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Fall Internship 2014
Fall 2014 (Oct-Dec)
Universal Studios Hollywood
Internal Networking Experience
CityWalk Marketing & Special
Events Sales
Intern Name: Johnny Revels
College Name / University: West Los Angeles College/ Cal State L.A.
(Transfer)
Major / Year: Communications (3rd year)
Department Intern worked for: CityWalk Marketing & Special Events
Sales
Name of Manager: Kim Weedmark and Rose Gonzalez
Introduction
CW Metrics
• Findings• Universal CityWalk Hollywood has 60 venues occupying
the property
• Of these 60 venues, Universal has complete or partial ownership in 3 of them: Pink’s Hot Dogs, Universal Studio Store CityWalk and the AMC Movie Theater
• 14 of the 60 operating venues have the capability to provide offsite group opportunities at their respective locations
The Lineup
• Of the 14 CityWalk venues, 9 are sit-down restaurants, 2 are night clubs
and 3 are activity based in Jillian’s Bowling, iFLY, and our AMC Theater
Objective: To increase awareness of our CityWalk tenants who have the
venue space for offsite group opportunities
Background: Our partnering hotels have requested a centralized means of
accessing information regarding our CityWalk tenants and their respective
Special Event capabilities
Project Approach: Create a brochure that provides on-hand venue
specifications of our CityWalk tenants, made available at our partnering
hotels and via e-mail
CW Venue Group Brochure
CW Venue Group Brochure
Each page of the brochure will contain…
CW Venue Group Brochure
Location
CW Venue Group Brochure
Restaurant Style
CW Venue Group Brochure
Specs and Contact
• Locale- Worldwide including CityWalk
• Specs
– 18 screens/theaters totaling 3,436 seats
– 1 IMAX in 70mm and digital format
– Theaters range from 100 seats to 375 seats
– All theaters have Stadium Seating
– Digital-DCP Format
– State of the Art Surround Sound
– Branding opportunities throughout
• *Catering food options available
Special Event Contact Angela Griffin, Sales ManagerPhone: (818)-622-3484Email: [email protected]
• Locale- Over 175 locations worldwide including 18 hotels and 8 casinos
• Restaurant Style- “Classic American fare with a Southern flair.” Alcohol
served.
• Specs
Seated Reception Style
– Main Dining- Up to 150 people
– Main Dining w/ Bar- Up to 176 people
– Madonna Patio- Up to 50 people
– Guitar Patio- Up to 34 people
– Guitar Patio w/ Lounge- Up to 50 people
– Mezzanine- Up to 130 people
– Mezzanine w/ Bar- Up to 141 people
– Mezzanine Patio- Up to 64 people
– Venue Buyout- Up to 450 people
Cocktail & Buffet Reception Style
– Up to 350 people
– N/A
– N/A
– N/A
– N/A
– Up to 175 people
– N/A
– N/A
– Up to 1000 people
Special Event ContactAlison Maas, Sales & Marketing ManagerPhone: (323) 606-7150Email: [email protected]
Recommendations
Key Recommendations…
• Continue using 3rd party partners as a means of generating
exposure and inducing foot traffic for CityWalk tenants
• Review and update the brochure information on a quarterly basis
• Explore new opportunities of expansion with 3rd party partners, such
as the W Hotel Hollywood for example
Key Internship Learnings
• Benchmarking competitors
• Small group presentation skills
• Teamwork amongst multiple branches of the
Sales & Marketing Dept. to complete tasks
• Establishing and maintaining professional
relationships
But Mostly…
CONFIDENCE
Q&A
