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ROP/ Display Pre-Print Rates:OPEN RATE: $10.50 per column inch
NATIONAL RATE: $11.77 per column inchNo agency discounts or special rates for classi�ed.
CHARITABLE RATE: $6.90
Bulk Annual Contracts available
Weekly frequency rates available – 1 month, 13 weeks, 26 weeks and 52 weeks. Must run at least 1 time each week to qualify for the weekly frequency rate; two runs per week is allowed.
ROP Make Up Requirements:Ads must be as many inches deep as columns wide and must total at least
two column inches.Ads that are more than 19 inches in depth, but less than 21.25 inches will be
charged as full column space.
Deadlines:Tuesday, 10:00 a.m. ....................................................Thursday IssueThursday, Noon ..............................................................Sunday IssueMonday, Noon .......................................... Southwest Texas ShopperDEADLINES FOR CANCELING ADVERTISING ARE THE SAME.
Mechanical Requirements (Display):Standard PASS — 6 column format1 column .....................................................................................................1.7 inches2 column .....................................................................................................3.6 inches3 column .................................................................................................. 5.45 inches4 column .................................................................................................. 7.32 inches5 column .................................................................................................. 9.20 inches6 column ......................................................................................................11 inchesDouble Truck .......................................................................................... 23.8 inchesPage Depth ......................................................................................21.1875 inches
Pre-Printed Insert Rates$75 per thousand. Full run consists of 5,400 Sunday and 5,100 Thursday.
Contract rates available.
Color RatesThe minimum size ad accepted for color is 32 column inches. The charge for
color is on one page. Multiple page color ads are charged per page.
Black & 1 color: Black & 2 colors: Full color: $85 $160 $225
SPECIAL SERVICESProofsProofs will be delivered to the advertiser, provided ad copy was submitted
prior to the ad deadline. Only one proof per ad.
Co-op StatementsAdvertisers seeking co-op reimbursements will, on request, be provided with
a statement of charges and tearsheets in addition to their normal monthly bill.
Internet AdvertisingAdvertising is available on the Uvalde Leader-News web site. Please inquire
for details.
Circulation:Reported as sworn publishers statement on 10/01/2011: 4,931
Other Products:Southwest Texas ShopperThe Southwest Texas Shopper is a total market coverage vehicle distributed
by mail and carrier each Wednesday. Total distribution is 6,040 copies in Uvalde, Real, and Zavala counties. The open rate for running in the Shopper is $5.00. The pickup rate from The Leader-News is $2.50 per column inch. Pick up with bulk contract is $1.00.
Total market coverage using the Leader-News and the Southwest Texas Shopper requires 11,000 inserts. The price is $75 per thousand for pieces up to 1 ounce.
Classified RatesClassi�ed Display AdsStandard PASS — 8 column format1 column .................................................................................................. 1.24 inches2 column .................................................................................................. 2.64 inches3 column ........................................................................................................ 4 inches4 column .................................................................................................. 5.45 inches5 column .................................................................................................. 6.85 inches6 column .................................................................................................. 8.25 inches7 column .................................................................................................. 9.66 inches8 column ......................................................................................................11 inches
Page Depth ......................................................................................21.1875 inches
Display AdsIndividual rate: $8.00 per column inchBusiness rate: $10.10 per column inchEmployment display advertisement: $15.00 per column inchReal Estate: $7.75 per column inchBlind box number: $15.00 Lost, Found, Misc., Work Wanted ads: no charge for one issue up to 40 words
CARD OF THANKS/NOVENAS up to 10 lines: $20.00; $1.00 for each additional line.
Legal Notices/Public Notice$1.85 per line
Service Directory 3 months (26 issues plus 13 Southwest Texas Shopper): $325
Super Seller Auto Ad Run until you sell it! One low price of $29.95 guarantees your ad will run until the vehicle sells. O�er includes kit with for-sale signs to display in the vehicle. Private party customers only.
“Since 1879 - A Leader in Southwest Texas”P. O. Box 740 | 110 N. East St. | Uvalde, TX 78802-0740
Phone: 830-278-3335 • Fax: 830-278-9191www.uvaldeleadernews.com | Email: [email protected]
Uvalde Leader-News
Rate Card effective April 1, 2015
Craig K. Garnett – Publisher Steve Balke – Advertising Director Norma Ybarra – Classified Manager
PolicyGeneral Policies All advertising copy submitted is subject to rejection or cancellation at any time by the Uvalde Leader-News for any reason consistent with the newspaper's policy. Uvalde Leader-News is not responsible for errors in copy beyond the actual value of space occupied by such errors, nor for the omission of advertising. In the event of errors, The Leader-News is glad to submit a letter of correction to be posted in the business concerned, but shall not be financially liable for any account where items are sold at the incorrect price. The Leader-News sells premium position advertising for 25% above cost of advertisement. Premium positioning refers to placement on a specific page, not positioning on that page. All other position requests will be taken into consideration and complied with whenever possible. The Leader-News will not accept ads with a requirement that an accompanying release be used as a news story. However, releases and other information will be considered on their merits for possible publication as news stories. Advertiser and advertising agency will indemnify and hold harmless Uvalde Leader-News, its officers, agents, employees and contractors, for all contents supplied to publisher, including text, representations and illustrations of advertisements printed, and for any claims arising from contents including, but not limited to, defamation, invasion of privacy, copyright infringement, plagarism, and in the case of a pre-printed insert, deficient postage.
Credit Policies All advertising is payable upon placement unless credit has been approved by the business office. Political, entertainment and charitable ads are to be paid in advance. A charge of $25 will be made for a check returned for insufficient funds.
Classified RatesGarage/Yard Sale $7.50 15 words 1 issue Garage/Yard Sale $9.99 40 words 2 issues plus Southwest Texas Shopper
Misc (Commercial) $8.00 40 words 1 issue plus Southwest Texas Shopper
Help Wanted $19.00 40 words 1 issue plus 1 issue Southwest Texas ShopperHelp Wanted $49.00 40 words 2 issue plus 1 issue Southwest Texas ShopperHelp Wanted $94.98 40 words 4 issues plus 2 issues Southwest Texas ShopperHelp Wanted $134.97 40 words 6 issues plus 3 issues Southwest Texas ShopperHelp Wanted $169.97 40 words 8 issues plus 4 issues Southwest Texas Shopper
Real Estate, $9.99 40 words 1 issues Commercial Property, Homes for Sale, Farms & Ranches, Land for Sale, Mobile Homes for Sale & River Property
Real Estate, $19.99 40 words 2 issues plus 1 issue Southwest Texas ShopperCommercial Property, Homes for Sale, Farms & Ranches, Land for Sale, Mobile Homes for Sale & River Property
INDIVIDUALApartments for Rent, $7.99 40 Words 2 issues plus 1 issue Southwest Texas ShopperAuctions, Business Opportunities, Business Services, Education, Estate Sales, Farm Equipment, Firewood for Sale, for Lease, Hay for Sale, Homes for Rent, Hunting Leases, Hunting Leases Wanted, Livestock, Misc. Rents, Misc. Wants, Mobile Homes for Rent, Pets, Tutoring
BUSINESSApartments for Rent, $9.99 40 Words 2 issues plus 1 issue Southwest Texas ShopperAuctions, Business Opportunities, Business Services, Education, Estate Sales, Farm Equipment, Firewood for Sale, for Lease, Hay for Sale, Homes for Rent, Hunting Leases, Hunting Leases Wanted, Livestock, Misc. Rents, Misc. Wants, Mobile Homes for Rent, Pets, Tutoring
Effective April 1, 2015 Published Every Thursday & Sunday by Leader-News, Inc.
Rate Card “Since 1879 - A Leader in Southwest Texas”www.uvaldeleadernews.com
P. O. Box 740 • 110 N. East St. • Uvalde, TX 78802-0740Phone: 830-278-3335 • Fax: 830-278-9191
Email: [email protected]
STANDARD PAGE SIZEStandard Display Ad rate is $10.50 per column inch
1x2 = 2 inches .............................................................................................................................$21.002x2 = 4 inches .............................................................................................................................$42.002x3 = 6 inches .............................................................................................................................$63.002x4 = 8 inches .............................................................................................................................$84.002x5 = 10 inches ........................................................................................................................ $105.002x6 = 12 inches ........................................................................................................................ $126.002x7.5 = 15 inches ..................................................................................................................... $157.503x5 = 15 inches ........................................................................................................................ $157.503x8 = 24 inches ........................................................................................................................ $252.003x10.5 = 31.5 inches (quarter page)......................................................................................... $330.756x10.5 = 63 inches (half page) ................................................................................................ $661.506x21.5 = 129 inches (full page) ............................................................................................$1354.50
Southwest Texas Shopper (Publishes Wednesdays)
Open Rate ........................................................................................................................$5.00 per inchPickup Rate .....................................................................................................................$2.50 per inchPickup with Bulk Contract ..............................................................................................$1.00 per inch
Uvalde Leader-News
Frequency Rates Leader-News Shopper
1 Month (9 issues)………………………………………………………. $8.90…………….….$2.5013 weeks .....................……..……………………………………………....$8.75…………….….$2.5026 weeks ...........................................………………………………………$8.50……………..…$2.5052 weeks ...........................................………………………………………$8.25…………….….$2.50
Charitable Rate: $6.90Pickup Rate: $8.93 (one time)
Uv@lde Advertising Rate CardBasic Listing Name, Address, Phone Number No charge
Enhanced Listing • Name• Address• Phone Number• Brief Text Description• Map Point• Turn-by-turn directions• Social Media & Email Share Button• Assign to 1 category or package
$25.00 per listing per month
(12 month contract*)
Enhanced Plus Listing Includes Enhanced Listing plus• Photo or Image• Website URL• Email Address• Extended Text Description• Assign to up to 3 Categories or Packages
$50.00 per listing per month
(12 month contract*)
Premium Listing Includes Enhanced Listings plus• Video or Audio File• Unlimited Event Listings• Unlimited Deal Listings• Facebook “Like” & Twitter “Follow” Link• Image Gallery up to 24 Images
$75.00 per listing per month
(12 month contract*)
Postcard Feature Features your building/product and is shared on Facebook or email
$125.00
Banner Ads Ads are placed at the bottom of the App $200.00
App within App Allows you to have your own App within our App.
$400.00 (12 month contract**)
SERVICE LEVEL FEATURE SET PRICING
*If advertising is cancelled before the 12 month period ae $50 cancellation fee will be assessed. **$275 cancellation fee
P. O. Box 740 | 110 N. East St. Uvalde, TX 78802-0740
830-278-3335 Fax: 830-278-9191
uvaldeleadernews.com
Internet Rate Card
ONLINE ADVERTISEMENT
Top Leader Board 728x90 (3).................... $375 month
Bottom Leader Board 728x90 (3) ........... $300 month
Large Rectangle 300x600 (3)..................... $300 month
Medium Rectangle 300x300 (3) ............... $250 month
Small Rectangle 180x90 (3)....................... $200 month
Weather Sponsor 120x90 (1) .................... $450 month
Obits Sponsor 728x90 (2) ........................... $400 month
Daily Deal Video 15 second video ad1 Day ..................................................................................$493 Days ................................................................................$995 Days ............................................................................. $1997 Days ............................................................................. $29930 Days........................................................................... $399Daily Deal Videos will have there own landing page and will be promoted in the print edition of the Uvalde Leader-News.
Number in parenthesis is number of rotations per space.
Average Monthly Site Traffic
Page views: 63,000 Unique Visitors: 45,000 Page impressions: 18,223
For more information about online advertising
or other advertising opportunites, please contact a
sales representative.
Steve Balke ........................................sbalke@uvaldeleadernews.com
Mark Espinoza ......................... [email protected]
Michael Robinson .................. [email protected]
Norma Ybarra [email protected]
Weather Sponsor
Top Leader Board
Bottom Leader Board
Small Rectangle
Small Rectangle
Small Rectangle
LargeRectangle
MediumRectangle
SOUTHWEST TEXAS SHOPPER
We are pleased to o�er our advertisers the opportunity to reach the entire Southwest Texas market. The Uvalde Leader-News is delivered by carrier and mail to subscribers on Thursday and Sunday and the Southwest Texas Shopper is mailed to non-subscribers each Wednesday.
Half Page
Quarter page
16th page
Quarter pageEighth page
Eighth page
Our frequency discounts allow advertisers to reach their current and potential customers economically.
Deadlines:• Monday at Noon for Shopper• Tuesday at 5 p.m. for
Thursday• Thursday at 5 p.m. for
Sunday
Additional sizes also available.
Per Quarter 2 ULN & 1 SWTS 1 ULN & 1 SWTS 1 ULN 1 SWTS
Circulation 15,200 10,600 4,600 6,000
1 week $163 $101 $84 $42
9 weeks $121 $68 $57 $28
13 weeks $100 $61 $52 $24Color $350 $275 $150 $150
Single Color $175 $125 $75 $75
16th Page (8 column inches) 3.6”x4”
Per Quarter 2 ULN & 1 SWTS 1 ULN & 1 SWTS 1 ULN 1 SWTS
Circulation 15,200 10,600 4,600 6,000
1 week $1,950 $1,350 $1,200 $600
3 weeks $1,560 $1,080 $960 $480
6 weeks $1,365 $945 $840 $420
9 weeks $1,170 $810 $720 $360
13 weeks $975 $675 $600 $300Color $350 $275 $195 $195
Full Page (129 column inches) 11”x21.5”
Per Quarter 2 ULN & 1 SWTS 1 ULN & 1 SWTS 1 ULN 1 SWTS
Circulation 15,200 10,600 4,600 6,000
1 week $1,055 $730 $650 $325
3 weeks $845 $585 $520 $260
6 weeks $740 $510 $455 $230
9 weeks $635 $440 $390 $200
13 weeks $530 $365 $325 $165Color $350 $275 $150 $150
Half Page (63 column inches) Horiztontal 11”x10.5” Vertical 5.45”x21.5”
Per Quarter 2 ULN & 1 SWTS 1 ULN & 1 SWTS 1 ULN 1 SWTS
Circulation 15,200 10,600 4,600 6,000
1 week $540 $375 $330 $165
3 weeks $435 $300 $265 $130
6 weeks $380 $265 $235 $115
9 weeks $325 $225 $200 $100
13 weeks $270 $190 $165 $85Color $350 $275 $150 $150
SingleColor $175 $125 $75 $75
Quarter Page (31.5 column inches) Horiztontal 11”x5.25” Vertical 5.45”x10.5”
Per Quarter 2 ULN & 1 SWTS 1 ULN & 1 SWTS 1 ULN 1 SWTS
Circulation 15,200 10,600 4,600 6,000
1 week $260 $185 $155 $75
3 weeks $210 $150 $120 $60
6 weeks $184 $131 $105 $52
9 weeks $158 $113 $90 $45
13 weeks $140 $100 $80 $40Color $350 $275 $150 $150
SingleColor $175 $125 $75 $75
Eighth PageHoriztontal 5.45”x5.25” Vertical 3.6”x8”
FEBRUARY 2016
Circulation BreakdownUvalde Leader-News and Southwest Texas Shopper
Zip Code Town Leader-News Single Copy Southwest Texas Subscribers Racks / Dealers Shopper
78801 Uvalde 1068 2185 Uvalde Carriers - 292578802 Uvalde 40 ___ Uvalde Mail - 159078828 Barksdale 14 ___ –78829 Batesville 6 60 –78832 Brackettville 15 ___ –78833 Camp Wood 21 20 –78838 Concan 27 10 6078870 Knippa 42 40 5078872 La Pryor 32 ___ 52078873 Leakey 31 ___ 40078879 Rio Frio 6 ___ 5978881 Sabinal 61 185 15078884 Utopia 59 10 275Mixed (No Inserts) 330NIE(Newspapers In Education) 445 e-Edition (No Inserts) 144
TOTAL 2342 2510 6029
TOTAL Leader-News 4852(Does not include Shopper)
Application for Credit
PLEASE CHECK ONE:
___________________________________________________________________________________ ___________ _____________Firm / Company Legal Name Individual Municipality
___________________________________________________________________________________ ___________ _____________Trade Name Partnership Corporation
________________________________________________________________ ___________________ ______________ _________________Physical Address City State Zip
_________________________________________________________________________________________________________________________Billing Address
___________________________________________________________________________________________ _________________________Type of Business No. of Years in Business
_________________________________ ______ ______ _________________________________________________________Federal ID Number Taxable? Yes No if not, please furnish tax exempt number
____________________________________________________________ _________________________________________________________Authorized Ad Buyer Title
____________________________________________________________ _________________________________________________________Authorized Ad Buyer TitleAre Purchase Orders Required? ❏ Yes ❏ No
__________________________________________________________________________________________ _________________________Officers/Owners (owner’s home address and SSN required for Individual & partnership firms) Social Security #
____________________________________________________________ ___________________ _________________________________Residence Address Home Phone # Spouse’s Name
Trade and/or Advertisers (newspapers preferred). If no trade or advertiser references are available list personal references.
Name Street Address State Phone #_______________________________________ ______________________________________ _________ _______________________
_______________________________________ ______________________________________ _________ _______________________
_______________________________________ ______________________________________ _________ _______________________
_______________________________________ ______________________________________ _________ _______________________
Bank Name Account Number Bank Officer_______________________________________ ______________________________________ __________________________________
_______________________________________ ______________________________________ __________________________________
References Please include at least 3 credit references other than banking institutions.
The above information is correct and the undersigned agrees to the credit terms set forth above.
Name (printed):______________________________________________________________________________________Title (printed):_____________________
Signature:_______________________________________ Date:______________Salesperson_____________Amount Request:________________________
Terms
110 N. EAST ST, UVALDE, TX. 78801 • (830) 278-3335 • Fax (830) 278-9191www.uvaldeleadernews.com
In consideration of any credit extended to me by Leader-News, Inc., I hereby agree:1. That the Minimum Payment Due within thirty (30) days from the closing date on my account each month shall be according to the Minimum Payment schedule plus any past due amounts for prior months.MINIMUM PAYMENT SCHEDULEIf the balance is$0 - $199 .............................................................................................................................Balance$200 - $400 ..............................................................................................................................$200Over $400 .................................................................................................... One-Half (1/2) Balance2. That during any monthly billing period no FINANCE CHARGE will be imposed if I pay the full new balance, shown on my most recent statement, before my next closing date. 3. That if I choose to pay less than the full new balance, a finance charge will be included on my next monthly statement, and will be computed by applying a periodic rate of one and one-half (1
1/2) percent per month [which is an ANNUAL PERCENTAGE RATE of eighteen (18) percent] on the unpaid balance.4. The LEADER-NEWS, INC. may limit the amount of my purchases under this agreement.5. That if I fail to meet my obligations under this agreement, LEADER-NEWS, INC. may declare the entire unpaid balance due and payable. If LEADER-NEWS, INC. is required to enforce collec-tion of my account, I agree to pay reasonable attorney’s fees and actual court costs.6. The LEADER-NEWS, INC. may change any of the credit terms of this agreement by notice mailed to me not less than fifteen (15) days prior to the billing cycle in which the change is effective. Any credit purchase by me after the change will be my agreement that the new terms apply to my previous balance and future purchases. If I do not agree, I will give written notice to LEADER-NEWS, INC. and pay off my outstanding balance on the terms in effect prior to the change.
Owners / Authorized Buyers
The Uvalde Leader-News