User Created Content:Boom or Bane?

Our Distinguished Panel

Rich Vogel

Dauntless Entertainment

Top Secret Stealth Project

Andrew Tepper

EGenesis

A Tale in the Desert

Walter Yarbrough

Mythic Entertainment

Dark Age of Camelot

Dr Cat

Dragon’s Eye Productions

Furcadia

Dr Jim Purbrick

Linden Lab

Second Life

Second Life?

• Resident Created Virtual World• Building, Textures, Animation, Audio, Scripting

• IP Rights Given To Creators• Internal Market

Why User Created Content Is Good

• Exploring Who You Are• Exploring What You Can Do• Learning Skills• Building A Career• There Is No Other Way

Does It Work?

• Second Life Is 2 Years Old• Growing At 30% Per Month• 70,000 User Accounts• Vibrant, Constantly Changing World

• We Are Continually Amazed By Users Creations

V2.0

Tattoo

Landscape

Boots

Boat

Gun

Wedding

Club

Tringo

Charity

Daniel James

Three Rings

Puzzle Pirates

webVerse 2.0

• Open platform• Mash-up enabled• Collaborative filtering• Tagging• Micro-payments

Bilge or Booty?

The War for the Future

Or…A Tale of Two Cities

Questions!