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General Management of Strategy, Brand and Corporate Culture
User Information plan
CLOSURE OF LINE 8
CULTURA CORPORATIVA Y COMUNICACIÓN
INFORMATION IN ADVANCE Section and period of closure 1
Complete closure of line Interchange stations will remain open
From 26 January to 18 April
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
2 INFORMATION IN ADVANCE Special bus service
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
2 INFORMATION IN ADVANCE Special bus service
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
2 INFORMATION IN ADVANCE Special bus service. SE2 Mar de Cristal - Aeropuerto T1T2T3 - Barajas
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
2 INFORMATION IN ADVANCE Special bus service. SE3 Colombia - Pinar del Rey
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
2 INFORMATION IN ADVANCE Special bus service. SE4 Mar de Cristal - Aeropuerto T4
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
COMMUNICATION CHANNELS 3 On-site
Static advertising
Metro Madrid channel
Information leaflet
Digital channels
Posters and signalling
Digital media
Customer service centres Public-address system
Remote indicators Press releases
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
ON-SITE INFORMATION Station employees and promoters in special stands on Line 8 stations 4
INFORMATION PRIOR TO CLOSURE In forecourts: information about closure and special bus service
INFORMATION DURING CLOSURE In station entrances and at the airport: information about closure and special bus service
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
INFORMATION LEAFLETS More than 200.000 leaflets with information about the works and the special bus service
5 WHERE TO FIND THEM
• Stations. • Information stands. • AENA user service. • IFEMA user service. • 012 and 010. • Canillas Police complex. • Tourist information.
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
POSTERS AND SIGNALLING Information about works and
special bus services
will be provided:
- Inside the stations
(in advertising and
information media)
6
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
POSTERS AND SIGNALLING Information about works and special bus services will be provided:
- Outside the stations
6
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
POSTERS AND SIGNALLING Information about works and special bus services will be provided:
- At the airport
And messages on remote indicators and through the public-address system
6
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
DIGITAL CHANNELS 7 SOCIAL NETWORKS
LINE 8 SECTION
Selection with different topics of interest:
• Alternative bus service: bus stops, timetables, number of buses
• Area plans
• Reason for the works
• Frequently asked questions
• Ask us
• Progress of the works
• Usual journeys
WEB
LINE 8 PROFILES
• New Twitter and Facebook profiles to provide information about the works, alternative services and progress.
• Continuous service
CORPORATE CULTURE AND COMMUNICATION
CULTURA CORPORATIVA Y COMUNICACIÓN
8 CUSTOMER SERVICE CENTRES
CIAC (Interactive Customer Service Centre). Information messages (IVR) • Prior to closure • During closure
Coordination with 012 and 010 Coordination offices Airport Public Transport Card Tourist information offices
CORPORATE CULTURE AND COMMUNICATION
