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Using Social Media to Increase Online Donations and Viral Fundraising
Aaron Biddar – VP Sales & Marketing, [email protected]
Jeff Patrick – Founder, Common [email protected]
Presenters
Jeff PatrickFounder Common Knowledge
[email protected]@CommonKnow
Aaron BiddarVP Sales & Marketing ThePort Network
[email protected]@AaronBiddar
ThePort Overview
Social Media Solutions provider focused on nonprofit organizations
Based in Atlanta
Social networking veterans
100+ active communities
Partnerships with leading constituent-management systems
The Company We Keep
Solutions for nonprofits
Increase Advocacy
Boost Online
Donations
Build Thought
Leadership
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
Changing Landscape
Acquisition & awareness
Membership experience
Monthly chapter meetings
Annual events
Books and magazines
Continuous online interaction
Fundraising events online
Creating awareness with pledges
Not that long ago…
Today
Social Media
Social media creates a dynamic community that brings together constituents to deliver
on your mission.
Boost Online Fundraising with Active Donors
20092010
20112012
Goal
Social Media Connects Donors & Creates Advocates
It all leads to an active community
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
CARE Example
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
Sierra Club
ThePort and Common Knowledge built two communities for Sierra Club
Ways to connect
Connect
Actions
Pledges
Recipes
Connect – Student Coalition
Connect
Arthritis Foundation
Arthritis - Sponsorship
Modules
Community Content
LMT Tracker & Widget
LMT Tracker & Widget
Social Networking Widget
LMT Widget creates action and advocacy
LMT Widget can be shared in any social network
Easily share content
Invite the rest of the worldto take action.
UCC Community
Donate
Fundraising integration within online community
UCC Groups
CARE – Promoting Advocacy
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
Leverage intelligence to empower development
Integration Partners
Data Integration
Community member activity tracked in your member-management database
Encourage community members to take action, become involved
Anyone that fills out a registration or comment form can be added to database
Single Sign On
ThePort Shares Data
Constituent-Management Integration
Database & Profile
Community & Database
Customer Successes
ACHE (American College of Healthcare Executives)
– Goals: Wanted to develop and launch a unique online exam community that would help healthcare executives prepare for the Board of Governors Examination in Healthcare Management.
– Why ThePort: Chose ThePort to integrate social media tools for knowledge sharing, real-time study groups and open-topic discussion
– Results: ACHE now offers its affiliates a dynamic, energized web presence with a clear focus on learning and service to members, enabling it to retain a wider, more active and enthusiastic base
Customer Successes
Buffini & Company
– Goals: Leverage philosophy that ‘networking is everything’ – train real estate agents to utilize online networking to connect with a wider variety of like-minded individuals and break down the constraints of geography
– Why ThePort: Saw the power and flexibility of ThePort platform to harness their unique look and feel and make their vision a reality
– Results: Within three days of launching, the Buffini community easily rose above 2,000 users, and has continued to grow exponential. Now more than 6,000 members!
Customer Successes
RFMA (Restaurant Facility Management Association)
– Goals: Help restaurant professionals share best practices to improve effectiveness and value; Provide a community for interactions between members and restaurant product and service vendors
– Why ThePort: RFMA has a staff of only two – wanted a platform with simple-to-use and robust community-management tools
– Results: Launched in January 2009 – 1/6 of all members already active (as of mid-March 2009)
Customer Successes
CARE
– Goals: Increase Member Interactions and Engagement: Increase Support of CARE Cause
– Why ThePort: CARE selected ThePort because its leadership recognized that ThePort’s social media suite furnished the most comprehensive Web 2.0 platform and the broadest functionality to keep pace with CARE’s growing needs.
– Results: Thousands of engaged members, message reaching thousands more, increased fundraising
– 3,800 Members
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
Using Social Media to Increase Online Donations and Viral Fundraising
Aaron Biddar – VP Sales & Marketing, [email protected]
Jeff Patrick – Founder, Common [email protected]
