Dawakhana

Research Objective• Consumer’s Buying Habits, Marketing/Distribution

at Pharmacy Stores

Research Methodology

Understanding:- • Pharmacy Business• Product Placement/Sorting• Marketing of New Medicines• Power of Brand Awareness

Research Findings• Fixed Margin(15%)• Stringent Licensing Policy• Launch of Drugs• Marketing through spirituality Patanjali• MR- Marketing Representatives• Percentage of chemical content• Different schedules regulate whom to sell medicines

Recommendations• Store Promotions• Elaborate usage of new Products• Create a more transparent Distribution channel• Some Sampling Techniques and in-store promotion

activities can be undertaken• Automated Product/ stock keeping

Medicine storage

Medicine Sorting

Thank You