813
814
815
816
817
818
819
820
821
822
823
824
825
826
827
828
829
830
831
832
833
834
835
836
837
838
839
840
841
842
843
844
845
846
847
848
849
850
851
852
853
854
855
856
857
858
859
860
861
862
863
864
865
866
* * *
Unwgtd 359 20 206 12 153 8
Weighted (000) 1946 88 1026 71 920 17
Horz % 100.00 4.53 52.71 3.65 47.29 0.88
Vert % 0.83 0.94 0.90 1.79 0.76 0.31
Index 100 113 109 217 91 38
Unwgtd 10899 623 5259 238 5640 385
Weighted (000) 52878 2856 24383 1047 28495 1809
Horz % 100.00 5.40 46.11 1.98 53.89 3.42
Vert % 22.46 30.34 21.46 26.43 23.40 33.17
Index 100 135 96 118 104 148
Unwgtd 28285 1298 14750 551 13535 747
Weighted (000) 134449 5636 65161 2388 69288 3248
Horz % 100.00 4.19 48.47 1.78 51.53 2.42
Vert % 57.11 59.85 57.34 60.25 56.90 59.56
Index 100 105 100 106 100 104
*
Unwgtd 1417 88 934 53 483 35
Weighted (000) 7763 408 4921 245 2842 162
Horz % 100.00 5.25 63.39 3.16 36.61 2.09
Vert % 3.30 4.33 4.33 6.19 2.33 2.98
Index 100 131 131 188 71 90
* * *
Unwgtd 469 30 266 14 203 16
Weighted (000) 2582 148 1350 89 1232 58
Horz % 100.00 5.72 52.27 3.46 47.73 2.26
Vert % 1.10 1.57 1.19 2.26 1.01 1.07
Index 100 143 108 206 92 97
Unwgtd 10598 332 6568 174 4030 158
Weighted (000) 41469 1413 24543 737 16926 676
Horz % 100.00 3.41 59.18 1.78 40.82 1.63
Vert % 17.61 15.01 21.60 18.59 13.90 12.41
Index 100 85 123 106 79 70
Unwgtd 37197 2134 19149 903 18048 1231
Weighted (000) 181809 9395 88012 3942 93797 5453
Horz % 100.00 5.17 48.41 2.17 51.59 3.00
Vert % 77.23 99.78 77.45 99.47 77.02 100.00
Index 100 129 100 129 100 129
Unwgtd 40531 2138 21108 907 19423 1231
Weighted (000) 194478 9416 95031 3963 99447 5453
Horz % 100.00 4.84 48.86 2.04 51.14 2.80
Vert % 82.61 100.00 83.62 100.00 81.66 100.00
Index 100 121 101 121 99 121
Unwgtd 6099 166 3409 73 2690 93
Weighted (000) 26041 694 12726 321 13315 373
Horz % 100.00 2.67 48.87 1.23 51.13 1.43
Vert % 11.06 7.37 11.20 8.10 10.93 6.84
Index 100 67 101 73 99 62
Most Often Listen to Radio in
Place Other Than Home,
Vehicle, Workplace - Typical
Weekday
Most Often Listen to Radio at
Home - Typical Weekend
Most Often Listen to Radio in
Vehicle - Typical Weekend
Most Often Listen to Radio at
Work - Typical Weekend
Most Often Listen to Radio in
Place Other Than Home,
Vehicle, Workplace - Typical
Weekend
Ever Listen to AM Radio
(Terrestrial Radio)
Ever Listen to FM Radio
(Terrestrial Radio)
Ever Listen to Any Terrestrial
Radio (AM/FM)
Ever Listen to Any Satellite
Radio (SiriusXM)
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
867
868
869
870
871
872
873
874
875
876
877
878
879
880
881
882
883
884
885
886
887
888
889
890
891
892
893
894
895
896
897
898
899
900
901
902
903
904
905
906
907
908
909
910
911
912
913
914
915
916
917
918
919
920
Unwgtd 8456 311 4667 151 3789 160
Weighted (000) 37461 1315 18153 615 19308 700
Horz % 100.00 3.51 48.46 1.64 51.54 1.87
Vert % 15.91 13.96 15.97 15.52 15.85 12.83
Index 100 88 100 98 100 81
Unwgtd 11088 327 6189 146 4899 181
Weighted (000) 51127 1372 25583 577 25543 795
Horz % 100.00 2.68 50.04 1.13 49.96 1.56
Vert % 21.72 14.57 22.51 14.56 20.97 14.58
Index 100 67 104 67 97 67
Unwgtd 6995 353 4150 140 2845 213
Weighted (000) 32288 1508 18111 583 14177 925
Horz % 100.00 4.67 56.09 1.81 43.91 2.87
Vert % 13.71 16.02 15.94 14.71 11.64 16.96
Index 100 117 116 107 85 124
Unwgtd 10005 490 5546 184 4459 306
Weighted (000) 48139 2046 24740 745 23399 1301
Horz % 100.00 4.25 51.39 1.55 48.61 2.70
Vert % 20.45 21.73 21.77 18.80 19.21 23.85
Index 100 106 106 92 94 117
Unwgtd 12923 630 7194 241 5729 389
Weighted (000) 61548 2674 31785 1008 29763 1665
Horz % 100.00 4.34 51.64 1.64 48.36 2.71
Vert % 26.14 28.39 27.97 25.45 24.44 30.54
Index 100 109 107 97 93 117
Unwgtd 3467 189 2036 72 1431 117
Weighted (000) 15748 809 8762 265 6986 544
Horz % 100.00 5.14 55.64 1.69 44.36 3.45
Vert % 6.69 8.59 7.71 6.70 5.74 9.97
Index 100 128 115 100 86 149
Unwgtd 8509 464 4316 166 4193 298
Weighted (000) 42896 2002 19842 699 23054 1303
Horz % 100.00 4.67 46.26 1.63 53.74 3.04
Vert % 18.22 21.26 17.46 17.65 18.93 23.89
Index 100 117 96 97 104 131
Unwgtd 10523 579 5829 255 4694 324
Weighted (000) 53077 2813 27367 1194 25710 1619
Horz % 100.00 5.30 51.56 2.25 48.44 3.05
Vert % 22.55 29.87 24.08 30.13 21.11 29.69
Index 100 133 107 134 94 132
* *
Unwgtd 1920 61 1282 29 638 32
Weighted (000) 8375 209 5348 107 3027 102
Horz % 100.00 2.49 63.85 1.27 36.15 1.22
Vert % 3.56 2.22 4.71 2.69 2.49 1.87
Index 100 62 132 76 70 53
Household Subscribes to
Satellite Radio (SiriusXM)
Vehicle Currently
Owned/Leased Has Satellite
Radio
Listened Online to Streamed
AM/FM Broadcast Radio
Stations - Past Month
Listened to Internet-Only
Radio or Other Online Music
or Audio Services (e.g.,
Pandora, Rhapsody, Spotify,
etc.) - Past Month
Listened to Any Radio on the
Internet - Past Month
Visited a Radio Station, Radio
Program or Radio
Personality's Website - Past
Month
Visited Pandora.com Web Site
- Past Month
Downloaded Music from
Internet - Past Month
Downloaded
Podcasts/Podcasting - Past
Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
921
922
923
924
925
926
927
928
929
930
931
932
933
934
935
936
937
938
939
940
941
942
943
944
945
946
947
948
949
950
951
952
953
954
955
956
957
958
959
960
961
962
963
964
965
966
967
968
969
970
971
972
973
974
Unwgtd 17255 914 8891 386 8364 528
Weighted (000) 84975 4130 40780 1671 44195 2459
Horz % 100.00 4.86 47.99 1.97 52.01 2.89
Vert % 36.10 43.86 35.89 42.16 36.29 45.10
Index 100 122 99 117 101 125
Unwgtd 13925 820 7323 354 6602 466
Weighted (000) 68695 3716 33660 1568 35035 2148
Horz % 100.00 5.41 49.00 2.28 51.00 3.13
Vert % 29.18 39.46 29.62 39.56 28.77 39.39
Index 100 135 102 136 99 135
Unwgtd 17309 869 8985 363 8324 506
Weighted (000) 83954 3806 40763 1537 43191 2269
Horz % 100.00 4.53 48.55 1.83 51.45 2.70
Vert % 35.66 40.42 35.87 38.79 35.47 41.61
Index 100 113 101 109 99 117
Unwgtd 13773 726 7450 296 6323 430
Weighted (000) 67980 3365 34242 1269 33739 2096
Horz % 100.00 4.95 50.37 1.87 49.63 3.08
Vert % 28.88 35.73 30.13 32.02 27.70 38.43
Index 100 124 104 111 96 133
* *
Unwgtd 1503 72 770 31 732 41
Weighted (000) 105059 4856 50204 2023 54855 2834
Horz % 100.00 4.62 47.79 1.93 52.21 2.70
Vert % 44.63 51.58 44.18 51.04 45.04 51.97
Index 100 116 99 114 101 116
Unwgtd 5416 254 2768 107 2648 146
Weighted (000) 108333 4964 51393 2067 56940 2897
Horz % 100.00 4.58 47.44 1.91 52.56 2.67
Vert % 46.02 52.71 45.22 52.16 46.76 53.12
Index 100 115 98 113 102 115
Unwgtd 4621 228 2381 98 2239 130
Weighted (000) 94617 4435 46111 1842 48506 2593
Horz % 100.00 4.69 48.73 1.95 51.27 2.74
Vert % 40.19 47.10 40.58 46.48 39.83 47.55
Index 100 117 101 116 99 118
Unwgtd 4026 191 2063 80 1962 111
Weighted (000) 100612 4771 48815 1992 51797 2779
Horz % 100.00 4.74 48.52 1.98 51.48 2.76
Vert % 42.74 50.67 42.96 50.26 42.53 50.97
Index 100 119 101 118 100 119
* *
Unwgtd 1289 80 579 32 709 48
Weighted (000) 33814 2223 13984 858 19830 1365
Horz % 100.00 6.57 41.35 2.54 58.65 4.04
Vert % 14.36 23.61 12.31 21.65 16.28 25.03
Index 100 164 86 151 113 174
Advertising on radio provides
me with useful information
about bargains. Agree
strongly/somewhat
Advertising on radio provides
me with meaningful
information about the product
use of other consumers.
Agree strongly/somewhat
Advertising on radio provides
me with useful information
about new products and
services. Agree
strongly/somewhat
For me, advertising on radio is
amusing. Agree
strongly/somewhat
TV Dayparts: Total Prime time
Mon-Sun
TV Dayparts: Prime Time
Weekdays: 8:00-11:00 pm
(Eastern/Pacific), 7:00-10:00
pm (Central/Mountain)
TV Dayparts: Prime Time
Saturday: 8:00-11:00 pm
(Eastern/Pacific), 7:00-10:00
pm (Central/Mountain)
TV Dayparts: Prime Time
Sunday: 7:00-11:00 pm
(Eastern/Pacific), 6:00-10:00
pm (Central/Mountain
TV Dayparts: Weekdays: 9:00
am-4:00 pm (Eastern/Pacific)
9:00 am - 3:00 pm
(Central/Mountain)
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
975
976
977
978
979
980
981
982
983
984
985
986
987
988
989
990
991
992
993
994
995
996
997
998
999
1000
1001
1002
1003
1004
1005
1006
1007
1008
1009
1010
1011
1012
1013
1014
1015
1016
1017
1018
1019
1020
1021
1022
1023
1024
1025
1026
1027
1028
Unwgtd 3629 176 1853 74 1775 101
Weighted (000) 64215 3285 30098 1355 34117 1930
Horz % 100.00 5.12 46.87 2.11 53.13 3.01
Vert % 27.28 34.89 26.49 34.19 28.02 35.39
Index 100 128 97 125 103 130
Unwgtd 2869 210 1505 93 1364 117
Weighted (000) 29694 2324 14767 1030 14927 1295
Horz % 100.00 7.83 49.73 3.47 50.27 4.36
Vert % 12.61 24.68 12.99 25.98 12.26 23.74
Index 100 196 103 206 97 188
* *
Unwgtd 1104 66 569 28 534 37
Weighted (000) 31479 1930 15246 793 16234 1138
Horz % 100.00 6.13 48.43 2.52 51.57 3.61
Vert % 13.37 20.50 13.42 20.00 13.33 20.86
Index 100 153 100 150 100 156
* *
Unwgtd 1497 88 835 40 662 48
Weighted (000) 54078 3306 28480 1514 25598 1792
Horz % 100.00 6.11 52.66 2.80 47.34 3.31
Vert % 22.97 35.11 25.06 38.21 21.02 32.86
Index 100 153 109 166 92 143
*
Unwgtd 2293 88 1390 35 903 53
Weighted (000) 10878 342 6388 139 4489 203
Horz % 100.00 3.14 58.73 1.27 41.27 1.87
Vert % 4.62 3.63 5.62 3.50 3.69 3.73
Index 100 79 122 76 80 81
Unwgtd 7206 315 3915 125 3291 190
Weighted (000) 33935 1247 17402 548 16533 699
Horz % 100.00 3.67 51.28 1.62 48.72 2.06
Vert % 14.41 13.24 15.31 13.84 13.58 12.81
Index 100 92 106 96 94 89
Unwgtd 10135 491 5041 176 5094 315
Weighted (000) 47511 1985 22105 697 25406 1288
Horz % 100.00 4.18 46.53 1.47 53.47 2.71
Vert % 20.18 21.08 19.45 17.58 20.86 23.62
Index 100 104 96 87 103 117
Unwgtd 5329 257 2994 116 2335 141
Weighted (000) 23414 1053 12494 477 10920 577
Horz % 100.00 4.50 53.36 2.04 46.64 2.46
Vert % 9.95 11.19 10.99 12.03 8.97 10.58
Index 100 112 111 121 90 106
Unwgtd 25127 1126 12457 460 12670 666
Weighted (000) 116148 4880 53997 1873 62151 3007
Horz % 100.00 4.20 46.49 1.61 53.51 2.59
Vert % 49.34 51.83 47.52 47.28 51.04 55.13
Index 100 105 96 96 103 112
TV Dayparts: Weekdays: 4:00
pm-7:30 pm (Eastern/Pacific)
3:00 pm-6:30 pm
(Central/Mountian)
TV Dayparts: Weekdays:
11:30 pm-1:00 am
(Eastern/Pacific) 10:30 pm-
Midnight (Central/Mountain)
TV Dayparts: Weekend
Children's Shows: Saturday-
Sunday Mornings
TV Dayparts: Weekend
Sports: Saturday-Sunday
Afternoons
Downloaded a TV Program
from Internet - Past Month
Watched a TV Program Online
- Past Month
Visited a TV Network or TV
Show's Website - Past Month
Looked at TV Listings On-Line
- Past Month
Household Subscribes to
Cable TV
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1029
1030
1031
1032
1033
1034
1035
1036
1037
1038
1039
1040
1041
1042
1043
1044
1045
1046
1047
1048
1049
1050
1051
1052
1053
1054
1055
1056
1057
1058
1059
1060
1061
1062
1063
1064
1065
1066
1067
1068
1069
1070
1071
1072
1073
1074
1075
1076
1077
1078
1079
1080
1081
1082
Unwgtd 20699 978 10505 405 10194 573
Weighted (000) 94273 4219 44713 1649 49560 2570
Horz % 100.00 4.48 47.43 1.75 52.57 2.73
Vert % 40.04 44.81 39.35 41.62 40.70 47.12
Index 100 112 98 104 102 118
Unwgtd 40149 1816 20734 785 19415 1031
Weighted (000) 190461 7992 91427 3407 99033 4585
Horz % 100.00 4.20 48.00 1.79 52.00 2.41
Vert % 80.90 84.88 80.45 85.98 81.32 84.08
Index 100 105 99 106 101 104
Unwgtd 30086 1618 16099 714 13987 904
Weighted (000) 144866 7222 71918 3117 72948 4105
Horz % 100.00 4.99 49.64 2.15 50.36 2.83
Vert % 61.53 76.70 63.29 78.67 59.90 75.28
Index 100 125 103 128 97 122
Unwgtd 16770 1089 9346 493 7424 596
Weighted (000) 78968 4872 40538 2043 38429 2829
Horz % 100.00 6.17 51.34 2.59 48.66 3.58
Vert % 33.54 51.74 35.67 51.55 31.56 51.87
Index 100 154 106 154 94 155
Unwgtd 6528 352 3618 175 2910 177
Weighted (000) 31490 1494 15966 714 15524 780
Horz % 100.00 4.74 50.70 2.27 49.30 2.48
Vert % 13.38 15.87 14.05 18.02 12.75 14.30
Index 100 119 105 135 95 107
Unwgtd 13062 680 6720 260 6342 420
Weighted (000) 55818 2702 25998 949 29820 1753
Horz % 100.00 4.84 46.58 1.70 53.42 3.14
Vert % 23.71 28.70 22.88 23.95 24.49 32.15
Index 100 121 96 101 103 136
Unwgtd 11486 449 6307 219 5179 230
Weighted (000) 63755 2322 31728 1161 32027 1161
Horz % 100.00 3.64 49.77 1.82 50.23 1.82
Vert % 27.08 24.66 27.92 29.29 26.30 21.29
Index 100 91 103 108 97 79
Unwgtd 23684 1043 12603 465 11081 578
Weighted (000) 109473 4448 53380 1956 56093 2493
Horz % 100.00 4.06 48.76 1.79 51.24 2.28
Vert % 46.50 47.24 46.97 49.35 46.06 45.71
Index 100 102 101 106 99 98
* * *
Unwgtd 381 14 211 4 170 10
Weighted (000) 1545 85 796 17 749 68
Horz % 100.00 5.49 51.54 1.11 48.46 4.38
Vert % 0.66 0.90 0.70 0.43 0.61 1.24
Index 100 137 107 66 94 189
Household Subscribes to
Digital Cable TV
Viewed Any Cable TV
(Including Pay) - Past Week
Heavy Cable TV Viewing
(Including Pay) - Past Week
Viewed Any Premium Cable
Channels - Past Month
Household Has a TiVo Brand
DVR (Stand-Alone)
Viewed Any Pay-Per-View
Programs or Events - Past
Year
Viewed Any Video-On-
Demand Programs or Events -
Past Year
Household Has a Satellite
Dish
Household Has a Digital Video
Recorder (DVR)
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1083
1084
1085
1086
1087
1088
1089
1090
1091
1092
1093
1094
1095
1096
1097
1098
1099
1100
1101
1102
1103
1104
1105
1106
1107
1108
1109
1110
1111
1112
1113
1114
1115
1116
1117
1118
1119
1120
1121
1122
1123
1124
1125
1126
1127
1128
1129
1130
1131
1132
1133
1134
1135
1136
Unwgtd 40932 1741 21132 692 19800 1049
Weighted (000) 191318 7433 91930 2915 99388 4518
Horz % 100.00 3.89 48.05 1.52 51.95 2.36
Vert % 81.27 78.94 80.90 73.56 81.61 82.85
Index 100 97 100 91 100 102
Unwgtd 13201 714 6337 242 6864 472
Weighted (000) 68484 3362 31564 1092 36920 2270
Horz % 100.00 4.91 46.09 1.59 53.91 3.32
Vert % 29.09 35.70 27.78 27.54 30.32 41.63
Index 100 123 95 95 104 143
Unwgtd 4423 244 2728 98 1695 146
Weighted (000) 23898 1193 14187 469 9711 724
Horz % 100.00 4.99 59.37 1.96 40.63 3.03
Vert % 10.15 12.67 12.48 11.84 7.97 13.27
Index 100 125 123 117 79 131
Unwgtd 10523 579 5829 255 4694 324
Weighted (000) 53077 2813 27367 1194 25710 1619
Horz % 100.00 5.30 51.56 2.25 48.44 3.05
Vert % 22.55 29.87 24.08 30.13 21.11 29.69
Index 100 133 107 134 94 132
* *
Unwgtd 1920 61 1282 29 638 32
Weighted (000) 8375 209 5348 107 3027 102
Horz % 100.00 2.49 63.85 1.27 36.15 1.22
Vert % 3.56 2.22 4.71 2.69 2.49 1.87
Index 100 62 132 76 70 53
Unwgtd 3467 144 2239 75 1228 69
Weighted (000) 16425 591 10039 302 6386 289
Horz % 100.00 3.60 61.12 1.84 38.88 1.76
Vert % 6.98 6.27 8.83 7.61 5.24 5.30
Index 100 90 127 109 75 76
Unwgtd 7357 321 4525 147 2832 174
Weighted (000) 36296 1395 21133 660 15163 735
Horz % 100.00 3.84 58.22 1.82 41.78 2.03
Vert % 15.42 14.82 18.60 16.65 12.45 13.49
Index 100 96 121 108 81 87
Unwgtd 7088 295 4446 125 2642 170
Weighted (000) 33965 1330 20412 630 13553 701
Horz % 100.00 3.92 60.10 1.85 39.90 2.06
Vert % 14.43 14.13 17.96 15.89 11.13 12.85
Index 100 98 124 110 77 89
Unwgtd 2266 146 1320 60 946 86
Weighted (000) 11508 665 6463 273 5045 392
Horz % 100.00 5.78 56.16 2.38 43.84 3.40
Vert % 4.89 7.06 5.69 6.90 4.14 7.18
Index 100 144 116 141 85 147
Downloaded a Movie from
Internet - Past Month
Watched a Movie Online -
Past Month
Watched Other Online Video
(Not TV or Movie) - Past
Month
Visited a Chat Room Online -
Past Month
Played Games Online - Past
Month
Downloaded a Video Game
from Internet - Past Month
Downloaded Music from
Internet - Past Month
Downloaded
Podcasts/Podcasting from
Internet - Past Month
Any Internet/Online Activity -
Past Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1137
1138
1139
1140
1141
1142
1143
1144
1145
1146
1147
1148
1149
1150
1151
1152
1153
1154
1155
1156
1157
1158
1159
1160
1161
1162
1163
1164
1165
1166
1167
1168
1169
1170
1171
1172
1173
1174
1175
1176
1177
1178
1179
1180
1181
1182
1183
1184
1185
1186
1187
1188
1189
1190
Unwgtd 36705 1495 18631 568 18074 927
Weighted (000) 166851 6170 77848 2235 89003 3935
Horz % 100.00 3.70 46.66 1.34 53.34 2.36
Vert % 70.87 65.52 68.50 56.39 73.08 72.16
Index 100 92 97 80 103 102
Unwgtd 22583 1005 10954 383 11629 622
Weighted (000) 114111 4403 50860 1594 63251 2808
Horz % 100.00 3.86 44.57 1.40 55.43 2.46
Vert % 48.47 46.76 44.76 40.23 51.94 51.50
Index 100 96 92 83 107 106
Unwgtd 32789 1425 16501 544 16288 881
Weighted (000) 158161 6193 73737 2344 84424 3849
Horz % 100.00 3.92 46.62 1.48 53.38 2.43
Vert % 67.18 65.77 64.89 59.16 69.32 70.58
Index 100 98 97 88 103 105
Unwgtd 26080 1133 12113 401 13967 732
Weighted (000) 129650 5007 55887 1741 73763 3267
Horz % 100.00 3.86 43.11 1.34 56.89 2.52
Vert % 55.07 53.18 49.18 43.93 60.57 59.90
Index 100 97 89 80 110 109
* * *
Unwgtd 966 35 539 13 427 22
Weighted (000) 4414 132 2263 50 2152 82
Horz % 100.00 2.99 51.26 1.12 48.74 1.86
Vert % 1.88 1.40 1.99 1.25 1.77 1.51
Index 100 75 106 67 94 80
* * *
Unwgtd 422 16 223 7 199 9
Weighted (000) 1951 60 916 33 1035 27
Horz % 100.00 3.09 46.95 1.69 53.05 1.40
Vert % 0.83 0.64 0.81 0.83 0.85 0.50
Index 100 77 97 100 103 61
Unwgtd 6471 223 3750 78 2721 145
Weighted (000) 23533 719 12775 220 10758 499
Horz % 100.00 3.06 54.29 0.93 45.71 2.12
Vert % 10.00 7.64 11.24 5.54 8.83 9.16
Index 100 76 112 55 88 92
* * *
Unwgtd 487 32 291 19 196 13
Weighted (000) 2817 154 1588 88 1229 66
Horz % 100.00 5.47 56.38 3.12 43.62 2.34
Vert % 1.20 1.64 1.40 2.22 1.01 1.21
Index 100 137 117 186 84 101
* * *
Unwgtd 847 34 431 9 416 25
Weighted (000) 4583 152 2285 47 2299 106
Horz % 100.00 3.33 49.85 1.02 50.15 2.31
Vert % 1.95 1.62 2.01 1.18 1.89 1.94
Index 100 83 103 61 97 100
Visited Photobucket.com -
Past Month
Visited Flickr.com - Past
Month
Visited Foursquare Web Site -
Past Month
Visited LinkedIn.com - Past
Month
Visited MySpace.com - Past
Month
Used e-Mail - Past Month
Used Instant Messenger/IM -
Past Month
Visited Any Social Networking,
Photo or Video-Sharing Site -
Past Month
Visited Facebook.com - Past
Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1191
1192
1193
1194
1195
1196
1197
1198
1199
1200
1201
1202
1203
1204
1205
1206
1207
1208
1209
1210
1211
1212
1213
1214
1215
1216
1217
1218
1219
1220
1221
1222
1223
1224
1225
1226
1227
1228
1229
1230
1231
1232
1233
1234
1235
1236
1237
1238
1239
1240
1241
1242
1243
1244
* * *
Unwgtd 1346 32 643 9 703 23
Weighted (000) 5555 91 2374 29 3181 62
Horz % 100.00 1.63 42.74 0.52 57.26 1.11
Vert % 2.36 0.96 2.09 0.73 2.61 1.13
Index 100 41 89 31 111 48
* * *
Unwgtd 1804 48 493 11 1311 37
Weighted (000) 7223 166 1697 39 5527 127
Horz % 100.00 2.30 23.49 0.55 76.51 1.75
Vert % 3.07 1.76 1.49 1.00 4.54 2.32
Index 100 57 49 32 148 76
* * *
Unwgtd 1456 48 825 19 631 29
Weighted (000) 7650 235 3783 74 3868 161
Horz % 100.00 3.08 49.44 0.97 50.56 2.10
Vert % 3.25 2.50 3.33 1.88 3.18 2.95
Index 100 77 102 58 98 91
Unwgtd 4999 275 2782 115 2217 160
Weighted (000) 25343 1200 12937 450 12406 750
Horz % 100.00 4.73 51.05 1.77 48.95 2.96
Vert % 10.76 12.74 11.38 11.35 10.19 13.75
Index 100 118 106 105 95 128
* *
Unwgtd 2312 69 1217 24 1095 45
Weighted (000) 8833 272 4306 84 4528 188
Horz % 100.00 3.08 48.74 0.95 51.26 2.13
Vert % 3.75 2.89 3.79 2.13 3.72 3.45
Index 100 77 101 57 99 92
Unwgtd 21534 1006 12005 408 9529 598
Weighted (000) 104305 4383 54233 1738 50072 2645
Horz % 100.00 4.20 51.99 1.67 48.01 2.54
Vert % 44.31 46.55 47.72 43.86 41.12 48.51
Index 100 105 108 99 93 109
*
Unwgtd 2260 115 1116 41 1144 74
Weighted (000) 10945 513 4940 178 6005 335
Horz % 100.00 4.68 45.14 1.62 54.86 3.06
Vert % 4.65 5.44 4.35 4.48 4.93 6.14
Index 100 117 94 96 106 132
Unwgtd 14480 661 5792 193 8688 468
Weighted (000) 73246 2934 26462 825 46784 2108
Horz % 100.00 4.01 36.13 1.13 63.87 2.88
Vert % 31.11 31.15 23.29 20.83 38.42 38.66
Index 100 100 75 67 123 124
Unwgtd 6109 289 2697 88 3412 201
Weighted (000) 31885 1367 12877 387 19008 979
Horz % 100.00 4.29 40.39 1.21 59.61 3.07
Vert % 13.54 14.51 11.33 9.77 15.61 17.96
Index 100 107 84 72 115 133
Posted "Like" on Social
Network - Past Month
"Followed" or Became a "Fan
of" Something or Someone on
Social Network - Past Month
Visited Twitter.com - Past
Month
Visited Yelp Web Site - Past
Month
Visited YouTube.com - Past
Month
Rated or Reviewed a Product
or Service on Any Social
Network - Past Month
Visited Picasea Web Site -
Past Month
Visited Shutterfly.com - Past
Month
Visited Tumblr Web Site - Past
Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1245
1246
1247
1248
1249
1250
1251
1252
1253
1254
1255
1256
1257
1258
1259
1260
1261
1262
1263
1264
1265
1266
1267
1268
1269
1270
1271
1272
1273
1274
1275
1276
1277
1278
1279
1280
1281
1282
1283
1284
1285
1286
1287
1288
1289
1290
1291
1292
1293
1294
1295
1296
1297
1298
Unwgtd 3637 196 1808 56 1829 140
Weighted (000) 17179 776 7759 204 9421 572
Horz % 100.00 4.52 45.16 1.19 54.84 3.33
Vert % 7.30 8.24 6.83 5.15 7.74 10.50
Index 100 113 94 71 106 144
Unwgtd 5585 461 2728 164 2857 297
Weighted (000) 27885 2233 12391 762 15494 1471
Horz % 100.00 8.01 44.44 2.73 55.56 5.28
Vert % 11.84 23.71 10.90 19.22 12.72 26.97
Index 100 200 92 162 107 228
Unwgtd 4573 293 1898 85 2675 208
Weighted (000) 22668 1325 8530 358 14138 967
Horz % 100.00 5.85 37.63 1.58 62.37 4.27
Vert % 9.63 14.07 7.51 9.03 11.61 17.74
Index 100 146 78 94 121 184
*
Unwgtd 3343 130 1869 40 1474 90
Weighted (000) 15919 565 8088 157 7831 408
Horz % 100.00 3.55 50.81 0.98 49.19 2.56
Vert % 6.76 6.00 7.12 3.95 6.43 7.49
Index 100 89 105 58 95 111
Unwgtd 11322 505 6177 207 5145 298
Weighted (000) 53512 2133 26297 785 27215 1347
Horz % 100.00 3.99 49.14 1.47 50.86 2.52
Vert % 22.73 22.65 23.14 19.82 22.35 24.71
Index 100 100 102 87 98 109
Unwgtd 14477 684 7120 256 7357 428
Weighted (000) 71447 2997 31635 1103 39813 1895
Horz % 100.00 4.20 44.28 1.54 55.72 2.65
Vert % 30.35 31.83 27.84 27.83 32.69 34.75
Index 100 105 92 92 108 114
Unwgtd 6100 387 3073 142 3027 245
Weighted (000) 30132 1812 14247 652 15885 1160
Horz % 100.00 6.01 47.28 2.16 52.72 3.85
Vert % 12.80 19.24 12.54 16.45 13.04 21.27
Index 100 150 98 129 102 166
Unwgtd 12133 699 6067 259 6066 440
Weighted (000) 58834 3060 27109 1139 31725 1920
Horz % 100.00 5.20 46.08 1.94 53.92 3.26
Vert % 24.99 32.49 23.85 28.75 26.05 35.22
Index 100 130 95 115 104 141
Unwgtd 13348 682 7366 298 5982 384
Weighted (000) 66976 3134 33926 1331 33050 1804
Horz % 100.00 4.68 50.65 1.99 49.35 2.69
Vert % 28.45 33.29 29.85 33.58 27.14 33.07
Index 100 117 105 118 95 116
Ever Signed Up for a Text
Message 'Alert' Service to
Cellular/Mobile/Smartphone
Ever Received a Text
Message 'Alert" on
Cellular/Mobile/Smartphone
Ever Listened to Music on
Cellular/Mobile/Smartphone
Ever Redeemed a Mobile
Coupon Using
Cellular/Mobile/Smartphone
Ever Scanned a QR Code or
Other 'Tag' Using
Cellular/Mobile/Smartphone
Ever Searched for Information
About a Product Using
Cellular/Mobile/Smartphone
Ever Visited a Social
Networking Site using
Cellular/Mobile/Smartphone
Clicked on an Advertisement
on Social Network - Past
Month
Ever Looked at an
Advertisement Sent with Text
Message to
Cellular/Mobile/Smartphone
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1299
1300
1301
1302
1303
1304
1305
1306
1307
1308
1309
1310
1311
1312
1313
1314
1315
1316
1317
1318
1319
1320
1321
1322
1323
1324
1325
1326
1327
1328
1329
1330
1331
1332
1333
1334
1335
1336
1337
1338
1339
1340
1341
1342
1343
1344
1345
1346
1347
1348
1349
1350
1351
1352
Unwgtd 6979 421 3783 164 3196 257
Weighted (000) 35766 1968 17933 814 17833 1154
Horz % 100.00 5.50 50.14 2.28 49.86 3.23
Vert % 15.19 20.90 15.78 20.54 14.64 21.17
Index 100 138 104 135 96 139
Unwgtd 16530 759 9448 311 7082 448
Weighted (000) 76470 3309 39736 1300 36734 2009
Horz % 100.00 4.33 51.96 1.70 48.04 2.63
Vert % 32.48 35.14 34.97 32.81 30.16 36.84
Index 100 108 108 101 93 113
Unwgtd 10808 558 7504 290 3304 268
Weighted (000) 49175 2360 31890 1211 17285 1149
Horz % 100.00 4.80 64.85 2.46 35.15 2.34
Vert % 20.89 25.06 28.06 30.56 14.19 21.07
Index 100 120 134 146 68 101
Unwgtd 18317 800 10016 322 8301 478
Weighted (000) 85811 3549 42933 1347 42878 2202
Horz % 100.00 4.14 50.03 1.57 49.97 2.57
Vert % 36.45 37.69 37.78 33.98 35.21 40.38
Index 100 103 104 93 97 111
Unwgtd 6201 334 3744 153 2457 181
Weighted (000) 31168 1424 17459 637 13708 788
Horz % 100.00 4.57 56.02 2.04 43.98 2.53
Vert % 13.24 15.13 15.36 16.07 11.26 14.44
Index 100 114 116 121 85 109
Unwgtd 4634 257 2894 130 1740 127
Weighted (000) 22622 1157 13299 560 9323 597
Horz % 100.00 5.11 58.79 2.48 41.21 2.64
Vert % 9.61 12.29 11.70 14.13 7.66 10.94
Index 100 128 122 147 80 114
Unwgtd 2264 164 1498 84 766 80
Weighted (000) 10614 718 6580 320 4033 398
Horz % 100.00 6.77 62.00 3.01 38.00 3.75
Vert % 4.51 7.63 5.79 8.07 3.31 7.31
Index 100 169 128 179 73 162
Unwgtd 1624 136 1071 68 553 68
Weighted (000) 8402 672 5269 332 3133 340
Horz % 100.00 8.00 62.72 3.96 37.28 4.05
Vert % 3.57 7.14 4.64 8.39 2.57 6.23
Index 100 200 130 235 72 175
Unwgtd 3724 241 2380 110 1344 131
Weighted (000) 19061 1046 11495 498 7565 548
Horz % 100.00 5.49 60.31 2.61 39.69 2.87
Vert % 8.10 11.11 10.12 12.56 6.21 10.05
Index 100 137 125 155 77 124
Ever Watched Live TV on
Cellular/Mobile/Smartphone
Ever Watched a Full-Length
Movie on
Cellular/Mobile/Smartphone
Ever Watched Other Video on
Cellular/Mobile/Smartphone
Ever Downloaded a Song to
Cellular/Mobile/Smartphone
Ever Visited a Website for
News Using
Cellular/Mobile/Smartphone
Ever Visited a Website for
Sports Using
Cellular/Mobile/Smartphone
Ever Visited a Website for
Weather Using
Cellular/Mobile/Smartphone
Ever Watched a Video Clip on
Cellular/Mobile/Smartphone
Ever Watched a Downloaded
or Streamed TV Program on
Cellular/Mobile/Smartphone
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1353
1354
1355
1356
1357
1358
1359
1360
1361
1362
1363
1364
1365
1366
1367
1368
1369
1370
1371
1372
1373
1374
1375
1376
1377
1378
1379
1380
1381
1382
1383
1384
1385
1386
1387
1388
1389
1390
1391
1392
1393
1394
1395
1396
1397
1398
1399
1400
1401
1402
1403
1404
1405
1406
Unwgtd 14329 596 7739 287 6590 309
Weighted (000) 62479 2528 31177 1147 31302 1380
Horz % 100.00 4.05 49.90 1.84 50.10 2.21
Vert % 26.54 26.84 27.44 28.95 25.70 25.31
Index 100 101 103 109 97 95
Unwgtd 18402 851 9147 367 9255 484
Weighted (000) 82193 3675 37638 1579 44555 2096
Horz % 100.00 4.47 45.79 1.92 54.21 2.55
Vert % 34.91 39.03 33.12 39.86 36.59 38.43
Index 100 112 95 114 105 110
Unwgtd 17386 713 9653 314 7733 399
Weighted (000) 78236 2945 39806 1194 38430 1751
Horz % 100.00 3.76 50.88 1.53 49.12 2.24
Vert % 33.23 31.28 35.03 30.13 31.56 32.11
Index 100 94 105 91 95 97
Unwgtd 4856 253 2384 113 2472 140
Weighted (000) 25833 1203 12003 472 13830 731
Horz % 100.00 4.66 46.46 1.83 53.54 2.83
Vert % 10.97 12.78 10.56 11.91 11.36 13.41
Index 100 116 96 109 103 122
Unwgtd 5174 267 2612 110 2562 157
Weighted (000) 26886 1242 12409 479 14477 763
Horz % 100.00 4.62 46.16 1.78 53.84 2.84
Vert % 11.42 13.19 10.92 12.08 11.89 14.00
Index 100 116 96 106 104 123
Unwgtd 4794 211 2218 73 2576 138
Weighted (000) 22233 989 9570 268 12663 721
Horz % 100.00 4.45 43.04 1.20 56.96 3.24
Vert % 9.44 10.50 8.42 6.75 10.40 13.23
Index 100 111 89 71 110 140
Unwgtd 6106 256 2769 80 3337 176
Weighted (000) 28067 1172 11734 277 16333 895
Horz % 100.00 4.18 41.81 0.99 58.19 3.19
Vert % 11.92 12.45 10.33 6.99 13.41 16.41
Index 100 104 87 59 112 138
Unwgtd 6400 234 2583 77 3817 157
Weighted (000) 29176 972 10827 288 18349 684
Horz % 100.00 3.33 37.11 0.99 62.89 2.34
Vert % 12.39 10.32 9.53 7.26 15.07 12.54
Index 100 83 77 59 122 101
Unwgtd 9655 342 3839 108 5816 234
Weighted (000) 42896 1302 15379 352 27517 950
Horz % 100.00 3.03 35.85 0.82 64.15 2.21
Vert % 18.22 13.82 13.53 8.87 22.60 17.42
Index 100 76 74 49 124 96
Read Classified Advertising in
Weekday Newspaper
Read Classified Advertising in
Sunday/Weekend Newspaper
Read Advertisements in
Weekday Newspaper
Read Advertisements in
Sunday Newspaper
Read Circulars/Inserts/Fliers in
Weekday Newspaper
Read Circulars/Inserts/Fliers in
Sunday Newspaper
Read Any Daily Newspaper
(Print/Paper/Hard-Copy)
Read Any Sunday Newspaper
(Print/Paper/Hard-Copy)
Read or Looked Into Any
Electronic Version of a
Newspaper, Including Web
Site - Past Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1407
1408
1409
1410
1411
1412
1413
1414
1415
1416
1417
1418
1419
1420
1421
1422
1423
1424
1425
1426
1427
1428
1429
1430
1431
1432
1433
1434
1435
1436
1437
1438
1439
1440
1441
1442
1443
1444
1445
1446
1447
1448
1449
1450
1451
1452
1453
1454
1455
1456
1457
1458
1459
1460
Unwgtd 5582 202 2776 102 2806 100
Weighted (000) 25470 846 11581 408 13889 438
Horz % 100.00 3.32 45.47 1.60 54.53 1.72
Vert % 10.82 8.98 10.19 10.29 11.40 8.04
Index 100 83 94 95 105 74
Unwgtd 13802 432 6655 168 7147 264
Weighted (000) 63608 1747 28072 659 35535 1087
Horz % 100.00 2.75 44.13 1.04 55.87 1.71
Vert % 27.02 18.55 24.70 16.64 29.18 19.94
Index 100 69 91 62 108 74
Unwgtd 4330 171 1927 74 2403 97
Weighted (000) 21166 914 8923 422 12243 492
Horz % 100.00 4.32 42.16 2.00 57.84 2.32
Vert % 8.99 9.71 7.85 10.66 10.05 9.02
Index 100 108 87 119 112 100
*
Unwgtd 2977 137 1331 43 1646 94
Weighted (000) 14885 644 5870 158 9015 486
Horz % 100.00 4.33 39.43 1.06 60.57 3.27
Vert % 6.32 6.84 5.17 3.99 7.40 8.91
Index 100 108 82 63 117 141
Unwgtd 6696 277 2984 104 3712 173
Weighted (000) 32947 1392 13489 513 19458 879
Horz % 100.00 4.22 40.94 1.56 59.06 2.67
Vert % 13.99 14.78 11.87 12.94 15.98 16.12
Index 100 106 85 92 114 115
Unwgtd 9281 506 5008 214 4273 292
Weighted (000) 45105 2221 22966 929 22139 1291
Horz % 100.00 4.92 50.92 2.06 49.08 2.86
Vert % 19.16 23.58 20.21 23.45 18.18 23.68
Index 100 123 105 122 95 124
Unwgtd 5868 394 3191 170 2677 224
Weighted (000) 29066 1701 14898 722 14169 979
Horz % 100.00 5.85 51.25 2.48 48.75 3.37
Vert % 12.35 18.06 13.11 18.22 11.63 17.95
Index 100 146 106 148 94 145
Unwgtd 5602 373 3316 168 2286 205
Weighted (000) 28229 1674 15732 707 12497 966
Horz % 100.00 5.93 55.73 2.51 44.27 3.42
Vert % 11.99 17.77 13.84 17.85 10.26 17.72
Index 100 148 115 149 86 148
Unwgtd 6518 385 3678 171 2840 214
Weighted (000) 32452 1706 16884 668 15568 1038
Horz % 100.00 5.26 52.03 2.06 47.97 3.20
Vert % 13.78 18.11 14.86 16.85 12.78 19.03
Index 100 131 108 122 93 138
Have Seen Video Ads in Drug
Stores - Past Month
Have Seen Video Ads in
Convenience Stores - Past
Month
Have Seen Video Ads in Large
Discount/Department Stores -
Past Month
Receive and/or Clip Coupons
from Weekday Newspaper
Inserts
Receive and/or Clip Coupons
from Sunday Newspaper
Inserts
Personally Referred to Paper
Yellow Pages - Past Week
Personally Referred to Internet
Yellow Pages - Past Week
Personally Referred to Paper
or Internet Yellow Pages -
Past Week
Have Seen Video Ads in
Grocery Stores - Past Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1461
1462
1463
1464
1465
1466
1467
1468
1469
1470
1471
1472
1473
1474
1475
1476
1477
1478
1479
1480
1481
1482
1483
1484
1485
1486
1487
1488
1489
1490
1491
1492
1493
1494
1495
1496
1497
1498
1499
1500
1501
1502
1503
1504
1505
1506
1507
1508
1509
1510
1511
1512
1513
1514
Unwgtd 5160 313 3017 148 2143 165
Weighted (000) 25305 1361 13686 590 11619 772
Horz % 100.00 5.38 54.08 2.33 45.92 3.05
Vert % 10.75 14.45 12.04 14.88 9.54 14.15
Index 100 134 112 138 89 132
Unwgtd 4866 328 2849 156 2017 172
Weighted (000) 24903 1484 13725 651 11178 833
Horz % 100.00 5.96 55.11 2.61 44.89 3.35
Vert % 10.58 15.76 12.08 16.43 9.18 15.28
Index 100 149 114 155 87 144
Unwgtd 6845 411 3815 179 3030 232
Weighted (000) 32942 1759 17073 736 15868 1023
Horz % 100.00 5.34 51.83 2.23 48.17 3.11
Vert % 13.99 18.68 15.02 18.56 13.03 18.76
Index 100 133 107 133 93 134
Unwgtd 4260 243 2665 121 1595 122
Weighted (000) 20450 1066 11831 499 8620 567
Horz % 100.00 5.21 57.85 2.44 42.15 2.77
Vert % 8.69 11.32 10.41 12.59 7.08 10.39
Index 100 130 120 145 81 120
Unwgtd 6000 356 3509 179 2491 177
Weighted (000) 31013 1699 16895 761 14118 939
Horz % 100.00 5.48 54.48 2.45 45.52 3.03
Vert % 13.17 18.05 14.87 19.20 11.59 17.21
Index 100 137 113 146 88 131
Unwgtd 4383 257 2500 129 1883 128
Weighted (000) 21812 1102 11745 567 10067 535
Horz % 100.00 5.05 53.85 2.60 46.15 2.45
Vert % 9.27 11.70 10.34 14.31 8.27 9.80
Index 100 126 112 154 89 106
Unwgtd 3873 258 2312 132 1561 126
Weighted (000) 18426 1128 10343 574 8083 554
Horz % 100.00 6.12 56.13 3.11 43.87 3.01
Vert % 7.83 11.98 9.10 14.48 6.64 10.17
Index 100 153 116 185 85 130
Unwgtd 5591 352 2815 154 2776 198
Weighted (000) 27889 1586 13199 630 14690 957
Horz % 100.00 5.69 47.33 2.26 52.67 3.43
Vert % 11.85 16.85 11.61 15.89 12.06 17.54
Index 100 142 98 134 102 148
Unwgtd 4296 234 2570 113 1726 121
Weighted (000) 19033 935 10774 460 8258 476
Horz % 100.00 4.92 56.61 2.42 43.39 2.50
Vert % 8.08 9.93 9.48 11.61 6.78 8.72
Index 100 123 117 144 84 108
Have Seen Video Ads in
Bars/Pubs - Past Month
Have Seen Video Ads in Fast-
Food or Family Restaurants -
Past Month
Have Seen Viceo Ads in
Coffee Shops, Cafes or Delis -
Past Month
Have Seen Video Ads in
Gym/Health Clubs - Past
Month
Have Seen Video Ads in
Medical Offices - Past Month
Have Seen Video Ads in
Airports - Past Month
Have Seen Video Ads in
Warehouse/Club Stores - Past
Month
Have Seen Video Ads in Other
Stores - Past Month
Have Seen Video Ads in
Shopping Malls - Past Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1515
1516
1517
1518
1519
1520
1521
1522
1523
1524
1525
1526
1527
1528
1529
1530
1531
1532
1533
1534
1535
1536
1537
1538
1539
1540
1541
1542
1543
1544
1545
1546
1547
1548
1549
1550
1551
1552
1553
1554
1555
1556
1557
1558
1559
1560
1561
1562
1563
1564
1565
1566
1567
1568
Unwgtd 7988 415 4792 196 3196 219
Weighted (000) 36855 1782 20620 779 16235 1003
Horz % 100.00 4.84 55.95 2.11 44.05 2.72
Vert % 15.65 18.93 18.15 19.66 13.33 18.40
Index 100 121 116 126 85 118
Unwgtd 3586 280 2200 124 1386 156
Weighted (000) 17684 1198 10136 505 7548 692
Horz % 100.00 6.77 57.32 2.86 42.68 3.91
Vert % 7.51 12.72 8.92 12.75 6.20 12.69
Index 100 169 119 170 83 169
Unwgtd 3408 248 2003 110 1405 138
Weighted (000) 16272 970 8909 453 7363 517
Horz % 100.00 5.96 54.75 2.78 45.25 3.18
Vert % 6.91 10.30 7.84 11.42 6.05 9.48
Index 100 149 113 165 87 137
Unwgtd 5224 320 2996 135 2228 185
Weighted (000) 25002 1329 13353 533 11649 796
Horz % 100.00 5.32 53.41 2.13 46.59 3.18
Vert % 10.62 14.12 11.75 13.46 9.57 14.60
Index 100 133 111 127 90 137
Unwgtd 24971 914 13231 392 11740 522
Weighted (000) 117686 3846 57464 1594 60223 2252
Horz % 100.00 3.27 48.83 1.35 51.17 1.91
Vert % 49.99 40.84 50.57 40.23 49.45 41.29
Index 100 82 101 80 99 83
Unwgtd 11552 586 6437 254 5115 332
Weighted (000) 52281 2412 27436 1053 24846 1359
Horz % 100.00 4.61 52.48 2.01 47.52 2.60
Vert % 22.21 25.62 24.14 26.57 20.40 24.93
Index 100 115 109 120 92 112
Unwgtd 7554 415 4287 187 3267 228
Weighted (000) 34321 1694 18485 717 15836 977
Horz % 100.00 4.94 53.86 2.09 46.14 2.85
Vert % 14.58 17.99 16.27 18.10 13.00 17.92
Index 100 123 112 124 89 123
Unwgtd 3526 228 2060 108 1466 120
Weighted (000) 16385 967 9099 491 7286 476
Horz % 100.00 5.90 55.53 2.99 44.47 2.91
Vert % 6.96 10.27 8.01 12.38 5.98 8.74
Index 100 148 115 178 86 126
Unwgtd 6443 337 3806 159 2637 178
Weighted (000) 29023 1358 16227 651 12796 708
Horz % 100.00 4.68 55.91 2.24 44.09 2.44
Vert % 12.33 14.42 14.28 16.42 10.51 12.97
Index 100 117 116 133 85 105
Have Seen Any Ads at Bus
Stops or Train Stations - Past
Month
Have Seen Any Ads Inside
Taxis - Past Month
Have Seen Any Ads on Top of
Taxis - Past Month
Have Seen Video Ads at Gas
Stations - Past Month
Have Seen Video Ads in
Office Building Lobbies - Past
Month
Have Seen Video Ads in
Office Building Elevators -
Past Month
Have Seen Video Ads in
Movie Theater Lobbies - Past
Month
Have Seen Any Billboards -
Past Month
Have Seen Any Ads on
Buses/Trains - Past Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1569
1570
1571
1572
1573
1574
1575
1576
1577
1578
1579
1580
1581
1582
1583
1584
1585
1586
1587
1588
1589
1590
1591
1592
1593
1594
1595
1596
1597
1598
1599
1600
1601
1602
1603
1604
1605
1606
1607
1608
1609
1610
1611
1612
1613
1614
1615
1616
1617
1618
1619
1620
1621
1622
Unwgtd 2881 190 1735 97 1146 93
Weighted (000) 14313 842 8037 430 6275 412
Horz % 100.00 5.88 56.15 3.01 43.85 2.88
Vert % 6.08 8.94 7.07 10.86 5.15 7.55
Index 100 147 116 179 85 124
Unwgtd 8112 371 5090 188 3022 183
Weighted (000) 38648 1558 22576 779 16072 780
Horz % 100.00 4.03 58.41 2.01 41.59 2.02
Vert % 16.42 16.55 19.87 19.65 13.20 14.30
Index 100 101 121 120 80 87
Unwgtd 6261 290 3188 135 3073 155
Weighted (000) 28399 1174 13440 538 14959 637
Horz % 100.00 4.13 47.33 1.89 52.67 2.24
Vert % 12.06 12.47 11.83 13.56 12.28 11.67
Index 100 103 98 112 102 97
Unwgtd 10498 560 5622 238 4876 322
Weighted (000) 50876 2339 25021 957 25855 1382
Horz % 100.00 4.60 49.18 1.88 50.82 2.72
Vert % 21.61 24.84 22.02 24.15 21.23 25.34
Index 100 115 102 112 98 117
Unwgtd 9087 415 4896 191 4191 224
Weighted (000) 43184 1686 21589 796 21595 890
Horz % 100.00 3.90 49.99 1.84 50.01 2.06
Vert % 18.34 17.90 19.00 20.09 17.73 16.31
Index 100 98 104 110 97 89
Unwgtd 11604 502 6094 217 5510 285
Weighted (000) 54758 1997 26708 881 28050 1116
Horz % 100.00 3.65 48.77 1.61 51.23 2.04
Vert % 23.26 21.21 23.50 22.24 23.03 20.46
Index 100 91 101 96 99 88
Unwgtd 16410 623 8564 258 7846 365
Weighted (000) 78477 2673 37817 1056 40660 1617
Horz % 100.00 3.41 48.19 1.35 51.81 2.06
Vert % 33.33 28.38 33.28 26.64 33.39 29.65
Index 100 85 100 80 100 89
Unwgtd 12407 551 6334 226 6073 325
Weighted (000) 58238 2279 27423 872 30815 1408
Horz % 100.00 3.91 47.09 1.50 52.91 2.42
Vert % 24.74 24.21 24.13 22.00 25.30 25.81
Index 100 98 98 89 102 104
Unwgtd 10714 507 5647 212 5067 295
Weighted (000) 51606 2066 25134 827 26471 1238
Horz % 100.00 4.00 48.70 1.60 51.30 2.40
Vert % 21.92 21.94 22.12 20.88 21.74 22.71
Index 100 100 101 95 99 104
Have Seen Any Ads Sent to a
Cellphone or Other Mobile
Device - Past Month
Have Seen Any Ads on
Posters at Movie Theaters -
Past Month
Have Seen Any Ads Shown
On-Screen Before Start of a
Movie - Past Month
Have Seen Any Ads In Stores
(Not Video Ads) - Past Month
Have Seen Any Ads in
Shopping Malls (Not Video
Ads) - Past Month
Have Seen Any Infomercials -
Past Month
Have Seen Any Ads on Phone
Booths - Past Month
Have Seen Any Ads at Sports
or Entertainment Events - Past
Month
Have Seen Any Ads on
Postcards - Past Month
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1623
1624
1625
1626
1627
1628
1629
1630
1631
1632
1633
1634
1635
1636
1637
1638
1639
1640
1641
1642
1643
1644
1645
1646
1647
1648
1649
1650
1651
1652
1653
1654
1655
1656
1657
1658
1659
1660
1661
1662
1663
1664
1665
1666
1667
1668
1669
1670
1671
1672
1673
1674
1675
1676
Unwgtd 20701 712 10436 298 10265 414
Weighted (000) 96512 2939 45126 1165 51385 1773
Horz % 100.00 3.04 46.76 1.21 53.24 1.84
Vert % 41.00 31.21 39.71 29.40 42.19 32.52
Index 100 76 97 72 103 79
Unwgtd 4117 259 2589 137 1528 122
Weighted (000) 21513 1058 12978 557 8534 501
Horz % 100.00 4.92 60.33 2.59 39.67 2.33
Vert % 9.14 11.23 11.42 14.05 7.01 9.19
Index 100 123 125 154 77 101
Unwgtd 19182 705 10233 316 8949 389
Weighted (000) 90290 3001 44821 1284 45469 1717
Horz % 100.00 3.32 49.64 1.42 50.36 1.90
Vert % 38.35 31.87 39.44 32.40 37.34 31.48
Index 100 83 103 84 97 82
Unwgtd 11524 468 6393 228 5131 240
Weighted (000) 55345 1985 28579 941 26766 1045
Horz % 100.00 3.59 51.64 1.70 48.36 1.89
Vert % 23.51 21.08 25.15 23.74 21.98 19.16
Index 100 90 107 101 93 81
Unwgtd 4517 386 2435 181 2082 205
Weighted (000) 26866 1994 13625 914 13241 1080
Horz % 100.00 7.42 50.71 3.40 49.29 4.02
Vert % 11.41 21.18 11.99 23.06 10.87 19.81
Index 100 186 105 202 95 174
Unwgtd 2558 221 1451 110 1107 111
Weighted (000) 12580 1071 6812 576 5768 495
Horz % 100.00 8.51 54.15 4.58 45.85 3.93
Vert % 5.34 11.37 5.99 14.54 4.74 9.07
Index 100 213 112 272 89 170
Unwgtd 3278 107 1772 55 1506 52
Weighted (000) 14469 466 7124 241 7345 225
Horz % 100.00 3.22 49.24 1.67 50.76 1.55
Vert % 6.15 4.95 6.27 6.09 6.03 4.12
Index 100 81 102 99 98 67
* *
Unwgtd 1214 72 697 42 517 30
Weighted (000) 5599 311 3007 165 2592 146
Horz % 100.00 5.56 53.71 2.95 46.29 2.61
Vert % 2.38 3.30 2.65 4.17 2.13 2.68
Index 100 139 111 175 89 112
Unwgtd 5151 255 2880 114 2271 141
Weighted (000) 24644 1224 12532 509 12112 715
Horz % 100.00 4.97 50.85 2.07 49.15 2.90
Vert % 10.47 13.00 11.03 12.85 9.95 13.12
Index 100 124 105 123 95 125
Likely to Sell
House/Residence - Coming
Year
Likely to Take Out a 2nd
Mortgage or Equity Loan -
Coming Year
Likely to Remodel Kitchen -
Coming Year
Have Seen Any Offers or Ads
Sent to Home by Mail (Direct
Mail) - Past Month
Have Seen Any Product
Placement in Video Games -
Past Month
Have Seen Any Product
Placement in TV Shows - Past
Month
Have Seen Any Product
Placement in Movies - Past
Month
Likely to Buy First
House/Residence - Coming
Year
Likely to Buy a Second House
or Vacation Home - Coming
Year
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1677
1678
1679
1680
1681
1682
1683
1684
1685
1686
1687
1688
1689
1690
1691
1692
1693
1694
1695
1696
1697
1698
1699
1700
1701
1702
1703
1704
1705
1706
1707
1708
1709
1710
1711
1712
1713
1714
1715
1716
1717
1718
1719
1720
1721
1722
1723
1724
1725
1726
1727
1728
1729
1730
Unwgtd 6270 271 3462 127 2808 144
Weighted (000) 29496 1221 14776 514 14720 707
Horz % 100.00 4.14 50.09 1.74 49.91 2.40
Vert % 12.53 12.97 13.00 12.96 12.09 12.97
Index 100 103 104 103 96 104
Unwgtd 1493 114 842 61 651 53
Weighted (000) 7187 546 3709 269 3478 277
Horz % 100.00 7.60 51.60 3.74 48.40 3.86
Vert % 3.05 5.80 3.26 6.79 2.86 5.09
Index 100 190 107 222 94 167
* *
Unwgtd 1458 87 847 47 611 40
Weighted (000) 7687 469 4085 232 3602 236
Horz % 100.00 6.10 53.14 3.02 46.86 3.07
Vert % 3.27 4.98 3.59 5.87 2.96 4.33
Index 100 152 110 180 91 133
Unwgtd 2935 120 1633 62 1302 58
Weighted (000) 14102 585 7020 310 7082 275
Horz % 100.00 4.15 49.78 2.20 50.22 1.95
Vert % 5.99 6.21 6.18 7.82 5.82 5.05
Index 100 104 103 131 97 84
Unwgtd 8927 438 4893 206 4034 232
Weighted (000) 42148 2096 21289 1005 20859 1091
Horz % 100.00 4.97 50.51 2.39 49.49 2.59
Vert % 17.90 22.26 18.73 25.37 17.13 20.01
Index 100 124 105 142 96 112
Unwgtd 6765 507 3574 213 3191 294
Weighted (000) 34593 2518 17314 1105 17280 1413
Horz % 100.00 7.28 50.05 3.19 49.95 4.08
Vert % 14.69 26.74 15.24 27.89 14.19 25.90
Index 100 182 104 190 97 176
Unwgtd 10509 438 5916 199 4593 239
Weighted (000) 45283 1903 23876 908 21408 995
Horz % 100.00 4.20 52.72 2.01 47.28 2.20
Vert % 19.24 20.21 21.01 22.91 17.58 18.25
Index 100 105 109 119 91 95
Unwgtd 10281 580 5364 225 4917 355
Weighted (000) 51477 2501 24524 993 26953 1507
Horz % 100.00 4.86 47.64 1.93 52.36 2.93
Vert % 21.87 26.56 21.58 25.07 22.13 27.64
Index 100 121 99 115 101 126
Unwgtd 8488 539 4361 225 4127 314
Weighted (000) 39308 2274 18897 952 20411 1322
Horz % 100.00 5.79 48.07 2.42 51.93 3.36
Vert % 16.70 24.15 16.63 24.03 16.76 24.24
Index 100 145 100 144 100 145
Likely to Do Other Home
Remodeling - Coming Year
Likely to Purchase
Homeowner or Personal
Property Insurance - Coming
Year
Likely to Purchase Life
Insurance - Coming Year
Likely to Invest in Stocks,
Bonds, or Mutual Funds -
Coming Year
Likely to Visit Theme Park -
Coming Year
Likely to Take Cruise (Longer
Than 1 Day) - Coming Year
Likely to Remodel Bathroom -
Coming Year
Likely to Convert Room to
Home Office - Coming Year
Likely to Add Rooms - Exterior
Additions - Coming Year
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1731
1732
1733
1734
1735
1736
1737
1738
1739
1740
1741
1742
1743
1744
1745
1746
1747
1748
1749
1750
1751
1752
1753
1754
1755
1756
1757
1758
1759
1760
1761
1762
1763
1764
1765
1766
1767
1768
1769
1770
1771
1772
1773
1774
1775
1776
1777
1778
1779
1780
1781
1782
1783
1784
Unwgtd 23791 981 12501 415 11290 566
Weighted (000) 109081 4222 53409 1816 55672 2406
Horz % 100.00 3.87 48.96 1.66 51.04 2.21
Vert % 46.33 44.84 47.00 45.83 45.71 44.12
Index 100 97 101 99 99 95
Unwgtd 13203 679 6889 286 6314 393
Weighted (000) 58059 2835 28309 1168 29750 1667
Horz % 100.00 4.88 48.76 2.01 51.24 2.87
Vert % 24.66 30.11 24.91 29.47 24.43 30.58
Index 100 122 101 119 99 124
Unwgtd 7628 509 4146 216 3482 293
Weighted (000) 37880 2496 19361 1062 18519 1434
Horz % 100.00 6.59 51.11 2.80 48.89 3.78
Vert % 16.09 26.51 17.04 26.81 15.21 26.29
Index 100 165 106 167 95 163
Unwgtd 10093 624 5480 284 4613 340
Weighted (000) 54530 3024 27176 1360 27353 1664
Horz % 100.00 5.54 49.84 2.49 50.16 3.05
Vert % 23.16 32.11 23.91 34.31 22.46 30.51
Index 100 139 103 148 97 132
Unwgtd 2738 213 1439 93 1299 120
Weighted (000) 13120 1171 6299 458 6821 713
Horz % 100.00 8.93 48.01 3.49 51.99 5.43
Vert % 5.57 12.44 5.54 11.56 5.60 13.08
Index 100 223 99 207 101 235
Unwgtd 2327 170 1168 81 1159 89
Weighted (000) 12444 888 5833 407 6611 481
Horz % 100.00 7.14 46.87 3.27 53.13 3.87
Vert % 5.29 9.43 5.13 10.27 5.43 8.82
Index 100 178 97 194 103 167
Unwgtd 1281 119 778 66 503 53
Weighted (000) 7284 740 4143 375 3141 366
Horz % 100.00 10.16 56.88 5.14 43.12 5.02
Vert % 3.09 7.86 3.65 9.45 2.58 6.70
Index 100 254 118 306 83 217
Unwgtd 4622 263 2523 131 2099 132
Weighted (000) 23224 1262 11492 608 11732 654
Horz % 100.00 5.43 49.48 2.62 50.52 2.82
Vert % 9.86 13.40 10.11 15.34 9.63 12.00
Index 100 136 103 155 98 122
Unwgtd 3522 247 2111 123 1411 124
Weighted (000) 19681 1240 10757 639 8924 601
Horz % 100.00 6.30 54.66 3.25 45.34 3.05
Vert % 8.36 13.17 9.47 16.13 7.33 11.01
Index 100 158 113 193 88 132
Likely to Buy a Motorcycle -
Coming Year
Likely to Buy a Sport-Utility
Vehicle (SUV) - Coming Year
Likely to Buy a Truck - Coming
Year
Likely to Take Domestic
Vacation Trip - Coming Year
Likely to Take Foreign
Vacation Trip - Coming Year
Likely to Buy a New Vehicle -
Coming Year
Likely to Buy a Used/Pre-
Owned Vehicle - Coming Year
Likely to Lease a Vehicle -
Coming Year
Likely to Buy a Van/Mini-Van -
Coming Year
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1785
1786
1787
1788
1789
1790
1791
1792
1793
1794
1795
1796
1797
1798
1799
1800
1801
1802
1803
1804
1805
1806
1807
1808
1809
1810
1811
1812
1813
1814
1815
1816
1817
1818
1819
1820
1821
1822
1823
1824
1825
1826
1827
1828
1829
1830
1831
1832
1833
1834
1835
1836
1837
1838
Unwgtd 2459 163 1342 79 1117 84
Weighted (000) 12266 810 6317 405 5949 405
Horz % 100.00 6.60 51.50 3.30 48.50 3.30
Vert % 5.21 8.60 5.56 10.23 4.88 7.42
Index 100 165 107 196 94 142
Unwgtd 5048 370 2490 158 2558 212
Weighted (000) 24651 1649 11365 695 13286 954
Horz % 100.00 6.69 46.10 2.82 53.90 3.87
Vert % 10.47 17.52 10.00 17.55 10.91 17.49
Index 100 167 96 168 104 167
Unwgtd 8706 538 4535 226 4171 312
Weighted (000) 41385 2458 20076 1010 21309 1449
Horz % 100.00 5.94 48.51 2.44 51.49 3.50
Vert % 17.58 26.11 17.67 25.47 17.50 26.57
Index 100 149 100 145 100 151
Unwgtd 3515 317 2037 146 1478 171
Weighted (000) 18689 1650 10026 748 8663 902
Horz % 100.00 8.83 53.65 4.00 46.35 4.83
Vert % 7.94 17.52 8.82 18.87 7.11 16.54
Index 100 221 111 238 90 208
Unwgtd 7287 510 3805 220 3482 290
Weighted (000) 35646 2267 17609 959 18037 1307
Horz % 100.00 6.36 49.40 2.69 50.60 3.67
Vert % 15.14 24.07 15.50 24.21 14.81 23.97
Index 100 159 102 160 98 158
Unwgtd 5569 441 3205 198 2364 243
Weighted (000) 28026 2079 14980 939 13046 1140
Horz % 100.00 7.42 53.45 3.35 46.55 4.07
Vert % 11.90 22.08 13.18 23.68 10.71 20.91
Index 100 185 111 199 90 176
Unwgtd 3473 349 1742 157 1731 192
Weighted (000) 18410 1721 8819 771 9590 950
Horz % 100.00 9.35 47.91 4.19 52.09 5.16
Vert % 7.82 18.28 7.76 19.46 7.88 17.41
Index 100 234 99 249 101 223
Unwgtd 4241 331 2317 149 1924 182
Weighted (000) 21478 1581 10992 734 10486 847
Horz % 100.00 7.36 51.18 3.42 48.82 3.94
Vert % 9.12 16.79 9.67 18.52 8.61 15.53
Index 100 184 106 203 94 170
Unwgtd 4129 356 2160 154 1969 202
Weighted (000) 21318 1777 10433 733 10885 1044
Horz % 100.00 8.33 48.94 3.44 51.06 4.90
Vert % 9.06 18.87 9.18 18.49 8.94 19.14
Index 100 208 101 204 99 211
Likely to Buy a Home Theater
System - Coming Year
Likely to Buy a Large Flat
Screen/HDTV (27"-42") -
Coming Year
Likely to Buy a Giant Flat
Screen/HDTV (43" or More) -
Coming Year
Likely to Buy a Portable DVD
Player - Coming Year
Likely to Buy a Blu-Ray Player
- Coming Year
Likely to Buy a Digital Video
Camera/Digital Camera -
Coming Year
Likely to Buy a
Hybrid/Alternative-Fuel
Vehicle - Coming Year
Likely to Buy an E-Reader
(e.g., Amazon Kindle) -
Coming Year
Likely to Buy a Tablet (e.g.,
Apple iPad) - Coming Year
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1839
1840
1841
1842
1843
1844
1845
1846
1847
1848
1849
1850
1851
1852
1853
1854
1855
1856
1857
1858
1859
1860
1861
1862
1863
1864
1865
1866
1867
1868
1869
1870
1871
1872
1873
1874
1875
1876
1877
1878
1879
1880
1881
1882
1883
1884
1885
1886
1887
1888
1889
1890
1891
1892
Unwgtd 5116 368 2834 160 2282 208
Weighted (000) 25453 1781 13076 737 12378 1043
Horz % 100.00 7.00 51.37 2.90 48.63 4.10
Vert % 10.81 18.91 11.51 18.60 10.16 19.13
Index 100 175 106 172 94 177
Unwgtd 8992 540 4712 232 4280 308
Weighted (000) 44298 2562 21912 1079 22386 1483
Horz % 100.00 5.78 49.47 2.44 50.53 3.35
Vert % 18.82 27.20 19.28 27.22 18.38 27.19
Index 100 145 102 145 98 144
Unwgtd 2554 257 1379 113 1175 144
Weighted (000) 13455 1303 6801 560 6654 743
Horz % 100.00 9.68 50.55 4.16 49.45 5.52
Vert % 5.72 13.84 5.98 14.13 5.46 13.62
Index 100 242 105 247 96 238
Unwgtd 11501 630 6080 273 5421 357
Weighted (000) 55914 2845 27229 1208 28685 1637
Horz % 100.00 5.09 48.70 2.16 51.30 2.93
Vert % 23.75 30.21 23.96 30.48 23.55 30.02
Index 100 127 101 128 99 126
Unwgtd 4571 394 2299 147 2272 247
Weighted (000) 25374 1798 12524 711 12850 1087
Horz % 100.00 7.08 49.36 2.80 50.64 4.28
Vert % 10.78 19.09 11.02 17.94 10.55 19.93
Index 100 177 102 166 98 185
Unwgtd 2984 233 1431 75 1553 158
Weighted (000) 16843 1184 7710 398 9133 786
Horz % 100.00 7.03 45.78 2.36 54.22 4.67
Vert % 7.15 12.58 6.78 10.05 7.50 14.42
Index 100 176 95 140 105 201
Unwgtd 4324 259 2182 124 2142 135
Weighted (000) 21526 1282 10213 591 11313 691
Horz % 100.00 5.96 47.45 2.74 52.55 3.21
Vert % 9.14 13.62 8.99 14.91 9.29 12.68
Index 100 149 98 163 102 139
Unwgtd 3998 273 2016 116 1982 157
Weighted (000) 20251 1296 9625 538 10626 758
Horz % 100.00 6.40 47.53 2.66 52.47 3.74
Vert % 8.60 13.77 8.47 13.59 8.73 13.90
Index 100 160 98 158 101 162
Unwgtd 2990 229 1552 118 1438 111
Weighted (000) 15205 1044 7336 552 7869 493
Horz % 100.00 6.87 48.25 3.63 51.75 3.24
Vert % 6.46 11.09 6.46 13.92 6.46 9.03
Index 100 172 100 216 100 140
Likely to Become a
Grandparent - Coming Year
Likely to Have a Child Go
Away to College - Coming
Year
Likely to Have a Child
Graduate from College -
Coming Year
Likely to Buy a Desktop
Computer - Coming Year
Likely to Buy a Laptop
Computer - Coming Year
Likely to Subscribe to Satellite
Radio - Coming Year
Likely to Buy a Smartphone -
Coming Year
Likely to Get Engaged to be
Married - Coming Year
Likely to Become a Parent -
Coming Year
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI RADIO FORMAT PROFILE: URBAN A/C
1
2
A B C D E F G H
U.S. Adults 18+ Adults 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
U.S. Men 18+ Men 18+ - Listen
to Urban A/C
Formats (Subset
of Urban Format)
(Mon-Sun
24-Hr Cume)
U.S. Women 18+ Women 18+ -
Listen to Urban
A/C Formats
(Subset of Urban
Format)
(Mon-Sun
24-Hr Cume)
1893
1894
1895
1896
1897
1898
1899
1900
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
Unwgtd 3354 241 1723 117 1631 124
Weighted (000) 17330 1121 8358 545 8972 576
Horz % 100.00 6.47 48.23 3.14 51.77 3.33
Vert % 7.36 11.90 7.35 13.74 7.37 10.57
Index 100 162 100 187 100 144
Unwgtd 3468 264 1970 119 1498 145
Weighted (000) 16818 1243 9297 579 7521 664
Horz % 100.00 7.39 55.28 3.45 44.72 3.95
Vert % 7.14 13.21 8.18 14.62 6.18 12.18
Index 100 185 115 205 86 170
Unwgtd 1704 145 975 69 729 76
Weighted (000) 8516 690 4866 390 3650 300
Horz % 100.00 8.10 57.14 4.58 42.86 3.52
Vert % 3.62 7.33 4.28 9.84 3.00 5.50
Index 100 203 118 272 83 152
Unwgtd 3411 319 2031 154 1380 165
Weighted (000) 17209 1411 9842 726 7367 685
Horz % 100.00 8.20 57.19 4.22 42.81 3.98
Vert % 7.31 14.98 8.66 18.31 6.05 12.57
Index 100 205 118 250 83 172
Unwgtd 7126 421 3915 166 3211 255
Weighted (000) 33956 1685 17825 697 16131 988
Horz % 100.00 4.96 52.50 2.05 47.50 2.91
Vert % 14.42 17.90 15.69 17.59 13.25 18.12
Index 100 124 109 122 92 126
Likely to Start or Buy a New
Business - Coming Year
Likely to Change Jobs -
Coming Year
Likely to Have a Child Get
Married - Coming Year
Likely to Retire from Full-Time
Work - Coming Year
Likely to Collect Lump-Sum
from Pension/IRA/401k -
Coming Year
GfK MRI Doublebase - 2014 - Weighted to Population (000);
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com