Upload
hope-adams
View
225
Download
0
Tags:
Embed Size (px)
Citation preview
Using Classroom Competitions to Prepare Students for the Competitive Business World
Laurel Powell
October 2014
Authors
• Fay Y. Gibson
• Doris H. Kincade
• Pamela Y. Frasier
• North Carolina State University
• Virginia Polytechnic Institute and State University
• University of North Carolina at Chapel Hill
Goals
• Using classroom competition and to promote active learning.
• Business Partners
• Fashion Majors
Active Learning
• Active learning is very popular in business fields
• Active Learning in the Fashion Field• Interaction with Consultants and Clients
• Teamwork
Competition in the Classroom
• Reality Television
• Engaging and Motivating
• Business Schools
• Cooperation
• Concerns over negative and hostile environment
The Course
• Original course• Lectures
• Short Reports
• Projects
• Redesign• Competing Teams
• Research and Projects
• Industry Based Projects
Team Selection
• Teams of 3 to 5
• Self-selected
• Composition impacts teamwork
• Student formed is preferable to instructor formed
• Peer Evaluations
Peer Evaluation
• Ten Criteria• Attending meetings, communication, punctuality, quality work,
ideas contributed
• 4 point scale
Component 1
• Investigating a Product Specific Market
• Analyzing a Specific Market Segment
• Conducting Brand Analysis Research
• Concluded with creating a new product line for an existing brand
Component 2
• Genius Bar• Alumni with national companies
• Local Businesses, Marketing Agencies, Trade Organizations, Government Agencies
• Resource Librian
Component 3
• Competition Process • Evaluation of Projects from Component 1
• Accumulation of Points
• Final Competition between the six highest scoring teams
Evaluation
• Instructor Evaluation• All projects
• Not shared
• Panel Evaluation• Drawn from “Genius Bar”
• Top Six
Results
• Student Evaluations• Frequent negative comments over team member lateness or poor
work
• Positive comments were praise for extra work or willingness to work
• Students were enthusiastic over the Genius Bar and data collection. Useful for resume expansion and future projects.
• Better understanding in later courses.
Results
• Higher grades throughout• Fewer A’s
• More B’s
• No C, D or F
• More in depth work and enthusiasm from students
Conclusion
• Facilities teamwork
• Cooperation
• Improved Understanding
Questions?Thank You!