Using Social Media to Enhance Your Professional Profile

Reed Smith, Gray Digital Advertising Abby Murray, American Board of Medical Specialties

From a Recruiter’s Lens

The number one social media source is LinkedIn and we look at four key areas:

1. Your story a.k.a. your reputation

2. Consistency

3. Believability

4. Accuracy

Your Professional Image

1. Build a compelling profile

2. Make strategic connections

3. Engage and cultivate a network

Build a Compelling Profile

• In what areas/content sectors do you want to create a presence?

• What do you hope to achieve when people search for your name?

• What do you want them to see?

Make Strategic Connections

Engage and cultivate a network

• Join Groups

• Follow Companies

• Like and Comment on threads or

articles

The Unwritten Rules of Engagement Do’s: • Proof your work • Connect and interact • Be genuine in your outreach – standard templates are easily

recognized • Be mindful of the footprint you are leaving • Listen to what others are saying • Be a giver and not only a taker • Be honest and authentic – e.g., use your real name!

Don’ts: • Be inappropriate • Be impersonal • Like everything

Common Profile Picture Mistakes

Cropped and blurry Proportions squeezed

Just a screen grab Subject miles away

Unprofessional photo

Macarthy, Andrew. “10 Examples of Terrible LinkedIn Profile Photos”. www.andrewmacarthy.com. 27 May. 2013. Web. 19 Aug. 2016.

Common Profile Picture Mistakes

Can’t see person’s face Photo not a square

Logo instead of photo Poor lighting

Tiny photo

Macarthy, Andrew. “10 Examples of Terrible LinkedIn Profile Photos”. www.andrewmacarthy.com. 27 May. 2013. Web. 19 Aug. 2016.

Strong Profile Pictures

Summary Blunder

Summary Blunder

Wrong! Right!

Making Connections

Questions and Thank You!