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01USM Brand Manual ©2009
Brand IdentityGuidelines
Transforming Higher Educationfor a Sustainable Tomorrow.
USM Brand Manual ©2009
02USM Brand Manual ©2009
Contents
Introduction
1.0 The Identity
1.1 The Crest 1.2 The Logotype 1.3 The Brand Signature 1.4 Ceremonial Seal1.5 Construction Grid The Brand Signature - Horizontal 1.6 Construction Grid The Brand Signature - Vertical1.7 Clear Space The Brand Signature - Horizontal1.8 Clear Space The Brand Signature - Vertical1.9 Unacceptable Usage
2.0 Colour
2.1 Colour Reproduction of USM Crest2.2 Brand Signature in Full Colour 4 Colour Reproduction2.3 Brand Signature in Monochrome Single Colour Reproduction2.4 Brand Signature in Single Colour Solid Single Colour Reproduction2.5 Brand Signature in Special Finishes2.6 Brand Signature on Tinted or Coloured Backgrounds2.7 The USM Colours2.8 Colours Rationale2.9 Schools
3.0 Secondary Graphics
3.1 Rationale3.2 Creation3.3 Colours
4.0 Typography
4.1 Typeface Overview
5.0 Stationery
5.1 Namecard - University5.2 Namecard - Schools5.3 Letterhead - University5.4 Letterhead - Schools5.5 Letterhead (Canselori) - University5.6 Memorandum - University5.7 Facsimile - University5.8 Compliments Slip - University5.9 DL Envelopes - University5.10 A4 Envelopes - University5.11 Staff & Student Passes5.12 Folder
6.0 Applications
6.1 Brochure Covers (‘DL’ Series) - University6.2 Brochure Covers (‘DL’ Series) - Schools6.3 Brochure Covers (‘A’ Series) - University6.4 Brochure Covers (‘A’ Series) - Schools6.5 Advertising Grid - Portrait6.6 Advertising Grid - Landscape6.7 Banners (Portrait) - University6.8 Banners (Portrait) - Schools6.9 Banners (Landscape) - University6.10 Banners (Landscape) - Schools6.11 Webpage Template - University6.12 Webpage Template - Schools6.13 Powerpoint Template - University6.14 Powerpoint Template - Schools
7.0 Ceremonial
7.1 Degree Certifications - Option 17.2 Degree Certifications - Option 27.3 Gonfalons
8.0 Merchandise
8.1 Caps8.2 Polo Shirts8.3 Namecard Holder8.4 Pens - Option 18.5 Pens - Option 28.6 Lanyard8.7 Mousepad8.8 Decals
9.0 Glossary
9.1 Glossary of Terms
03USM Brand Manual ©2009
Introduction
The Universiti Sains Malaysia’s (USM) brand manual is designed as an easy-to-follow guide that communicates our brand identity and helps you use critical components of this manual effectively and correctly. The various elements of the identity system are illustrated, and their specific usage is described to be relevant to a wide range of communication applications.
The effectiveness or success of the brand identity, however, depends entirely on its consistent implementation. It is critical for us at USM to adhere to these guidelines to ensure that the brand continues to convey its message of being a world class university, to all its audiences.
At the same time, there is a scope for flexibility in certain cases. When there is need for deviation, we strongly recommend that the variation is cleared in advance with the Vice Chancellor’s office, or the designated brand representative.
04USM Brand Manual ©2009
In this section we are going to introduce you to the various components of the USM identity. This is what we call Primary Identity Elements - the basic ingredients that you will use whenever you need to visually communicate USM to your audience.
1.0
The Identity
05USM Brand Manual ©2009
1.1
The Crest
The crest of USM, featuring the crescent and the moon, the two tigers, the shield and the motto, reflects the Malaysian identity from which the University draws its inspiration and support. The role of the University as a national institution is reflected in the other symbols in the crest.
The crescent symbolises the authority of Islam, the official religion. The fourteen pointed star signifies the unity of the thirteen states and the Malaysian government.
The two tigers, the national symbols of Malaysia, embody the qualities of strength. The two golden palm fronds signify economic prosperity.
The shield, a universal reflection of protection , held by the tigers, is a traditional instrument of the indigenous people of Malaysia. Purple, signifying high rank, is the official colour of the University.
The open book in the shield represents knowledge associated with the University. The two keris, signifying the authority and power of royalty, are the traditional arms of the Malays. The hibiscus on the shield is the national flower.
Overall, the crest is underpinned by the motto ‘KAMI MEMIMPIN’ (WE LEAD) that reflects the role of the university in the fields of knowledge, teaching, research and community service.
The Identity
06USM Brand Manual ©2009
The Logotype
The letter S in white is placed between the letters U and M in purpleThe official USM logotype is designed in the form of a string of three letters signifying the cohesiveness of USM as an organisation. The letter S is in white and is flanked by the letters U and M on either side in purple, the official colour of the University.
The use of the letter S in white symbolises the state of well-being (Sejahtera) prevailing within the campus as well as soundness of thought and the keenness of its citizenry.
The letter S, also signifies the Sciences (Sains) and Arts (Sastera), in the form of a symmetrical S, symbolising a sense of balance and harmony in the quest for knowledge.
The letter S with an opening at the top and the bottom represents our “out-of-the-box” trait, in line with the innovative aspirations of USM as stated in our mission statement.
The letter S, which is connected to the letters U and M, signifies the close ties between the University and the masses, unified by knowledge and widely disseminated.
The Colour OrangeThe colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels.
The Triangle in OrangeThe triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-being and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’.
The Four Vertical Bars in OrangeThe four vertical bars in orange signify the four guiding principles of USM which function as the main pillars in the overall development of the University.
1.2 The Identity
07USM Brand Manual ©2009
The Brand Signature
The USM Brand Signature is the very heart of the USM brand identity and as such must always appear in exactly the same manner wherever it is seen.
The Brand Signature is a combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity.
The Brand Signature can appear in two formats - horizontal and vertical - to maximise its visual impact dependent on the space available.
Horizontal Version
Vertical Version
The Crest
The Crest The Logotype
The Logotype The Descriptor
The Descriptor
1.3 The Identity
08USM Brand Manual ©2009
Ceremonial Seal Shown Actual Size
Ceremonial Seal Shown Actual Size
40mm Ceremonial Seal
As the name suggests, the Ceremonial Seal is reserved to mark our special ceremonial occasions such as awarding certificates and honourable recognition and acknowledgement to specialists in various fields. We recommend its usage is limited to restricted range of official insignia, documents, papers and medallions.
The Seal comprises a special version of the USM crest within a circle with the words ‘Universiti Sains Malaysia’ written around it in a circular form - the only occasion on which this format is to be used.
Please contact the Vice Chancellor’s office for acceptable usage of the Ceremonial Seal.
1.4 The Identity
09USM Brand Manual ©2009
X
X
0.25X
X
0.25X
XX
Construction GridThe Brand Signature - Horizontal
This grid is provided as a measurement and proportional relationship reference for manual reproduction purposes where photo-reproduction is not possible.
It helps describe and maintain the proportion of the elements in situations such as painted applications and signage.
The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the Brand Signature does not become visually distorted.
1.5 The Identity
10USM Brand Manual ©2009
X
0.5X
0.5X
0.9X
3.5X
X
Construction GridThe Brand Signature - Vertical
This grid is provided as a measurement and proportional relationship reference for manual reproduction purposes where photo-reproduction is not possible.
It helps describe and maintain the proportion of the elements in situations such as painted applications and signage.
The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the Brand Signature does not become visually distorted.
1.6 The Identity
11USM Brand Manual ©2009
X
X
XX
Clear Space The Brand Signature - Horizontal
To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements.
In the Horizontal Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’).
NB This clear space is specific to the Horizontal Signature.
An equal distance of unit ‘x’ is maintained all around the Signature.
1.7 The Identity
12USM Brand Manual ©2009
X
X
XX
Clear Space The Brand Signature - Vertical
To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements.
In the Vertical Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’).
NB This clear space is specific to the Vertical Signature.
An equal distance of unit ‘x’ is maintained all around the Signature.
1.8 The Identity
13USM Brand Manual ©2009
DO NOT distort the signature DO NOT rotate or tilt the signature at an angle
DO NOT use the crest as a single applicationDO NOT crop the logo
DO NOT regenerate a new logotype for the identity DO NOT rearrange the elements of the signatureDO NOT create outlines for the signature
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University Sains Malaysia
DO NOT place the signature into busy background
DO NOT interchange the colours of the signature
Unacceptable Usage
The elements that make up the Brand Signature should always be presented in the right positioning and proportions. It is strongly recommended that digital reproduction be used so as not to distort the propositions and positioning of the Crest, the Logotype and the Descriptor. No additional divisions, borders, unofficial type or graphic elements should be addedto the Brand Signature.
The examples on the left illustrate unacceptable usage of the Brand Signature.
1.9 The Identity
14USM Brand Manual ©2009
Colours form a significant and important part of USM’s brand identity. Correct usage, apart from helping maintain the brand’s image from a colour perspective, allows us to clearly distinguish the University from others, both in Malaysia and internationally.
2.0
Colour
15USM Brand Manual ©2009
1
6
4
1
1
5
4
1
2
8
1
2
3
8
24
3
2
Colour Reproduction of USM Crest
The USM Crest is reproduced using the colour breakdown as specified below.
It is essential that reproducing the Crest follows these specifications in order to maintain consistency in its appearance across all the various media.
2.1 Colour
7Pantone 2617CCMYK Values87% Cyan100% Magenta24% Yellow12% Black
8BlackCMYK Values50% Cyan50% Magenta0% Yellow100% Black
1Pantone 7404CCMYK Values2% Cyan9% Magenta80% Yellow1% Black
2 3Pantone 144CCMYK Values0% Cyan58% Magenta100% Yellow0% Black
4 5Pantone 485CCMYK Values0% Cyan100% Magenta97% Yellow0% Black
6Pantone 362CCMYK Values79% Cyan0% Magenta100% Yellow0% Black
Pantone 143CCMYK Values0% Cyan41% Magenta100% Yellow0% Black
Pantone 7516CCMYK Values24% Cyan76% Magenta100% Yellow15% Black
16USM Brand Manual ©2009
Brand Signature in Full Colour -4 Colour Reproduction
The Brand Signature should ideally be reproduced in a 4 colour version.
It is preferable that the Brand Signature should appear in colour on a white background wherever possible but, in some instances, it may be necessary for other versions to be used.
Pantone DS 175-1C
CMYK Values80% Cyan100% Magenta0% Yellow30% Black
Pantone DS 36-1C
CMYK Values0% Cyan65% Magenta100% Yellow0% Black
Horizontal Version
Vertical Version
4C(Please refer 2.1)
USM Orange USM Purple
4C(Please refer 2.1)
Black USM Orange USM Purple
USM PURPLE USM ORANGE
2.2 Colour
17USM Brand Manual ©2009
Horizontal Version
Brand Signature in USM Purple Brand Signature in Black
Brand Signature in USM Purple Brand Signature in Black
Vertical Version
Brand Signature in Monochrome -Single Colour Reproduction
There will be circumstances, in particular when printing in newspapers and other publications, where the Brand Signature needs to be presented in either Monochrome (shades of grey) or in a single solid colour.
In these circumstances it would be possible to use either black or USM purple as the single colour (not orange).
The printing system used, and the final printed size of the Brand Signature, will determine which is the most appropriate.
2.3 Colour
18USM Brand Manual ©2009
Horizontal Version
Brand Signature in USM Purple Brand Signature in Black
Brand Signature in USM Purple Brand Signature in Black
Vertical Version
Brand Signature in Single Colour -Solid Single Colour Reproduction
Where printing cannot accept Monochrome colouring it is necessary to use a solid single colour. Here again the options are either black and white or purple and white.
This ensures a consistent and accurate reproduction of the Brand Signature and highlights the design elements involved.
2.4 Colour
19USM Brand Manual ©2009
Horizontal Version
Brand Signature in Gold
Brand Signature in Gold Brand Signature Embossed
Vertical Version
Brand Signature Embossed
Brand Signature in Special Finishes
In some specific cases the Brand Signature may require a special finish.
The Brand Signature can in these circumstances, to preserve the majestic look of USM, be printed in Gold or Hot-Stamped Gold.
When the USM Brand Signature needs to be discreet and subtle, it can appear as an embossed or debossed graphic.
No other metallic colours or finishes should be used at any time unless approval is given by the Vice Chancellor’s office, or the designated brand representative.
Colour2.5
20USM Brand Manual ©2009
100% - 70% Tint
On Gradated Backgrounds
On Coloured Backgrounds
60% - 50% Tint 40% - 0% Tint
On Dark Coloured BackgroundsThe Signature is reversed out
On Medium Coloured BackgroundsThe Signature is reversed out
On Light Coloured BackgroundsThe Single Colour version is used
Brand Signature on Tinted or Coloured Backgrounds
Ideally, the Brand Signature should be presented on a white background to ensure the Signature is visible with maximum clarity.
However, where it is not possible for the Signature to appear on white background, the Single Colour version should be used. Depending upon the tone of the background, the Signature has to be varied in relation to it. Against darker colours, the Signature will be in reverse white. Against lighter coloured backgrounds, it will print positive.
Please ensure that the background is of similar tonal value, i.e. all tones are either light, where the single coloured version of the Signature is used, or dark, where the Signature is reversed out.
Avoid busy / high contrast backgrounds, i.e. light areas and dark areas (see Unacceptable Usage 1.9).
Colour2.6
21USM Brand Manual ©2009
USM ORANGEUSM PURPLE
RED GREEN MAGENTA CYAN YELLOW
The USM Colours
The new USM Brand Identity has been designed to capitalise on the strong colours in our Brand Signature.
We have devised a clear visual grouping by Schools that will both give them their individual identities and relate them to USM.
This new colour scheme also supports a more effective differentiation in all our communications materials, adding vibrancy, dynamism, synergy and depth to the USM brand.
Colour2.7
22USM Brand Manual ©2009
UNIV
ERSIT
Y
HEAL
TH
SCIEN
CES
ARTS
ENGI
NEER
ING
HYBR
ID
RED15% Cyan100% Magenta90% Yellow10% Black
GREEN50% Cyan0% Magenta100% Yellow0% Black
MAGENTA0% Cyan100% Magenta0% Yellow0% Black
CYAN100% Cyan0% Magenta0% Yellow0 % Black
YELLOW0% Cyan35% Magenta100% Yellow0% Black
USM PURPLE80% Cyan100% Magenta0% Yellow30% Black
USM ORANGE0% Cyan65% Magenta100% Yellow0% Black
Colours Rationale
The USM University Colours
USM PurpleSignfying high rank, this is the official colour of USM.
USM OrangeThe colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels.
The USM School Colours
Red - HEALTHRed symbolizes the innovative and exploratory horizons we continue to chase in our efforts to deliver valued scientific research and applications.
Green - SCIENCESGreen symbolizes the sustainability of the environment and the promise of youth. It is the balancing of the demands of humanity with the sensitivities of the planet.
Magenta - ARTSMagenta represents the passion, strength and energy of the creative individuals at USM. They are the heartbeat of society with a strong desire and determination to succeed.
Cyan - ENGINEERINGCyan stands for the precision of the experts at USM Engineering. It is most often associated with the highest level of professionalism, intelligence and confidence.
Yellow - HYBRID Yellow reflects the melding of Schools, the expanding, innovative approach to holistic education that will become an ever more important part of USM.
Colour2.8
23USM Brand Manual ©2009
Pusat Pengajian Sains Kesihatan
School of Health Sciences
Pusat Pengajian Sains Pergigian
School of Dentistry
Pusat Pengajian Sains Perubatan
School of Medical Sciences
Pusat Pengajian Sains Farmasi
School of Pharmaceutical Science
Pusat Pengajian Sains Komputer
School of Computer Science
Pusat Pengajian Sains Matematik
School of Mathematics
Pusat Pengajian Sains Fizik
School of Physics
Pusat Pengajian Sains Kajihayat
School of Biological Science
Pusat Pengajian Sains Kimia
School of Chemical Science
HEALTH
Applied Science
Pure Science
SCIENCES
ARTS
Pusat PengajianIlmu Pendidikan
School of Educational Studies
Applied Arts Pusat PengajianKesenian
Pusat PengajianCommunications
School of Arts
School of Communications
HYBRID Pusat Pengajian Pendidkan Jarak Jauh
School of Distance Learning
Pusat Pengajian Perumahan, Bangunan & Perancangan
School of Housing, Building & Planning
Pusat Pengajian Teknologi Industri
School of Industrial Technology
ENGINEERING Pusat Pengajian KejuruteraanElektrik & Elektronik
School of Electrical & Electronic Engineering
Pusat PengajianKejuruteraan Awam
School ofCivil Engineering
Pusat Pengajian Kejuruteraan Aeroangkasa
School of Aerospace Engineering
Pusat Pengajian KejuruteraanBahan & Sumber Manusia
School of Material & Mineral Resources Engineering
Pusat PengajianKejuruteraan Mekanikal
School of Mechanical Engineering
Pusat PendidikanKejuruteraan Kimia
School of Chemical Engineering
Pusat PengajianPengurusan
School of Management
Pusat Pengajian Bahasa,Literasi & Terjemahan
School of Languages, Literacies& Translations
Pure Arts Pusat PengajianSains Kemasyarakatan
School of Social Science
Pusat PengajianIlmu Kemanusiaan
School ofHumanities
Schools
We have placed our Schools into five over-riding Groups:Health / Sciences / Arts / Engineering and Hybrid.
Each of the individual Schools within these Groups will be represented in the colour of the Group to which they belong.
Colour2.9
24USM Brand Manual ©2009
Secondary graphics, as the name implies, are supporting elements that form a part of the visual language to enhance, and further reinforce,the overall USM brand identity.
Secondary graphics can appear with the Brand Signature or on their own, where they offer further unifying visual reference for the USM brand.
3.0
Secondary Graphics
25USM Brand Manual ©2009
2003The triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-beingand cordiality (Unggul, Sejahtera, Mesra).The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’.
2008 - Apex StatusThe USM triangle is reflected to create a stylised alphabet ‘A’, signifying the APEX status of Universiti Sains Malaysia.
Reflection of the USM triangle
Secondary Graphics3.1
Rationale
The award, in 2008, of APEX status to USM marked a significant moment in our history, and permanently changed the face of further education in Malaysia.
We have taken a bamboo shoot as our APEX symbol, perfectly reflecting USM with its implications of dynamic growth, strength and flexibility, all held together through the sustainable, intricate, inter-woven magic of nature.
Our USM triangle then lends itself perfectly to both a simplified symbol and a stylized “A” for APEX - the basis of our secondary graphic elements.
The APEX Symbol
26USM Brand Manual ©2009
Formation of 2 USM triangles in creating the Apex
Opacity levels of the Secondary Graphics
Construction of Apex Triangles
Grid Rhythm
30% Opacity20% Opacity
40% Opacity
Secondary Graphics3.2
Creation
A unique grid system has been created through the mathematical application of the Isosceles triangles to build the USM secondary graphics.
This allows the triangles to appear in different formations and sizes to suit the space available. Please ensure that you follow these guidelines at all times when constructing the secondary graphics, particularly the variable opacity specified for the different faces of the triangles.
27USM Brand Manual ©2009
On USM Purple BackgroundWhite graphics with the specifiedopacity levels
On White BackgroundPurple graphics with the specifiedopacity levels
UNIVERSITY UNIVERSITY
On HEALTH Red BackgroundWhite graphics with the specifiedopacity levels
On White BackgroundRed graphics with the specifiedopacity levels
HEALTH HEALTH
On SCIENCES Green BackgroundWhite graphics with the specifiedopacity levels
On White BackgroundGreen graphics with the specifiedopacity levels
SCIENCES SCIENCES
On ARTS Magenta BackgroundWhite graphics with the specifiedopacity levels
On White BackgroundMagenta graphics with the specifiedopacity levels
ARTS ARTS
On ENGINEERING Cyan BackgroundWhite graphics with the specifiedopacity levels
On White BackgroundCyan graphics with the specifiedopacity levels
ENGINEERING ENGINEERING
On HYBRID Yellow BackgroundWhite graphics with the specifiedopacity levels
On White BackgroundYellow graphics with the specifiedopacity levels
HYBRID HYBRID
Secondary Graphics3.3
Colours
This page illustrates the colours of the secondary graphics to be used when applying the triangles across both University and Schools levels. It highlights acceptable usage of the graphics on both coloured and white backgrounds.
This use of coloured triangles further emphasizes the colour applied to all areas of the University and Schools visual applications.
28USM Brand Manual ©2009
Typography plays an important role in ensuring USM’s brand identity and overall look. It functions as an important distinguishing element of the brand.
To maintain consistency and preserve the brand identity, care must be taken to ensure that the correct University typeface is always applied.
4.0
Typography
29USM Brand Manual ©2009
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
Headline
Sub Headline
Baskerville Old Face
Univers 67 Bold Condensed
Body Copy
Univers 57 Condensed
Typography4.1
Typeface Overview
One of the key factors building a visually strong brand is the use of the typeface for text or running copy. Using a consistent family of typefaces visually reinforces the identity of USM.
The typefaces we have selected are as much for their legibility as for their significance in specific uses.
Baskerville Old StyleThe Baskerville typeface is long established and widely regarded as an excellent example of simplicity and refinement, which, when combined, offers optimum legibility. The contrast between the thick and thin strokes, and the rounded letters, offers an air of quiet elegance.
Univers CondensedThe Univers typeface is a well established and well known typeface. This type is known for its clarity and authority with a high level of legibility. The modernity and simplicity of this sans serif typeface compliments the more traditional Baskerville, working well together.
30USM Brand Manual ©2009
5.0
USM’s printed materials are widely distributed and play a very important role in presenting a quality image for the University. If not laid out or printed correctly and consistently, they can give the impression of disorganisation. It is, therefore, imperative that care and attention be given to the important task of implementing the stationery system.
Stationery
31USM Brand Manual ©2009
Universiti Sains Malaysia11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb 2689/2628Telefon 604 565 4617 (Terus)Faksimili 604 656 [email protected]
NamaKelayakan (Opsyenal)
Jawatan
Bahagian PembangunanKorporatCoporate Development Division
85
547.514.5
5
6.5
55
5
10
Transforming Higher Education for a Sustainable Tomorrow.
Namecard - With Department
Namecard - Without Department Namecard - Back
Name Univers 67 Bold Condensed 6.5pt / 7.8ptQualifications Univers 57 Condensed Oblique 5pt / 6ptPosition Univers 57 Condensed 6.5pt / 7.8ptColourUSM Orange
1
2
3
1 Universiti Sains Malaysia Univers 67 Bold Condensed6.5pt / 7.8ptAddress & Contact Details Univers 57 Condensed6.5pt / 7.8ptColourUSM Purple
2
Department/CentreBahasaUnivers 67 Bold Condensed6.5pt / 7.8ptEnglishUnivers 57 Condensed5.5pt / 6.6ptColourUSM Purple
3
Universiti Sains Malaysia11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb 2689/2628Telefon 604 565 4617 (Terus)Faksimili 604 656 [email protected]
NamaKelayakan (Opsyenal)
Jawatan
Stationery5.1
Namecard - University
The namecard is the most widely distributed “advertisement” for USM and as such is a principle ambassador for the University in both the public and private arena.
When we present our business cards as a group on any occasion they must be identical to ensure we portray the correct brand image.
The artwork for the namecard is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
32USM Brand Manual ©2009
Universiti Sains Malaysia11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb 2689/2628Telefon 604 565 4617 (Terus)Faksimili 604 656 [email protected]
NamaKelayakan (Opsyenal)
Jawatan
Pusat PengajianSains FarmasiSchool of Pharmaceutical Science
85
547.514.5
5
6.5
55
5
10
Namecard - Front
Namecard - Back (According to School Colours)
Name Univers 67 Bold Condensed 6.5pt / 7.8ptQualifications Univers 57 Condensed Oblique 5pt / 6ptPosition Univers 57 Condensed 6.5pt / 7.8ptColourUSM Orange
1
2
3
1 Universiti Sains Malaysia Univers 67 Bold Condensed6.5pt / 7.8ptAddress & Contact Details Univers 57 Condensed6.5pt / 7.8ptColourUSM Purple
2
SchoolUnivers 67 Bold Condensed6.5pt / 7.8ptEnglishUnivers 57 Condensed5.5pt / 6.6ptColourAccording to School Colours
3
Transforming Higher Education for a Sustainable Tomorrow.
Stationery5.2
Namecard - Schools
The Schools namecards will also reflect their agreed colours in the School name and the secondary graphics triangles on the reverse side. They will continue to proudly carry the overall USM Brand Signature and will use USM orange for both name and title.
The artwork for the namecard is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
33USM Brand Manual ©2009
Mr Ghafoor S A SalamDhirubhai Ambani Knowledge CityBusiness Head QuartersKoparkhaire, Thane Belapur MargNavi Mumbai 400 710
25 June 2009
Dear Sir
Re: Application for Degree in Mass Communications
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Sincerely,
Yasmin ZulaikhaDesignation Centre for Knowledge, Communication & TechnologyUniversiti Sains Malaysia
Universiti Sains MalaysiaAras 2, Kompleks EUREKA11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb .2689/2628Telefon 604 565 4617 (Terus)Facsimile 604 656 [email protected]
Pusat Pengetahuan, Kommunikasi & Teknologi
Centre for Knowledge, Communication & Technology
210
1535 45
29715
100
19.5
20
15.5
45
fold lines
Area for Administrative Body Copy
fold lines
1
2
3
Department/CentreBahasaUnivers 67 Bold Condensed10pt / 10ptEnglishUnivers 57 Condensed8.5pt / 8.5ptColourUSM Purple
Universiti Sains Malaysia Univers 67 Bold Condensed8.5pt / 10.2ptAddress & Contact Details Univers 57 Condensed8.5pt / 10.2pt ColourUSM Purple
Administrative TypefaceHeaders - Arial BoldBody Copy - Arial Regular10pt / 14pt
1
2
3
Stationery5.3
Letterhead - University
The letterhead is an important part of the USM Brand Identity. As most correspondence is produced using a letterhead, a well designed and consistent letterhead is vital.
Shown here is the standard A4 size letterhead. This has been carefully considered to accommodate all the essential information in a logical and systematic way.
The artwork for the letterhead is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
34USM Brand Manual ©2009
Mr Ghafoor S A SalamDhirubhai Ambani Knowledge CityBusiness Head QuartersKoparkhaire, Thane Belapur MargNavi Mumbai 400 710
25 June 2009
Dear Sir
Re: Application for Degree in Housing, Building & Planning
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Sincerely,
Yasmin ZulaikhaDesignation School of Housing, Building & PlanningUniversiti Sains Malaysia
Universiti Sains MalaysiaAras 2, Kompleks EUREKA11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb .2689/2628Telefon 604 565 4617 (Terus)Facsimile 604 656 [email protected]
Pusat Pengajian Perumahan, Bangunan & Perancangan
School of Housing,Building & Planning
210
1535 45
29715
100
19.5
20
15.5
45
fold lines
Area for Administrative Body Copy
fold lines
1
2
3
SchoolBahasaUnivers 67 Bold Condensed10pt / 10ptEnglishUnivers 57 Condensed8.5pt / 8.5ptColourAccording to School colours
Universiti Sains Malaysia Univers 67 Bold Condensed8.5pt / 10.2ptAddress & Contact Details Univers 57 Condensed8.5pt / 10.2pt ColourUSM Purple
Administrative TypefaceHeaders - Arial BoldBody Copy - Arial Regular10pt / 14pt
1
2
3
Stationery5.4
Letterhead - Schools
The Schools letterheads will also reflect their agreed colours in the School name and the secondary graphics triangles, while proudly bearing the overall USM Brand Signature.
Shown here is the standard A4 size letterhead.
The artwork for the letterhead is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
35USM Brand Manual ©2009
Mr Ghafoor S A SalamDhirubhai Ambani Knowledge CityBusiness Head QuartersKoparkhaire, Thane Belapur MargNavi Mumbai 400 710
25 June 2009
Dear Sir
Re: Application for Degree in Mass Communications
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Sincerely,
Yasmin ZulaikhaDesignationChancellor’s OfficeUniversiti Sains Malaysia
Universiti Sains MalaysiaAras 2, Kompleks EUREKA11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb .2689/2628Telefon 604 565 4617 (Terus)Facsimile 604 656 [email protected]
Pejabat Canselori
Chancellor’sOffice
210
1535 45
29715
100
19.5
7
7
20
15.5
45
fold lines
Area for Administrative Body Copy
fold lines
1
2
3
Department/CentreBahasaUnivers 67 Bold Condensed10pt / 10ptEnglishUnivers 57 Condensed8.5pt / 8.5ptColourUSM Purple
Universiti Sains Malaysia Univers 67 Bold Condensed8.5pt / 10.2ptAddress & Contact Details Univers 57 Condensed8.5pt / 10.2pt ColourUSM Purple
Administrative TypefaceHeaders - Arial BoldBody Copy - Arial Regular10pt / 14pt
CanseloriBaskerville Old Face8ptColourUSM Orange
1
2
3
4
Canselori 4
Stationery5.5
Letterhead (Canselori) - University
In addition to the standard letterhead, we may have a requirement for specifically identified letterheads. For such cases we have identified a simple system for differentiation which gives the same USM impression thus reinforcing the overall brand identity.
The artwork for the letterhead (Canselori) is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
36USM Brand Manual ©2009
Stationery5.6
Memorandum - University
The internal memorandum sheet is built in the identical format to the letterhead for consistency.
The artwork for the memorandum is saved in Adobe Illustrator version CS3.
It is also saved as a Microsoft Word template to allow easy use by all staff for both electronic and hard copy transmission.
* all measurements in millimetres
Mr Ghafoor S A SalamDhirubhai Ambani Knowledge CityBusiness Head QuartersKoparkhaire, Thane Belapur MargNavi Mumbai 400 710
25 June 2009
Dear Sir
Re: Application for Degree in Mass Communications
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Sincerely,
Yasmin ZulaikhaDesignationCentre for Knowledge, Communication & TechnologyUniversiti Sains Malaysia
Universiti Sains MalaysiaAras 2, Kompleks EUREKA11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb .2689/2628Telefon 604 565 4617 (Terus)Facsimile 604 656 [email protected]
Pusat Pengetahuan, Kommunikasi & Teknologi
Centre for Knowledge, Communication & Technology
210
1535 45
29715
100
19.5
7
7
20
15.5
45
fold lines
Area for Administrative Body Copy
fold lines
1
2
3
Department/CentreBahasaUnivers 67 Bold Condensed10pt / 10ptEnglishUnivers 57 Condensed8.5pt / 8.5ptColourUSM Purple
Universiti Sains Malaysia Univers 67 Bold Condensed8.5pt / 10.2ptAddress & Contact Details Univers 57 Condensed8.5pt / 10.2pt ColourUSM Purple
Administrative TypefaceHeaders - Arial BoldBody Copy - Arial Regular10pt / 14pt
MemorandumBaskerville Old Face8ptColourUSM Orange
NOTEIn the instance where it is the School’sMemorandum, & the Secondary Graphicswill adopt the School colours.
1
2
3
4
Memorandum 4
1
37USM Brand Manual ©2009
ATTN. Sam Sample Sebastian CO. Sample & Sons Sdn BhdFAX NO. +65 612 34567 TEL NO +65 612 34567CC. Sim Simple
FROM Mr Samantha SampleDATE 20 July 2009 PAGES 2
Dear Sir
Re: Application for Degree in Mass Communications
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.
Sincerely,
Yasmin ZulaikhaDesignationChancellor’s OfficeUniversiti Sains Malaysia
Universiti Sains MalaysiaDeputy RegistrarChancellory Building11800 USM PenangTelefon 04 653 3888Faksimili 04 656 [email protected]
PejabatCanselori
Chancellor’sOffice
210
1535 45
29715
19.5
7
7
20
15.5
Area for Administrative Body Copy
1
2
3
Department/CentreBahasaArial Bold10pt / 10ptEnglishArial Regular8.5pt / 8.5ptColourBlack
Universiti Sains Malaysia Arial Bold8.5pt / 10.2ptAddress & Contact Details Arial Regular8.5pt / 10.2pt ColourBlack
Administrative TypefaceHeaders - Arial BoldBody Copy - Arial Regular10pt / 14pt
FaksimiliBaskerville Old Face8ptColourBlack
1
2
3
4
Faksimili 4
Stationery5.7
Facsimile - University
Facsimile sheets, even when produced electronically, should also have the same structure as the letterhead.
A Microsoft Word template has been set up for loading on individual computers as shown here.
Please contact the Vice Chancellor’s office, or the designated brand representative. to arrange for a sample of this to be provided for you.
* all measurements in millimetres
38USM Brand Manual ©2009
Department/CentreBahasaUnivers 67 Bold Condensed8pt / 8ptEnglishUnivers 57 Condensed7pt / 7ptColourUSM Purple
Universiti Sains Malaysia Univers 67 Bold Condensed7pt / 8.4ptAddress & Website Univers 57 Condensed7pt / 8.4ptColourUSM Purple
With ComplimentsBaskerville Old Face14ptColourUSM Orange
NOTEIn the instance where it is the School’sMemorandum, & the Secondary Graphicswill adopt the School colours.
1
2
3
210
30
12.5
20 100
131
2
Pusat Pengetahuan, Kommunikasi & Teknologi
Centre for Knowledge, Communication & Technology
Universiti Sains Malaysia11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 samb .2689/2628Telefon 604 565 4617 (Terus)Facsimile 604 656 [email protected]
With Compliments
1
3
Stationery5.8
Compliments Slip - University
To maintain the consistency of our brand image, the compliments slip is designed to reflect the placement of the key elements in the letterhead.
The artwork for the compliments slip is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
39USM Brand Manual ©2009
220
30
12.5
110
13
Stationery5.9
DL Envelopes - University
The envelopes we use are sometimes the very first impression people have of USM and as such are strong representatives of our brand. They are also a very good reminder of USM’s brand image with every letter we post.
The artwork for the DL Envelope is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
40USM Brand Manual ©2009
322
35
225
20
15.5
Stationery5.10
A4 Envelopes - University
With multiple sizes of envelopes used we must still keep the identical brand image.
To that end, the envelope elements layout remains the same for all sizes.
The artwork for the A4 Envelope is saved in Adobe Illustrator version CS3.
* all measurements in millimetres
41USM Brand Manual ©2009
Bahagian Akaun & Kawalan Kewangan
Naib Cancelor
Staf
Abdullah Chik0023167891
Naib Cancelor
Pel
ajar
12
6.5
85
5
8
29
4
2
Pusat Pengajian Perumahan,Bangunan & Perancangan
Insyirah Bte Hadid0023167891
55
2316
Staff ID Pass Student ID Pass
Colour will change according to School colours
Stationery5.11
Staff & Student Passes
If there is one item every member of staff and student uses every day it is their pass.
The pass is therefore a key representation of our Brand Identity in everybody’s hands and a vital visual interpretation and daily reminder of the USM brand.
* all measurements in millimetres
42USM Brand Manual ©2009
| UNIVERSITI SAIN
S MALAYSIA
| ww
w.usm
.my
Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari EsokTransforming Higher Education for a Sustainable Tomorrow
www.usm.my
Universiti Sains Malaysia
www.usm.my
11800 USM Pulau Pinang, MalaysiaTelefon 604 653 3888 Facsimile 604 656 [email protected]
89
25
16
30
30
25 310
6
70
2152155
Front CoverSpineBack Cover
Stationery5.12
Folder - Cover
The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing” tool so it clearly needs to strongly reflect the brand identity.
The artwork template for the folder is saved in AdobeIllustrator version CS3.
* all measurements in millimetres
43USM Brand Manual ©2009
USM ialah universitiperintis penyelidikanmerentas disiplin yang intensif serta memperkasa bakat masa hadapan dan memungkinkan jutaan manusia yang terpinggirmengubah keadaansosio-ekonomi mereka.
USM is a pioneering, trans-disciplinary research-university that empowers future talent and enables the bottom billions to transform their socio-economic well-being.
25
140
25 310
55
858
215215
5
PocketSpineInsideArea for NamecardDi Cut
Stationery5.12
Folder - Inside
The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing” tool so it clearly needs to strongly reflect the brand identity.
The artwork template for the folder is saved in AdobeIllustrator version CS3.
* all measurements in millimetres
44USM Brand Manual ©2009
Irrespective of its immediate purpose, each visual layout must make its contribution to the overall USM brand identity. All printed matters should adhere to the basic guidelines of the grid usage. This is to ensure uniformity and consistency of the brand identity, wherever it may appear.
6.0
Applications
45USM Brand Manual ©2009
Realising Your DreamsLorem ipsum dolor sit amet, consectetuer adipiscing elit.
www.usm.my
3X
0.75X
0.5X
6X
X
2.25X
0.75X
0.75X
2X
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Website Univers 57 Condensed
1
2
3
1
2
3
Area for image
Applications6.1
Brochure Covers (‘DL’ Series) - University
While it is not possible to define every possible permutation of brochures and leaflets we may use, this template identifies placement of the key elements.
The images used on the front of the brochure may change (provided they fit with the agreed visual style) but the background, format and layout will remain the same. We must maintain a consistent look and feel for all our publications.
As a University publication this brochure reflects the university colours of purple and orange.
* X = The height of the logotype
46USM Brand Manual ©2009
Achieving Your AmbitionsLorem ipsum dolor sit amet, consectetuer adipiscing elit.
www.usm.my
3X
0.75X
0.5X
6X
X
2.25X
0.75X
0.75X
2X
School NameBahasaUnivers 67 Bold CondensedEnglish Univers 57 Condensed
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Website Univers 57 Condensed
1
2
3
4
2
3
4
Area for image
Pusat Pengajian Sains KomputerSchool of Computer Science 1
Applications6.2
Brochure Covers (‘DL’ Series) - SchoolThe brochure system for the individual Schools within USM has been streamlined and defined in order to maintain a strong sense of consistency across the entire University.
The Schools brochures will reflect the specified coloursfor that school, alongside the purple that represents USM in all publications.
This allows us to build the individual School identity while simultaneously building the overall USM brand.
* X = The height of the logotype
47USM Brand Manual ©2009
Realising Your DreamsLorem ipsum dolor sit amet, consectetuer adipiscing elit.
www.usm.my
3X
0.75X
0.5X
6X
X
2.25X
0.75X
0.75X
2X
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Website Univers 57 Condensed
1
2
3
1
2
3
Area for image
Applications6.3
Brochure Covers (‘A’ Series) - University
The same principles apply when we move to an “A” series / shape brochure - with the appropriate proportions adjusted to reflect the space opportunity.
* X = The height of the logotype
48USM Brand Manual ©2009
Achieving YourAmbitionsLorem ipsum dolor sit amet, consectetuer adipiscing elit.
www.usm.my
3X
0.75X
0.5X
6X
X
2.25X
0.75X
0.75X
2X
2
3
4
Area for image
School NameBahasaUnivers 67 Bold CondensedEnglish Univers 57 Condensed
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Website Univers 57 Condensed
1
2
3
4
Pusat Pengajian Bahasa, Literasi & TerjemahanSchool of Languages, Literacies & Translations 1
Applications6.4
Brochure Covers (‘A’ Series) - Schools
We once again differentiate the Schools by colour, supporting both the School’s and USM’s brand identity development.
* X = The height of the logotype
49USM Brand Manual ©2009
Applications6.5
Advertising Grid - Portrait
Opportunities will arise for us to place advertisements in newspapers or magazines - whether in the general or specialised media or in support of certain events or initiatives.
We have devised two templates to be used which will reflect and reinforce the USM brand.
Once again, as with all our brand collaterals, it is very important that we ensure every possible communications opportunity reinforces the image and equity of our brand.
By maintaining the similarity across every advertisement we place, we raise the USM profile and brand image.
We have provided a specific space for an image to be placed - and it is equally important that the image used strongly and accurately reflects the USM brand.
The artwork for this University advertisement template is saved in Adobe Illustrator version CS3.
HeadlineBaskerville Old Face
Body CopyUnivers 57 Condensed
Call to ActionUnivers 57 CondensedUnivers 67 Bold Condensed
1
2
3Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger.
Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.
Transforming Higher Education for a Sustainable Tomorrow.
For more information, please call 604 653 3888or visit www.usm.my
35-38% width of layout
2.5X
X
X
0.5X
0.5X
Area for Copy
Area for Image
1
2
3
XX
0.5X
* X = The height of the logotype
50USM Brand Manual ©2009
Transforming Higher Education for a Sustainable Tomorrow.
For more information, please call 604 653 3888or visit www.usm.my
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger.
Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima. Et quinta decimae odem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.
HeadlineBaskerville Old Face
Body CopyUnivers 57 Condensed
Call to ActionUnivers 57 CondensedUnivers 67 Bold Condensed
1
2
3
X
X
0.5X
0.5X
0.5X
20-23% width of layout Area for Copy
Area for Image
21
3
XX
2.5XApplications6.6
Advertising Grid - Landscape
Where the advertisement appears in a landscape format, please ensure you use the version shown here and do not try to manipulate the portrait version to fit.
* X = The height of the logotype
51USM Brand Manual ©2009
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Call to Action Univers 57 Condensed
1
2
3
Realising Your DreamsLorem ipsum dolor sit amet consectetuadipiscing elit.
For more information, please visit www.usm.my
0.5X
X
X
X
0.25X
1
2
3
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For more information, please visit www.usm.my
0.5X
X
X
X
0.25X
1
2
3
Option 1 Option 2
Applications
Banners (Portrait) - University
We frequently have the chance to use bright colourful banners to support events and signify launches or special occasions.
Translating our brand identity effectively is straightforward if we apply the standard rules.
These event banners (in portrait format) are for all events that are university related with our strong visual identity standing out for all to see.
6.7
* X = The height of the logotype
52USM Brand Manual ©2009
AchievingYourAmbitionsLorem ipsum dolor sit amet consectetuadipiscing elit.
0.5X
X
X
X
0.25X
1
2
Option 1 Option 2
Pusat Pengajian Sains KesihatanSchool of Health Sciences
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For more information, please visit www.usm.my
0.5X
X
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1
2
Pusat Pengajian Sains KesihatanSchool of Health Sciences
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Call to Action Univers 57 Condensed
1
2
3
For more information, please visit www.usm.my
3 3
Applications
Banners (Portrait) - Schools
When the event is school specific you can see the strength of the branding programme colours and the way they support the USM brand identity.
The second option shown allows banners to be alternated when a large number are displayed together.
6.8
* X = The height of the logotype
53USM Brand Manual ©2009
Realising Your Dreams.Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.
For more information, please visit www.usm.my
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Call to ActionUnivers 57 Condensed
1
2
3
X
0.6X
0.5X
Option 1
0.5X 0.5X
1
2
3
Realising Your Dreams.Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.
For more information, please visit www.usm.my
X
0.6X
0.5X
0.5X 0.5X
1
2
3
Option 2
Applications
Banners (Landscape) - University
There are sometimes requirements for banners in landscape format - across entrances, paths or even roads.
If you take advantage of the proportions and measurements shown here we will continue to build the brand identity in a universal fashion.
This is a banner for a university event.
6.9
* X = The height of the logotype
54USM Brand Manual ©2009
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Call to ActionUnivers 57 Condensed
1
2
3
Achieving Your Ambitions.Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.
Pusat Pengajian Sains Kesihatan School of Health Sciences For more information, please visit www.usm.my
Achieving Your Ambitions.Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.
Pusat Pengajian Sains Kesihatan School of Health Sciences For more information, please visit www.usm.my
HeadlineBaskerville Old Style
Body Copy Univers 57 Condensed
Call to ActionUnivers 57 Condensed
1
2
3
X
0.6X
0.5X
Option 1
0.5X 0.5X
1
2
3
X
0.6X
0.5X
0.5X 0.5X
1
2
3
Option 2
Applications
Banners (Landscape) - Schools
Each School will hold their own events and may need the banner in landscape format which is shown here.
6.10
* X = The height of the logotype
55USM Brand Manual ©2009
Applications6.11
Webpage Template - University
The USM website is one of the most dynamic, and fastest changing, representations of the USM brand. It has instant global reach and coverage and as such requires a strong reflection of the USM brand identity.
Please refer to the Web Specifications document for a detailed review of structure and colour for presentation.
56USM Brand Manual ©2009
Applications
Webpage Template - Schools
We encourage the individual Schools to constantly work with their web sites and communicate internally and externally through them.
We have, however, constructed the same frameworks for the Schools to ensure that the brand identity of USM, and the colour distinction, continues to build our overall brand equity.
6.12
57USM Brand Manual ©2009
www.usm.my
Universiti Sains MalaysiaPowerpoint Template13 August 2009
Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok
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Universiti Sains Malaysia Powerpoint Presentation 13 August 2009 Page 1 of 25
Terima Kasih
Title Slide Master Slide
End Slide
Applications6.13
PowerPoint Template - University
PowerPoint is an important tool for communications internally and externally and we have therefore created a Microsoft PowerPoint template for all USM presentations.
This template consists of three key slides - Title Slide, Master Slide & End Slide - around which you can build your presentation.
This is the University presentation and carries the university colours.
58USM Brand Manual ©2009
www.usm.my
Universiti Sains MalaysiaPowerpoint Template13 August 2009
Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum
Universiti Sains Malaysia Powerpoint Presentation 13 August 2009 Page 1 of 25
Terima Kasih
Title Slide Master Slide
End Slide
Pusat Pengajian Sains Komputer
School of Computer Science
Pusat Pengajian Sains Komputer
School of Computer Science
Applications6.14
PowerPoint Template - Schools
In exactly the same way as other documents, we have constructed the Schools’ PowerPoint presentations to reflect the colours of each School, supported by the USM purple.
59USM Brand Manual ©2009
Every institution is defined by its history, and reflected in its ceremonial events which, themselves, make up a core part of that history.
7.0
Ceremonial
60USM Brand Manual ©2009
Naib CanselorVice Chancellor
PendaftarRegistrar
telah dianugerahkan Ijazahwas conferred the degree of
Dengan ini disahkan bahawaThis is to certify that
Ceremonial Seal
Gold (Metallic Ink)
GraphicsTinted Gold (Metallic Ink)
Embossed
Ceremonial7.1
Degree Certifications Option 1
Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives.
We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates.
61USM Brand Manual ©2009
Naib CanselorVice Chancellor
PendaftarRegistrar
telah dianugerahkan Ijazahwas conferred the degree of
Dengan ini disahkan bahawaThis is to certify that
Ceremonial Seal
Hot-Stamped Gold
GraphicsTinted Gold (Metallic Ink)
Hot-Stamped Gold
Ceremonial7.2
Degree Certifications Option 2
Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives.
We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates.
62USM Brand Manual ©2009
University
Health Sciences Arts Engineering Hybrid
Ceremonial7.3
Gonfalons
A colourful and important part of our traditional ceremonial events is the gonfalons - flags to reflect achievements and their place in our history.
The gonfalons have been designed to take advantage of the colourful mix of the university purple and the individual school colours.
63USM Brand Manual ©2009
Merchandise items play an important role in presenting the image of the university. It is thus imperative that attention and care be given to the important task of implementing the brand identity on these merchandise.
For items not mentioned in this manual, the style and specifications can be used as a guide.
8.0
Merchandise
64USM Brand Manual ©2009
Merchandise8.1
Caps
We have prepared a number of ‘templates’ of potential merchandise items. This is not a definitive list but should be used as a guide when other new items are suggested given that it shows the optimum presentation of the brand.
65USM Brand Manual ©2009
Merchandise8.2
Polo Shirts
Polo shorts are very popular items and should be seen as a representative of a broader range of clothing options.
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Merchandise8.3
Namecard Holder
Namecard holders can be used as gifts or commemorative items. It is essential to be aware of the printing process to be used to maximise the impact of the brand.
67USM Brand Manual ©2009
Merchandise8.4
Pens - Option 1
Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area.
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Merchandise8.5
Pens - Option 2
Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area.
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Merchandise8.6
Lanyard
Lanyards have taken on a ubiquitous presence over recent years and so can be popular and strong examples of the USM brand.
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Merchandise8.7
Mousepad
With a computer on every desk, it is always positive to see the USM Brand Signature prominently displayed on a mousepad alongside it.
71USM Brand Manual ©2009
AGU 8509
Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok
www.usm.my
AGU 8509www.usm.mywww.usm.my
Merchandise8.8
Decals
The USM campus has restrictions for use of cars and motorbikes, reflected by the decals they are required to display. We should not let the opportunity pass to both bring out the Brand Signature on campus and also share it with others wherever we drive or park.
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9.0
Glossary
This glossary is to help you communicate with both internal and external parties for optimum consistency of reproduction of the USM Brand Identity.
73USM Brand Manual ©2009
Glossary9.1
Glossary of Terms
The Brand Identity Guidelines have been developed to assist you and your team bring the USM identity to life and manage its implementation. In doing so, you will interact with various trades and industries that have their own jargon to describe the nature of their work.
This guide identifies the terms and jargon most commonly used to help you in your relationship with your suppliers. For only by clearly speaking the same language can we expect to communicate a consistent and clear identity system for the University.
Artwork (A/W)Illustrations, diagrams, line art and photographs prepared for reproduction. Also called Finished Art or F/A.
Brand Signature A combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity.
CMYK The colour make up of Cyan, Magenta, Yellow and Black.
Call to Action A customer service initiative as a sign off to leave consumers with a contact number or URL of the organisation.
Construction Grid The measurement and proportional relationship of all the various Brand Signature elements.
Clear Space This is required to keep the Signature free from any other visual distraction or interference i.e. other graphic elements.
Decals Car window stickers for easy identification.
Gonfalons The traditional flags used in ceremonial events to reflect achievements and history.
Landscape FormatA horizontal orientation of a page.
Logotype The registered graphic design of a brand or corporate name, consisting of a unique combination of letterforms that may be combined with symbols.
Monochrome A range of tones of a single colour.
Portrait FormatA vertical orientation of a page.
Pantone Matching System (PMS)A set of standard colours for printing, each of which is specified by a specific number.
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The End