Using the POST Model

4 June 2015

*Social Media Strategy Workbook

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People

• What kind of clients and prospects do you have? How do they behave online? What is their personality type? For determining your target group, there is a reference to the Social Technographics Profile.

Objectives

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own text. • This is an example text.

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Strategy

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text. • This is an example text.

Social Media Strategy Workbook

Bottom Line: Apply Forrester Research’s Social Media POST model to map out a Social Media Strategy.IdeaUse the bottom line to frame your 140 character statement.

Apply POST model to develop a Social Media Strategy.

People

• Advantages• Experience, knowledge • Unique caracteristics• Resources• Geographical advantage, location• Competence, capabilities• Quality, reputation

Objectives

• Strategic alliances, partnerships• Product development• Import, export• Innovation an technology development

Technologies

• This is an example text. • Loss af alliances and partners• Price infaltion/deflation• Strong competition• Competitors new products and innovation

Strategy

• Disadvantages• Gap in experience, knowledge • Financial aspects• Reliability and trust• Loss of key staff• Geographical factors

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TO

POST ModelSocial Media Strategy Workbook

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People

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People

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People

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People

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People

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People

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People: Demographics, Type...Social Media Strategy Workbook

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Objectives

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Objectives

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Objectives

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Objectives

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Objectives

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Objectives

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Objectives: Goals, milestones, outcomesSocial Media Strategy Workbook

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Strategy

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Strategy

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Strategy

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Strategy

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Strategy

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Strategy

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Strategy: Relationship; reaction; motivation

Social Media Strategy Workbook

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Technologies

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Technologies

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Technologies

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Technologies

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Technologies

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Technologies

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Technologies: Campaign; Blog; Informative...

Social Media Strategy Workbook

P SO TPeople

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Strategy

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Objectives

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Technologies

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People

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Strategy

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Objectives

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Technologies

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Before

After

POST Differentiators (Before/After Campaign Impact Analysis) Social Media Strategy Workbook

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Current Profile

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own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Goals and project plan: Profile

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own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

PeopleSocial Media Strategy Workbook

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Opportunities

Current Opportunities

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own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Goals and project plan: Opportunities

• This is an example text. • Go ahead an replace it with your

own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Social Media Strategy Workbook

Strategy

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Current Strategy

• This is an example text. • Go ahead an replace it with your

own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Goals and project plan: Strategy

• This is an example text. • Go ahead an replace it with your

own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Social Media Strategy Workbook

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Technologies

Current Technologies

• This is an example text. • Go ahead an replace it with your

own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Goals and project plan: Technologies

• This is an example text. • Go ahead an replace it with your

own text. • This is an example text. • This is an example text. Go ahead

and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Social Media Strategy Workbook

P S

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Summary

POST summary

• This is an example text. • Go ahead an replace it with your own text. • This is an example text. • This is an example text. Go ahead and replace

it with your own text. It is meant to give you a feeling of how the designs looks including text.

• This is an example text. Go ahead and replace it with your own text

• This is an example text. Go ahead and replace it with your own text

Social Media Strategy Workbook