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All landscape photos included in this presentation were taken in Philippines
by InSIGHTFuL Fritzie Lee.
20 Year High Definition, Highly Captivating
Marketing Plan for InSIGHTFuL Fritz Lee
Capturing The Moment
www.fritzielee.blogspot.com
Fritzie LeeJanuary 2013
CHECKLIST to Capture The Moment:
A.)Understanding of the Core – The Photographer• The Image Envisioned
(Vision/Mission)• Knowing who you are or
Photography Genre (Roles)B.)Equipping Oneself – The Camera• 6 Relationship Principles• 10 Photography - Life Quotes• My SWOT
C.)End Image in Mind – The Image• InSIGHTFuL
www.fritzielee.blogspot.com
The Image Envisioned… I’m called to be a
witness of Christ every day by capturing His
creations, establishing relationship
through gaining personal INSIGHTs
on someone I’ve come across with
and by maximizing God’s gifts and
resources responsibly,
wherever I am, and at all times.
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8 Roles To Capture The Image Envisioned
1. Disciple of God2. Loving Daughter3. Thoughtful Sister4. Supportive Aunt5. Servant Leader6. Dependable Friend7. Competent Employee8. Engaging Student
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1. Disciple of God
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2. Loving Daughter
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3. Thoughtful Sister
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4. Supportive Aunt
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5. Servant Leader
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6. Dependable Friend
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6. Competent Employee
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8. Engaging Student
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Insightful
BRAND LAUNCH
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We need to be Insightful Capacity to gain an accurate and deep intuitive understanding of a person
particularly the consumers
Information-basedSynergistic
InnovativeGoal-oriented
HumbleThorough
Fritz_Lee
Fritz
Insightful Fit 2
BRAND LAUNCH
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Why do we need to be InSIGHTFuL?Being InSIGHTFuL also means…
Fritz Lee
Insightful Fit Lead2
BRAND LAUNCH
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Why do we need to be InSIGHTFuL?Being InSIGHTFuL also means…
Fritz Lee
Insightful Fit Lead Energy
2 with
BRAND LAUNCH
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Okay, Fit 2 Lead… Fit 2 Lead… WITH?
Fritz Lee
Insightful Fit Lead Energy
2 with(1-word
descriptor Acronym)
Fit = Fritz (nickname)
Lee = Lead (surname)
Battery/Energy = Energizer (work)
Recent Photo
BRAND LAUNCH
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Aside from the Living Word of God, The Bible as my blueprint to live a Godly life, a book by Tom
Holladay illustrated The Relationship Principles of Jesus, which serves as an fundamental guide for me
in building relationships…
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6 RELATIONSHIP PRINCIPLES OF JESUS
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Principle #1 : Place the Highest Value on Relationships
I will value personal relationships with my family, friends, co-worker, mentors, more than any material possessions.
Principle # 2 : Love as Jesus Loves You I will extend my love, intentionally. I
should translate my love in to action. This is God’s command, not just a favor.
Principle #3 : Communicate from the Heart I will speak with love and sincerely at
all times by valuing trust in all my relationships.
6 RELATIONSHIP PRINCIPLES OF JESUS
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Principle #4 : As You Judge, You Will be Judged
I will be slow to judge others and guard my intentions.
Principle #5 : The Greatest Are the Servants
I will think less of myself and practice humility at all times.
Principle #6 : Treat Others as You Want Them to Treat You
I will treat others how Jesus would have treated them.
Landscape Photography reflects the beauty of one of God’s many creations. It portrays the state of mind
& emotion of the surroundings that may not be readily seen by our naked eye. As you give more time and let light go in your camera, you will be
amazed by what it can capture.
Photo above is by Ansel Adams, a black and white photographer, best known for his landscapes, and development of the Zone system. He died in
1983, but his work continues to live on today, and his reputation will remain for many years to come.
His quotes on photography transcends to ways for practical living.
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TOP 10 ANSEL ADAMS QUOTES ON LANDSCAPE PHOTOGRAPHY
1. “A good photograph is knowing where to stand.” I should know what I want in life and where
I stand in the lives of the people around me.
2. “Photography is more than a medium for factual communication of ideas. It is a creative art.” As I communicate, I should listen beyond words, and
observe for the insights behind the words expressed.
3. “A true photograph need not be explained, nor can it be contained in words.” There will be situations in life that I will not fully fathom
why it had to happen, but I can trust God who is all-knowing.
4. “There are no rules for good photographs, there are only good photographs.” There is no single formula to a successful life. I should
live each day making it better than yesterday.
5. “Dodging and burning are steps to take care of mistakes God made in establishing tonal relationships.” I should accept everything about me, just as how God
created me.
http://www.expertphotography.com/top-10-ansel-adams-quotes/
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TOP 10 ANSEL ADAMS QUOTES ON LANDSCAPE PHOTOGRAPHY
6. “Landscape photography is the supreme test of the photographer – and often the supreme disappointment.”
Trials are part of my life, it should not disappoint me, it’s there to test my faith and to make me stronger.
7. “You don’t take a photograph, you make it.” I shouldn’t just wait for the opportunities, I should seek
for them.
8. “There is nothing worse than a sharp image of a fuzzy concept.” My thoughts, words and actions should be consistent.
Walk the Talk.
9. “We must remember that a photograph can hold just as much as we put into it, and no one has ever approached the full possibilities of the medium.”
I am in control of what truths or lies I want to put in my mind and believe in, knowing those well can change my overall perspective.
10. “When I’m ready to make a photograph, I think I quite obviously see in my minds eye something that is not literally there in the true meaning of the word. I’m interested in something which is built up from within, rather than just extracted from without.”
There is so much to explore in this world but I should start with knowing what I want to achieve out of exploring the world.
http://www.expertphotography.com/top-10-ansel-adams-quotes/
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MY PERSONAL SWOT ANALYSIS
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SWOT analysis, a method credited to Albert Humphrey, widely used in my field of work, being in Marketing to evaluate Strengths, Weaknesses, Opportunities, and Threats involved in a brand, product or in a business
venture. However, this method is equally useful even to my personal life.
STRENGTHS WEAKNESS
THREATS
PPORTUNITIESO
Detailed & Thorough Orderly & Organized Reliable Realistic & Cautious Logical Works well with people Quietly supportive With MBA Units With close family ties
Analysis Paralysis Sometimes avoids high
risk solutions Uneasy with time-
pressured decisions May suppress creativity
May prefer to be reserved or distant
Increasing # of professionals with MBA degree
Merger or Acquisitions Company Re-structuring Economic stability
Other functional roles outside marketing because of MBA exposure
International Exposure (Regional Post or Student Exchange Program)
Special Projects at Work Discipleship Congress Business Opportunities
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MY PERSONAL SWOT ANALYSIS
What Image or Moment will I capture today?
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Daily Questions To Remind Me Of My Purpose…
1.What am I here for?2.What Would Jesus Do?3.If today is my last day here on
Earth, would I spend time doing what I’m planning to do today?
4.What can I learn in doing this?5.How can I be better than
yesterday?www.fritzielee.blogspot.com
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2013 2033
Having the END IMAGE in MIND…
28 years old, healthy Single Employed, Manager MBA Student Insighting Hobbyist landscape
Photographer Disciples 10 teenage girls Seeks to explore new things Serving in Church Ministries Travelled Asia, US & Canada Learning & at peace with
God
48 years old, healthy Married with 2 children Owner, Top Management MBA Graduate Insightful Landscape Photo
contributor Disciples discipling younger
girls Settled Doing Missionary work Travelled Asia, US, Canada,
Europe & Holy Land Still Learning & at peace
with God
Monitoring: Photo Critic Session
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BEFORE AFTER
Open to feedback & seek advice
Assess & reflect Set action steps and goals Keep emotions or frustrations
checked Accountability partner
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To be able to capture the envisioned end image is by
gaining insights daily to faithfully fulfill my roles and by ensuring I align my desires with God’s will.
I strive to be a responsible steward of God’s blessings &
resources, to maximize and share my talents to others and
ultimately, to give the honor back to Him in everything I do from my hobby up to my calling, wherever I
am and at all times.
Summary…
20 Year High Definition, Highly Captivating
Marketing Plan for InSIGHTFuL Fritz Lee
Capturing The Moment
www.fritzielee.blogspot.com
Fritzie LeeJanuary 2013