Embed Size (px)
Citation preview
Intel Confidential
Using Using WiWi--FiFi and and WimaxWimax to to bridge the digital dividebridge the digital divide
HeeHee Sung LeeSung LeeDirectorDirector
Asia Pacific CommunicationAsia Pacific CommunicationMarketing & SalesMarketing & Sales
Intel CorporationIntel Corporation
Sept 11Sept 11, 2004, 2004
Intel Confidential
AgendaAgenda
!! Intel in CommunicationIntel in Communication!! BBroadbandroadband WirelessWireless!! SummarySummary
Intel Confidential
Intel in CommunicationIntel in Communication
Intel Confidential
Sales & MarketingSales & MarketingGroupGroup
P. Pollace/M. SplinterP. Pollace/M. Splinter
Intel CapitalIntel CapitalL. VadaszL. Vadasz
Finance &Finance &Enterprise ServicesEnterprise Services
A. BryantA. Bryant
Intel Legal TeamIntel Legal TeamT. DunlapT. Dunlap
Technology &Technology &Manufacturing GroupManufacturing Group
B. Baker/S. ChouB. Baker/S. Chou
Corporate Technology Corporate Technology GroupGroup
P. GelsingerP. Gelsinger
Board of DirectorsBoard of DirectorsChairman: A. GroveChairman: A. Grove
Enterprise Platforms Enterprise Platforms GroupGroup
M. FisterM. Fister
Desktop PlatformsDesktop PlatformsGroupGroup
L. Burns/B. SiuL. Burns/B. Siu
Mobile PlatformsMobile PlatformsGroupGroup
A. Chandrasekher/A. Chandrasekher/D. PerlmutterD. Perlmutter
Intel CommunicationsIntel CommunicationsGroupGroup
S. MaloneyS. MaloneyNew Business GroupNew Business Group
J. MinerJ. Miner
Executive OfficeExecutive OfficeC. Barrett/P. OtelliniC. Barrett/P. Otellini
MISSIONMISSIONBe the preBe the pre--eminent building block suppliereminent building block supplier
to the worldwide Internet economyto the worldwide Internet economy
Intel Confidential
Sales & MarketingSales & MarketingGroupGroup
P. Pollace/M. SplinterP. Pollace/M. Splinter
Intel CapitalIntel CapitalL. VadaszL. Vadasz
Finance &Finance &Enterprise ServicesEnterprise Services
A. BryantA. Bryant
Intel Legal TeamIntel Legal TeamT. DunlapT. Dunlap
Technology &Technology &Manufacturing GroupManufacturing Group
B. Baker/S. ChouB. Baker/S. Chou
Corporate Technology Corporate Technology GroupGroup
P. GelsingerP. Gelsinger
Board of DirectorsBoard of DirectorsChairman: A. GroveChairman: A. Grove
Enterprise Platforms Enterprise Platforms GroupGroup
M. FisterM. Fister
Desktop PlatformsDesktop PlatformsGroupGroup
L. Burns/B. SiuL. Burns/B. Siu
Mobile PlatformsMobile PlatformsGroupGroup
A. Chandrasekher/A. Chandrasekher/D. PerlmutterD. Perlmutter
New Business GroupNew Business GroupJ. MinerJ. Miner
Executive OfficeExecutive OfficeC. Barrett/P. OtelliniC. Barrett/P. Otellini
Intel in CommunicationsIntel in CommunicationsSilicon for Communications Clients and InfrastructureSilicon for Communications Clients and Infrastructure
EcoEco--system Enablingsystem EnablingTechnology and Standards Technology and Standards
Intel CommunicationsIntel CommunicationsGroupGroupS. MaloneyS. Maloney
Intel Confidential
WANWAN MANMAN LANLAN PANPAN
3G3GWCDMAWCDMAUMTSUMTS
WiMAXWiMAX802.16802.16
Real BroadbandReal Broadbandand Mobilityand Mobility
WiWi--FiFi802.11802.11<300ft.<300ft.
UWBUWBandand
BluetoothBluetooth
Intel Wireless TechnologiesIntel Wireless Technologies
Always Best ConnectedAlways Best Connected
RFID/RFID/TAGTAG
****
**Other brands and names are the property of their respective owneOther brands and names are the property of their respective owners.rs.
SoftwareSoftware
Intel ConfidentialIntelIntel’’s Wireless Vision & s Wireless Vision & GoalsGoals
!! VisionVision::–– Easy, trusted connectivity Easy, trusted connectivity
anytime, anywhereanytime, anywhere
!! GoalsGoals::–– Win with IntelWin with Intel®® CentrinoCentrino™™ Mobile Mobile
TechnologyTechnology–– Brand promise of safety, compatibility, Brand promise of safety, compatibility,
reachreach
–– Delivery of rich media services & Delivery of rich media services & applicationsapplications
–– WiWi--Fi HandheldsFi Handhelds & Handsets& Handsets–– 2H2H’’04 products04 products
–– WiMAXWiMAX Forum*Forum*–– Enable the industry to deliverEnable the industry to deliver WiMAXWiMAX
Certified* solutionsCertified* solutions
Internet
Internet
Internet
Internet
Internet
Intel Confidential
Broadband Wireless RevolutionBroadband Wireless Revolution
Intel Confidential
The Difference Of A DecadeThe Difference Of A Decade1993:1993: Less than Less than 7 Million7 Million Internet UsersInternet Users2003:2003: More than More than 600 Million600 Million Internet UsersInternet Users
Source: RHKSource: RHK
The 90The 90’’s were The Internet Decades were The Internet Decade
2003:2003: Less Than Less Than 8 Million8 Million Access Points deployedAccess Points deployedLess Than Less Than 3 Million3 Million Public Hotspot UsersPublic Hotspot Users
2013:2013: More ThanMore Than 700 Million700 Million Access Points antcpd.Access Points antcpd.More Than More Than 100 Million100 Million Public Hotspot UsersPublic Hotspot Users
This will be The Broadband Wireless DecadeThis will be The Broadband Wireless Decade
Intel Confidential
Intel Confidential
And itAnd it’’s happenings happening……NOW!NOW!
Motorcycle MessengersUsing Wireless TechnologyAct as E-Mail Relay Riders In the hills of northeastern Cambodia, five men on motorcycles are …using wireless Internet technology and a storage-and-transmission device strapped to their motorcycles, to drop off and pick up e-mail and Internet-search requests by driving near solar-powered electronic outposts along their rural route. (WSJ Jan 23, 2003)
Gadget Can Send Music on PC Around a House Without Lots of WiresThat’s the vision of numerous electronics companies, which have dozens of products in the works to wirelessly “stream”music around your house. And it’s not just music that’s involved… (WSJ, Jan 19, 2004)
Broadband is a building block here. Getting at video, getting at music,
getting at information… we are doing everything we can to make that attractive and push that forward.
-Bill Gates, Microsoft, CES Jan 7, 2004
DoCoMo Tests Wi-Fi HandsetNTT DoCoMo has developed a test model of a cellphone that can communicate over its super-fast third-generation cellular service and Wi-Fi Internet networks. With the new handset, people would be able to use Wi-Fi networks to surf the Web or to talk…
(Associated Press, December 5, 2003, from WSJ)
Classic TelecomClassic Telecom
ConsumerConsumer
The Next 5 BillionThe Next 5 Billion
Content DistributionContent Distribution
Intel Confidential
Standards & InteroperabilityStandards & InteroperabilityThe Path to Volume EconomicsThe Path to Volume Economics
*Other names and brands may be claimed as the property of others.
1980s 1990s 2000
Volu
me
Ethernet
2010
Formula:• Existing proprietary
technology & market• Standards adoption• Low cost manufacturing
through economies of scale• Wireless: available spectrum
Volume through Standards!
Intel Confidential
WiWi--FiFi MomentumMomentumM
illio
n U
nits
Mill
ion
Uni
ts
200200
400400
600600
800800
‘‘0303 ‘‘0808
Thou
sand
sTh
ousa
nds
100100
200200
300300
400400
‘‘0303 ‘‘0808
WW WiWW Wi--Fi UsersFi Users WW HotspotsWW Hotspots
•• 700 Million Wi700 Million Wi--Fi UsersFi Users•• 350 Thousand Hotspots 350 Thousand Hotspots
WorldwideWorldwide•• 70 Million Notebooks shipped 70 Million Notebooks shipped
with with an 89% Wian 89% Wi--Fi attach rateFi attach rate
By 2008:By 2008:
Ship
men
ts (M
u)Sh
ipm
ents
(Mu)
2020
4040
6060
8080
‘‘0101 ‘‘0808‘‘0303
WW WiWW Wi--Fi NotebooksFi Notebooks
Sources: Allied Business Intelligence, Inc Q4Sources: Allied Business Intelligence, Inc Q4’’03, Pyramid Research Report Nov 03, Pyramid Research Report Nov ’’03, In03, In--Stat/MDR, Jan Stat/MDR, Jan ‘‘0404
Intel Confidential
’’0404
11stst Intel SiIntel Si
’’0505
Mainstream Mainstream DeploymentsDeploymentsCPE / basestationsCPE / basestations
’’0707
Handset Handset IntegrationIntegration
’’0606
Notebook Notebook IntegrationIntegration
roadband Wireless Technologyroadband Wireless Technology
Source: Intel RoadmapSource: Intel Roadmap
* * Other names and brands may be claimed as the property of othersOther names and brands may be claimed as the property of others
Wireless DSL and BeyondWireless DSL and Beyond
Intel Confidential
Broadband Wireless Usage VisionBroadband Wireless Usage Vision
NomadicMetrozone
EnterpriseCampus Piconet
Fixed Indoor
Mobile
ACCESSACCESS802.16802.16--2004 & 802.16e2004 & 802.16e
Wi-Fi* Hotspot
Wi-Fi*
Fixed Outdoor
Backhaul
• Fixed Access• Data Focused• RG’s for PC Clients• Best fit for Rural Area
Access
• Fixed and Portable access• Data, some Voice• RG’s & PC Cards
• Fixed, Portable & Mobile Access
• Data, Audio, Voice, Video• Client Integration for PC’s &
Handhelds• Metro connectivity
PORTABILITYPORTABILITY802.16e 802.16e
MOBILITYMOBILITY802.16e 802.16e
Intel Confidential
WiMAXWiMAX Demonstration VideoDemonstration Video
Play Video
Intel ConfidentialWireless Data Access Wireless Data Access Networks Networks
Barn
UrbanUrbanRuralRural SuburbsSuburbsUrbanUrban
WiMAXWiMAX
GSM, CDMAGSM, CDMA
WiMAXWiMAX
WiFiWiFiWiMAXWiMAX
Always Best ConnectedAlways Best Connected
Intel Confidential
How Can How Can WeWe Take Advantage?Take Advantage?
Intel Confidential
WiMAXWiMAX BenefitsBenefits!! ConsumersConsumers
–– More choices for getting broadband access!More choices for getting broadband access!!! OperatorsOperators
–– More choices for efficient use of valuable spectrumMore choices for efficient use of valuable spectrum–– Multiple equipment suppliers + lower costs = lower Multiple equipment suppliers + lower costs = lower
investment riskinvestment risk–– Fill broadband access gaps for Residential & BusinessFill broadband access gaps for Residential & Business–– Quickly provision broadband access & service levelsQuickly provision broadband access & service levels–– Create new Create new ““on demandon demand”” high margin broadband serviceshigh margin broadband services
!! Equipment makersEquipment makers–– No longer need to develop every piece of the endNo longer need to develop every piece of the end--toto--end end
solutionsolution–– Can innovate more rapidlyCan innovate more rapidly
!! Component makersComponent makers–– Creates a Creates a volumevolume opportunity for silicon suppliersopportunity for silicon suppliers
Intel Confidential
SummarySummary!! Broadband Wireless Broadband Wireless Technology will help Technology will help
bridge the digital dividebridge the digital divide–– Technology evolution will drive cost down Technology evolution will drive cost down
–– Standardization through Standardization through WiWi--FFii, , WiMAXWiMAX forumforum–– Quicker ROI than Quicker ROI than wirelinewireline
–– Complements 3G deploymentsComplements 3G deployments–– Extends the networkExtends the network
–– Last mile for rural areaLast mile for rural area–– Quicker and flexibleQuicker and flexible
Intel is uniquely positioned to help
Intel Confidential
Thank YouThank You
Intel Confidential
BackupBackup
Intel Confidential
•• Highest speed processorHighest speed processor•• Larger displayLarger display•• Longer battery lifeLonger battery life
Wireless Platform ContinuumWireless Platform Continuum
•• Processor optimized for low power Processor optimized for low power consumption & small form factorconsumption & small form factor
•• Smaller displaySmaller display•• Shorter battery lifeShorter battery life
Prim
ary
Cap
abili
tyPr
imar
y C
apab
ility
PlatformPlatform
DataDataVoiceVoice
TransportableTransportable Smart Smart PhonePhoneHandheldHandheldTabletTabletPortablePortable Cell Cell
PhonePhone
ThereThere’’s no s no ““bestbest”” technology technology --> the > the solutionsolution must be must be optimized for the Platform optimized for the Platform andand the Usage Model.the Usage Model.
WLAN and 802.16WLAN and 802.16 3G3G
