Using company websites to find company information

Olivia OlivaresJames W. Miller Library

Locating the corporate websiteMost companies in the United States will have two main websites: the

consumer website and the corporate website.

The consumer website offers information, and occasionally purchasing information, on the company’s products. It’s primarily a marketing vehicle.

The corporate website includes information on the company’s policies, employment information, social policies, and so forth.

The company’s consumer website can usually be located with a search for www.companyname.com. Like so: www.homedepot.com, www.pepsi.com, www.usairways.com.

This tutorial uses Coca-Cola as an example; however, almost all company websites are built on similar lines.

This is a screen capture of Coca-Cola’s consumer web page. Note that the information provided is about Coca-Cola’s products, not the company.

At the bottom of the page is a link to the company’s corporate website: “About the Coca-Cola Company.” Most company consumer websites will have a similar link. Other names include “Investor Relations,” “About the company,” and so forth.

Note that the URL has changed from “coca-cola.com” to “thecoca-colacompany.com.”

The corporate website includes information about internal company initiatives (sustainability, jobs/careers, and so forth), as well as information for prospective investors in the company.

Under “Sustainability,” you’ll find links to webpages with information about Coca-Cola’s energy efficiency initiatives, community projects, sustainable packaging, and other social responsibility policies.

Under “Careers,” you’ll find information on internships, open positions, the mission and values of the company, diversity policy, and other job-related information.

Under “Investors,” you’ll find links to SEC filings, shareowner information, and corporate governance.

Questions?

Please contact:

Olivia Olivares, business research specialistJames W. Miller Library

Saint Cloud State Universityoolivares@stcloudstate.edu

(320) 308-4822