Using Social Media to Market IBA - Faculty of Computer Science

Social ComputingRabia SiddiquiAdiya Amjad

Obaid UsmaniFatima Tufail

Branding IBA FCS• Create a positive brand image in the minds of

prospective students• Develop a tagline – “Educating to excel”

• Identify the target market– A-levels/Intermediate Students– Students planning to Masters in CS

• Our aim is to make CS as a first choice of students

Why choosing Facebook primarily to revive IBA FCS’s social media presence

• Reach: All stakeholders who are on Facebook can connect to IBA FCS’s page.

• Sharing Content: Sharing content on Facebook is the very simple and easy.

• Awareness: Facebook can be a great resource for generating brand awareness for IBA FCS. Since Facebook is becoming popular amongst various age demographics and can be a create interception point for building relationship with students, faculty and alumnus.

• Students/ Alumnus & Faculty Engagement: By using Facebook applications can be a great way for communicating the events which take in IBA.

• Drive Web Traffic: Facebook can act as a portal point for driving traffic to IBA FCS’s site and other online properties.

• Exposure: Facebook enables to get the word out about offerings and services.

• Direct Interaction

Platform for students to interact & collaborate

• Share small but important tips regarding programming.• Students can create a thread to discuss their problems.• Co-creation of ideas.• Interacting with students of different

universities/institutes.• Talk about the final year projects with those alumnus

who already have done it.• Display final year projects.

User Interactivity through Social Media

• Dedicated administrator who manages the page

• Update it 3-5 times a day.• Content should be made in accordance with

the target audience• Interestingly informative• Every query and comment should be

addressed within 6 hours

Our Strategy?

1. How to keep the page active2. Consistent user participation3. How to sustain the page

Virtual Competitions

• IBA FCS should hold a series of different virtual competitions every month ranging from big to small– Run a FCS blog: Users will be asked to run a blog on

Computer science. The blog that is most active and has informative articles will get prize money up to PKR 50,000 and special recognition by IBA FCS.

– Quiz Competition: FCS shall hold a series of quiz competition every week related to computer science. The winner of each competition shall get a book or gift voucher.

Testimonials from Employers

• Testimonials from employers will help build credibility of the department.

• Would create more activity on the FCS page. HOW? Let me explain!

Video Tour

• Just plain photographs gives the real feel, but EXPERIENCE it through a Virtual Tour!

• A walkthrough in the corridors of the IBA, the labs, libraries, auditoriums, offices, classrooms, activity centers, cafeteria – everything.

• A virtual campus tour

Interactive Games• Online interactive games by FCS students• Two types of games:– IBA related games– Entertainment

Podcasts from Alumni• Create a series Alumni Podcasts of FCS Department• How their education is impacting their professional

life greatly.• Interactive and interesting videos will serve as a

testimony of IBA FCS Dept

Webinars & Tutorials

• Convenient channel to give knowledge.• May also have user interactions.• A useful tool for creating a good reputation.

Online Advertisements

• Online ads are cheap and effective. • An intelligent way to capture attention of your

target market.• Ads would attract more people on the IBA FCS

page.– These ads direct the users to the fan page so that

you can interact with them easily.

Comments Policy

• Encourage the reader to comment, debate and even disagree

• Convey a sense that all voices are heard, valued and equal members of the blog community

• Outline comment ownership and liability.• Define what would be considered

disrespectful

• State rules for how links will be treated• Define what would be considered spam• Set expectations for comments that will be

edited or deleted

Performance Monitoring of the Page

• Number of fans• Monthly active fans• Number of comments made by the page• Comments and likes on those comments• Unprompted fan comments, plus their likes

and subsequent comments

• Amount of negative comments and their likes• Amount of page views• Amount of tab views• Unsubscribers from the page• People who have hidden your pages stories from

their newsfeed• Note & explain any peaks and troughs in numbers

where possible (e.g. severe weather, time of the year etc)

E-Vites to events

• For all the society events of IBA like Alumni Dinner, Carnival, Bake Sale, Welcome, Farewell etc., there should be e-vites. They can be in scanned card format, through Facebook event pages and alike. Through this, it will come up more on the cyber space.

Downloads for desktop & mobile devices

• IBA logos, pictures, designs that students make, should be available for download for purposes like wallpapers and screensavers.

Watch online – coronation, night matches, events…

• Live streaming should be made available of all major events that take place, such as the IBLC, Carnival, night matches, farewells, welcomes, etc.

• This will give an opportunity to all web users to really see how these events are like, and participate in them virtually.

Videos on YouTube

• IBA FCS should post the main events’ videos on YouTube for global reach. Also, students should post their personal fun-times events in college, with their friends and class mates.

Photo galleries on Flick

• Photograph albums should be created on Flickr that could be seen by the public. This would give them a concise visual experience of the campuses, main events etc.

JazakAllah!