Upload
melinda-cooper
View
216
Download
0
Tags:
Embed Size (px)
Citation preview
Using a rewards program to track student involvement & inform programming
Student Government & Student Affairs#naspatech9
Overview of People Involved
History of TallyCats◦How it started◦How it works now
Initial Results
Future Goals
Conclusion & Lessons Learned
General Discussion/Comments
The Path
Katelyn Banks◦TallyCats Coordinator (SGA)
Todd Cox◦Student Government Advisor
Jack King◦Student Affairs IT professional
Chip Carter (not present)◦CSGold / CBORD representative
The People
Tally Cats is a Student Government incentive program designed to reward students who get involved on campus.
We focus on events that promote:◦Diversity on campus◦Campus traditions (school spirit)◦Educational topics◦Student Government events◦Connection with the surrounding Lexington
community
Program Overview
Concept has been talked about for years
2007 Leadership Summit◦ Student group discussed the idea◦ No follow-up or funding available
2008 Leadership Summit◦ Student group discussed the idea◦ Little follow-up and no funding support
2008 Emerging Leadership Institute (Fall semester)◦ Student small group decided this was their leadership project◦ Approached Student Government about implementation
History of TallyCats
Student Government developed a proposal (Spring 2009) and approached the following campus groups:◦President’s Office◦Provost◦Athletics◦Public Relations◦Student Activities Board
A collaboration between the groups listed above was born. Each committed financial backing to this initiative ($3,500 each)
History of TallyCats
Student Government began to implement the program by focusing on technology
◦Contact: Chip Carter◦Database: CSGold◦Scanners: CBORD MC50 (pocket PCs with wifi)◦Programming: Custom; created on site by a
CBORD Rep
Began to realize the importance of other aspects (marketing, incentives, staffing, etc.)
History of TallyCats
◦Promotions T-Shirts Brochures Cups
◦ Incentives Donated by UK
departments event tickets, iPod nanos,
free semester of books Some were purchased
TVs, digital cameras, flip cameras and one (1) laptop
◦Staffing TallyCats Co-
Coordinators SGA executive leaders Senators
◦Website General information Incentives listing Calendar (40 total)
Student Activities Board Athletics Student Government
Events
Roll Out Process (Fall 2009)
www.tallycats.com1) Show up!2) Swipe ID!3) Score Swag!
Easy as 1 – 2 – 3
Students can check out the TallyCats website or the UK Campus Calendar for the events
Additional avenues of marketing include…◦Twitter campaigns◦Brochures ◦TallyCats team shirts◦Campus newspaper ads & articles◦Fliers & posters
Show Up!
Who can submit events◦Registered Student
Organizations◦Colleges◦Departments◦Academic Groups
Types of Events◦Awareness and
Diversity events◦Career Planning
sessions◦Sporting events◦Guest Lecturers◦Art Gallery
Openings◦Concerts◦Philanthropy Events
TallyCats Event Profile
Student Organizations/Departments submit their event via www.tallycats.com
TallyCats Coordinator accepts or denies the submission.
◦If approved, the Coordinator adds the event to the Campus Calendar and tags it as a TallyCat event
◦RSS feed pulls in the TallyCat events to www.tallycats.com & www.uksga.org
Submission Process
TallyCat team member responsibilities:◦Pick up the scanner◦Program the scanner with the appropriate
code/point value◦Arrive at the event 20 minutes beforehand◦Swipe IDs until 15 minutes into the program◦Return the scanner the following business day
Participant responsibilities:◦Provide their student ID to be swiped
Swipe ID!
(Wireless) Mag strip card readers CS Gold Server Software IIS 7 Web Server (Win 2K8 SP2) MySQL Server PHP5 Custom CMS
Technology Back-End
Student ID Card (track 2 data containing Student ID number)
Swipes into wireless reader◦Wireless reader validates student status as current
(either online or offline)
Reader then stores/transmits data indicating student checked into this particular reader◦We have certain codes marked in the system as
certain values
Server then increments total point value by indicated check-ins for that day
Data Path
Partnerships between TallyCats and Student Organizations
Student Activities Board Concert & Event Tickets Parking Passes Free Semester of Books Athletic Tickets Autographed Footballs and Basketballs
Other prizes purchased by Student Government Apple products (iPods, iPads) Flat Screen TVs UK Apparel (hats, jerseys, polos, sweatshirts, etc.) Laptops Digital Cameras & Flip Cams
Score Swag!
TallyCats awards prizes at the end of each month, semester, and academic year
Students who earn the most overall points at the end of each month are put into a random drawing for 10-15 prizes a month
Semester drawings pertain to the points accumulated during that previous semester
The yearly grand prize is awarded to the most active student of the year
Incentive Structure
TallyCats not only benefits our student users, but is also valuable to Student Organizations & Campus Groups
◦The TallyCats calendar provides a free avenue to advertise events
◦Students engaged with the TallyCats program are more likely to attend these events (i.e. increased attendance)
◦Ability to run statistical analysis to determine if the program is succeeding in increasing retention
◦Ability to create attendance lists
General Benefits
95% of participants were undergraduates◦46% - Freshmen◦20% - Sophomores◦16% - Juniors◦13% - Seniors
First Year Results
Table 2: Retention Fall 2009 Enrollment
Enrolled in Spring 2010
Enrolled in Fall 2010
(Preliminary) HS GPAACT
Comp
First Fall UK
GPA
First Year UK
GPA
N % % Mean Mean Mean MeanCohort TallyCats
2846 93.2 86.5 3.55 24.53 2.93 2.922008 No
Yes429 97.7 93.0 3.69 25.46 3.10 3.10
2009 No2978 93.4 81.3 3.47 24.44 2.72
Yes1133 97.4 91.1 3.65 25.30 3.09
Retention
• 4% increase Fall-Spring
• 7-10% increase Fall to Fall
Participant Statistics 90% were Freshmen participants 70% of participants had attended at least 3 TallyCats events
Survey Results Highlights 91% participated during K Week (opening week activities) 76% plan to participate in the future 84% are satisfied with the TallyCats program 75% valued TallyCats as a way to get involved on campus and for being
rewarded for that involvement
Recommendations or Improvements (based on Survey Results) Prizes that students would like to see offered:
◦ Tickets to basketball games◦ Gift cards ◦ T-shirts◦ Electronics (primarily Apple products)◦ Plus account money
Make TallyCats workers at events more visible and easy to locate
Fall 2010 Survey Analysis
Integrate local community events into our TallyCats program (town/gown relationship)
Revamp the incentive structure to reward more students for their participation
Staff 150-180 TallyCat events throughout the academic year (~1/day)
Incentivize for “bringing a friend” with door prizes
Future Expansion
Event Planners◦Event profile report (demographics of who
attended)◦Ability to download an attendance list from the
server
Student Affairs Profession◦Tracking of student involvement data (retention)◦Utilize trending data to inform programming
decisions◦Better able to assess programs via electronic
surveys to participants (ex. Cats Cruiser)
Future Expansion
“Middle-man” reporting server to clean up reporting
Technology upgrade to replace our current scanners.◦QR Codes◦Location-based check-ins
Tie into campus Student Data Warehouse for deeper reporting◦Modify programming choices◦Create metrics for event profiles
Future Expansion (Tech)
Incentive level doesn’t matter to most students; they just want to get something (can even be a t-shirt)
Staffing TallyCats with busy people doesn’t work. We implemented a team approach in spring 2010 and have used it since (20-25 students). Freshmen are the best because they are not over committed
Technology can be our friend or enemy. Having a good calendar and website are paramount to having a successful program.
Lessons Learned
Picking a color theme for branding is very helpful (see highlighter yellow shirts for team members)
A hands on approach to training is much more effective than large group trainings. It requires more time on front end, but results in less issues later in the year
Monthly meetings keep the team up-to-date on changes and helps with scheduling
Systemize the internal processes like scheduling & team reminders as much as possible. Utilize technology like Google Docs to share the information easily.
Lessons Learned