6/19/2012

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Hilary Metheny, Account Manager/Marketer

Oakdell Pharmacy, San Antonio, Texas

Promote your Pharmacy!! Host a luncheon for local physicians and invite them to

your pharmacy.

Write on a dry erase board what your pharmacy is doing for a period of time for your customer in the store (compounding in the lab, new products)

Map Pads with all pharmacy information included

Host educational seminars……..FUN and EASY!!

Weekly meetings with Pharmacist and Staff……

Have them share with you a NEW Doctor that has submitted a script.

Find out if any Doctors have increased/decreased in scripts

Note any doctors who may have had questions about dosages, strengths, or possible how to write for medications (like Bio-Identical Hormone Replacement)

Promote your Specialties Take by new and or improved products from your

pharmacy (ex: new base creams, new administering options)

Vaginal mini troches

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Drug Shortage Opportunities Print current drug shortages off of the FDA Website

www.fda.gov– Current Drug Shortages

Meet with pharmacist to determine top 5-6 medications to market.

Create a fax form or an order instruction for medical office.

Take samples of how it would be administered

Take pictures of your staff making or processing medications.

Therapy Specific Medications Based on information from your pharmacy, select 2-3

medications for a specific therapy (ex: pediatrics, dermatology, urology, family prac, veterinarian, dentist)

From there ask for a lunch and learn appointment to expand on medications specific to the doctor and his patient needs.

Fax Forms: Create a fax form with office specific items that has

your logo and information.

Make sure to include lines for patient information and doctor information along with delivery or pick up instructions.

I-Pad – For visual presentation: I have taken photos of our pharmacy, the compounding

lab and our cute little gift section.

I have photos of our compounders making medications (especially the fun ones like lolli-pops or injectables).

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Promotional items: Map/Location tear off pads

Pens – What a inexpensive way to put your pharmacy at Doctors’ fingertips.

Magnetic with pharmacy logo to leave at offices in the lunch room

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