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Using GIS and Maps to Support Global
Health Communication & Marketing
Programs
by Bram Piot Population Services International
2 March 2012
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Maps are everywhere
Prevalence of diagnosed diabetes among women aged 30 and older, by county, 2008
Source: IHME
Source: BBC, 2008
Time-series Map on Avian Influenza, 2004 - 2007
Source: BBC, 2008
Time-series Map on Avian Influenza, 2004 - 2007
Source: BBC, 2008
Time-series Map on Avian Influenza, 2004 - 2007
Source: BBC, 2008
Time-series Map on Avian Influenza, 2004 - 2007
Source: BBC, 2008
Time-series Map on Avian Influenza, 2004 - 2007
Source: BBC, 2008
Time-series Map on Avian Influenza, 2004 - 2007
Source: BBC, 2008
Time-series Map on Avian Influenza, 2004 - 2007
Presentation Outline
History of Health Mapping
GIS Applications to Support Health Marketing and Communications
Case Study: Geomarketing to Support Comprehensive HIV Prevention
& Treatment Interventions in Madagascar
Future directions & Conclusion
Origins of Public Health Mapping a brief history of the origins of GIS and mapping to promote health 17th/18th century: mapping cases and deaths, spread of diseases 19th century: epidemiological investigations, thematic mapping 20th century: spatial analysis, computer-assisted mapping, GIS
Source: The College of Physicians of Philadelphia
Typhoid Fever and Malaria Deaths in DC, 1888-1892
John Snow’s Cholera Map
(Central London, 1854)
John Snow’s Cholera Map
(Central London, 1854)
GIS: Geographic Information Systems
ArcGIS Software
GIS Data Layers
A GPS Device
Source: www.drugresistancemaps.org, LSHTM
Source: World Health Organization
Eradication Efforts, Tracking Emerging Public Health Problems
Global Guinea Worm Eradication
Antimalarial drug resistance in Africa
Average time to reach the nearest health facility, East Shoa, Ethiopia
(green=less than 30 mins; red=3 hours and more)
Mapping Health Services & Access to Health Care
Source: World Health Organization & Ministry of Health, Ethiopia
Source: PSI
GIS & Mapping to Support Social Marketing Interventions Using GIS as a decision-making tool for public health organizations.
Routine monitoring…
Mapping Condom Availability & Access
…for better targeting
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Mapping Service Accessibility and Mobile Interventions: HIV Counseling & Testing
HIV Testing & Counseling in Zimbabwe
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Mapping Service Accessibility and Mobile Interventions: HIV Counseling & Testing
HIV Testing & Counseling in Zimbabwe
Mapping Service Accessibility and Mobile Interventions: HIV Counseling & Testing
HIV Testing & Counseling in Zimbabwe
Identifying priority sites for improving the availability of contraceptives, Rwanda
Maps for Planning Distribution of Health Products
Identifying priority sites for improving the availability of contraceptives, Rwanda
Maps for Planning Distribution of Health Products
Identifying priority sites for improving the availability of contraceptives, Rwanda
Maps for Planning Distribution of Health Products
Identifying priority sites for improving the availability of contraceptives, Rwanda
Maps for Planning Distribution of Health Products
Source: Medicines for Malaria Venture (MMV)
Public vs. Private Sector Distribution of ACTs
Monitoring a Family Planning Social Franchise Network
Monitoring a Family Planning Social Franchise Network
Monitoring a Family Planning Social Franchise Network
Case Study Using GIS to monitor and improve access to condoms and health services among populations at high risk for HIV/Aids in Madagascar.
GIS to Support HIV Prevention and Service Delivery
Condom Social Marketing in Madagascar: Protector Plus Distribution through Private Sector Outlets
Condom Market Mapping
Condom Coverage Table: Public, Social Marketing, Private Sector Brands
Geomarketing for Health
Future Directions & Conclusion Geomarketing for Health Web-based Mapping Mobile Mapping & Location-based Services Crowd-sourced & Social Media Applications
Providing better access to information on health service availability
Source: PSI
Mobile mapping
Source: PSI
Real-time crowd-sourced mapping, based on range of internet sources & other reports
www.healthmap.org
www.ushahidi.com
The Swaziland “Condom Landscape” as seen in Google Earth
References
Koch, T. (2011). Disease Maps. Epidemics on the Ground.
University of Chicago Press, Chicago and London.
Kurland, K. S., & W. L. Gorr (2009). GIS Tutorial for Health,
Third Edition. Esri Press, Redlands.
Resources
www.psi.org
www.esri.com
Contact [email protected]
