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POWER OF SOCIAL MEDIAUSE OF TWITTER BY HERD

Month TweetsTweet Impressions Profile Visits Mentions

New Followers

February 113 12400 267 14 30

March 38 5048 266 33 25

April 69 11500 748 50 30

May 144 49800 1688 79 61

Total 364 78748 2969 176 146

Source: Twitter Analytics

USE OF FACEBOOK BY HERD …

Page Performance Result

Likes 427

Likes Growth 41.39%

Engagement Rate 29.27%

Posts per day 1.35Likes, Comments and Shares per post 14

Timing Perfect Timing

Page Rank

71 (considered above average - average rank for NGOs is 58)

Source: LikeAlyzer Application

USE OF LINKEDIN BY HERD …

Indicators Figure What it meansAbsolute Size 19.71% (128

contacts)Number of contacts

Effective Size 17.98% (rank 73) Number of clusters connected to

Network Constraint

18.39% (2.82 out of 100)

Whether our contacts are restricted or not. Lesser the figure, greater chances of network expansion

Density 18.06% (10.83 out of 100)

Interconnection between contacts

Hierarchy 17.24% (0.81 out 100) Dependency upon contacts

Betweenness18.38% (6166.2)

Number of bridging opportunities

Source:SociLab

WHY PROFESSIONALS USE LINKEDIN?

Unlimited Networking

Global Think Tank

Recruitment Tool

Getting started

LINKEDIN PROFILE:

Name: Use proper name – “SUDEEP UPRETY” or “UPRETY SUDEEP”

not like “SUPERB SUDEEP”, “RONALDO SUDEEP” nor “SuDeeP UpReTY”

Profile Picture:

Profile Summary Sample1:

Sudeep Uprety is an emerging development communications professional with primary expertise in research uptake and communications with specific skills in external communications, fundraising, proposal development, design, write-up and editing of communications materials (policy briefs, research briefs, organisational profiles). Sudeep has also developed experience in handling social media updates to disseminate organisational information - supporting to translate generated evidence into policy and practice. Coming from a diverse academic background in English, Sociology and Conflict, Peace and Development Studies, Sudeep brings in his wide range of academic knowledge, professional experience and personal insights. With work experience in reputed institutions such as Graded English Medium School (GEMS) and currently at Health Research and Social Development Forum (HERD), he has displayed his sound professional skills and commitment towards his work.

Profile Summary Sample2:

KEY ATTRIBUTES ARE:• Twenty-three years full-time experience in health systems and services, health policy and planning, operational research and social development sector in developing country context: • Emerging public health professional with a considerable professional experience in health system, health policy and planning, health service delivery, health research and programme management;• Contributed design of DFID’s support programme to Nepal Health Sector Programme-2, including design of technical assistance to the ministry of health and population Nepal and responsibly managed DFID support to the ministry of health under the health sector programme-1;• Well experienced in health planning and policy in the context of national and international health, with almost two decades of experience in this field; right through paramedic worker to policy contributor most of which, involved in developing, planning and delivering quality health programmes and development of capacity building strategies;

Profile Summary Sample3:

OTHER ESSENTIALS

• SKILLS – first add on your own and then your contacts can also endorse you with certain skills. Most endorsed skills is a reflection of whom you are eg: my skills (self endorsed and endorsed by others are):

Proposal Writing, Research, Qualitative Research, Report Writing, Capacity Building, Policy Analysis, Policy, Grant Writing, Program Evaluation, Program Development

• EXPERIENCE

• EDUCATION

• PUBLICATIONS

• PROJECTS

• CONTACT INFO

USE ADD DETAILS OPTION IN THE EDIT PROFILE

DEVELOPING AND EXPANDING NETWORKS

• Start with People You May Know similar to JOB NATURE, EDUCATION, ORGANISATIONS, PUBLICATIONS. Use CONNECTIONS tab in the home page

• Join discussions and participate in discussions. Use GROUPS sub-tab under INTERESTS tab in the home page

• Write blogs. Read others’ blogs and comment on them. Use PULSE sub-tab under INTERESTS tab in the home page

THINGS NOT TO DO ON LINKEDIN

• BE INFORMAL/CASUAL/FANCY

• OVER-PUBLICISE YOURSELF

• BE OVER ENGAGED ON LINKEDIN - REMEMBER, IF YOU DO GOOD WORK, YOUR WORK SPEAKS AND YOU CAN SHARE IT ONCE BUT DO NOT EXPECT OVER ATTENTION AND PUSH IT TOO HARD

PROFESSIONAL USE OF TWITTER

Connecting with people

Sharing information in real time

Marketing Tool

Educational Tool

Professional name – after signing up, upload a professional photo, choose a username - in your bio, describe about who you are – depends upon your choice, whether you want to give a personal or professional identity to your username and bio, I prefer professional.

Key Messaging is the Key!140 character limit – so we need to ensure what message we want to communicate

Whom to Follow? Why to Follow?Follow influencers (individuals/org) in your area of expertise. Follow to gather insights and info. Follow org for regular updates.

The Hashtag• Thematic attraction. For eg – ethics in #qualitativeresearch

gathers attention of all interested in qualitative research. Too many # is not good. A tweet could have 1-3 # max.

• Also, following up on an event. eg: #NepalEarthquake

Tag individuals/organisations while tweetingWhile tagging, use the username of the individuals/organisations. But remember, tagging should be relevant. Eg: @USAIDNepal for FCHV Survey

Retweets and FavouritesJust like Share and Like option on Facebook. If you read any interesting tweets, click the favourite and retweet option. Generally, retweets are endorsements so be careful while doing retweet. For eg: if any individual writes on Twitter that the government is corrupt and if you retweet that, although that might be true, it would not give a good impression about yourself as a professional.

Direct MessagesTweets are also about sharing link of your work. So, if you need to reach out to influential people, you can direct message your tweet.

WHAT NOT TO DO WITH TWITTER

• Remember -journalists, celebrities, business owners use twitter to make their voices heard – if they are very much active, we need not be the same.

• Interesting conversations take place on twitter – so remember, at office wehave a certain responsibility/tasks to perform. We need to use twitter, twitter should not use us.

• Do not overreact to certain events . rather , if you are too moved by an event, compose yourself and better to write a blog about how you think about that event.

• It’s good to follow influential people/org on twitter but make sure that the ‘followership syndrome’ does not affect you professionally. It will limit your creativity, innovativeness and ability to challenge yourself.

USING FACEBOOK PROFESSIONALLY- Say no to swearing- Like pages of organisations/agencies and share their

events- Do not post photos of informal pictures/updates of

office/professional works: no selfies at official events, no casual gestures

- Form groups of like minded professionals and start discussion; invite others; be regular in updating

- Develop official pages – give as much information as you can to gather attention; be regular in updating

PROFESSIONAL SOCIAL MEDIA PRINCIPLES IN GENERAL• Make yourself recognisable – with the username and bio

• Do not overpost or underpost

• Be polite

• Be formal and less casual

• Don’t exaggerate so much that people start to develop negative impressions about you

• Don’t accuse anyone/any org directly – you can criticise the personality/trait/trend but not directly individuals/organisations

• Remember, social media for many could be just the means and not the ends. So, make sure that you use social media and social media doesn’t use you.

THANK YOU!