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Integrated Digital Marketing
University of Wisconsin Eau Claire
SIN◦A ◦Core
SyneCore Tech- Who Are We?
• Integrated Digital Marketing Agency • Conjoin principles of inbound marketing with
digital marketing• Analytics – Backbone• Branding, Lead Gen, Social Engagement, Web,
Strategy, Graphic Design, Mobile, SoLoMo
Our Team
About Sean
• Bachelor BA: Entrep. UWEC• Martial Arts• AMA 2009• SMB Consultant• Started 3 Successful Businesses• CEO SyneCore Tech
About Spencer• BFA- Graphic Design
• Craft Beer Enthusiast
• Foosball Superstar
• Analytics & Graphic Design
Client Highlight
Social Media
BE REMARKABLE
Assumption that Advertising is broken
• Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. – Seth Godin
"The Mini-Winni, part of American tradition, and today on the cutting edge of design and function in a Class-C motorhome...Do you believe any of the s***?"
Winnebago Man
Winnebago Man Cont’d
Sales & Marketing
Shift to Analytics• Quick History
– Mad Men • Banners/Billboards • Expensive Campaigns • No Tracking / ROI Metrics • Outbound
– Paradigm shift from expensive campaigns that can’t be tracked to highly traceable campaigns
Inbound Vs. Outbound
RadioMailersCold Calling
TelevisionBillboards
OutboundLead NurturingSocial Media Blog
SEOSoLoMoContent Marketing
Inbound
Big Data• Google- Accounts – Layers, Search Results• Facebook - Graph Search• Twitter• Cookies• The more information gathered the more
custom tailored experience
You’re Being Tracked
Analytics- Why They’re Important• Prove ROI• Refine Marketing Strategy• Make Informed Decisions• Learn More About Your Prospects• Sales
– Learn What your Prospects Are looking for • Provide Back End Information • Improve Paid Search Listings
Marketing Automation Software
HEA
TMAP
PIN
G
Your Future, Your Career.. My advice to you
• Seeking out a Job • Your Online Presence • Go Hard or Go Home• Excuses • Resume• Be Proactive
Contact Us
Sean Royer Spencer Ploessl@royersm @spenceafied952-426-3149 [email protected] [email protected]
