1100 New York Avenue, NW Suite 450 Washington, D.C. 20005 | TEL 202.408.8422 | ustravel.org THE U.S. IS LOSING MARKET SHARE: BUT WE HAVE A HUGE OPPORTUNITY ● ● The U.S. faces a pressing challenge: America’s share of the international travel market has declined from 13.7 percent in 2015 to 11.7 percent in 2018. America isn’t winning when it’s falling behind global heavyweights like China, Germany, France, the U.K., Spain and others. ● ● Had the U.S. maintained its 2015 market share, it would have received 14 million more visitors from abroad and $59.4 billion in additional traveler spending. That translates to 120,000 more American jobs. It is comparable to: ● ● Opening 30 auto plants—equal to the 4,000-job plant Toyota announced for Alabama in January 2018 ● ● Opening two new Amazon headquarters, which will bring 50,000 jobs to a U.S. destination/city ● ● A bold new national strategy on travel and tourism should include preserving funding for Brand USA, America’s travel promotion organization; expansion of the Visa Waiver Program; growth in trusted traveler programs; and additional border screening personnel. FACT SHEET UPDATED MAY 2019 U.S. Share of Global Long-Haul Travel SOURCE: U.S. Travel Association 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% 18% Terrorist attacks of 9-11 U.S. dollar reaches highest level since 1985 (17-year high) Hurricane Katrina $ USD above long-term average $ USD above long-term average $ USD below long-term average Brand USA begins marketing 10-year visa: China U.S. dollar reaches highest level since 2003 Great Recession Eleven countries added to VWP, improvements enacted to visa processing and screening technology % Share 17.0% 11.5% 13.7% 12.2% 11.7% SOURCE: U.S. Travel Association based on Oxford Economic data The U.S. has underperformed all but one of the top 15 destinations since 2015. 41.2% Spain 3.1% United States 16.2% China 16.8% France 11.6% United Kingdom 23.2% Canada 22.7% Turkey 14.8% Germany 28.4% Australia 3.0% Egypt 11.1% Italy 49.2% Mexico 18.5% Thailand 15.9% Saudi Arabia 24.9% United Arab Emirates 34.6% India Growth Rate in Long-Haul Visitation from 2015 to 2018

U.S. Share of Global Long-Haul Travel · America’s share of the international travel market has declined from 13.7 percent in 2015 to 11.7 percent in 2018. America isn’t winning

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Page 1: U.S. Share of Global Long-Haul Travel · America’s share of the international travel market has declined from 13.7 percent in 2015 to 11.7 percent in 2018. America isn’t winning

1100 New York Avenue, NW Suite 450 Washington, D.C. 20005 | TEL 202.408.8422 | ustravel.org

THE U.S. IS LOSING MARKET SHARE: BUT WE HAVE A HUGE OPPORTUNITY

●● The U.S. faces a pressing challenge: America’s share of the international travel market has declined from 13.7 percent in 2015 to 11.7 percent in 2018. America isn’t winning when it’s falling behind global heavyweights like China, Germany, France, the U.K., Spain and others.

●● Had the U.S. maintained its 2015 market share, it would have received 14 million more visitors from abroad and $59.4 billion in additional traveler spending. That translates to 120,000 more American jobs. It is comparable to:

●● Opening 30 auto plants—equal to the 4,000-job plant Toyota announced for Alabama in January 2018

●● Opening two new Amazon headquarters, which will bring 50,000 jobs to a U.S. destination/city

●● A bold new national strategy on travel and tourism should include preserving funding for Brand USA, America’s travel promotion organization; expansion of the Visa Waiver Program; growth in trusted traveler programs; and additional border screening personnel.

FACT SHEET UPDATED MAY 2019

U.S. Share of Global Long-Haul Travel

SOURCE: U.S. Travel Association

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