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V1.3 – 16/09/2009
Cegid Business Retail
TARGET MARKETS
CBR Target Markets
Cegid Business Retail aims first and foremost at international chain stores and speciality stores.
Cegid has developed expertise in multichannel retail management• Branches• Factory outlets• Franchised stores• Concessions in department stores• Shop-in-shops
Supermarkets, Grocery stores or large Department Stores shall not be targeted at the moment.
CBR Target Markets
T1
T2
T3
T4
T5< 5 M€
5 - 20 M€
20 - 100 M€
100 – 1,000 M€
> 1,000 M€
T4, T3 and T2 are Cegid main targets with CBR
CBR Target Markets
Apparel, Textiles and Fashion Ready-to-wear (women, men, kids, …) Footwear Homewear Sportswear Lingerie Leather goods Accessories
CBR Target Markets
Other target markets Sports equipment Toys Cosmetics & Perfumery Watches & Jewellery Homeware (except Furniture) Household linen …
CBR Target Markets
CBR is not suitable for Perishable goods and most commonly
traceability management Warranty management Complex after sales service management
(spare parts & repair, …) Complex sales for delivery process (delivery
scheduling, carrier management, …)
CBR Target Markets
APPAREL
Fashion accessories
Footwear
Homewear
Leather goods
Lingerie
Ready-to-wear
Sportswear
Leader
Good
Legitimate
Difficult/No customer
No go
CBR Target Markets
HOMEWARE
Accessories & decorations
Furniture
Lighting
Tableware
Leader
Good
Legitimate
Difficult/No customer
No go
CBR Target Markets
OTHER MARKETS
Baby & Wedding gift lists*
Cosmetics & perfumery
Department stores
DIY
Electrical appliance
Flowers
Food & perishable goods
Leader
Good
Legitimate
Difficult/No customer
No go
(*) Development in progress CBR version 2010
CBR Target Markets
OTHER MARKETS
Gadgets
Garden centres
Household linen
Jewellery (*)
Mobile phones
Optical products
Pet shops
Leader
Good
Legitimate
Difficult/No customer
No go
(*) Development in progress (complex serial numbers tracking) CBR version 2010
CBR Target Markets
OTHER MARKETS
Press & book stores
Sports equipment
Stationery
Toys
Watches
Leader
Good
Legitimate
Difficult/No customer
No go
THANK YOU for your attention