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UX and
Thalēs ~ 624 - 546 BC
Philosopher MathematicianAstronomer
A
C
E
B
D
ADAB
DEBC=
“Give advice to someone else”
~ Thalēs
KEY FIGURES
1,800 500 M € 80%staff members in the Netherlands
worth sales in 2015 of which is export
Professional electronics
Defence and security applications
Railroad infrastructure
Public transport systems
Radar and communication systems
Wouter HoogstraDelftEnschede
ZuidlarenInterfaces
Ermelo
SnowboardingItalian foodSpinning
Movies
in DELFT
Human Factors
Human Factors SpecialistEngineering Psychologist
Industrial Design Engineer
KEY FIGURES
1,800 500 M € 80%staff members in the Netherlands
worth sales in 2015 of which is export
3
UX?Helicopter
Emergency Medical Service
VS.
User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.
~ Norman and Nielsen
Degr
ees
of fr
eedo
m
System discussion Cosmetics
Development time
Design options
User research
Ethnography
Experience mapping
Wireframing
Interaction design
Graphic design
Field researchUsability testing
Prototyping
Use cases
Personas
Task analysisBrainstormingDesign
patterns
Workflow
StoryboardingUser
documentation
Agile development
Product backlogSprint planning
Shippable productSprint backlog
USERRESEARCH
ASSESS
ADAPT
DESIGN
USERRESEARCH
ASSESS
ADAPT
DESIGNAgile
Scenario
Use case
Prototype
Requirements
Time
Human factors
End users
Developers
Time
Scenario
Use case
Prototype
Requirements
Time
Scenarios
Users
Problem
Environment
Scenario
Use case
Prototype
Requirements
Time
Use cases
Goals
Preconditions
Interactions
Scenario
Use case
Prototype
Requirements
Time
Workflow
Skeletal frameworkLayout
ContentInteraction
Physical prototype
DemonstrationTangible
Low effort and costFeedback
Human factors
End users
Developers
Time
Usability testing
Targeted userObserve and analyse
FixPrioritise
Nice and all, but what can I expect?
Scenario
Fram
ewor
k an
d us
e ca
ses
Workflow
Try-fail-retryTest
Start earlyUser-centered
Wrap-up
Thanks for listening!
