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User Centered Design at Elsevier
The End-user in the Driver’s Seat
Jaco Zijlstra
Colloque de l'Académie des sciences "Évolution des
publications scientifiques - Le regard des
chercheurs“ – Les 14-15 mai 2007
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User Centered Design Process
Begin as early as possible in the product development cycle
Iterative and rapid … allows for quick changes
Design usefulness and ease of use into the user experience
Emphasis on the user, the goal is to achieve a high level of
usability
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Understand
Know the users, their tasks,
and their goals
What information resources and tools do they
currently use?
What are their organization’s procedures?
What are their key tasks and how do they
accomplish them?
What problems do they encounter daily?
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Design
Design to fit the user and their tasks
Decisions based on user data
Basic Design Principles Simplicity
Consistency
Accessibility
User control (undo, exit)
Task efficiency
Clear error communication
Readability (visual presentation)
Aesthetics (graphics)
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Evaluate
Evaluate the UI, not the user
Key measures – Efficiency
Effectiveness, Error Rate
Satisfaction
Pitfalls – Design change based on one comment
Observation is best, users can’t report what they actually
do
Over design for non-critical or uncommon tasks
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Scopus: a case study
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Who were involved?
20 Development partners 30+ rounds of user testing 5 institutes per test 25 users per test Librarians, professors, researchers, PhD students,
graduate students,… Pour comprendre comment les scientifiques:
Recherchent Trouvent et Évaluent les documents et les informations
scientifiques
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Most common search frustrations
There is too much, it is overwhelming
How can I narrow down sensibly and exactly?
How much have I missed ?
Good searching is too complicated
Difficult to find all articles from one author
Why can’t I search everything from one point ?
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High level use cases
Finding (new) articles in a familiar subject field
Getting an overview/understanding of a new subject field
Finding author-related information
Articles by a specific author
Information to help evaluating a specific author
Author contact information
Staying up-to-date
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First step: content is king
15.000 revues académiques
Dont plus de 550 revues en « Accès Libre »
Dont presque 600 de revues Françaises
30 millions de résumés portant sur les 40 dernières années
Dont 800.000 de résumés en Anglais portant sur des articles en
Français
265 millions de références ajoutées à tous les résumés depuis 1996
250 millions de pages Web scientifiques via Scirus
13 millions de brevets
Contenu mis à jour quotidiennement
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Start broad, then refine and sort
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Searching for an author
Enter name in Author Search box
Step1
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Select your author
Which S. Albracht are you looking for?
Available information
Step2
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Author details
Unique Author ID & matched documents
Step 3
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Citation overview
Excluding self citations
Step 4
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Conclusions
Benefits of user-centered design
Ensures that what is developed is useful
Improves the user experience
Gives ownership where it belongs: the eventual users
Reduces the need for librarians to train their users on
the products they buy
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Nous vous remercions de votre attention!