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Vehicle ownershipby household
Moreinsightsinside
Couple & kids Couple only Lone person Single parent Group living
4% 32% 27% 24% 11%
135%
236%
3+18% 8%
None
Generational change % population
If Australia was a street of 100 households...
11%8%
BUILDERS
PRIOR TO 1946
2.1 million
20%
BABY BOOMERS
1946 - 1964
5.1 million
20%
GENERATION X
1965 - 1979
4.9 million
22%
GENERATION Y
1980 - 1994
5.4 million
19%
GENERATION Z
1995 - 2009
4.6 million
GENERATION ALPHA
FROM 2010
2.6 million
196 vehiclesavg. 14,000 km/yr
Population: 260 people
3949120Vehicle ownership
mccrindle.com.au
Australian households% population
China St.
India St.
Australia St.
11.3 km
10.9 km
200 mtrs
National population as street length
2nd
1st
53rd India St. is the fastest growing street at 129 metres per year & it will be the longest by 2030
Commuters
1 in 10 catch public transport2 in 3 travel by car
1 in 10 bus commuters also need a car
Housing type Current New approvals
Home ownership Tenure length% population
Renting
31%1.8 yrFOR
LEASE
35% 7 yrs 19 yrs31%
Mortgage Fully own
6x11x
Average full-timeearnings
Average house price
Net worth Gross HH incomeHousehold wealth quintiles
$462k $831k $2.5m$35k $206k$80,704 $124,904 $260,104$22,620 $47,944
6 Micro(1-4 emp.)
2 Small(5-19 emp.)
1 Medium/large(20+ emp.)
3.3 birthsper year
Degree orPost Grad.
Dip. or Cert.
Year 11 or below
Year 12
33%
19%
27%
21%
WilliamJack
NoahJames
OliviaCharlotte
AvaAmelia
Mia
12345
Current top 5 baby names
Oliver
47% 34% 11%
Both Aus.born
None Aus.born
One Aus.born
If Australia was a street of 100 households...
Population: 260 people
mccrindle.com.au
More than 1 in 2 have used: Less than 1 in 2 know the term:
Brought to you by: Joe Blake (snake)Captain Cook (look)Frog and toad (road)
Harold Holt (bolt)
G’day
No worries
You beauty!
Arvo
Spit the dummy
5
13% 15%
13% 34%
Detached house Unit or apartment Terrace ortownhouse
73% 51%
Christian No religion BuddhismIslam Other Not stated
52.1%
1.2 marriages/year 1.7 deaths/year
30.1% 2.6% 2.4% 3.2% 9.6%
?
Top ways to get to work 5
1
2 3
4
Source: ABS, McCrindle | cbMcCrindle 2017
1995Today
5x1975
Parent’s place of birth
9 employingbusinesses
TO
PIC
S
CREATING AN ENGAGING CULTUREEquipping and inspiring staff, volunteers and teams
NEXT GEN LEADERSHIPDeveloping emerging leaders & managing multi-generational teams
KNOW THE TIMES, SHAPE THE TRENDSA snapshot of the most influential demographic, social & global trends
COMMUNICATION SKILLS FOR THIS VISUAL ERAGetting cut-through in our message saturated society
DIVERSE GENERATIONS, EMERGING SEGMENTSEngaging with the ever-changing customer
FUTURE PROOFING CAREERSHow educators & employers can equip Gen Z to thrive in changing times
Eliane Miles Mark McCrindle Ashley Fell
Whether you are looking for a keynote
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At McCrindle, we’re visual translators, we’re information designers, we’re
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TEW
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