Asian Exporting OpportunitiesMr. David Wong

Virginia Department of Agriculture

Asia Pacific Director

Hong Kong Office

Today’s Goals:

Top Asian Export Markets Strong Prospects for:

China Hong Kong Japan South Korea

Virginia Department of Agriculture (VDACS) on exporting

USA Top 8 Export Markets: 2008 2009

1. CANADA 19,263,088 18,176,450

2. CHINA 13,188,713 14,289,011

3. MEXICO 16,605,470 13,410,182

4. JAPAN 14,722,659 12,381,561

5. KOREA, SOUTH 6,055,491 4,378,760

6, TAIWAN 3,503,833 3,068,538

7. HONG KONG 1,830,671 2,174,306

8. INDONESIA 2,268,324 1,842,163

(In Thousand of Dollars)

Other Major Asian Markets:

2008 2009

15. PHILIPPINES 1,771,071 1,339,865

16. THAILAND 1,136,434 1,112,609

17. VIETNAM 1,026,295 1,051,792

26. MALAYSIA 628,696 723,016

28. INDIA 505,353 706,015

(In Thousand of Dollars)

CHINA

CHINAThreats and Opportunities Booming economic growth

propels rising demand for quality food products

Westernized taste growing KFC, McDonald,

Pizza Hut, Starbucks etc. in Beijing, Shanghai, Guangzhou and other urban centers

CHINA continued…

Other Factors affecting imports Imported foods from developed countries

perceived as “safer”USA, EU, Japan(case in point – infant formula)

The show-off element when shopping or eating out

China has a fast growing food manufacturing industry

China-Processed Foods Possibilities Snacks & Confectionery

Gift pack ready – holiday season

China officially has a one child policy. Penalty will be levied on family with more than one child.

With a rising level of household income, discretionary spending on the child is growing rapidly. Regardless of race,

children like sweets!

Strong Prospects for China Seafood

Primary and processed Poultry

Primary and processed Alcoholic Beverage Bakery Ingredients Fruits & Vegetables

Fresh and canned Pet Foods

More Strong Prospects for China

Soybeans Livestock Genetics Seafood Products Nursery Products Forest Products

Hardwood Lumber Logs and Wood Chips

Feeds

Hong Kong

Hong Kong: Strong Prospects Wine

0% tariff for importing Additional entry port into

China

Poultry Hong Kong Chinese

love U.S. poultry, including chicken feet

Tree nuts Pistachios, walnuts, etc.

Hong Kong: Strong Prospects (continued…) Red Meats

Seafood Products Salmon, Scallops, Cnoch, etc.

Forest Products Logs & Wood Chips Hardwood Lumber Export and domestic

Fresh Fruit

JAPAN

JAPAN• Number 4 market for U.S. agricultural products. In

2009, U.S. exported $12.3 billion worth

• Strong Prospects:• Snacks and Confectionery• Convenience Foods• Food Manufacturing and Catering Ingredients• Dressing and Condiments• Tree Nuts• Seafood Products• Fruit and Vegetables (fresh & processed)• Edible Soybeans

South Korea

SOUTH KOREA Number 5 market for U.S. agricultural products. In 2009, $4.2 billion worth.

Strong Prospects: Seafood Products Peanuts Breakfast Cereals Tree Nuts Fruit and Vegetables

(fresh and processed) Logs and Wood Chips

TAIWAN

TAIWAN

Strong Prospects: U.S. Products friendly Processed/Frozen Vegetables Snacks Foods Food Ingredients Convenience Foods Pet Foods Red and Poultry Meats

Services Provided by VDACS

Export Experience Similar programs at the state level

David Wong Email: vdacshk@netvigator.com

Thank you! (XieXie!)