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    A tale of two capital markets

    r ca p ay oo s or o s es

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    Contents

    Introduction

    Capital: Ten things every CEO, CFO, and Board Member should understand

    Navigating the bifurcated economy: Choose your playbook

    Call to action

    Appendix More about this report

    2011 Deloitte Global Services Limited1 Deloitte CFO Program: A tale of two capital markets

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    Introduction

    After working with leading CFOs over the past four years and conducting an analysis of debt in the worlds largestcompanies one thing is crystal clear. The split betweencash-rich businesses and those in need of capital has set thestage for a bifurcated economy, with growing challenges for

    About this report

    This report is based on primary research through surveys ofmore than 1,000 CFOs and financial executives worldwide, aswell as interviews with experts on the economy, debt, and

    small- and medium-sized companies. Depending on whereyou stand, the debt maturity crunch ahead could either looklike a crack in the pavement or the entrance to the GrandCanyon.

    This report summarizes our best current thinking about the

    .

    It is also based on extensive secondary data analysis fromdiverse financial data sources that examined the debt and cashpositions of more than 9,000 of the worlds largest publiccompanies in the G20.

    looming debt picture, focusing on 10 considerations thatwarrant the attention of any senior executive who is seriousabout his or her contribution to strategy.

    All signs point to the increasingly important need for CEOs,CFOs, and Boards to tighten alignment between their

    or s mp c ty, t e s categor ze nto t ree reg ons:

    o Asia Pacific: Australia, China, India, Indonesia, Japan, andSouth Korea.

    o EMEA (Europe, Middle East, and Africa): France, Germany,Italy, Russia, Saudi Arabia, South Africa, Turkey, and United

    business and financial strategies with very differentplaybooks for those on different sides of the divide.

    The combination of economic lethargy in Europe and America,fast-paced growth in emerging markets, and trillions of dollarsof corporate debt coming due over the next few years presents

    .o Americas: Argentina, Brazil, Canada, Mexico, and United

    States.

    both rare opportunities to out-distance competitors as wellas daunting risks for businesses in every industry.

    2011 Deloitte Global Services Limited2 Deloitte CFO Program: A tale of two capital markets

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    Capital: Ten things every CEO, CFO, andBoard Member should understand

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    1. The very large amount of maturing corporate debt promises to make the availability

    and cost of capital a key strategic variable

    Over the past year, numerous reports have focused on animpending debt maturity wall expected to occur in the UnitedStates as financial and economic experts try to anticipate thenext financial crisis.

    2.01.4

    20%

    25%

    30%

    2.5

    3.0

    3.5

    )

    Global Debt Maturity Schedules

    Perspectives vary on the dangers posed by the debt maturity

    wall, however, the general fear is that the amount of corporatedebt coming due for maturity over the next few years willexceed the amount of debt typically issued by the markets.

    In order to brin a lobal ers ective to the issue, Deloitte*

    0.28

    1.311.48

    1.10 1.03

    0.66

    1.0

    1.0

    0.8

    0.66

    0%

    5%

    10%

    15%

    0.0

    0.5

    1.0

    1.5

    .

    2010 2011 2012 2013 2014 2015DebtMatured($

    analyzed more than 9,000 public companies in the G20. Thegraph shows that, at the time of our research, three times theamount of debt that matured in 2010 was expected to maturein 2011.

    Overall the ra h illustrates that a ver lar e amount of

    FSI Debt Matured ($T) Non-FSI Debt Matured ($T)

    % Matured Each Year Source: Bloomberg

    nearly $11.5 trillion of corporate debt is scheduled to matureover the next five years with much of this concentrated inthe financial services industry. The emerging debt maturitywall is approximately 61 percent of the total market debt ofthese companies.

    This large amount of maturing corporate debt promises tointensify competition for capital among companies, makingaccess to and the cost of capital a key strategic variable inmost sectors.

    2011 Deloitte Global Services Limited4 Deloitte CFO Program: A tale of two capital markets

    *Note: As used in this report, Deloitte means Deloitte Touche Tohmatsu Limited (DTTL) and its member firms

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    2. Corporate debt maturity patterns appear similar worldwide, suggesting the global

    competition for capital will intensify

    EMEA Debt Maturity Schedules

    15%

    20%

    25%

    30%

    0.9

    1.2

    1.5

    1.8

    $T)

    The Americas account for most of the maturing debt,$5.7 trillion out of $11.5 trillion globally. Within the Americas,the financial services industry accounts for $2.8 trillion.

    Asia has the lowest ma nitude of debt, but Asian com anies

    0.10.3

    0.50.3 0.3 0.2

    0.4

    0.8 0.6

    0.40.3

    0.3

    0%

    5%

    10%

    0.0

    0.3

    0.6

    .

    2010 2011 2012 2013 2014 2015DebtMatured

    have the highest proportion of outstanding debt maturing

    69 percent in the next five years.

    Similar patterns of increasing debt maturities across theworld suggest intensifying global competition for capital.

    Americas Debt Maturity Schedules Asia Pacific Debt Maturity Schedules30%1.80

    FSI Debt Matured ($T) Non-FSI Debt Matured ($T)

    % Matured Each YearSource: Bloomberg

    0.3

    0.2 5%

    10%

    15%

    20%

    25%

    0 30

    0.60

    0.90

    1.20

    1.50

    atured($T)

    0.8

    0.9

    0.7

    0.60.3

    0.310%

    15%

    20%

    25%

    0.6

    0.9

    1.2

    1.5

    .

    tured($T)

    0.1

    0.4

    0.2 0.2 0.2 0.10.1

    . 0.10.1

    0%0.00

    .

    2010 2011 2012 2013 2014 2015

    FSI Debt Matured ($T) Non-FSI Debt Matured ($T)

    % Matured Each Year

    Debt

    0.1

    0.6 0.6 0.6

    0.3

    0.5

    0%

    5%

    0.0

    0.3

    2010 2011 2012 2013 2014 2015

    FSI Debt Matured ($T) Non-FSI Debt Matured ($T)

    DebtM

    2011 Deloitte Global Services Limited

    5 Deloitte CFO Program: A tale of two capital markets

    Source: BloombergSource: Bloomberg

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    4. Bank regulations, failures, and collapsed markets for collateralized debt will

    continue to limit the availability of capital

    New banking regulations, such as Dodd-Frank and theBasel 3 Accords, increase the liquidity requirements andreserve ratios of banks thereby constraining the amountof capital for lending as a wall of corporate debt matures.

    an a ures urt er compoun constra nts on en ng,especially in the United States. During the last recession

    (2001-2002) in the United States, there were 15 failedbanks taken over by the Federal Deposit InsuranceCompany (FDIC). In the 2009-2010 downturn, there were297 bank failures.* The loss of local and regional banksmakes access to debt capital harder for small businesses.

    Other sources of debt capital, such as the market forcollateralized debt obligations (CDOs), have also collapsed.

    In 2000, global issuance of CDOs was $68 billion,increasing to more than $455 billion in 2006. In 2010, thetotal issue of CDOs was barely $8 billion.**

    As we get closer to the peak demand for refinancing debt,new regulations and continued bank and market failureswill likely limit the availability of debt capital.

    Nevertheless as we discuss later in this study theissuance of high yield debt is one way some companies arestill able to access capital at a reasonable cost.

    2011 Deloitte Global Services Limited7 Deloitte CFO Program: A tale of two capital markets

    * Source: www.fdic.gov** Source: www.sifma.org

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    5. Industry matters most debt outside of financial services is concentrated in

    consumer services and industrial sectors

    Global Debt Maturity Schedules by Industry

    45%

    1.2

    1.5

    ($T)

    Non-FSI Debt Grade by Industry

    3.0

    4.0

    009($T)

    15%

    30%

    0.3

    0.6

    0.9

    DebtMatured

    1.0

    2.0

    Total

    Debt

    .2010 2011 2012 2013 2014

    Basic Materials Communications Consumer

    Diversified Energy Technology

    .

    Utilities Industrial % Matured Each Year

    The Financial Services Industry (FSI) comprises the majority of the $11.5 trillion maturing corporate debt nearly $5.9 trillion globally.

    Source: Bloomberg

    Investment Grade Non Investment Grade

    Source: Bloomberg

    The remaining $5.6 trillion is distributed across a wide variety of industries. However, following FSI, consumer products and servicessuch as retail show especially high leverage.

    Nearly 92 percent of the FSI debt is currently rated investment grade. Thus, most non-investment grade debt lies outside the financialindustry. Our industry analysis shows the consumer services industry carries the most leverage with almost half of its debt as non-investment grade. The bottom line is that some industries will be more challenged than others in managing the large amounts of debt

    2011 Deloitte Global Services Limited

    scheduled to mature over the next few years.

    8 Deloitte CFO Program: A tale of two capital markets

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    6. Size matters more smaller companies have the highest proportion of non-

    investment grade debt

    Non-FSI Company Size and Debt Grade Analysis

    4.5

    6.0

    t2009($T)

    Company Size Market Capitalization

    Company Size Definitions

    0.0

    1.5

    .

    Small Mid Large

    TotalDeb

    Medium $5 - $15 Billion

    Large >$15 Billion

    Investment Grade Non Investment Grade

    Source: Bloomberg

    Company size also matters. Our research reveals that most non-investment grade debt is generally concentrated among smallcompanies with market capitalization of less than $5 billion while larger companies debt is almost completely investment grade. Forthe most part, smaller companies tend to have lower credit ratings and company size is a key variable in credit ratings.

    In the next section, we review interest spreads between different grades of debt. However, our company size analysis illustrated in

    the graph above underscores how any change that increases spreads will likely disproportionately put smaller companies at acompetitive disadvantage with regard to cost of capital.

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    7. Increasing spreads will likely disproportionately challenge smaller, leveraged

    companies

    12.0%

    15.0% Average spread between AA and BB rated U.S. bonds

    6.0%

    9.0%

    0.0%

    3.0%

    Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010

    Spread between AA and BB Source: Bloomberg

    After a spike in credit spreads during the financial crisis and then a decline through 2009, credit spreads began to increase again in. , ,

    public sector demand for capital grows, the broader economy rebounds from the recession, and as bank regulations and failuresfurther constrain the supply of debt capital.

    Indeed, despite a new round of quantitative easing in the United States, rates on treasury securities and mortgages have unexpectedlygone up, suggesting investors are looking ahead to higher interest rates.

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    8. Despite the looming debt wall, Deloittes CFO surveys find most CFOs optimistic

    that their capacity to service debt will increase. In contrast, the Duke CFO survey*

    which has a sam le of smaller com anies finds nearl 30 ercent of CFOs find itharder to refinance today than a year ago

    EMEA: CFO DebtServicing

    Expectations

    Asia Pacific: CFODebt ServicingExpectations

    70%

    26%40%

    60%44%

    35%40%

    60%

    4%0%

    Increase Remain the

    same

    Decrease No Response0%

    20%

    4%

    Increase Remain the

    same

    Decrease No Response0%

    20%

    Source: 3Q 2010 DTTL Member Firm CFO SurveysSource: 3Q 2010 DTTL Member Firm CFO Surveys

    64%

    60%

    80%

    50%60%

    80%

    Global: CFO DebtServicing

    Expectations

    Americas: CFODebt ServicingExpectations

    30%

    6%0%

    0%

    20%

    40% 33%

    4%

    13%

    0%

    20%

    40%

    2011 Deloitte Global Services Limited

    Increase Remain thesame

    Decrease No Response Increase Remain thesame

    Decrease No Response

    11 Deloitte CFO Program: A tale of two capital markets

    Source: 3Q 2010 DTTL Member Firm CFO SurveysSource: 3Q 2010 DTTL Member Firm CFO Surveys

    * Source: December 2010 Duke / CFO Magazine Global Business Outlook Survey

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    9. Most respondents to Deloittes CFO surveys across the world also expect to use

    cash reserves to pay down debt

    80% 80%

    EMEA : CFOs Source of DebtPayment Expectations

    Asia Pacific: CFOs Source ofDebt Payment Expectations

    11%

    50%

    27%

    12%20%

    40%

    60%

    20%

    49%

    20%

    11%20%

    40%

    60%

    Asset Sales Cash Reserves Equity Offering Others0%

    Asset Sales Cash Reserves Equity Offering Others0%

    Source: 3Q 2010 DTTL Member Firm CFO SurveysSource: 3Q 2010 DTTL Member Firm CFO Surveys

    54%60%

    80%

    50%60%

    80%

    Payment Expectations

    Debt Payment Expectations

    11% 13%

    22%

    Asset Sales Cash Reserves Equity Offering Others0%

    20%

    40%

    18% 21%

    12%

    Asset Sales Cash Reserves Equity Offering Others0%

    20%

    40%

    2011 Deloitte Global Services Limited12 Deloitte CFO Program: A tale of two capital markets

    Source: 3Q 2010 DTTL Member Firm CFO SurveysSource: 3Q 2010 DTTL Member Firm CFO Surveys

    - 12 -

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    10. Cash is king in the context of limited capital, cash reserves will increasingly be

    called upon to drive business strategy

    6.0

    8.0

    10.0

    Total Cash Reserves ($T) Non-FSI Total Cash Reserves by Industry

    3.0

    4.0

    h($T)

    9.58.47.8

    6.55.6

    200920082007200620050.0

    2.0

    4.0

    0.0

    1.0

    2.0

    2005 2006 2007 2008 2009

    Tot

    alCa

    Total Cash ($T)Source: Bloomberg

    Our research found that prior to the recession, companies in the aggregate were accumulating cash in excess of what they needed to*

    Basic Materials Communications ConsumerDiversified Energy IndustrialTechnology Utilities

    Source: Bloomberg

    .sheets allowing them the flexibility to navigate the worst of the credit crisis. The graphs above show many CFOs have continuedaccumulating cash over the last two years as they cut costs, conserved earnings, and reduced leverage in a time of uncertainty. Thishas created more than $9 trillion in cash reserves across the 9,000 largest companies.

    These cash reserves are unevenly distributed and mainly reside in the financial services industry, with about $2 trillion of cash. , -

    debt. Furthermore, many companies have cash in offshore locations. Repatriating the cash say to the United States can raise theeffective tax rate of the company if not planned properly.

    Future retained earnings may further ameliorate the gaps between cash on-hand and debt coming due in the next five years.However, we expect shareholders will increasingly demand growth or a return of the corporate cash reserves through dividends or

    2011 Deloitte Global Services Limited

    s are repurc ases. s w nee o rame nanc a s ra eg es o ep oy e cas ey ave een accumu a ng.

    Deloitte CFO Program: A tale of two capital markets1313

    * Source: Room at the top line Harvard Business Review (October 2005)

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    What should CEOs and Boards ask of their CFOs?

    In the two new normals, effectively aligning financial and business strategy becomes increasingly vital to future success.

    As the marketplace for debt capital changes, management and Boards need to ask their CFOs the following four questions:

    1. What is the amount of debt coming due in the next five years and the vulnerability of the company to differentscenarios and volatility in debt markets?

    2. How will future debt requirements be addressed refinanced, paid down, or both?

    3. What are the opportunities that can be seized in a bifurcated economy where cost and access to capital are keydifferentiators?

    4. What are the key financial and business strategy playbooks that are available to the company to support shareholder

    In the new normal, we believe shareholders will increasingly put pressure on management and/or stock prices if the financial and

    value?

    us ness s ra eg es are no u y a gne .

    2011 Deloitte Global Services LimitedDeloitte CFO Program: A tale of two capital markets15

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    Navigating the bifurcated economy:Choose your playbooks

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    Capitalization and strategy

    Capitalization can be a critical enabler of strategy. In advanceof the 2008 credit crisis, a global manufacturer raisedsubstantial capital to support a multi-year global transformationof its products, operations, and processes.

    Choosing your playbooks

    Given the bifurcated economy, Boards, CEOs, and CFOs needto work together to frame two critical playbooks in the emergingmarketplace. Both playbooks need to be aligned.

    s strateg c c o ce prove remar a y ortunate ur ng t ecredit crisis. Having set the issue of capital aside by raising it in

    advance of the credit crisis, the company was able to focusmanagement attention where it mattered - responding to achallenging marketplace by creating more competitiveproducts. In contrast, some key competitors were forced to

    The capitalization playbooks frame how the company

    chooses to provide capital to sustain and grow its operations,or to undertake new investments.

    The strategy playbooks frame how the company will grow

    seek bankruptcy protection and government support for re-organization during the credit crisis.

    Capitalization can dramatically impact the broader strategies

    of a company. Today, this insight grows more salient as capitalaccess and costs become critical to company success.

    go ng orwar or e en s pos on n e mar e p ace.

    2011 Deloitte Global Services LimitedDeloitte CFO Program: A tale of two capital markets17

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    The capitalization playbook: Bank debt

    Companies can generally seek bank loans or issue bonds to investors to raise debt. Despite quantitative easing in the United States,and other initiatives in Europe, the amount of annual bank loans in the major North American and European economies are unlikely toreach pre-crisis levels of lending for the next few years as banks continue to deleverage to improve their balance sheets.

    Regulations like Dodd-Frank and Basel 3 decrease leverage ratios and increase reserve requirements of banks, thereby reducing theamount o cap ta t ey may put at r s .

    Markets for collateralized loan and debt obligations decreased substantially following the crisis, reducing the amount of availablecapital banks could lend.

    Normally such a contraction in available loans should trigger a major wave of distressed. ,

    and larger company bankruptcies in the United States has been remarkably low. Manybelieve that banks are extending and amending loans and pushing them out a few extrayears.

    While banks may be extending terms on existing loans, many CFOs say the new loans.

    changed, taking bank debt today often entails greater scrutiny of adherence tocovenants.

    2011 Deloitte Global Services Limited19 Deloitte CFO Program: A tale of two capital markets 2011 Deloitte Global Services Limited

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    The capitalization playbook: Bond markets

    Over the past year, high-yield bond markets have sprung to life and many companies are able to tap these markets to issue longer-term debt. This is especially true for larger companies with good cash flows and low leverage.

    The renewal of high-yield bond markets is primarily ascribed to lack of yields on other assets held by investors, motivating a broadrange of investors to seek this class of asset. Terms on bonds are also typically longer than loans offered by banks, permitting greaterex ty or s to sta ze t e r cas reserves over an exten e per o o t me.

    The availability of bond markets in North America and Europe has also allowed some companies to issue convertible bonds. Thesebonds negotiate a lower interest rate for the bond, but allow buyers to convert the bonds to equity at a premium to the current price.Buyers can capture a potential upside in the value of the equity, while sellers of the bonds provide capital at lower costs. If the bondsare converted to equity at a premium in the future, existing shareholders are not substantially diluted.

    Cash raised from convertible issues can be used to pay down existing higher interest debt, as well as support other shareholder valuegrowth strategies such as share buybacks and mergers and acquisitions. These strategies are discussed later in this report.

    US Issue of Hi h Yield Bonds B

    $200.0

    $250.0

    $265

    $152

    $58

    $136$131

    $0.0

    $50.0

    $100.0

    .

    2011 Deloitte Global Services Limited20 Deloitte CFO Program: A tale of two capital markets

    Source: KDP Investment Advisors

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    The capitalization playbook: Equity

    While equity indexes in emerging markets (such as India) are nearing pre-credit-crisis peaks, the major European and NorthAmerican indexes remained close to 20 percent off their peak values at the end of 2010. Thus, for many companies in the largesteconomies, new equity issues would be dilutive to existing shareholders. Nevertheless, a number of companies have issued newequity to raise capital, especially in financial services where banks needed to shore up their balance sheets. Indeed, many majorbanks also turned to sovereign wealth funds to help them recapitalize. As sovereign wealth funds begin to support strategicobjectives of their governments, as well as seek higher returns, they are expanding their capacity to directly invest in companies.

    New equity offerings can occur through public offerings or private placements. Research shows that in the last quarter of 2010 thePrivate Investments In Public Equities (PIPEs) market was the most active it has been in the last two years* as a means of raisingcapital especially by companies who are less able to access bank loans or debt markets. Inviting private equity or hedge fundinvestment into a company often brings a much more active shareholder, with commensurate demands for operating and strategicinformation.

    New issues of public equity have also expanded considerably in 2010. The largest volume of new issues have occurred in theChinese markets of Shanghai, Shenzhen, and Hong Kong, raising $169 billion in capital. This resurgence is encouraging and is

    enabling companies to return to equity markets for capital.

    a ue o ew qu yIssues ($B)

    um er o ew qu yIssues 571

    450

    600169

    $120

    $160

    $200

    72 67 78

    18 35

    165

    245

    215

    389

    9969

    123

    186

    97

    170

    0

    150

    300

    27 2935

    2516

    65

    23

    57 52

    91

    6149

    85 87

    3517

    $0

    $40

    $80

    2011 Deloitte Global Services Limited21

    New York London China New York London China

    Deloitte CFO Program: A tale of two capital markets

    Source: Thomson One Banker - Deals* Source: 2010 Year in Review The PIPE Report

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    The capitalization playbook: What do CFOs expect about their debt levels?

    Despite the impending debt maturity wall, the majority of larger company CFOs surveyed by Deloitte expect to increase their debtlevels over the next three years. This is especially the case in Asia and Europe. Expectations to increase debt suggest further demandfor debt capital, which should motivate increased costs for debt. However, the Americas differ from other regions of the world. Almostequal numbers of respondents will increase debt as will decrease it. This affirms bifurcation of the markets. Some companies willfurther lever up taking advantage of current interest rates to capitalize growth. Others will have to deleverage to reduce debt burdens.

    60%

    80%

    57%60%

    80%

    EMEA : CFO Debt

    Level Expectations

    Asia Pacific: CFO

    Debt LevelExpectations

    33%26% 24%

    17%

    Increase Remain the Decrease No Response0%

    20%

    40%

    19%23%

    1%0%

    20%

    40%

    Same

    Same

    80% 80%

    Global : CFO DebtLevel Expectations

    Americas : CFODebt Level

    Expectations

    Source: 3Q 2010 DTTL Member Firm CFO SurveysSource: 3Q 2010 DTTL Member Firm CFO Surveys

    42%

    19%

    39%

    20%

    40%

    60%

    38%

    24% 25%

    13%20%

    40%

    60%

    2011 Deloitte Global Services Limited

    0%

    Increase Remain theSame

    Decrease No Response0%

    Increase Remain theSame

    Decrease No Response0%

    23 Deloitte CFO Program: A tale of two capital markets

    Source: 3Q 2010 DTTL Member Firm CFO SurveysSource: 3Q 2010 DTTL Member Firm CFO Surveys

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    Strategy playbook: Overview

    Strategy in the two new normals differs considerably for companies with strong balance sheets and cash flows versus companieswith high leverage and cash flows that have been negatively impacted by the post-credit crisis downturn.

    Given over $9 trillion in cash across major companies worldwide, there is a considerable amount of capital available to targetcompanies for growth. But with the contraction in demand in North America and Europe, companies must consider variedstrategies for how they use their cash to increase shareholder value.

    The primary strategy playbooks for value creation by cash-rich companies today include equity buybacks, establishing or raisingdividends, investing in high growth markets or products, or seeking growth through mergers and acquisitions (M&A).

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    http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/MA/us_cfo_ma_CFOtoolkit_101110.pdf
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    What should CFOs ask of CEOs and Boards?

    As access to and the cost of capital become strategic differentiators, CFOs need to engage management and Boards on how to usefinance as a source of competitive advantage. They also need to address the risks to their strategy that come from a bifurcated capitalmarket.

    Specifically, they need to ask management and Boards the following questions:

    1. If cash-rich: What combination of strategy playbooks will the company use to support shareholder value sharebuyback, dividends, M&A, or organic growth?

    2. If cash-challenged: What strategy playbooks will serve the company and its shareholders most effectively extenddebt, issue new debt or equity, accept PIPEs, prepare for carve outs, or enterprise cost reduction?

    3. How will the bifurcated capital market affect the companys ecosystem and value chain? Are important suppliers orcustomers facing significant financial risks that could threaten critical supplies or revenues? Do any of yoursupp ers nee o e nance or oug ou

    4. Whos responsible for monitoring these ecosystem risks?

    5. What specific processes do you need to establish in order to ensure that our growth strategy and our financey y

    6. What permissions does the CFO have to raise capital through different means?

    2011 Deloitte Global Services Limited27 Deloitte CFO Program: A tale of two capital markets

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    Call to action

    A new conversation between Boards, CEOs, and CFOs

    The credit crisis of 2008 and the volatile post-crisis environment create a tale of two capital markets for businesses today. It is anenvironment where economic recovery is constrained in developed economies and where more than $11 trillion of corporate debt willcome due globally over the next five years. All made more challenging by public sector deficits that create significant new competition

    .

    Companies with strong cash flows and low leverage have many strategic options to increase shareholder value through a combination

    of acquisitions, share repurchases and dividends, and organic growth.

    Companies with high leverage will have to further diversify their sources of capital and are likely to have to sell assets. These.

    In this environment, cost and access to capital are critical drivers of strategy. This demands a new conversation between Boards,CEOs, and CFOs. Boards have to ask how capital markets and the emerging wave of debt refinancing impact strategy. CEOs andCFOs have to work together to ensure business and financial strategies are well aligned and mutually supportive.

    ,sooner rather than later. CFOs of large cash-rich companies should also move with similar urgency to frame strategies that leveragethe strength of the company to raise capital. This move can create a significant opportunity for large companies with low leverage tooutdistance smaller competitors.

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    Appendix

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    More about this report

    Our Secondary Research

    Deloitte analyzed 9,017 public companies in the G20, which were selected using the criteria of having debt, interest paymentrequirements and net income or earnings before interest, taxes and depreciation.

    The G20 com anies were cate orized into three re ions:

    o Asia Pacific: Australia, China, India, Indonesia, Japan, and South Korea;

    o EMEA (Europe, Middle East, and Africa): France, Germany, Italy, Russia, Saudi Arabia, South Africa, Turkey, and UnitedKingdom; and

    o Americas: Argentina, Brazil, Canada, Mexico and United States.

    The debt maturity schedules obtained from Bloomberg are reflective of marketable debt and do not cover non-marketable debt.

    The debt amount outstanding for marketable debt depends on the market price of the instrument. Therefore, the total marketabledebt outstanding amount may be higher than the total book debt value reported in the companys financial statement, depending on

    the bond markets movement.

    Deloitte CFO Surveys

    Deloitte surveyed 1,067 CFOs and financial executives across the world during 3Q 2010 for their perspectives on debt, capital, andfinancing.

    The surveys covered 23 countries which were categorized into the following 3 regions to mirror the regions used in our secondaryanalysis of companies in the G20:

    o Asia Pacific: Australia, Japan and South Korea;

    o EMEA (Europe, Middle East, and Africa): Finland, Ireland, Netherlands, Spain, Sweden, Switzerland, United Kingdom, UnitedArab Emirates, Kuwait, Qatar, Jordan, Egypt, Kingdom of Saudi Arabia, Oman, Syria, Bahrain and Lebanon; and

    2011 Deloitte Global Services Limited

    , .

    Deloitte largely holds CFO surveys each quarter in these countries/regions.

    30 Deloitte CFO Program: A tale of two capital markets

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    Authors

    Dr. Ajit Kambil

    Global Debt and Capital Advisory Practice

    Deloitte member firms Global Debt and Capital Advisory

    e o tte n te tates e o tteResearch Director, CFO [email protected]

    Akin O. AlagaDeloitte Canada

    pract ces prov e n epen ent a v ce to orrowers across t efull spectrum of the debt markets. Our services range from thestrategic analysis of optimum capital structures and availablesources of finance through to the provision of world classexecution services.

    ro ect anager, [email protected]

    Contacts

    Paul RobinsonDeloitte Touche Tohmatsu Limited

    Our global debt and capital advisory network encompasses over90 dedicated professionals spanning 32 countries, giving us

    unrivalled global reach.

    Global Debt and Capital Advisory Contacts

    Global Managing Director, CFO [email protected]

    Sanford A. Cockrell III

    Deloitte United States (Deloitte Tax LLP)

    Robert OlsenDeloitte CanadaCo-Lead, Debt and Capital [email protected]

    , . [email protected]

    Deloitte CFO Program

    Deloitte Touche Tohmatsu Limiteds CFO Program develops thebreadth of Deloitte member firms capabilities to help member

    ames oug asDeloitte United KingdomCo-Lead, Debt and Capital [email protected]

    Acknowled ementsrms e ver orwar -t n ng perspect ves an res ns g ts.

    Member firms help CFOs manage the complexities of their role,drive more value in their organization, and adapt to the changingstrategic shifts in the market.

    For more information about Deloitte Touche Tohmatsu Limiteds

    We wish to thank all the CFO and financial executiveparticipants of our numerous member firm CFO surveys. Inaddition, we thank Eksha Awasthi, Subhransu Mohapatra, ArunRathnam, and Matthew Thumas of the Deloitte US firmsFinancial Advisory Services practice for contributing to the

    2011 Deloitte Global Services Limited

    CFO Program, contact us at [email protected] orvisit our website at www.deloitte.com/cfoconnect.

    31 Deloitte CFO Program: A tale of two capital markets

    researc n t s stu y. ames rotzman an t e team atCapstrat were vital to making this study more readable.

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    Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separateand independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

    Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms inmore than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloittes approximately 170,000professionals are committed to becoming the standard of excellence.

    This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the Deloitte Network) is, bymeans of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you shouldconsult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.

    2011 Deloitte Global Services Limited