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The Use of Figures of Speech in Print Ad HeadlinesAuthor(s): James H. LeighReviewed work(s):Source: Journal of Advertising, Vol. 23, No. 2 (Jun., 1994), pp. 17-33Published by: M.E. Sharpe, Inc.Stable URL: http://www.jstor.org/stable/4188925 .Accessed: 17/11/2012 15:51

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Use of Figures of Spree Ch