PROCEEDINGSThe Independent Forum On National Defense

Published monthly by the U.S. Naval Institute

USNI Media Planner - Folder MECH - FRONT

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HERE IS HOW YOU HIT YOUR TA

RGET

.

AIM

ING

AT THE DEFENSE INDUSTRY?

U S N I M E D I A P L A N N E R : 2 0 1 0

MILITARY TIMES = 24%

MILITARY OFFICER = 24%

SEA POWER = 25%

PR

O C E E D I N G S = 90

%

Mag

azine Readership Survey

3-out-of-4 issues

C E =

HIG

HEST R

EADERSHIP IN THE CATEGORY

They’ve got access to$664 billion in defensebudgets.With Proceedings, you’vegot access to them.

According to a recent survey,

Proceedings ranked

first with military

readers in the

categories of “read

first”, “must read”,

“most important”,

“most respected”,

“most influential”.

Eighty-five

percent of military

readers said

Proceedings encourages a

more useful debate than our

competition. Ninety percent

read three out of four issues

(none of our competitors scored

more than 25%). When compared

to our competitors,

Proceedings ranks

first in editorial

quality, credibility,

and importance to

the debate on national

defense.

If there were ever

an easy decision

for a media buyer,

it’s this: to get in

front of the people who

control the military budgets,

to have your message taken

seriously, get your ad in

Proceedings.

In every way

possible,

Proceedings

dominates the

reading of military leaders.

It’s read by top decision

makers, high ranking

military officials, and those

who have a say in the

spending of huge military

budgets. Think of top

decision makers in the

military. They are

Proceedings readers.

Proceedings is the

publication valued most

by the nation’s leading

policy makers on defense.

As the flagship publication

of the U.S. Naval Institute

with a 135 year heritage,

Proceedings is filled with

the latest insights from the

nation’s top policy makers.

www.usni.org

Proceedings overwhelms the competition.It’s not even close.

WHI

CHONE IS MOST IMPORTANT?

MILITARY TIMES GROUP = 3%SEA POWER = 4%

JOINT FORCES QUARTERLY =4

%

WHI

CH

MUST YOU “READ FIRST”?

MILITARY TIMES GROUP = 1%MILITARY OFFICER = 2%

MARINE CORPS GAZETTE =3

%

INK: 4 color plus flood matte varnish and spot gloss varnish(See spot varnish mech)

For more information on Proceedings or to book your ad call Dave Sheehan at 410-295-1041 or email dsheehan@usni.org.

Does it matter what they know aboutyour company and projects?

Then join the conversation. They areProceedings, and they are listening.

A F F I L I AT I ON S

NAVY 77%

MARINES 7%

COAST GUARD 6%

ARMY 4%

AIR FORCE 4%

MERCHANT MARINE 2%

The Proceedings audience engages.• 93% carefully read or scan majority of content• 90% spend up to two or more hours with each issue• 90% read 3-out-of-4 issues or more

The Proceedings audience is unduplicated.• 74% DO NOT belong to the Navy League or read Sea Power• 95% DO NOT belong to the Marine Corps Association

or read the Marine Corps Gazette• 90% DO NOT regularly read the Navy Times or

Marine Corps Times

*2009 USNI Reader Satisfaction Survey. Survey compared Proceedings, Sea Power, Today’s Officer,Navy Times/Marine Corps Times, Military Officer, Military History, Marine Corps Gazette, Joint Forces Quarterly,Air Power History, Air Force Magazine, and Wings of Gold.

PAID MAILED CIRCULATION 53,118 86%

SINGLE COPIES 368 .06%

EVENT & COMPLIMENTARY 3,816 6%

SHIPS & COMMANDS 2,421 4%

REGISTERED ONLINE COPIES 1,958 3%

TOTAL: 61,681

R E AD E R SH I P

ACTIVE DUTY 31%

RESERVE 4%

DEFENSE INDUSTRY 30%(RETIRED MILITARY)

DEFENSE INDUSTRY 4%(CIVILIAN)

RETIRED 19%

OTHER 12%

Formerly Serving Proceedings Contributors:

FLEET ADMIRALCHESTER W. NIMITZCHIEF OF NAVAL OPERATIONS

FLEET ADMIRALWILLIAM F. HALSEY, JR.

GENERALCOLIN L. POWELLCHAIRMAN, JOINT CHIEFS andSECRETARY OF STATE

Currently Serving Proceedings Contributors:

ADMIRALMICHAEL G. MULLENCHAIRMAN, JOINTCHIEFS OF STAFF

ADMIRALGARY ROUGHEADCHIEF OF NAVALOPERATIONS

GENERALJAMES T. CONWAYCOMMANDANT OFTHE MARINE CORPS

SECRETARYROBERT M. GATESSECRETARY OFDEFENSE

ADMIRALTHAD W. ALLENCOMMANDANTOF THE U.S. COASTGUARD

ADMIRALJAMES G. STAVRIDISU.S. EUROPEAN COMMANDNATO SUPREME ALLIED COMMANDER,EUROPE

C I R CU L AT I ON

What do they have in common?They have all written for Proceedings.

The Naval Institute Press—Over 800 titles80 new books eachyear from militarydesk references tobest-seller Tom Clancy.

Americans-At-WarAward-winning HD videoseries of 90-second vignettesfeaturing ordinary Americans

called to extraordinary heroism.

ConferencesBringing top thinkers,writers, leaders andstrategists together todebate solutions for our national security.

Photo ArchivesPreserving ournation’s militaryphotographic record—dating back to the CivilWar—of more than halfa million rare photos.

The Naval Institute FoundationSupporting the important work of theU.S. Naval Institute through the generouscontributions of donors.

NAVAL HISTORY

While Proceedings is our flagship

publication, the U.S. Naval Institute,

the world’s leading forum of

independent thought on strengthening

and supporting our Nation’s sea

services, also publishes other strong

media vehicles that target the military.

Naval History is an up-close

and personal account by the

people who participated in our

naval triumphs and tragedies.

Brilliantly illustrated with dramatic

period photography and fine art,

it features news-making historical

discoveries and insightful

scholarly analyses.

Naval History is available

to every active duty service

member—more than 580,000

via usni.org.

“Naval History is a treasure chest …of our military and seagoing heritage.”— Tom BrokawFormer anchor, NBC Nightly News

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USN

IPR

OVID

ES

VIEWPOINTS I CANNOT FINDELSEW

HERE

STRONGLY DISAGREE = 0.5%

DISAGREE = 1.5%

THE

IMPO

RTAN

CE

OF USNI BEING AN INDEPENDENTFORUM

NOT TOO IMPORTANT = 0.5%

SOMEWHAT IMPORTANT = 3.5%

OTHER USNI VEHICLES

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USNI BlogImmediate, event-driven discussions where no subject is toohot or sensitive. Posts from the nation’s leading Naval bloggers,with comments from you and others with an opinion and theinterest in sharing it. Ranked among the top three naval blogsworld-wide after only six months.

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“We are seagoing professionals, andProceedings is our journal.”— Admiral Robert E Kramek, USCG (Retired),

20th Commandant of the U.S. Coast Guard

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For military

decision

makers,

Proceedings

is more than a magazine.

It’s a necessity. Every month,

high ranking officials control-

ling $664 billion in military

budgets read

Proceedings

and read it

carefully.

For once, there’s an easy

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Start your plan with

Proceedings.

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MAGAZINE SPECS PROCEEDINGS NAVAL HISTORYIN INCHES IN INCHES

PAGE TRIM 7.875 X 10.75 8.125 X 10.75PAGE LIVE AREA 7.375 X 10.25 7.625 X 10.25

FULL PG NON BLEED 7 X 10 7 X 10FULL PG BLEED 8.375 X 11.25 8.625 X 11.25*BLEED SPREAD 16.25 X 11.25 16.75 X 11.252/3 4.375 X 9.375 4.5 X 9.51/2 HORZ 6.625 X 4.75 7 X 4.6251/2 HORZ BLEED 8.375 X 5.75 N/A1/2 VERT. 3.265 X 9.45 N/A1/2 VERT. BLEED 4.25 X 11.25 N/A1/2 ISLAND. 4.375 X 7 4.5 X 7.1251/2 ISLAND. BLEED 5.15 X 7.95 N/A1/3 VERT 2.125 X 9.45 2.125 X 9.51/3 SQUARE 4.375 X 4.375 4.5 X 4.51/4 HORZ 6.625 X 2.375 7 X 2.251/6 VERT 2.125 X 4.375 2.125 X 4.51/6 HORZ 4.375 X 2.125 4.5 X 2.1251/9 VERT 2.125 X 2.875 2.125 X 2.8751/12 2.125 X 2.125 2.125 X 2.1251/24 2.125 X 1 2.125 X 1*Gutter allowance on spreads is 1/4”.

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• All fonts must be Open Type or MAC compatible

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• Emailed ads must include name of advertiser,publication, and issue in the subject line.

• A contact proof must accompany color advertising

• All material sent will be destroyed after12 months, unless otherwise advised

• Production costs are charged on a time basis

• No corrections or cancellations accepted afterclosing date

• 133 line screen is recommended for bestpossible 4-color reproduction

• 120 line screen is recommended for bestpossible black and white reproduction

Proceedings Naval History

Printing Web Offset Web Offset

Binding Perfect Saddle Stitch

Cover Paper 100 lb Coated 100 lb Coated UV

Text Paper 40 lb Coated 45 lb Coated

ADVERTISING RATES: EFFECTIVE 1/1/2010

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PROCEEDINGS NAVAL HISTORY COMBINATION4-COLOR 1X 3X 6X 12X 1X 3X 6X 1X 3X 6&12X

2 PAGESPREAD

1/2 PAGESPREAD

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AD CONTENT is the responsibility of advertisers and their agencieswho warrant that they own all rights to any material appearing inthe ad. The publisher reserves the right to reject copy or ads thatit deems are objectionable for any reason.

AGENCY COMMISSION is paid to recognized agencies at a rateof 15% on bills paid within 30 days from invoice date.

SPACE COMMITMENTS may be cancelled upon written noticereceived seven days or more in advance of the published issueclosing date. Advertising placed at contract rates may be subjectto year-end adjustments resulting in a supplemental billing iffrequency and size conditions fall short of the promisedcommitment.

BILLING may be requested to agencies at the net rate onlyon the condition that if it remains unpaid after 90 days, theadvertiser will assume responsibility for the payment. If collectionor legal action should be required, any related expense will bethe responsibility of the advertiser.

$11,950 $11,808 $11,568 $10,990 $5,516 $5,429 $5,348 $15,109 $14,838 $14,573

$8,084 $7,917 $7,771 $7,484 $4,153 $4,099 $4,050 $10,923 $10,761 $10,593

$7,408 $7,235 $6,950 $6,790 $3,261 $3,207 $3,158 $9,139 $8,976 $8,809

$5,402 $5,280 $5,163 $4,935 $2,087 $2,049 $2,012 $6,375 $6,240 $6,110

$4,729 $4,623 $4,528 $4,333 $1,839 $1,806 $1,774 $5,618 $5,505 $5,397

$4,300 $4,211 $4,116 $3,938 $1,730 $1,703 $1,676 $5,159 $5,061 $4,959

$2,985 $2,925 $2,866 $2,747 $1,417 $1,395 $1,482 $3,845 $3,774 $3,753

$2,390 $2,341 $2,304 $2,212 $1,265 $1,249 $1,233 $3,190 $3,136 $3,093

$1,974 $1,936 $1,903 $1,833 $1,082 $1,071 $1,060 $2,698 $2,660 $2,623

$1,298 $1,276 $1,260 $1,228 $844 $838 $833 $1,930 $1,903 $1,887

$1,027 $1,017 $1,006 $984 $725 $719 $714 $1,611 $1,601 $1,584

$513 $498 $485 $472 $180 $175 $170 N/A N/A N/A

$600 $588 $576 $552 20,000

$1,000 $980 $960 $920 20,000

$1,200 $1,176 $1,152 $1,104 20,000

$300 $250 $200 $100

PROCEEDINGS EDITORIAL CALENDAR: 2010

For more information on Proceedings or to book your ad call Dave Sheehan at 410-295-1041 or email dsheehan@usni.org.

ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUSRESERVATIONS MATERIALS DISTRIBUTION

JANUARY:Surface Warfare

FEBRUARY:Military Education & Training

MARCH:International Navies Issue

APRIL: China in Focus

MAY:Annual Naval Review Issue

JUNE: Submarine Warfare /ASW / Mine Warfare

JULY:Maritime Terrorism / Piracy

AUGUST: Coast Guard Issue

SEPTEMBER:Naval Aviation

OCTOBER:HomeLand Security

NOVEMBER:Marine Corps Issue

DECEMBER:Merchant Marine Focus

November 23, 2009

December 28, 2009

January 29, 2010

February 26, 2010

March 26, 2010

April 29, 2010

May 28, 2010

June 28, 2010

July 29, 2010

August 27, 2010

September 29, 2010

October 29, 2010

SNA

USNI/AFCEA WEST 2010

ASNE Day

USNI/AFCEA JWC 2010Sea Air Space

SNA West

TailhookMaritime HeritageConference

AUSAModern Day MarineNaval Sumarine LeagueEuroNaval

ASNE

December 4, 2009

January 5, 2010

February 4, 2010

March 5, 2010

April 6, 2010

May 5, 2010

June 4, 2010

July 6, 2010

August 5, 2010

September 7, 2010

October 5, 2010

November 5, 2010

Missile Defense: Is Aegis the Answer?Ship Building—Can we get back on trackor is the system too broken to fix?

Professional Military Education:Critical Thinking Exercise or Ticket-Punching?Unconventional Warfare ChangesTraditional CuriculumCan We Sink Under the Weight of OurAdvanced Technology?

World CNOs SpeakAnnual Review of World’s Combat FleetsReacting to North Korea

China’s Revolution in Military AffairsChina’s Strategic Culture

Review of Navy and Merchant MarineFlag Lists of USNDoD Organization ChartsCongressional CommitteesU.S. Navy Battle Force Changes

Stealth Under the Sea: We are not alone outthere but how dominant are we, really?The Submarine Census

Piracy: A Law Enforcement IssueFailed States: The Root of the Threat

Coast Guard ReviewFlag Lists of USCGOrganization Chart

Is the F-35 the answer?How many carriers do we really need andhow big should should they be?The Growing Role of UCAVs

New administration and the new worldorder…but are we safer?Can current terrorist tactics be exportedto our shores?

Marine Corps ReviewFlag Lists of USMCOrganization Chart

Do the state academies and King’s Pointturn out capable mariners?How much interaction with USN is needed?Should we arm merchant ships?

SpecialIssue

NAVAL HISTORY EDITORIAL CALENDAR: 2010

For more information on Naval History or to book your ad call Dave Sheehan at 410-295-1041 or email dsheehan@usni.org.

ISSUE THEME EDITORIAL HIGHLIGHTS ADVERTISING ADVERTISING BONUSRESERVATIONS MATERIALS DISTRIBUTION

NAVAL HISTORYWhile Proceedings is our flagship publication, the U.S. Naval Institute,

the world’s leading forum of independent thought on strengthening and

supporting our Nation’s sea services, also publishes other strong media

vehicles that target the military.

Naval History is an up-close and personal account

by the people who participated in our naval triumphs

and tragedies. Brilliantly illustrated with dramatic

period photography and fine art, it features

news-making historical discoveries and insightful scholarly analyses.

Naval History is available to every active duty service member—

more than 580,000 via usni.org.

FEBRUARY:American Dreadnoughts

APRIL: The Pacific

JUNE: Naval Espionage

AUGUST: Treasure Hunting

OCTOBER: Carriers

DECEMBER: Arms Race

November 6, 2009

January 6, 2010

March 5, 2010

May 6, 2010

July 6, 2010

September 7, 2010

USNI/AFCEA WEST 2010

USNI/AFCEA JWC 2010

SNA WestMaritime HeritageConference

AUSAModern Day MarineNaval Sumarine LeagueEuroNaval

November 20, 2009

January 22, 2010

March 19, 2010

May 21, 2010

July 23, 2010

September 17, 2010

The Navy’s first All-Big-Gun Battleships100th anniversary of the USS Michigan’scommissioning

Gatefold Package:The 1st Marine Division’s Pacific War, peggedto premier of HBO miniseries The Pacific

Naval espionage in the cold war era25th anniversary of the Walker spy ring breakup

The archeology and business of underwatertreasure huntingLife on board a 19th-century Frigate

The evolution of U.S. Carrier operations inWorld War II

The interwar Naval arms race75th anniversary of the collapse of the SecondLondon Naval Arms Limitation Conference

INSERTION ORDER: 2010

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