Using Second LifeUsing Second Life®® to to assist your First Life assist your First Life

Jane Chandler (RL) / Lane Erde (SL)Jane Chandler (RL) / Lane Erde (SL)Jonathan Crellin (RL) /Jack Salyut (SL)Jonathan Crellin (RL) /Jack Salyut (SL)

School of Computing &School of Computing & The ExPERT CentreThe ExPERT Centre

http://secondlife.com

What is Second Life?What is Second Life?• A virtual world

• Rich, graphical, 3-D environment

• Real people represented by avatars

• Chat, IM and voice communication

• Content is user created

• Audio, video and web streaming

How do I use it?How do I use it?

• Create an account (which can be a free account or a premium account at around US$10 a month)

• Check the pc hardware requirements

• Download the client to your pc or a memory stick

• Start using it

Photos from Linden Labs

Commercial Uses of SLCommercial Uses of SL• Holding meetings

– CNBC: Conferences Go Virtual http://www.cnbc.com/id/15840232?video=1047748741&play=1

• Running simulations

• Training

• Brand awareness and experimentation

• Immersive workspaces

NMC Conference Room

Bank interior

Photos from Linden Labs

BP Service Station

THE BP MAGAZINE Issue 3 2007http://www.bp.com/liveassets/bp_internet/globalbp/globalbp_uk_english/reports_and_publications/bp_magazine/STAGING/local_assets/pdf/bp_magazine_issue_3_2007_virtual_life.pdf

BP Graduation

Manchester Evening News: February 16th 2009

http://www.manchestereveningnews.co.uk/news/technology/s/1096928_virtual_graduation_ceremony

“EXECUTIVES from BP will tomorrow take part in a `virtual' graduation ceremony at Manchester Business School in the 3D world of Second Life …

Boss Dom Raban said: "It would be almost impossible for 18 of BP's senior executives who are spread across the globe, to take part in a traditional awards ceremony.

"By holding it virtually, we have made it possible for them to be rewarded for their achievements with minimal disruption, saving time and money as well as reducing environmental impact."

33rdrd vBusiness Expo – May 2009 vBusiness Expo – May 2009• vBusiness Expo – LinkedIn• “Small startup companies as well as global 1000 giants

are recognizing that virtual environments can help improve the bottom line, by reducing costs and increasing revenues by extending reach to customers. The signs are clear: Virtual Worlds @ Work is becoming standard business practice, and the vBusiness Expo is a great way for any company to easily take advantage of these emerging opportunities.” Eilif Trondsen, Ph.D., Director, Virtual Worlds @ Work, SRI Consulting Business Intelligence quoted on http://vbusinessexpo.com/

3D Learning, Training and 3D Learning, Training and CollaborationCollaboration

• “Companies [that] are using 3D environments can also strengthen their communication internally with employees and externally with customers and business partners. 3D Training, Learning and Collaboration focuses on best practices for large-scale enterprises adopting 3D virtual worlds for such efforts.”

• http://www.3dtlc.com/index.html

Links to Companies in SLLinks to Companies in SL• Crescendo Design:

http://www.crescendodesign.com/virtual

• BP: http://www.bp.com/sectiongenericarticle.do?categoryId=9019985&contentId=7036549

• The IBM Business Center: http://www.ibm.com/3dworlds/businesscenter/us/en/

Entrepreneurial Uses of SLEntrepreneurial Uses of SL

• Small Businesses

• Buying and selling land

• Content Creation

• Entertainment

• Education

Land TransactionsLand Transactions

• Anshe Chung (SL) / Ailin Graef (RL) has L$ holding worth over US$1m with 30+ full time employees

• Buys, sells and leases land

• Adds value by customising/theming estates then leasing out parcels on land on the estates

• Design skills, people skills, graphics skills

Content CreationContent Creation• Clothes• Buildings• Vehicles• Furniture• Skins• Scripts• Shops – n.b. IP rests with the creator in SL• Graphical design skills, programming

skills, selling skillsPhoto from Linden Labs

The Java Shop in Godric's Hollow By grayceeshepherd

The Java Shop in Godric's Hollow By grayceeshepherd

At the American Apparel shop in Second Life By matteopenzo

The Java Shop in Godric's Hollow By grayceeshepherd

Shopping is a jungle in Second Life 2 by J0@nn@

At the American Apparel shop in Second Life By matteopenzo

And away from work …And away from work …

• Nightclubs – DJs and musicians

• Games eg Tringo

• Bars

• Museums and Art Galleries

• Plays

• “Tourist attractions”

EducationEducation

• Discussions

• Lectures

• Simulations

• Exhibitions

• SLOODLE

Some StatisticsSome Statistics

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Feb '06 Jan '07 April '07 July '07 Oct '07 Jan '08

Hours in World

US$ exchanged for L$

Population (Feb'06 143k)

End of the month L$ held by End of the month L$ held by residentsresidents

0500

1,0001,500

2,0002,500

3,0003,500

4,0004,500

5,000

Sept'05

Jan'06

July'06

Jan'07

July'07

Jan'08

Mil

lio

n L

$

US$1 = L$286(April '08)

Video ClipsVideo Clips• Brands in Second Life

http://www.secondlifevideo.com/item/VLL11K42NX56RW3M

• Introduction to Second Life http://www.secondlifevideo.com/item/T3LKQP54MX4MRY8W

• Watch the World(s) http://youtube.com/watch?v=LxVDVggLqsA

• The making of Suzanne Vega's Second Life Guitar http://youtube.com/watch?v=bQL8_HB1HtQ

• Doing Business in Second Life http://nmc.vodpod.com/video/223726-doing-business-in-second-life?c=sort.latest

• How to make a gift box... happy holidays! - SL TuTORial http://youtube.com/watch?v=876wwYv6Tf0

BooksBooks• The Entrepreneur's Guide to Second Life: Making

Money in the Metaverse by Daniel Terdiman (2007) John Wiley & Sons ISBN-13: 978-0470179147

• I, Avatar: The Culture and Consequences of Having a Second Life by Mark Stephen Meadows (2008) New Riders ISBN-13: 978-0321533395

• Second Lives Tim Guest (2007) Hutchinson ISBN-13: 978-0091796570

• Creating Your World: The Official Guide to Advanced Content Creation for Second Life by Aimee Weber, Kimberly RuferBach & Richard Platel (2007) John Wiley & Sons ISBN-13: 978-0470171141

WebsitesWebsites• http://secondlife.com/• Joining SL:

http://docs.google.com/Doc?docid=ddpfmbxr_683gt5h2&hl=en

• “Publicising my Business” http://secondlifegrid.net/gettingstarted/publicity

• “How Organizations Use The Platform” http://secondlifegrid.net/how

• “Economy” http://secondlife.com/whatis/economy.php• Enterprise 3.D Living and Working in Virtual Worlds

http://www.slideshare.net/rooreynolds/enterprise-3d-living-and-working-in-virtual-worlds/

BlogsBlogs

• Wagner James Au’s New World Notes http://nwn.blogs.com/

• Metanomics http://metanomics.net/• NMC Campus Observer http://sl.nmc.org/• Second Life Research

http://secondliferesearch.blogspot.com/• Intellagirl’s Ubernoggin http://www.ubernoggin.com/• Business Communicators of Second Life

http://freshtakes.typepad.com/sl_communicators/• Second Life Business Brief http://slbrief.com/• IBM’s Roo Reynold’s and Ian Hughes’s eightbar

http://eightbar.co.uk/