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winephile
Hypotheses
Research
Personas
• Hard to find specific wine in local shops
• Can’t find user reviews
• Doesn’t remember what she likes
• Loves new wine but doesn’t have time to take notes
• Too intimidated to ask for help
• Wants to impress friends
Natalie the Novice Susie the Social Drinker Eddie the Expert
Quotes
“It’s hard to order wine at restaurants because
I never remember what I like.”
“A wine app is only useful if it organizes my life
— not if I have to organize it.”
Workarounds
Comparative Analysis
Comparative Analysis
Opportunity
Millenials!
The numbers
28% drink every day*
Want cheaper wine with less pretension & more social focus
* http://distributionpropertysolutions.com/us-wine-consumption-trends/
How do we solve this?
MVP Features
1. Suggestions based on personal ratings 2. My wine library- reference list 3. Upload new wine info
Flows and Wireframes
Flows and Wireframes
Flows and Wireframes
Flows and Wireframes
Suggestions
My wine library
Add new wine
Onboarding
winephile 2.0
Location-based suggestions
Testing!
Q & A
