Using the NHBC logoLogo artwork and guidelines

NHBC logo guidelinesYour guide to downloadable files and size usage

ContentsUsing the NHBC logo 1

Colours 2

Layout 3

Logo sizes for print 4

Incorrect uses of the NHBC logo 6

Guide to file formats 7

Files for print 8

Files for screen and digital media 9

Using the NHBC logoNHBC registered builders and developers are entitled to use the NHBC logo on their stationery and advertising, including letterheads, site boards, websites, brochures and vans. The NHBC logo lets your customers know that you are registered with NHBC and, when building new homes, that you agree to comply with our Rules and Standards.

This document contains information on the current NHBC logo. Any old versions of NHBC logos that you may have should no longer be used. To ensure the NHBC logo is only available to registered builders and developers, it is not possible to download the logo from our website.

NHBC Pride in the Job winners are permitted to use a special version of the logo only available to award winners. This can be obtained from NHBC Events on 01908 746726.

page 1 of 9

If you experience any problems or require further information, please contact Design and Production on 01908 746717.

Coated paper This would include brochures, flyers and any professionally produced/printed marketing materials with a gloss/silk finish.

Uncoated paper This would include stationery and any desktop-produced printed materials with a matt finish.

ColoursThe NHBC logo is made up of two colours: blue and red. There are two versions of this logo, one for coated paper and the other for uncoated paper. Deciding which type and finish of paper to use for a print job is very important and can drastically affect the way a printed logo appears.

When signage or stationery is professionally printed, the supplier will be able to advise you which type of paper is being used, and therefore which logo should be selected.

Colour breakdowns are shown below. They can be used with the Pantone colour system, or, where this is not practical (e.g. in digital printing), with the 4-colour process (CMYK). The logo can also be reproduced in single colour, mono black. Reproducing the NHBC logo in any other colour is not permitted and is a breach of NHBC copyright. Permission should be sought to use the logo in any other application.

Blue 50%

Blue 100%

Red 100%

Two colour logo

White 100%

White 100%

Mono white logo

Black 50%

Black 100%

Black 50%

Mono black logo

page 2 of 9Back to contents page

Note: The colour shown throughout this guide has not been evaluated by Pantone® for accuracy and may not match the PANTONE MATCHING SYSTEM® (PMS). Consult current Pantone® publications for accurate colour.

Colour values

NHBC Blue NHBC Red NHBC Blue tint

PANTONE (coated): 7546C 207C 7546C (50%)

PANTONE (uncoated): 296U 207U 296U (50%)

CMYK: 71, 43, 23, 63 0, 100, 47, 25 34, 14, 11, 32

RGB: 29, 46, 63 167, 2, 64 114, 134, 145

LayoutThe NHBC logo should only appear in the configurations shown below. To ensure consistent and accurate reproduction, the logo should only be reproduced from the master artwork. Our logo must never be redrawn in any way.

The words ‘Registered’, ‘Registered builder’, ‘Registered developer’ or ‘Registered number xxxxx’ may be placed below the logo. You should not add any other text underneath the logo. The text font is Arial, the font size should be kept in proportion to the logo and must not extend beyond the total width of the logo.

Registered number XXXXX

page 3 of 9Back to contents page

Size guide

n A7 and A6: 22.5mm x 10mm

n A5 and A4: 27mm x 12mm

n A3: 36mm x 16mm

n A2: 45mm x 20mm

n A1: 54mm x 24mm

n Pop-up stand: 230mm x 102mm

A7 and A6

22.5mm x 10mmA5 and A4

27mm x 12mm A2

45mm x 20mm A1

54mm x 24mm

A3

36mm x 16mm

page 4 of 9Back to contents page

Note: We would be happy to check the incorporation of our logo on your artwork. Please email a pdf to production@nhbc.co.uk

Logo sizes for printTo ensure legibility and quality, the logo should be reproduced no smaller than 27mm x 12mm (including the keyline) on standard A4 and A5 literature and brochures.

The NHBC logo has been created with a white keyline so that it can be used on a dark background. Because the keyline is not visible against a white background, such as letterheads or compliment slips, the visible logo will always appear slightly smaller.

The minimum space around the logo – a third of the logo height – must not be encroached upon by any other text or design. The only exceptions to this are the layout examples on the next page.

NHBC branded merchandise and promotional materials are available at www.nhbc.co.uk/Builders/Shop/. 27mm

12mm

Minimum exclusion zone is 1/3 of total height of logo including the white keyline.

A4 Letterhead

27mm x 12mmA7 Business card

22.5mm x 10mm

Pop-up stand

230mm x 102mm

Application of logo and positional guides

A5 Compliment slip

27mm x 12mm

page 5 of 9Back to contents page

A4 Brochure

27mm x 12mm

Incorrect uses of the NHBC logoThese are examples that illustrate common misuses of the NHBC logo.

Always use the logo artwork provided by NHBC.

DO NOT distort logo in any way. DO NOT crop the logo in any way. DO NOT change any of the

colours in the logo.DO NOT distort logo in any way.

On a coloured background,

the text MUST be white.

On a white background, the text

MUST be NHBC blue.

DO NOT move text position.DO NOT add an image behind logo.

DO NOT try and recreate the

NHBC logo using fonts.

NHBCApproved

DO NOT add any other

text to the logo.

Incorrect use of the NHBC logo within text The logo should never be used as a substitute for the letters ‘NHBC’, or as text within a sentence, strapline or body copy. The logo should not be linked or combined with any other symbols or lettering. For example, it is not permitted to state:

‘XYZ company is pleased to be working in association with ‘. Instead use ‘XYZ company is pleased to be working in association with NHBC’.

page 6 of 9Back to contents page

Guide to file formats The master logo artwork has been provided in four file formats. You should choose the format that best suits each usage requirement.

.EpsEps is a vector file that allows the user to rescale the size of the artwork without losing resolution quality. This is ideal to supply to a designer for use on stationery, brochures and exhibition stands. Eps files are supported by all Microsoft Office applications (including PowerPoint and Word).

.JpgJpg is a compressed file allowing a trade-off between storage size and image quality, with little loss in the latter. This format is not suitable for rescaling without loss of quality, therefore should only be used in an application when an eps cannot.

.Gif and .PngGif and png files are compressed using a lossless data compression technique to reduce the file size without degrading the visual quality. This is ideal for use on the web and emails.

All files are contained within the ‘NHBC logo files’ folder.

page 7 of 9Back to contents page

Files for print Eps files cannot be opened by some programs, for instance WordPad for the PC, in this case a jpg can be used.

NHBC

NHBC_CMYK.eps

NHBC_CMYK.jpg

NHBC_PANTONE_COATED.eps

NHBC_PANTONE_UNCOATED.eps

NHBC_GREY_BLACK.eps

NHBC_GREY_BLACK.jpg

NHBC registered developer

NHBC_RD_CMYK_BLUE.eps

NHBC_RD_CMYK_BLUE.jpg

NHBC_RD_PANTONE_COATED.eps

NHBC_RD_PANTONE_UNCOATED.eps

NHBC_RD_GREY_BLACK.eps

NHBC_RD_GREY_BLACK.jpg

NHBC registered builder

NHBC_RB_CMYK_BLUE.eps

NHBC_RB_CMYK_BLUE.jpg

NHBC_RB_PANTONE_COATED.eps

NHBC_RB_PANTONE_UNCOATED.eps

NHBC_RB_GREY_BLACK.eps

NHBC_RB_GREY_BLACK.jpg

NHBC registered number

Registered number XXXXX

NHBC_RN_CMYK_BLUE.eps

Registered number XXXXX

NHBC_RN_PANTONE_COATED.eps

NHBC_RN_PANTONE_UNCOATED.eps

Registered number XXXXX

NHBC_RN_GREY_BLACK.eps

NHBC_RD_CMYK_WHITE.eps

NHBC_RB_CMYK_WHITE.eps

Registered number XXXXX

NHBC_RN_CMYK_WHITE.eps

page 8 of 9Back to contents page

Files for screen and digital mediaWhere you will only be displaying the logo on screen, i.e. PowerPoint presentation, an eps can be used. For the best clarity, the NHBC logo artwork should not be rescaled in gif and png file formats.

NHBC

NHBC registered developer

NHBC_RD_RGB_BLUE.eps

NHBC_RD_RGB_BLUE.gif

NHBC_RD_RGB_BLUE.png

NHBC_RD_RGB_WHITE.eps

NHBC_RD_RGB_WHITE.png

NHBC registered builder

NHBC_RB_RGB_BLUE.eps

NHBC_RB_RGB_BLUE.gif

NHBC_RB_RGB_BLUE.png

NHBC_RB_RGB_WHITE.eps

NHBC_RB_RGB_WHITE.png

NHBC web domain

NHBC_WWW_RGB_BLUE.eps

NHBC_WWW_RGB_BLUE.gif

NHBC_WWW_RGB_BLUE.png

NHBC_WWW_RGB_WHITE.eps

NHBC_WWW_RGB_WHITE.png

NHBC_RGB_88X39px.eps NHBC_RGB_88X39px.gif

page 9 of 9Back to contents page

NHBC, NHBC House, Davy Avenue, Knowlhill, Milton Keynes, Bucks MK5 8FPTel: 0844 633 1000 Fax: 0844 633 0022 www.nhbc.co.uk

NHBC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

This leaflet has been printed on material which is produced from well-managed forests and is fully recyclable and biodegradable, ECF (elemental chlorine free) and is made to ISO 14001 Environmental Certification.

H310diii 09/14