When you make your audience

come alive by adding pictures,

and perspective, they become

more real and your decisions

are better.

Identify your Audience 1

Next, show the Big Picture to

improve the conversation and get

people on the same page. Let

others complete or modify your

Big Picture using sticky notes.

Lead the Way2

When we see things we are better

able to understand. Sharing the

Big Picture is a powerful visual

communications tool to present

ideas to others.

Use the Big Picture to extend the

conversation and excite and enroll

others.

When you get related ideas, jot

them down so you will remember

to create another Big Picture later.

Make it Visual3

When you need to align othersuse the Audience and the Big Picture use the Audience and the Big Picture use the Audience and the Big Picture

Step-by-Step

thebigideatoolkit.com © 2012 Delightability, LLC. All rights reserved. This material or parts thereof shall

not be reproduced in any form without the written consent of Delightability LLC.

Scenarios

When you want to do something

When you need to align others

When you want to create a plan

When you’re ready to implement

When you want to raise the bar

When you have ideas

When you're stuck

When you need to align others

Ben and Kim previously

worked the Big Picture on

an idea to get feedback

from customers. But now

they need some help.

Ashley, Ben's cousin has

offered to help.

Kim uses the Big Picture,

which she and Ben created

earlier, to show Ashley

their initial plan. She shows

her idea, the expected

payoff as well as the big

chunky steps of how to get

there.

With this understanding

Ashley, being social media

savvy, suggests a few

additions to the plan. She

adds her ideas to the Big

Picture. She appreciates

that her ideas are

considered, and now feels

part of the team.

Next: After Kim and Ashley

review the changes with

Ben they should visit the

scenario, "When you ready

to implement."

Ashley asks, "Who do you

think the customers are?"

Kim uses the Audience to

share the current thinking

on their customers and

market segments.

the Big Picture

More tools, tricks & resources at www.thebigideatoolkit.com

keyword: big picture

Guiding Principles

© 2011 Delightability, LLC. All rights reserved. This material or parts thereof shall not be reproduced in any form without the written consent of Delightability L

One Big Picture may spawn additional ideas

Use the Big Picture to visualize and show

others

An idea not implemented has no impact

•

••

••

�

™

gister and tell other

What’s the big idea?

related

Big Picture

ideas

sequencing your idea

Get feedback from real customers

Make list from past contacts

create a mock brochure

call and email prospects to set appointment

socialnetworking

build presentation and Q&Ameet with

prospects

interview and gauge interest

follow-up within 2 weeks

- better understanding- improved offering- early revenue

post question on Linkedin

create online survey and share

results

More tools, tricks & resourcesass twww.thebigideatoolkit.com

keyword: big picture

GuidingP

More tools tricks & resourcesass t© 2222011 D

••

� create online

survey and share results