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What REALTORS® should know about the Find a Home Search

• Get exposure on the entire realtor.com® network, which includes our suite of mobile apps.

• Realtor.com® provides consumers with the most accurate U.S. residential listings.1 The accuracy of realtor.com® is based on its unique, direct relationships with more than 800 multiple listing services (MLSs) that provide consumers with 98% of all for-sale properties listed in the U.S. The powerful combination of comprehensive information updated every 15 minutes allows consumers using realtor.com® to make smart home buying and selling decisions.

• Realtor.com® downloads basic listings from MLSs at no charge to REALTORS® within 1-2 business days after they are entered into the MLS. Most listings are updated within 15 minutes, with the remainder being updated several times a day.

• Consumers can use a variety of methods to pinpoint homes that match their search criteria including location, price, bedrooms, bathrooms, etc.

• It’s important to understand how the Find a Home Search works to:

• See how your property is being displayed on realtor.com®

• See how the competitive listings in your area are displaying on realtor.com®

• Maximize exposure to your listings with effective information display designed to attract more buyers

• Better understand how to explain your realtor.com® internet marketing strategies to your sellers

How ShowcaseSM Listing Enhancements Impact Find a Home Search:

ShowcaseSM Listing Enhancements enable you to make your listing stand out from other listings by adding:

• Agent contact information • A featured tour

• A custom property description • Open house alerts

• A listing video

ShowcaseSM Listing Enhancements:

• Enable you to enhance your listings in minutes

• Allow buyers/sellers to preview up to two of your other listings

• Allow buyers/sellers to click to your website from each listing

• Allow you to view reporting on your listings. In addition, you have the ability to send your seller a report on the positive effect of your marketing efforts on their listed property.

•Emailleadnotificationswithappendedinformationtomakeinitialcontacteasier.

1 Realtor.com® provides the most accurate view of the market for MLS-listed, for-sale properties by showing more of such properties for sale than docompeting national real estate portals.

Using the realtor.com® control panel

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Access and login to your realtor.com®

control panel

WearecontinuallyimprovingyourControlPanelexperience.Thefirstpage you see is the login page, which makes it easy to navigate the ControlPaneltoupdateyourprofile,enhanceor view your listings, learn about solutions you can purchase, and get access to free education.

• Hover over the Log In link in the upper right corner on the homepage of realtor.com® and choose For Agents: Log In. Or, you can go directly to http://solutioncenter.realtor.com.

• Select the State and Name of your MLS. Enter your MLS ID and realtor.com® password. Click on the red “Log In” button.

• Review the Terms and Conditions and click “I accept” to accept them.

• A message may appear prompting you to enter your NRDS ID (located on your National Association of REALTORS® membership card). TheNRDSIDiscriticaltoclaimingyourprofileonrealtor.com®. You can also add your NRDS ID from the Manage Account link under your name.

NOTE:ThefirsttimeyouloginyoumaybepromptedtoaddaSecurityQuestionandAnswer.

Product Setup

Click the edit photo link to add your photo. Browse to the appropriate directory to select your photo. The recommended agent photo size is: 80w x 120h pixels. Click Save.

Click the edit product business card link and edit or add your name/team, slogan, website URL (be sure to include http://) and up to three phone numbers by typing them into the text boxes and choosing an appropriate label. This info will appear on multiple pages throughout realtor.com®. Click Save.

Click the edit broker information link, if needed, and edit as appropriate. This is also where you can edit the OfficeName.

Click edit email andentertheemailwhereyouwouldliketoreceiveconsumerinquiriesintheConsumerInquiryEmailfield.Click Save. NOTE: Other realtor.com® solutions may require additional emails.

ShowcaseSM Call Trackingisautomaticallyconfiguredwhenadirectdialnumberisavailable.Pleaseconfirmthatyourcontactnumber is correct. If this is not the case, select the “Track inquiries using a custom toll-free number” checkbox and then select a phone number you would like your consumer inquiries to be redirected to. Click Save.

To set up Lead Alert Text Message Notifications, clickedittextmessagenotifications.Selectthe“Sendmeleadalertnotificationstomymobilephone”checkboxandthenenterthemobilenumberyouwouldliketoreceivethetextmessageswhen you have lead inquiries. You can also determine the daily timeframe in which you would like to receive your text lead notifications.ClickSave.Note:Messageanddataratesmayapply.

Click the edit locations & neighborhoods link. The primary marketing zip/postal codes you enter will determine where consumerscanfindyouandinwhatareasyouareeligibleforcourtesyleads.Forexample,makesurethezipcodesyouenterarefivedigitslongandareseparatedbycommas.

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Profile ManagerBuild repeat and referral business. Ifyouhaven’tdonesoalready,claimyourAgentProfilefromrealtor.com®. Use this tool to manage what people learn about you on realtor.com® and from social media. Some of your information maybepre-filledbasedonresponsesfromtherealtor.com® Product Setup. Add your best phone and email contact details. Let people know a bit about you; professional title, specialties, zip codes you serve, years of service, website, short bio. If you have active listings, check“Displaymylistingsonprofile.”ThenclickSave.

Designations,CertificationsandLanguagesareautomaticallyimported from your National Association of REALTORS® membership. To change your information, log into http://realtor.org. Note: DesignationsandCertificationsareaddedtoyourmemberrecordthroughtheorganizationthatissuedthedesignation/certification.Ifthere is something missing, you will need to contact the organization thatissuedthedesignation/certification.

Edit the Recommendations section by clicking the appropriate link. Add some recommendations you have already received. Send an email to past clients to get recommendations. You’ll be able to review and approve each recommendation before posting.

Edit Blogs & Social section by clicking the appropriate link, adding the web address for your Blog, Facebook, LinkedIn®, Twitter, and/ or Foursquare accounts, then saving changes when complete.

Manage Listings: Edit a Listing

• Click on the menu option Manage Listings.

• Click on the listing you wish to edit and select Edit Listing.

• All of the enhancement tools will be listed.

Video Tours:

• Click Next to upload a video for this listing choose the appropriate template (viewer size)

• Click the Browsebuttonandlocatethevideofileonyourcomputer

Acceptable formats include:

–AppleQuick-Time5,6,and7(.mov,.qt) –MPEG-1(.mpeg, .mpg)

–Mobile(.3gp) –MPEG-2(.mpg2)

–WindowsMedia7,8,9,and10(.wmp) –MPEG-4(.mpg4)

–FlashVideo(.flv) –AVI(.avi)

Click the Upload Filebutton(maximumfilesizeis1GB)

Virtual Tours:• Enter the url for the virtual tour of this property. Click “check url”toconfirmlink.

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Manage Photos:

• To add or change the photos for this listing, click on Manage Photos

• Click Upload New Photos and click Browse to locate the photos on your computer

•PressCTRL-AtoselectallthephotosinthecurrentfolderorpressCTRLclicktoselectspecificphotos. Click Open. The recommended photo size is 460w x 345h pixels or greater, maintaining the aspect ratio.

• Click Upload

• Addphotocaptionstoeachphoto,asdesired(160charactersmaximum)

• Click Save Changes

Text Descriptions:

• Click Text Descriptions to add your custom property description (up to 2,500 characters)

• Click into the realtor.com® description box and enter your custom text

• Check the box for Listing Details Page. The entire description appears on the Listing Details Page when consumers view your listing from the Find a Home Search on realtor.com®

• Click Save

Headlines:

Add up to two headlines to your listing. If you have two headlines on a listings, the headlines will automatically fade back and forth on the Listing Detail Page of realtor.com®.

• Click Headlines

•ClickinHeadline1fieldandenterupto50characters

•ClickinHeadline2fieldandenterupto50characters

• Click Save

Special Message Box Text:

Use this feature to deliver your personalized message, just below your business card, to people who view your listing.

• Click Special Message Box

• Click in the box and enter up to 255 characters

• Click Save

Open Houses:

• Click Open Houses

• Click Add an Open House Date

•FillinallfieldswiththeappropriateinformationandclickSave

•ConfirmtheListingLocationandclickSave Location Changes

• You can add up to 5 open house dates for each listing

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For assistance or more information call800.878.4166

Viewing/Using the Reports

• Click Reports u Manage Emailed Reports section to preview and then send/ schedule the report. This information can also be used in a listing presentation to show prospective clients your effective internet marketing techniques.

• Use the Schedule option to send recurring, auto-emailed reports to your home sellers.

• There are also reports for agents’ review that illustrate how inventory as a whole is performing.

Logging out of the Control Panel

• Click Sign Out in the upper right corner of the Control Panel located in the menu when you click your name.

REALTOR® and realtor.com® are trademarks of the National Association of REALTORS® andare used with its permission. All other trademarks used herein are the property of Move, Inc.

© 2015 Move Sales, Inc. All rights reserved. 10595CA

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