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Using social media to advocate
Katie Grady & Annie Baldauf
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Traditionally Where to Find Information:
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• Special Education Today
• Weekly Policy Insider
• CEC Website
• CEC’s Legislative Action Center
• Other CEC Emails
CEC Social Media Channels:
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All are available to you! Follow all social media accounts to have the most
accurate and up-to-date information!
Twitter & Facebook
@CECAdvocacy@CECMembership
@CASECEC
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www.facebook.com/cechq/
https://www.facebook.com/CASECEC/
Spreading the word on Facebook
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Twitter is all about the conversation
Tips to increase your engagement
• Ask important questions. • Tweet about relevant events
and issues. • Don’t be afraid to engage in
what is trending. • Recognize followers or people
that you follow. • Include calls-to-action. • Don’t tweet too much.
When you’re posting, remember these percentages: 20% promotional
and 80% conversational.
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Twitter Tips
Common abbreviations
• RT = Retweet• Ss = Students• Ts = Teachers• ICYMI = In case you missed it• W/ = With• BTW = By the way• TY = Thank you• IMO = In my opinion• CTA = Call-to-action• FF = Follow Friday
What’s trending?
Search & find hashtags!
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How to find your Elected Official?
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• Use the “Find your Elected Officials” tool on the LAC to read profiles and biographies on your members of Congress.
• On the member profile you can find all office locations and phone numbers, Twitter handles, Facebook pages and more!
How to Tweet Members of Congress?
1. Find your Member’s twitter account.
2. Follow the account
3. Like posts, retweet or reply to their posts
4. Tag your Member in your posts!
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Great Examples!
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Great Examples!
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Be an Influence in the Field
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New Followers!!
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Legislative Action Center
Legislative Action Center
Why do we need you?
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• Members not only want to hear from their professional association, but from their peers, YOU.
• Be an example to your grassroots network
• Show them how simple and FUN using social media for advocacy can be!
PULLING IT ALL TOGETHER!
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U.S. Secretary of Education Confirmation, Betsy DeVos
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A total of 27,731 letters were sent from 9,486advocates from CEC’s
Legislative Action Center
Introducing Instagram
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You can now follow CEC on Instagram!
Thank you for your advocacy
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Questions?
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