Using the Trivia Game Template

Using the Trivia Game Template

• Copy the PowerPoint presentation to your hard drive.

• Open the file in Microsoft PowerPoint.– Go to Slide #3– Copy the slide as many times as you need it.

• Enter question text into the question entry area.

• Enter the answer text into the answer box.– Do the same for all remaining slides.

• Delete Slide #1 (this slide) when you are done.

• Save the file when you are done.

3.01 – 3.04QUIZ TRIVIA

Click for Question

An important part of target marketing in the

sports and entertainment industry involves appealing to

potential customers who have

Disposable income

3.01 - Click for: Answer and next Question

What form of advertising involves a company paying an

athlete to appear in a televison commercial or

newspaper ad?

Endorsement


The part of a print advertisement that is

noticed first by readers is the

Illustration


direct-mail marketing campaigns should have

a:

Call to Action


What should a sports or entertainment event do in order to

be successful (what marketing does)?

Satisfy customer

needs3.01 - Click for: Answer and next Question

Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of

a

Niche Market


When a sport marketer considers factors such as lifestyles and interest

levels in a specific sport, s/he is segmenting a market on the basis

of

pyschographics


The group of ALL potential customers would be considered a:

market3.01 - Click for: Answer and next Question

South Charlotte Weekly only distributes their newspaper to

people in the South Charlotte, NC region. This would be an example of which market segmentation:

geographic

3.01 Click for: Answer and next Question

If a company chooses to market to people based on religion or ethnicity,

this would be an example of which market segmentation

Demographic

Click for: Answer and next Question

Dick's Sporting Goods focuses their marketing efforts based on a

consumer's activities, interests, and lifestyles. This is an example of

which market segmentation:

Psychographic3.01 - Click for: Answer and next Question

Seth is calling people to ask for donations for his political party. He

only calls people who share the same opinions as he does. This is an

example of which market segmentation:

Psychographic


Matthew buys Air Jordans because he believes that he will be able to play

basketball as well as Michael Jordan. This is an example of which market

segmentation:

Behavorial

3.01 -Click for: Answer and next Question

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising

media should the business consider using?

Stadium Signage


When a performer expands into international markets, an important

consideration for his/her promotional efforts is that it is often necessary to

Adapt3.02 - Click for: Answer and next Question

What form of advertising involves customers sharing their positive

experience with a good or a service

testimonial


What form of advertising is used to sell the reputation of a company, NOT a

specific product (ex: NBA Cares)

Institutional


Advertising used to sell a specific good or service

Product Promotion


Using social media, like Facebook or Twitter, to advertise a product is

Onlinemedia


Advertising that is distributed directly to the potential customers through the mail

is:

Direct Mail


Signs, billboards, airplane banners and stadium signage are examples of

Out of Home Media


When Arm and Hammer advertises that its baking soda gets rid of odors in

refrigerators, its ad copy is pointing out the product's

Uses3.03 - Click for: Answer and next Question

Advertising copy that states "Only 3 days left" is trying to

Encourage Action


What best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:

Direct Marketing


A characteristic of most online banner advertisements:

Interactive


Sponsoring a website is an example of _______ advertising:

online3.04 - Click for: Answer and next Question

To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans

to send advertising messages to past guests via their cell phones. Each message will contain a brief video

showcasing new features and services that the hotel offers. Which type of mobile messaging service should

Wilmer's use?

MMS3.04 - Click for: Answer and next Question

Text Message with Coupon is a ______ advertising strategies

mobile3.04 - Click for: Answer and next Question

A business places a matrix on a promotional sign that potential customers

can scan with their smartphones. After scanning the matrix, potential customers

have digital "coupons" in their smartphones, which they use to obtain

discounted products at the point of purchase. This form of mobile advertising

involves the use of

QRCode


Sport/event industries often use the electronic media to

Motivateto buy


How does a professional sports team earn revenue when it permits games to appear

on television?

SellingBroadcast

Rights3.04 - Click for: Answer and next Question

To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online

simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing

industry is referred to as

FantasySports


HTML is visible to search engine ___________:

Spiders


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Using the Trivia Game Template