Using Social Media for Outreach, Marketing and

Building Community

Objectives

PartI:

ü Learnaboutthepurposeandvalueofpopularsocialmediatools

ü SeeexamplesofsocialmediauseinAdultEducation

ü Discoveradditionalresourcesavailable

PartII:

ü EvaluateeffectiveuseofsocialmediainAdultEducation

ü Begindevelopingasocialmediamarketingplan

ü Discusscaveats/thingstoconsider

ü Discoveradditionalresourcesavailable

“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”DevelopedbyKarlaFrizler,SubjectMatterExpertforOTAN

RiversideAboutStudentsConsortium–AnnualProfessionalDevelopmentConferenceFriday,November16,2018

Contact“KarlaFrizler”Website:karlafrizler.com/frizteach.weebly.com(conferencematerials)

Email:kfriz@me.comPhone:657-229-5252(phone/voicemail/text)

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“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”

PartII:EvaluateusesofsocialmediainAdultEducationPurpose:

Oneelementthatworkswell: êTwoelementstochange/improve:

Purpose: Oneelementthatworkswell:

êTwoelementstochange/improve:

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“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”

PartII:Developasocialmediamarketingplanusing“5WsandOneH”

q Who?

(audience)

qCurrentstudents qProspectivestudents qOutsideagencies/ConsortiumpartnersqCurrentemployees qProspectiveemployees qOther:qLocalcommunity/public qCommunitypartners qOther:

(staff)

qOutreach/MarketingStaff qGraphicDesigners qSocialMediaInternsqSocialMediaManager qAnalytics qOther:qContentManagers qPhotographers qOther:

q What?(goal–SMART,e.g.increasedepartmentenrollment5%in2018-19)

q Where?(networks,channels)qFacebook qLinkedIn qSnapchat qUseHootsuitetomanage?qInstagram qShapr qTwitter qOther:

q Why?(purpose)qInform/increaseawareness qFacilitatediscussionqBuildcommunity/increaseparticipation qSolicitinput/feedbackqProvide/encourageprofessionaldevelopment qOther:

q When?(timeline)

q How?(resources,contentmanagement,strategies)

Needsidentified(people,budget,technology,support,training):

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“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”

PartI:Purposeandvalueofpopularsocialmediatools

• Facebook:www.facebook.com• LinkedIn:www.linkedin.com• Twitter:www.twitter.com• Instagram:www.instagram.com• YouTube:www.youtube.com• Snapchat:www.snapchat.com• Pinterest:www.pinterest.com• Shapr:www.shapr.com• Hootsuite:hootsuite.com/plans(scrolldownto“TryOurLimitedFreePlan”)

Publishingtools(includingsocialmediatemplates):• Canva:www.canva.com• Lucidpress:https://www.lucidpress.com/pages/usecase/education

Articles/How-tos:

7SocialMediaTemplatestoSaveYouHoursofWorkhttps://blog.hootsuite.com/social-media-templates/HowtoCreateaSocialMediaStrategy(with3StepsandaTemplate)https://coschedule.com/blog/social-media-strategy-template/HowtoTurnInstantRepliesOn&OffinFacebook(Messenger)https://www.facebook.com/help/1615627532020480HowtoUsePollsinInstagramStorieshttps://www.socialmediaexaminer.com/instagram-stories-polls-how-to-use/

ReferenceBook:

TheDigitalMarketingAccelerator,byDanielOasehttps://www.amazon.com/Digital-Marketing-Accelerator-Daniel-Oase-ebook/dp/B0765BDD62

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“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”

FreeTraining&Tutorials:

• LinkedInSocialMediaMarketingTrainingCourses(FREE):https://www.linkedin.com/learning/search?keywords=Social%20Media%20Marketing

• HootsuiteSocialMarketingTraining(FREE):https://education.hootsuite.com/collections/courses

• SocialMediaTutorialsatGCF(FREE):https://www.gcflearnfree.org/topics/socialmedia/

SupportfromKarla:

• OTANTechTalk-SocialMediaSafetyTips:https://www.youtube.com/watch?v=w_xMME68CHQ

• Frizzy’shandoutsandpresentations:http://frizteach.weebly.com

• Requesthands-on,face-to-facetrainingforyouragency/region:https://www.otan.us/training/index.cfm?fuseaction=training&catid=10830(requestfromadministratortoOTAN–support@otan.us)

ThisworkislicensedundertheCreativeCommonsAttribution4.0InternationalLicense.Toviewacopy

ofthislicense,visithttp://creativecommons.org/licenses/by/4.0/.

OTAN activities are funded by contract CN160223 from the Adult Education Office, in the Coordinated Student Support and Adult Education Division, California Department of Education, with funds provided through Federal P.L., 105-220, Section 223. However, OTAN content does not necessarily reflect the position of that department or the U.S. Department of Education