Using the Power of Video to Streamline Your Business

Brought to you by:

Presented by:

Daimon ElliottAssociate Broker/Managing Partner

Colorado Springs, CO

Our View

As well as….

Marketing/Showing Videos

Move Out Inspections/”How To” Videos

Marketing Your Company

Conclusion

Overview

Video Tour-should showcase and highlight amenities and give prospective tenants a general layout and scale of the property

Reduce unnecessary showings-always suggest viewing a tour prior to scheduling a showing

Attract tenants who may not be able to physically view the property-”sight-unseen”

Adds value to your service in the eyes of the owner

Marketing/Showing Videos

#1 area that we have found—it cuts down your showing time

Prospective tenants are always advised to look at the video tour first. This should be a part of your pre-screening questions

Ensures that showing appointments are effective and worth our time spent out of the office

Marketing Videos Cont.

Guided Tour

◦Add captions to accentuate the tour◦Easy to enter facts in during presentation

that you may have missed

◦Gives a great perspective for the viewer◦Recommend for your middle larger homes

◦Requires 2 people (guide and

videographer)

Types of Video Tours

Narrated Tour

◦ Easy to do with 1 person

◦ Can be done at the same time as a showing

◦ Does not give the viewer the same perspective since there is not a ‘guide’

◦ Better for smaller homes, you don’t want to accentuate how small it is with a guide.

◦ Need a tripod or place to set camera to do the intro. and/or conclusion if you want to be on-screen *intro. and conclusion shots can also be done in your office

Types of Video Tours Cont.

If a picture is worth a thousand words, a video is worth a million!

Faster & more efficient. Catch things a still camera can’t. Spatial orientation-how large is the scratch, how big is the stain

Keep in touch with owners-Show them the video (OR NOT depending on how wrecked it is)

Hold tenants responsible for damages and prove it!

Cost cutting benefits-Save paper and time

Move Outs. Why video over pics and written reports

Start on the exterior and begin by videoing your phone.

Very important to capture something that updates time

automatically. Narrate address, date and time as well

Capture lawn, driveways, garage door, doors, fences

Cut video and continue inside. Keeps clips from being too

long. Cut video after each level

The Process

Pre-walk the property inside. This speeds up the process and helps the video become less clunky. Test all blinds, windows, cabinets, drawers, garbage disposal, doors, garage door. Check for cleanliness

Make notes as you walk the property so you can narrate findings. Leave drawers and cabinets open that need cleaning

Begin in the entry and narrate as you proceed through the home. Go slow!!! (you never know when you need to see one specific area in passing)

The Process

Capture wall, floor, ceiling condition. Outlet and switch covers, blinds, windows, doors front and back. Hardwood floors can be a bit tricky but most good cameras can pick up scratches. If you have a hard time adjust your angle and this may help the camera focus

Kitchens: Capture appliance faces for scratches, dents, dings, burns. Check fridge drawers and shelves. Get counters, linoleum, tile etc. Run appliances to ensure proper operation. Begin this on pre-walk and narrate findings as you proceed through the area

Capture any paint flashing

The Process

Check toilets and drains for clogs and demonstrate on video

CO Detectors!!!!!!!!!! Furnace filters Water heaters for leaks Sprinkler clocks Any items an owner leaves behind; Lawn

mowers, furniture etc. Keys, mail keys, garage door openers if left at

property. Video black light test results

The Process

Narrating is very important. Mention odors, general condition of each room, repairs that will be needed for move-in

Go slow and look twice! I have overlooked a cracked door and then taken a closer look to find it

Spend time getting good footage of damaged items

When uploading to YouTube mark unlisted so that only people you give the link to can have access

Video the end time upon completion Make notes to submit proper work orders

Helpful Tips

Our “How To” videos include:

-how to drain your sprinkler back-flow valve

-how to prep for surrendering property (cleaning)

-how to spackle

-how to paint to avoid ‘flashing’

“How To” Videos

FREE Advertising! Promote yourself

Connect with your clients before you meet them. Put a face with the name

Search engine optimization and web exposure (Google owns YouTube)

We have over 12,000 Views in 4.5 Yrs. 283 Views in the last 30 Days. Sprinkler Drain video has over 1800 views alone. Views grow exponentially as you add more videos.

Build your company’s brand

Promoting Your Business

Create a YouTube account

Attract “Fans”

Get people to “Like” your videos. Post links to your videos

on Facebook and Twitter

Ask your clients (friends, family, vendors, etc.) to

“Subscribe”

Attracting Viewers

Good HD Camera, DON’T BE CHEAP. HD picks up higher quality but takes up a lot of space.

Good light source: Flash, built-in light for camera. Better cameras may have one or provide port for external light and microphone

You can get a good camcorder for $600-$1100

Short videos can be done on any Smartphone

Ruler or tape measure Laser Pointer-point out things you can’t physically reach YouTube Account External Hard Drive for storing

Different Tools

My Contact Information

Daimon Elliott D.Elliott@falconprops.com719-323-6501 Ext. 102 Officewww.falconprops.comYouTube ChannelFalcon Property Solutions

Final Thoughts/Questions